Top Banner

of 89

YF Standards

Apr 06, 2018

Download

Documents

Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
  • 8/3/2019 YF Standards

    1/89

    N O V E M B E R 2 0 0 7

    brand image guidelinesM A R C H 2 0 0 8

  • 8/3/2019 YF Standards

    2/89

  • 8/3/2019 YF Standards

    3/89

    1.01 Introduction

    1. Introduction

    2. Logo Guidelines

    3. Asset Strategy

    4. In-line (based on Metrotown, Burnaby)

    5. In-line (based on TD Centre, Toronto)

    6. 800 sq.t. sit down (based on Pasadena, Caliornia)

    7. 1200 sq.t. sit down (based on Brea, Caliornia)

    8. Materials

    9. Equipment

    10. Signage

    11. Packaging

    table o contents

    1.01 Introduction

  • 8/3/2019 YF Standards

    4/89

    logo guidelines

    This sect ion introduces the basic components o the Yogen Frz logo. These include the Yogen Frz wordmark, tagl ine and smi ley icon.

    The standards set out here wi l l help you to apply each o these elements correct ly on everything rom signage and pr int communicat ions

    to packaging. They wi l l help you present the Yogen Frz brand clear ly and consistent ly, so that i t sends a powerul message about qual i ty,

    reshness and leadership.

  • 8/3/2019 YF Standards

    5/89

    2.1 Logo Guidelines

    the master logo

    The Yogen Frz Brandmark is composed o the custom blue lettering and pink smiley icon. The tagline its all about can

    be used when necessary to communicate the personal customization aspect o the brand. Together, these elements orm the

    core o our new visual identity, representing our master logo. Whenever the master logo appears, rom the store signage, to

    the packaging and website, it is a symbol o our values. Thereore it is essential that we use the mark properly and consistently.

    Above all, we must ensure that the typography and the icon remain in their xed relationship to each other with proper clear

    space.

  • 8/3/2019 YF Standards

    6/89

    To protect the integrity and clarity o the Yogen Frz brandmark, a minimum amount o clear space equivalent to our o the

    smiley icon dots should surround the brandmark. This space is intended to separate and protect the brandmark rom other

    elements such as pictures, text, slogans or other symbols and applies to all other applications o the brand.

    minimum clear space

    2.2 Logo Guidelines

    dot

  • 8/3/2019 YF Standards

    7/89

    2.3 Logo Guidelines

    It is important that the Yogen Frz Brandmark is clearly visible and printable when reduced in size. The acceptable minimum

    size o the master logo is 1/16 high with respect to the letter z in Yogen Frz. The acceptable miniumum size o the Yogen

    Frz master logo with tagline is 1/8 high.

    minimum size

    1/16

    1/8

  • 8/3/2019 YF Standards

    8/89

    2.4 Logo Guidelines

    When reproducing the Yogen Frz horizontal logo on a white or light substrate, the PMS logo is preerred and should be used

    whenever possible throughout all brand communications. The CMYK logo should be used whenever the PMS logo cannot be

    used due to colour limitations. The 1 colour logo may be used when production techniques limit the use o tone, as in the case

    o embroidery, engraving, or embossing.

    Yogen Frz horizontal logo on a white substrate

    PMS

    2925C

    PMS

    204C

    PMS Colour l White Substrate

    File: YogenFruzLogo_Horiz_PMS_FA.ai

    CMYK Colour l White Substrate

    File: YogenFruzLogo_Horiz_CMYK_FA_ai

    Black l White Substrate

    File: YogenFruzLogo_Horiz_Black_FA.ai

    CYMK

    LINE

    BLACK

  • 8/3/2019 YF Standards

    9/89

    2.5 Logo Guidelines

    When reproducing the Yogen Frz horizontal logo with tagline on a white or light substrate, the PMS logo is preerred and

    should be used whenever possible throughout all brand communications. The CMYK logo should be used whenever the PMS

    logo cannot be used due to colour limitations. The 1 colour logo may be used when production techniques limit the use o

    tone, as in the case o embroidery, engraving, or embossing.

