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You Don’t Need IT To Do That The World of Outsourcing & SaaS Kyle James @KyleJames CEO @nuCloud Founder @eduGuru #eduOutsource
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You Don't Need IT To Do That - The World of Outsourcing and SaaS

Oct 17, 2014

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Education

Hosting your website on campus not only has it's own risks but there are probably more "hidden costs" than you are aware.
The same can be said for trying to deploying your own streaming media server, digital asset management system, course catalog management system or countless other technology tools. Many of these tools are needed by the people that handle marketing and are increasingly being migrating towards the web.
In this thought provoking presentation Kyle hopes to start the discussion about why we do many of the technology projects the way we do and ask if there is a better, more cost effective way to do them. This isn't an us vs them debate but a how can we do more with less (people and/or budget).
Disclaimer: I'm not saying IT is bad or evil I'm hoping to start a discussion that is long overdue about how and why we do projects the way before. I spent three years in Higher Ed IT so I can relate to both sides.
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Transcript
Page 1: You Don't Need IT To Do That - The World of Outsourcing and SaaS

You Don’t Need IT To Do ThatThe World of Outsourcing & SaaS

Kyle James@KyleJamesCEO @nuCloudFounder @eduGuru#eduOutsource

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Why are we talking about this?

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Who Am I?

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Things that kill a project

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Things that kill a project

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Things that kill a project

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Things that kill a project

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Is the project still relevant?

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We live in a new world

Have you heard of the

flattening of Higher

Education that is coming?

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The Internet Changed Everything

• How software is delivered

• How quickly software can be implemented

• How quickly software

changes

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The Core Mission

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How can outsourcing be beneficial and where are

the pitfalls?

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Software/Data Management/Products

• Video Streaming Platform

• Email Hosting

• Data Warehouse

Two Types of Outsourcing

Services

• Video Production

• Graphic Design

• Specific Projects

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Benefits of Outsourcing

• Technology is complex, changing and converging

• Easier to upgrade and keep up to date• Flexibility and scale• People cost real money too! Really good

people are especially expensive• Better disaster preparedness and recovery• Always available (web-accessible for a

mobile population)• Lower/Fewer capital investments• More predictable costs

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Risks of Outsourcing

• Security & Privacy concerns• Performance Issues• Flexibility & Control Loss• Loss of Institutional Knowledge

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Myths of Outsourcing

• Everyone is doing it• Outsourcing saves money• Outsourcing is greener

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How are schools outsourcing today?

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• In March I ran a survey of colleges and universities of which 32 completed the survey.

• The data is probably not statistically significant but there are definitely some interesting things we can learn.

Survey of Schools

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Are People in Favor of Outsourcing?

No 6.3%

Yes – but only in certain cases when you can’t

meet certain needs 21.9%

Yes – It has it’s place for certain applications 71.9%

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Is Outsourcing Consistent?

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Outsourcing Services

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Outsourcing Software

We also asked people about a range of software solutions that we know have 3rd party systems built. We tried to cover as many of these systems as possible to give us the widest range of what people are using and how they are using it.

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Web Hosting

• We do not outsource our website hosting. While we keep an eye on the market, our TCO for hosting on campus is still cheaper even after considering staff time. This is because we manage server and hosting environments as a virtual/cloud service on camups.

• Most web sites hosted by University, either as CMS sites or other types of sites -- HTML, ASP, etc. Of the many hundreds (thousands) of sites associated with the university a certain percentage of official sites are hosted elsewhere but I couldn't say how many. Sometimes this is due to limitations of university hosting, for example a desire to use WordPress with full admin rights.

• AFAIK, Central IT and/or each division/college has the staff and expertise to manage their own servers. Individual departments have the autonomy to spend resources on outsourcing web hosting if they choose.

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Website Content Management

• We use Contribute with a Perl shim that translates contribute templates to/from our XML-based static file system. This was developed in-house.

• There was a multi-year search committee that dissolved after inactivity and no results. As of 2009 I started communicating with OmniUpdate and we are started implementation of OUCampus in 2011.

• We use Drupal on campus for everything, which makes it much easier for us to write customized integration and we always know there are companies out there who can help if needed.

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Course Catalog

• Internally developed and hosted. Wrote own system because of the nature of the institution.

• Originally everything was in an aging database, but it was recently scrapped--without an alternative in place. Our current incarnation of the course catalog is a website with links to PDFs. The PDFs however are not categorized based on content, but the entire catalog cut into smaller chunks to save on file space for transferring to our print vendor.

• I firmly believe that an internally built CMS could not compete with a system made by a company that specializes in CMS, especially one that specializes in higher ed. A homegrown CMS has too many problems to even list here, most prevalent, turnover of those that created it!

• Our course catalog is awesome! It's written in Drupal and we're working on a new Drupal Catalog open source project to share it with the world.

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Digital Asset Management System

• Don't know about campus-wide, but our department is currently looking into WebDAM.

• We use Flickr for photo management.• I don't know that the marketing dept has one, though I know the web team

doesn't. We have a network share, but it doesn't get used much.

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Video Streaming Platform

• Internally hosted for secure content. Other content is served via iTunesU or YouTube.

• YouTube• YouTube and Vimeo• We have an in-house media streaming platform, though we are also exploring

migrating our video content to Youtube for the analytics and to take the load off our servers.

• Watershed, then Edgecast, and soon to Livestream, Youtube for on demand. Doesn't make sense to do video hosting in house. Need to get the bandwidth off our network.

• we are bringing up an open source locally hosted solution

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Email Hosting

• Faculty and staff are on Microsoft Exchange, but there is an enterprise Gmail setup for students.

