Your first f2p game, cc 2012

Your first F2P gameWhere you will go wrong

David Edery, Spry Fox

www.edery.org@djedery

RotMG iteration

Mistake #1: Assuming things about other games

Mistake #2: Limited design space

Mistake #3: Expecting recognition for restraint

I’m all in favor of supporting the developers of fun games with no ads, but even after paying $3.99 they keep nickel-and-diming you Zynga-style…

I’ll give more stars if they add content and subtract greed.

(This only happened after RotMG stopped relying on donations)

Mistake #4: Expecting miracles from x-promo

Mistake #5: Over-reliance on press & platform love

Mistakes we generally didn’t make, but you might:

• No consumables as a source of revenue

• Over-reliance on a single platform

• Excess emphasis on “aesthetic goods”

RotMG Revenue, Mature Populationas of 2/26/2012

RotMG Revenue, Mature Populationas of 2/26/2012

Questions?

David Edery, Spry Fox

http://www.edery.org@djedery