    Yogen Frz horizontal logo with tagline on a white substrate

    PMS Colour l White Substrate

    File: YogenFruzLogo_Horiz_Tag_PMS_FA.ai

    CMYK Colour l White Substrate

    File: YogenFruzLogo_Horiz_Tag_CMYK_FA_ai

    Black l White Substrate

    File: YogenFruzLogo_Horiz_Tag_Black_FA.ai

    PMS

    2925C

    PMS

    204C

    CYMK

    LINE

    BLACK

  • 8/3/2019 YF Standards

    10/89

    2.6 Logo Guidelines

    Reproduction on a dark substrate is not recommended. The Yogen Frz brand is synonymous with white and lightness. Every

    attempt should be made to position the logo on a white or light substrate. When not possible, use these versions.

    Yogen Frz horizontal logo on a dark substrate

    PMS Colour l Dark Substrate

    File: YogenFruzLogo_Horiz_White_FA.aiPMSWHITE

    PMS Colour l Dark Substrate

    File: YogenFruzLogo_Horiz_Tag_White_FA.aiPMSWHITE

  • 8/3/2019 YF Standards

    11/89

    2.7 Logo Guidelines

    When reproducing the Yogen Frz stacked logo on a white or light substrate, the PMS logo is preerred and should be used

    whenever possible throughout all brand communications. The CMYK logo should be used whenever the PMS logo cannot be

    used due to colour limitations.

    Yogen Frz stacked logo on a white substrate

    PMS Colour l White Substrate

    File: YogenFruzLogo_Stack_PMS_FA.aiPMS2925C

    PMS

    204C

    PMS Colour l White Substrate

    File: YogenFruzLogo_Stack_CMYK_FA.aiCYMK

  • 8/3/2019 YF Standards

    12/89

    2.8 Logo Guidelines

    When reproducing the Yogen Frz stacked logo with tagline on a white or light substrate, the PMS logo is preerred and should

    be used whenever possible throughout all brand communications. The CMYK logo should be used whenever the PMS logo

    cannot be used due to colour limitations.

    Yogen Frz stacked logo with tagline on a white substrate

    PMS Colour l White Substrate

    File: YogenFruzLogo_Stack_Tag_PMS_FA.ai

    PMS Colour l White Substrate

    File: YogenFruzLogo_Stack_Tag_CMYK_FA.ai

    PMS

    2925C

    PMS

    204C

    CYMK

  • 8/3/2019 YF Standards

    13/89

    2.9 Logo Guidelines

    Use these 1 colour logos when production techniques limit the use o tone, as in the case o embroidery, engraving, or

    embossing.

    Yogen Frz stacked logo in line colour on a white substrate

    PMS Colour l White Substrate

    File: YogenFruzLogo_Stack_Black_FA.ai

    PMS Colour l White Substrate

    File: YogenFruzLogo_Stack_Tag_Black_FA.ai

    LINE

    BLACK

    LINE

    BLACK

  • 8/3/2019 YF Standards

    14/89

    2.10 Logo Guidelines

    Reproduction on a dark substrate is not recommended. The Yogen Frz brand is synonymous with white and lightness. Every

    attempt should be made to position the logo on a white or light substrate. When not possible, use these versions.

    Yogen Frz stacked logo on a dark substrate

    PMS Colour l White Substrate

    File: YogenFruzLogo_Stack_White_FA.ai

    PMS Colour l White Substrate

    File: YogenFruzLogo_Stack_Tag_White_FA.ai

    PMS

    WHITE

    PMS

    WHITE

  • 8/3/2019 YF Standards

    15/89

    2.11 Logo Guidelines

    When reproducing the Yogen Frz smiley icon on a white or light substrate, the PMS logo is preerred and should be used

    whenever possible throughout all brand communications. The CMYK logo should be used whenever the PMS logo cannot be

    used due to colour limitations. The 1 colour logo may be used when production techniques limit the use o tone, as in the case

    o embroidery, engraving, or embossing.