• Exchange• Gmail• Gmail - in the process of transitioning from an internally hosted Novell solution.

Extensive evaluation was undertaken of the market leaders before deciding google. Main driver was email is not part of the core business of a University.

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Data Warehouse

• Business Objects with Datatel• SunGuard• We have serveral. SAP and a number of bespoke systems. The complicated nature

of the underlying business makes it hard to grab out of the box solutions and apply them.

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Network Storage

• No idea except we do it ourselves.• We encourage students to use google docs now.• There is the possibility that central IT is going to implement an unlimited enterprise

Dropbox solution for all staff and faculty.• Novell on campus because decision makers were concerned about sensitive data

being "in the cloud"

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Online Application

• CommonApp• In House, expensive to outsource• Our admissions office as an internally built system but we also allow students to

use those common apps.• Our applications system is internally developed. Again the small size of the market

(compared to the US) and complicate nature of the institution make it difficult to buy off the shelf.

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Net Price Calculator

• Developed in house. Better customization and integration.• Our net price calculator is a custom Drupal module we wrote.• We don't have this type of service.• we use a locally hosted open source solution• Noel Levitz• Just went live. Forget who we used - financial aid office drove the bus on that.

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Interactive Map/Virtual Tour

• Don't really have this type of service. We hook google maps into our student portal.• no we locally host an in house mapping tool.• We commissioned a new map. We're interested in building a new one in-house in

the next year, but we may have to outsource the construction -- we'd like to keep the design and content in-house.

• We did it ourselves using Google maps and overlayed our drawn map - we're in the process of adding video and text info about each building. We also use separate versions of maps for large campus events to specify parking, etc. for those events.

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Project Management Solution

• Basecamp• Teamwork Project Manager. Cheap, full featured, easy to use. Better than

Basecamp for us.• We use various across campus, on a school-by-school basis.• Our team specifically uses a homebrew solution called "Taskmaster" that was

developed in-house several years ago. This app is PHP based (a rails version is being developed) and is what we use to interact with clients and track our tasks and projects in house. It is both a ticket / bugtracker as well as a project management app.

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Event Calendar System

• ActiveData• This is currently manually managed.• we locally host an open source solution (UNL Events Publisher)• Localist. Requires no IT intervention (outside DNS entry), great support and

excellent adoption by the community.• We uses Trumba at university level and many schools, departments, programs have

calendars within Trumba system or contribute to main calendar.

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Blogging Platform

• There is no common campus solution. Most groups autonomously outsource for their needs.

• WordPress• University does host WordPress but only in limited use (restricted template, no

access to plug-ins except a few default) so many groups that want a blog get outside hosting and use WordPress, Blogger, etc.

• We have used Wordpress on a couple occasions, though we don't do much with blogging.

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Email Marketing System

• MailChimp• ConstantContact• Campaign monitor custom branded. Went with it because we were able to develop

integration with our database erp (sungard's banner).• University Advancement has a contract with ExactTarget, and we also email on

behalf of the college of business and economics and a few other entities. I imagine most units on campus just manually curate an email list and send with Outlook/Entourage.

• Several different systems are being used across campus by various groups, from Alumni to Development to individual departments. The ones I've heard talked about are ExactTarget, Constant Contact and MailChimp.

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Emergency Messaging System

• 3n• Blackboard Connect• MIR3• e2Campus• we use 2SMS to send sms messages from an in house solution.• We use a blending of the Rave SMS service along with custom campus tools to push

alerts to websites and digital signs.

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When to outsource

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Questions to Ask When Outsourcing

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When looking to outsource…

• Outsourcing isn’t perfect and it definitely doesn’t work for everyone or every scenario.

• There are definitely scenarios where it makes sense, but you have to understand the unique nature of your school and the strengths and weaknesses

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What are we trying to solve and why?

• Why are we doing this?

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What do you gain from outsourcing?

• Are we just doing something else to say that we did it?

• Budget, Flexibility, Scale?

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Do we gain flexibility and cost savings?

• You are most likely looking at outsourcing to save costs so what are they?

• Don’t just move budget from capital to operating.

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How does outsourcing effect staffing?

• Is this intended to replace a staff member?

• What are the hidden costs?

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What internal changes must happen?

• Do custom integrations need to be built?

• What is the real time involved to “go live”?

• Who other systems/processes does this impact?

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What future decisions are impacted?

• What do we give up?• How can we integrate going

forward?

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What is our exit strategy?What is the strategy if things don’t work out?

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What services make the most sense?

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What you can easily outsource

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What to outsource?

Outsource SoftwareInsource Services

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Outsource Platform/Hire Integrators

• Require APIs• Hold vendors on security• Ask for development schedule• Go Lean!

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Research - See what others are doing

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We always overestimate the

change that will occur in the

next two years and

underestimate the change that

will occur in the next ten. Don't

let yourself be lulled into

inaction.

Bill Gates

Bill Gates Quote

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A couple I know, one of whom is an engineer, was remodeling their bathroom and

when it got to putting in new plumbing, the engineer thought that like the rest of the

project they could figure out how to do it themselves, and the one who wasn't an

engineer said, "well yes, we could figure it out, but you see darling, someone else

already has." It's not 1987 anymore, or even 1997. If there is a technology solution

you need, chances are someone else has that need to and someone has already

figured out how to do it. That is a long way to say, don't spend extra time and money

figuring out something, if someone else already has. And in 2012, chances are

someone has. And chances are, you have an engineer on your team who wants to

figure it out for themselves. Know when to choose to figure it out and when to hire

someone who already has.

Outsourcing Story

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The Core Mission

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Questions?

Kyle James@KyleJames

[email protected]