Your Government in Action! BCC Update April 29, 2008.

Your Government in Action!

BCC UpdateApril 29, 2008

Brighthouse Digital Cable Ch 199Comcast Cable Ch 9

Brighthouse Digital Cable Ch 198Comcast Cable Ch 98

• OTV History

• Broadcast Models – OTV & Vision TV

• Programming Policy

• Program Priorities

• Selection Criteria

• OTV Budget

• Sponsorship Initiative

• Summary

Presentation Overview

Orange TV History• June 1995 – Orange TV goes on the air!

Orange TV History• Initial content: Public meeting notices, job

openings, wanted criminals.

• Expanded content: BCC & other public meetings, PSA’s, instructional programs, videos promoting government departments and services.

• October 1995 – WMFE Agreement to broadcast a one-hour, edited version of BCC meetings.

• 1996 – OTV begins airing full-length BCC meetings.

Orange TV History• May 1997 – Sentinel editorial: “Turn on the

Sunshine. The more informed people are, the better they will be able to participate in the formulation of good public policy.”

• 1995 - 1997 – Orange TV original programming grows from 5 hours per month to 400 hours per month including coverage of the Florida Legislature.

Orange TV History• 2000 – UCF Survey shows that 2 out of every 3 cable

subscribers say they watch Orange TV at least once a week.

• More program diversity: Youth forums, middle school athletics, gardening shows, short form videos. (Orange Slices)

• 2004 – New franchise agreement with Brighthouse gives Orange County a 2nd government access channel.

• launched with no additional staff.

Orange TV History• – Regular program blocks for seniors, children,

our Hispanic & African-Americans communities and the arts. No live meetings. PBS model.

• – Focus on Arts, Education and Information programs.

• Orange TV – Live and pre-recorded meetings take precedence. C-SPAN model.

Orange TV History• May 2007 – Governor Crist signs Consumer

Choice Act transferring cable TV regulation from municipalities to the state.

• November 2007 – Brighthouse cable announces it is moving Orange TV & Vision TV from the basic analog tier to the digital tier.

• January 2008 – Brighthouse relocates Orange TV & Vision TV to channels 198 & 199.

- Reach over 450,000 Cable TV households

- Broadcast programming content 24/7

- Stream live on the Internet 24/7

- Provide Video-on-Demand of all BCC Meetings

- Produce14 Hrs per week for WMFE, CFAN

- Distribute programs to other government and local broadcast stations

- OTV staff are 1st responders and provide residents with unfiltered emergency information

Orange TV & Vision TV

Government Access Channel Viewership Case Study

Sample Viewership from a Midwestern Community

Access Channels Daily Viewership Weekly Exposure

Public Access 1% 9%Educational Access 2% 11%Government Access 5% 14%Information Channel 4% 11%Community Access 1% 7%

Government Access Channel Viewership Case Study

Government access channels have significantly greater weekly viewership than the following cable networks:

Cable Channel Weekly Exposure

Government Access 14%Outdoor Life Network (OLN) 3% Speed Channel 3% BET 3% Bravo 3%Style 2%Animal Planet .3%Fine Living .1%ESPN Classic .1%

(Arbitron, 2003)

Mission Statement

Provide citizens with interesting, timely, accurate and relevant information about the programs and services provided by Orange County government in a manner that encourages trust, a sense of accountability and an appreciation for the value of the services provided.

Broadcast Policy• Orange TV & Vision TV encourage the submittal of

programs for airing by eligible organizations that are appropriate to the mission and conform to high technical and production standards.

• All requests for airtime are submitted to the OTV General Manager.

• A Production Review Committee, chaired by the Communications Division Manager, periodically evaluates current and proposed programming to ensure it meets the Orange TV mission.

Programming PrioritiesFirst Priority

• Approved programs requested by the Mayor’s Office or agencies under the Orange County Board of County Commissioners and official public meetings of the Orange County Board of County Commissioners, its agencies, divisions and advisory boards.

Second Priority

• Approved programs submitted by other local government agencies or divisions.

Third Priority

• Approved programs originated by outside groups related to government agencies, public service/safety and not-for-profit arts organizations.

Types of Programming• Coverage of public meetings for government policy-making

boards.

• Informational or instructional programs on various government agency functions or services.

• Emergency and public safety information.

• General announcements of current government meetings, sponsored events and job listings.

• Coverage of government sponsored events, such as facility openings, parades, recreational and cultural events.

• In-service training programs appropriate for public viewing.

Types of Programming

• Reader service board with graphics/alphanumeric information of government events or services.

• Public service announcements (PSAs) of government events and services and positive citizen involvement and activity.

• Promotional and station identifications announcements.

• Educational programs including those aimed at improving health

and nutrition.