    Yogen Frz smiley icon on a white substrate

    PMS Colour l White Substrate

    File: YogenFruzLogo_U_PMS_FA.aiPMS204C

    PMS Colour l White Substrate

    File: YogenFruzLogo_U_CMYK_FA.ai

    PMS Colour l White Substrate

    File: YogenFruzLogo_U_Black_FA.ai

    CYMK

    LINE

    BLACK

  • 8/3/2019 YF Standards

    16/89

    2.12 Logo Guidelines

    Reproduction on a dark substrate is not recommended. The Yogen Frz brand is synonymous with white and lightness. Every

    attempt should be made to position the logo on a white or light substrate. When not possible, use this version.

    Yogen Frz smiley icon on a dark substrate

    PMS Colour l White Substrate

    File: YogenFruzLogo_U_White_FA.aiPMSWHITE

  • 8/3/2019 YF Standards

    17/89

    2.13 Logo Guidelines

    The proprietary colours o the Yogen Frz master logo are blue (PMS 2925) and pink (PMS 204). These colours have been

    specically selected as part o our core visual brand identity. Together, they are a powerul symbol o our vision and our core

    brand values.

    The colours shown on this page have been produced by a colour copier and are not an exact match to the Pantone targets

    specied. For accurate colour, please reer to a current edition o the Pantone Colour Formula Guide.

    colour palette

    Yogen Frz blue

    PMS 2925

    C90/M10/Y0/K0

    Yogen Frz pink

    PMS 204

    C0/M65/Y0/K0

  • 8/3/2019 YF Standards

    18/89

    2.14 Logo Guidelines

    The consistent application o the Yogen Frz logo is essential to building and maintaining brand recognition. Always ollow the

    guidelines presented in these graphic standards. The logo should never be altered or redrawn in any way.

    The examples on this page illustrate several unacceptable uses o the Yogen Frz logo. Always use the appropriate

    reproduction digital art or the logo.

    incorrect use o the Yogen Frz logo

    DO NOT condense, expand or distort the Brandmark

    in any way.

    DO NOT recreate the Brandmark, or use any artwork

    that is not approved.

    DO NOT alter the scale o any graphic elements o the

    Brandmark.

    DO NOT use colour combinations that deviate rom

    the outlined logo colours.

    DO NOT use the Brandmark on a background that is

    distracting and intereres with legibil ity.

    DO NOT place third-party elements with the logo.

  • 8/3/2019 YF Standards

    19/89

    2.15 Logo Guidelines

    In order to maintain brand consistency across all printed materials, a set o two typeaces must be used to print Yogen

    Frz copy. Our primary typeace is Chalet Nineteen Sixty, conveys a un, resh spirit and is appropriate or brand personality

    communications. Our secondary typeace is Helvetica Neue, a condent and contemporary ace that is easy to read.

    corporate typeaces

    Primary Typeace

    Chalet Nineteen Sixty

    abcdefghijklmnopqrstuvwxyz

    ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&

    Chalet Paris Nineteen Sixty

    Chalet London Nineteen Sixty

    Chalet NewYork Nineteen Sixty

    Secondary Typeace

    Helvetica Neue

    abcdefghijklmnopqrstuvwxyz

    ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&

    Helvetica Neue 45 Light

    Helvetica Neue 46 Light Italic

    Helvetica Neue 55 Roman

    Helvetica Neue 56 Italic

    Helvetica Neue 65 Medium

    Helvetica Neue 66 Medium Italic

    Helvetica Neue 75 Bold

    Helvetica Neue 76 Bold Italic

    Helvetica Neue 85 Heavy

    Helvetica Neue 86 Heavy Italic

    Helvetica Neue 95 Black

    Helvetica Neue 96 Black Italic

  • 8/3/2019 YF Standards

    20/89

    asset strategy

    This sect ion covers the asset strategy, inter ior and exter ior design tenets, as wel l as beore and ater photos o our di erent asset types. The

    asset is the most powerul v isual beacon we can provide to the customer. Thoughtul considerat ion and execut ion o the strategies provided wi l l

    creat ive impact and consistency or Yogen Frz accross al l markets.

  • 8/3/2019 YF Standards

    21/89

    3.1 Asset Strategy

    contemporary

    Create a retail environment that has clean lines and well-organized space minimizing QSR cues.

    clean + resh

    Maintain an uncluttered presentation o the store to maximize visibility o the resh toppings. Utilize lighting

    to urther highlight product.

    healthy

    Position the resh ruit element o the products at the oreront o the counter where they cannot gounnoticed to emphasize the health benets.

    everyday

    Create a comortable environment where customers can relax and be social and look orward to coming

    back on a regular basis.

    lighter colour palette

    Use a sot and light colour palette to support the resh and healthy positioning o the products.

    asset strategy

  • 8/3/2019 YF Standards

    22/89

    3.2 Asset Strategy

    1. Create transparency - the exterior should have an open and unobstructed view into the store towelcome customers and showcase the environment. In the interior o the sit-down environments keep

    the space open by using clear panels to separate the seating areas.

    2. Use white dramatically - the environment should be primarily white to create a bright, resh eel. Think

    o white as representing the product with vibrant accents o blue and pink representing the ruit that is

    added to the product.

    3. Highlight freshness allow customer to get a close up view o the resh ruit toppings and various

    condiments at the point o purchase to promote health reshness and create appetite appeal. The use o

    large product photography on the menu panels will promote emotion and anticipation o the experience.

    4. Use lighting purposefully use sot lighting over ood display or optimum presentation and over

    seating areas or a eeling o comort. Create dramatic lighting to highlight brand graphics and emphasize

    architectural detailing.

    5. Isolate the icon use the propriety icon in isolation within the environment to begin to build equity

    with the consumer.

    6. Frame the experience - on the exterior use the white storeront surround as a raming element that

    directs the attention through to the interior.

    design tenets

  • 8/3/2019 YF Standards

    23/89

    3.3 Asset Strategy

    1. Create a path position the order counter so that the site line rom the entrance is direct andimmediate. Create an unencumbered path o travel or the customer to the point o purchase and then

    into the seating area.

    2. Use a variety of seating types create separate and distinct seating areas catering to a variety o

    party sizes and experiences. Bar height seats create a social atmosphere, while signature lounge seats

    provide comort and a relaxed environment.

    3. Create signature seating utilize signature seating elements to create consistency between locations.

    Maintaining key proprietary elements in the design details.

    interior design tenets (applicable only in sit-down asset types)

  • 8/3/2019 YF Standards

    24/89

    3.4 Asset Strategy

    conceptual kiosk

  • 8/3/2019 YF Standards

    25/89

    3.5 Asset Strategy

    conceptual in-line

  • 8/3/2019 YF Standards

    26/89

    3.6 Asset Strategy

    conceptual sit down exterior

  • 8/3/2019 YF Standards

    27/89

    3.7 Asset Strategy

    conceptual sit down exterior

    t l it d i t

  • 8/3/2019 YF Standards

    28/89

    3.8 Asset Strategy

    conceptual sit down environment

    t l it d i t

  • 8/3/2019 YF Standards

    29/89

    3.9 Asset Strategy

    conceptual sit down environment

  • 8/3/2019 YF Standards

    30/89

    3.10 Asset Strategy

  • 8/3/2019 YF Standards

    31/89

    3.11 Asset Strategy

  • 8/3/2019 YF Standards

    32/89

    3.12 Asset Strategy

  • 8/3/2019 YF Standards

    33/89

    in-line (based on Metrotown, Burnaby)

    We have provided renderings, loorplans, elevat ions, a re lected cei l ing plan and an electr ical plan to assist you in applying the design

    guidel ines to your locat ion.