Evaluation Criteria

• Citizen interest

• Compliance with programming policy

• Governmental nature

• Acceptable standards and guidelines

• Production quality

• Public service/safety needs

Board of County Commissioners Board of Zoning AdjustmentCharter Review Commission Citizens Review BoardCommunity Action Board Tourist Development Building Codes Appeals Board Legislative DelegationBCC Budget Workshops Code Enforcement BoardPlanning and Zoning Board Special Masters Hearings Underage Drinking Forums Community Crime ForumsCivic Venue Forums Citizens CorpsNuisance Abatement Board Community ConferencesMayor Crotty’s Women’s Summit State of the County AddressOrange to Green Conference Law Enforcement Memorial Avian Flu Summit Oath of Office CeremoniesRedevelopment Conference Macedonia Youth SummitOC Tax Reform Forum OC Foreclosure Forum

OTV Produces Over 150 Essential Government Meetings & Forums Each Year

OTV Produces Over 275 Government Information Programs Each Year

FOCUS Orange County UpdateOrange to Green Community CaféElections and You the Voter FLAMESOrange County Scrapbook Pet PalsSports Zone & The Club The COUCH LiveHealthy Connections Hot TopicsVital Living Senior Block Orange County Gardening Press Conferences Community ConnectionsHispanic Program Block Downtown Orange CountyPublic Service Announcements Youth Speak OutInternal Use Education Videos Know Your Rights

Spanish Language Programs

Al DiaTocando Puertas

SALUDHispanic Crime Prevention

Los Hispanos y la SaludSabor Latino

Domestic Violence SeminarKnow Your Rights

Public Service Announcements

Promoting Orange County’s Cultural Initiative

“The arts and arts education are essential to the education of our children, a vital element of our county's economy and a powerful tool for building a spirit of inclusiveness in our community."

- Orange County Mayor Richard T. Crotty

Cultural Programs

Participate: The Cultural AdvantageBackstage Pass

Winter with the WritersLIVEWIRE

Orlando Opera Orlando Ballet

Orlando Philharmonic Music in the Library

Cinema CafeWorld of Dance

Behind the Indie CameraSummer Camp Grand Finale

Community Event Programs Black History Committee Awards Gala

Martin Luther King Awards Zora Neal Hurston Festival

African American Men’s Health SummitSisters Take Charge Conference

CAB Annual Scholarship & Volunteer AwardsMartin Luther King Day Parade

Annual CIT Appreciation BreakfastPrincipals Appreciation Breakfast

Ocoee Christmas ParadeOC Design Excellence Awards

911 RemembranceHow Shall We Grow Breakfast

OTV Budget HistoryOrange TV FY03 - 04 Budget $1,353,000 (1 channel)

Orange & Vision TV FY08 - 09 Budget $1,541,000 (2 channels)

Increase in budget over 5 years $ 188,000 = 12.2%

Average per year increase 2.4%

Increase of Productivity over 4 Years 300%

Built permanent Orange TV studio

Added Vision TV Channel

Added Live Streaming of Both Channels

Added Video-On Demand

Added DVD Distribution

Contributed programs to WMFE CFAN

Orange TV Staff

• 12 Full time employees

– Management & Administrative

– Producers, Directors, Videographers, Editors

• 22 On Call Freelance Personnel - Host / Reporters- Producers, Editors, Directors

- Camera Operators, Technicians, Production Assistants

Commercial Cost

Orange TV CostCurrent Orange TV Budget

Supervisor of Elections Cooperative Extension

Fire Rescue Department Office on Aging

Emergency Operations Center Health & Family Services

Animal Services Neighborhood Services

OC History Center Public Service Announcements

Parks & Recreation Press Conferences

Office For A Drug Free Community

Essential Government Meetings, Forums and Conferences

$255,000 $750,000

OC Government Info Programming $500,000 $4,812,500

Current Orange TV Budget

Program Types Orange TV Cost

Commercial Cost

Spanish Language Programming $85,000 $850,000

Cultural Programming $75,000 $900,000

Children’s Educational Programming $5,000 $30,000

Community Event ProgrammingBlack History Month Events

Award and Recognition Events

$60,000 $150,000

Program Production Budget $950,000 $ 7,492,500

Administration, Maintenance and Equipment Budget

$591,000 N/A

Total Operating Budget $1,541,000 $ 7,492,500

Production Requests

• Major “in the field” event with multi-camera production

– 7 production personnel

– 3 hour set up & 2 hour breakdown

– 2 days of editing

– Average Personnel Cost = $ 3,000

• Reporter news story for Orange County Update segment

– 3 Personnel

– 1 hour set up & one-hour breakdown

– 1 day of editing

– Average Personnel Cost = $ 900

Production Requests

• Studio Multi-Camera Production

– 7 Production Personnel

– 2 hour set up & 1 hour breakdown

– 2 days of editing

– Average Personnel Cost = $ 2,100

• BCC Chamber Multi-Camera Productions

– 4 Production Personnel

– 1 hour set up & one-hour breakdown

– No editing

– Average Personnel Cost = $ 1,200

Production Cost Summary

Reporter News Segment $ 900

5 - Camera BCC Chamber Production $ 1,200

Multi-Camera OTV Studio Production $ 2,100

Multi-Camera on Location (events/forums) $ 3,000

Orange TV Sponsorship Initiative

OTV has received underwriting contributions averaging $50,000 per year for each of the past four years.

These funds pay for freelance staff and make possible the production of arts, information and education programming that would otherwise not be produced.

Orange TV is recognized as:

- A national leader in government TV programming

- One of the most cost-efficient TV stations in the U.S.

- A leader in government TV innovation and quality

- OTV original programs have won over 50 national awards over the past 4 years

Your Government in Action!

Arts, Information & Education Station