  • 8/3/2019 YF Standards

    34/89

    4.1 In-line Metrotown, Burnaby

    in-line :: foorplan (based on Metrotown, Burnaby)

    F I N I S H E S

    SS1 : white solid suracing

    CT1 : 12x24 porcelain tile

    N O T E S

    1. white surround

    2. ront counter

    3. back counter4. side counter

    indicates customer path o travel

  • 8/3/2019 YF Standards

    35/89

    4.2 In-line Metrotown, Burnaby

    in-line :: elevation A (based on Metrotown, Burnaby)

    F I N I S H E S

    PL1 : white wood laminate

    PL3 : metal laminate base

    CT1 : 12x24 porcelain tile

    GT1 : 2x12 blue glass tile

    N O T E S

    1. storeront signage illuminated

    push-through acrylic

    2. white surround

    3. pink LED

    4. illuminated menu panels

  • 8/3/2019 YF Standards

    36/89

    4.3 In-line Metrotown, Burnaby

    in-line :: elevation B (based on Metrotown, Burnaby)

    F I N I S H E S

    PL3 : metal laminate base

    WD1 : wood laminate

    SS1 : white solid suracing

    PT1 : white paint

    GT1 : 2x12 blue glass tile

    N O T E S

    1. storeront signage illuminated

    push-through acrylic

    2. ront counter

    3. back counter

    4. illuminated menu panels

  • 8/3/2019 YF Standards

    37/89

    4.4 In-line Metrotown, Burnaby

    in-line :: elevation C (based on Metrotown, Burnaby)

    F I N I S H E S

    SS1 : white solid suracing

    WHT : white altro panel

    N O T E S

    1. storeront signage illuminated

    push-through acrylic

    2. ront counter

    3. recessed blue LED

  • 8/3/2019 YF Standards

    38/89

    4.5 In-line Metrotown, Burnaby

    in-line :: elevation D (based on Metrotown, Burnaby)

    F I N I S H E S

    PL3 : metal laminate base

    WD1 : wood laminate

    PT1 : white paint

    GT1 : 2x12 blue glass tile

    N O T E S

    1. illuminated menu panels

    2. side counter

  • 8/3/2019 YF Standards

    39/89

    4.6 In-line Metrotown, Burnaby

    in-line :: refected ceiling plan (based on Metrotown, Burnaby)

  • 8/3/2019 YF Standards

    40/89

    4.7 In-line Metrotown, Burnaby

    in-line :: electrical plan (based on Metrotown, Burnaby)

  • 8/3/2019 YF Standards

    41/89

    in-line (based on TD Centre, Toronto)

    We have provided renderings, loorplans, elevat ions, a re lected cei l ing plan and an electr ical plan to assist you in applying the design

    guidel ines to your locat ion.

  • 8/3/2019 YF Standards

    42/89

    5.1 In-line TD Centre, Toronto

    in-line :: foorplan (based on TD Centre, Toronto)

    F I N I S H E S

    SS1 : white solid suracing

    CT1 : 12x24 porcelain tile

    N O T E S

    1. white surround

    2. ront counter

    3. back counter

    indicates customer path o travel

  • 8/3/2019 YF Standards

    43/89

    5.2 In-line TD Centre, Toronto

    in-line :: elevation A (based on TD Centre, Toronto)

    F I N I S H E S

    PL1 : white wood laminate

    PL3 : metal laminate base

    PT1 : white paint

    CT1 : 12x24 porcelain tile

    N O T E S

    1. storeront signage illuminated

    push-through acrylic

    2. push-through acylic U smiley

    3. white surround

    4. pink LED

    5. illuminated menu panels

  • 8/3/2019 YF Standards

    44/89

    5.3 In-line TD Centre, Toronto

    in-line :: elevation B (based on TD Centre, Toronto)

    F I N I S H E S

    PL2 : white sparkle laminate

    PL3 : metal laminate base

    SS1 : white solid suracing

    CT1 : 12x24 porcelain tile

    GT1 : 2x12 blue glass tile

    N O T E S

    1. tagline

    2. ront counter

    3. back counter

    4. illuminated menu panels

    5. storeront signage

  • 8/3/2019 YF Standards

    45/89

    5.4 In-line TD Centre, Toronto

    in-line :: elevation C (based on TD Centre, Toronto)

    F I N I S H E S

    PL2 : white sparkle laminate

    PL3 : metal laminate base

    SS1 : white solid suracing

    CT1 : 12x24 porcelain tile

    GT1 : 2x12 blue glass tile

    WHT : white altro panel

    N O T E S

    1. ront counter

    2. back counter

    3. illuminated menu panels

    4. swirl vinyl graphic

  • 8/3/2019 YF Standards

    46/89

    5.5 In-line TD Centre, Toronto

    in-line :: elevation D (based on TD Centre, Toronto)

    F I N I S H E S

    PL3 : metal laminate base

    WD1 : wood laminate

    GT1 : 2x12 blue glass tile

    N O T E S

    1. illuminated menu panels

  • 8/3/2019 YF Standards

    47/89

    5.6 In-line TD Centre, Toronto

    in-line :: refected ceiling plan (based on TD Centre, Toronto)

  • 8/3/2019 YF Standards

    48/89

    5.7 In-line TD Centre, Toronto

    in-line :: electrical plan (based on TD Centre, Toronto)

  • 8/3/2019 YF Standards

    49/89

    800 sq.t. sit down (based on Pasadena, Caliornia)

    We have provided renderings, loorplans, elevat ions, a re lected cei l ing plan and an electr ical plan to assist you in applying the design

    guidel ines to your locat ion.

  • 8/3/2019 YF Standards

    50/89

    6.1 800 sq.t. sit down Pasadena, CA

    800 sq.t. sit down :: foorplan (based on Pasadena, Caliornia)

    F I N I S H E S

    WD2 : wood veneer

    SS1 : white solid suracing

    CT1 : 12x24 porcelain tile

    FAB1 : maharam abric

    indicates customer path o travel

    N O T E S

    1. white surround

    2. ront counter

    3. back counter

    4. bench

    5. garbage/recycling unit

    800 t it d l ti A

  • 8/3/2019 YF Standards

    51/89

    6.2 800 sq.t. sit down Pasadena, CA

    800 sq.t. sit down :: elevation A (based on Pasadena, Caliornia)

    N O T E S

    1. exterior storeront signage with illuminated

    push-through acrylic letters

    2. U smiley icon blade sign with

    illuminated push-through acrylic

    800 sq t sit do n ele ation B

  • 8/3/2019 YF Standards

    52/89

    6.3 800 sq.t. sit down Pasadena, CA

    800 sq.t. sit down :: elevation B (based on Pasadena, Caliornia)

    F I N I S H E S

    PL1 : white wood laminate

    PL3 : metal laminate base

    PT1 : white paint

    PT2 : blue accent paint

    GT1 : 2x12 blue glass tile

    WHT : white altro panel

    N O T E S

    1. white surround

    2. pink LED

    3. swirl vinyl graphic4. pink LED

    5. illuminated menu panels

    800 sq t sit down :: elevation C

  • 8/3/2019 YF Standards

    53/89

    6.4 800 sq.t. sit down Pasadena, CA

    800 sq.t. sit down :: elevation C (based on Pasadena, Caliornia)

    F I N I S H E S

    PL1 : white wood laminate

    PL2 : white sparkle laminate

    PL3 : metal laminate base

    WD2 : wood veneer

    SS1 : white solid suracingPT1 : white paint

    PT2 : blue accent paint

    GT1 : 2x12 blue glass tile

    WHT : white altro panel

    N O T E S

    1. white surround

    2. pink LED

    3. Yogen Fruz artwork

    800 sq t sit down :: elevation D (b d P d C li i )

  • 8/3/2019 YF Standards

    54/89

    6.5 800 sq.t. sit down Pasadena, CA

    800 sq.t. sit down :: elevation D (based on Pasadena, Caliornia)

    F I N I S H E S

    PL2 : white sparkle laminate

    PL3 : metal laminate base

    PT1 : white paint

    WHT : white altro panel

    N O T E S

    1. attributes/phrase wall

    2. lounge style seating

    3. custom coee tables

    4. blue LED

    800 sq t sit down :: refected ceiling plan (based on Pasadena Caliornia)

  • 8/3/2019 YF Standards

    55/89

    6.6 800 sq.t. sit down Pasadena, CA

    800 sq.t. sit down :: refected ceiling plan (based on Pasadena, Caliornia)

    800 sq.t. sit down :: electrical plan (based on Pasadena Caliornia)

  • 8/3/2019 YF Standards

    56/89

    6.7 800 sq.t. sit down Pasadena, CA

    800 sq.t. sit down :: electrical plan (based on Pasadena, Caliornia)

  • 8/3/2019 YF Standards

    57/89

    1200 sq.t. sit down (based on Brea, CA)

    We have provided renderings, loorplans, elevat ions, a re lected cei l ing plan and an electr ical plan to assist you in applying the design

    guidel ines to your locat ion.

    1200 sq.t. sit down :: foorplan (based on Brea, Caliornia)

  • 8/3/2019 YF Standards

    58/89

    7.1 1200 sq.t. sit down Brea, CA

    q p ( )

    F I N I S H E S

    WD2 : wood veneer

    SS1 : white solid suracing

    CT1 : 12x24 porcelain tile

    FAB1 : maharam abric

    N O T E S

    1. white surround

    2. ront counter

    3. back counter4. bench

    5. garbage/recycling unit

    indicates customer path o travel

    1200 sq.t. sit down :: elevation A (based on Brea, Caliornia)

  • 8/3/2019 YF Standards

    59/89

    7.2 1200 sq.t. sit down Brea, CA

    F I N I S H E S

    PL1 : white wood laminatePL3 : metal laminate base

    SS1 : white solid suracing

    PT1 : white paint

    PT2 : blue accent paint

    GT1 : 2x12 blue glass tile

    N O T E S

    1. white surround2. pink LED

    3. illuminated menu panels

    4. bench

    5. bulkhead over bench

    1200 sq.t. sit down :: elevation B (based on Brea, Caliornia)

  • 8/3/2019 YF Standards

    60/89

    7.3 1200 sq.t. sit down Brea, CA

    F I N I S H E S

    PL3 : metal laminate baseWD1 : wood laminate base

    SS1 : white solid suracing

    PT1 : white paint

    PT2 : blue accent paint

    WHT : white altro panel

    N O T E S

    1. white surround2. swirl vinyl graphics

    3. bar center complete with bulkhead

    4. attributes/phrases wall

    5. plasma screen

    1200 sq.t. sit down :: elevation C (based on Brea, Caliornia)

  • 8/3/2019 YF Standards

    61/89

    7.4 1200 sq.t. sit down Brea, CA

    F I N I S H E S

    PL3 : metal laminate base

    WD1 : wood laminate base

    PT1 : white paint

    N O T E S

    1. ront counter

    2. attributes/phrases wall

    1200 sq.t. sit down :: elevation D (based on Brea, Caliornia)

  • 8/3/2019 YF Standards

    62/89

    7.5 1200 sq.t. sit down Brea, CA

    F I N I S H E S

    PL2 : white sparkle laminatePL3 : metal laminate base

    WD2 : wood veneer

    PT1 : white paint

    N O T E S

    1. bulkhead over bench

    2. bench

    3. Yogen Fruz artwork

    1200 sq.t. sit down :: refected ceiling plan (based on Brea, Caliornia)

  • 8/3/2019 YF Standards

    63/89

    7.6 1200 sq.t. sit down Brea, CA

    1200 sq.t. sit down :: electrical plan (based on Brea, Caliornia)

  • 8/3/2019 YF Standards

    64/89

    7.7 1200 sq.t. sit down Brea, CA

  • 8/3/2019 YF Standards

    65/89

    materials The qual i ty o our in ishes are essent ial to conveying the qual i ty o our products and service at the store level. We have provided visuals o the

    inishes, codes, sizes, and manuacturer contact inormation. Subst i tutes must match and be o comparible qual i ty. Subst i tut ion wi l l only be

    permitted i mater ials are unavai lable and must be approved by Yogen Fruz pr ior to use.

    nish + material board

  • 8/3/2019 YF Standards

    66/89

    8.1 Materials

    SS1

    CT1

    GT1

    PL1 PL3 WD1

    nish + material specications

  • 8/3/2019 YF Standards

    67/89

    8.2 Materials

  • 8/3/2019 YF Standards

    68/89

    equipment This sect ion covers the equipment speci icat ions or Yogen Frz.

    equipment schedule

  • 8/3/2019 YF Standards

    69/89

    9.1 Equipment

    equipment

  • 8/3/2019 YF Standards

    70/89

    9.2 Equipment

    urniture

  • 8/3/2019 YF Standards

    71/89

    9.3 Equipment

  • 8/3/2019 YF Standards

    72/89

    signageOur signage is a powerul carr ier or the Yogen Frz brand. Our logo and product photography must create impact and appeti te appeal

    rom a distance and at the counter. I t is an important promise or the experience to ol low. Thoughtul , consistant execut ion o the signage

    components wi l l create a strong presence or Yogen Frz across al l markets. The ol lowing pages detai l the signage artwork that is suppl ied on

    the provided dvds.

    exterior sign horizontal :: print application

  • 8/3/2019 YF Standards

    73/89

    10.1 Signage

    The exterior sign is the most powerul sign we have. It must present the brand name in a quality way that is a promise o the

    experience to ollow and engage the customer rom a distance. The sign must only contain the logo- no other inormationshould appear (ie: phone number, web address, tagline or other brand attribute copy). When positioning the logo on the sign

    please adhere to the clear space standards described on page 2.2.

    File: YogenFruzSign_Horiz_FA.ai

    exterior sign horizontal :: shop drawing :: ront elevation

  • 8/3/2019 YF Standards

    74/89

    2-61-0

    4

    1 4-1/2

    6 5-5/8

    10-0

    PUSH THROUG H LETTER

    C OLOUR OF FAC E: TRANSLUC ENTVINYL (AS BELOW)

    EDGE: POLISH

    RAISED: 3/4''MATERIAL: C LEAR PLEXIGLAS

    AVERY 9561- T PROCESS BLUE TRANSLUCENT VINYL

    3M 3630-108 PINK TRANSL UCENT VINYL

    ALUMINUM SIGN BO X PAINTEDPOLAR WHITE PEARLESCENT CLEAR COA T

    APPLIED OVER WHITE SUBSTRATE

    10.2 Signage

    exterior sign horizontal :: shop drawing :: section with details

  • 8/3/2019 YF Standards

    75/89

    10.3 Signage

    exterior sign square :: print application

  • 8/3/2019 YF Standards

    76/89

    10.4 Signage

    The exterior sign is the most powerul sign we have. It must present the brand name in a quality way that is a promise o the

    experience to ollow and engage the customer rom a distance. The sign must only contain the logo- no other inormationshould appear (ie: phone number, web address, tagline or other brand attribute copy). When positioning the logo on the sign

    please adhere to the clear space standards described on page 2.2.

    File: YogenFruzSign_Square_FA.ai

    exterior sign square :: shop drawing :: ront elevation

  • 8/3/2019 YF Standards

    77/89

    ALUMINUM SIGN BO X W/ PUSH THROUGH LETTER

    AVERY 9561-T P ROCESS BLUE TRANSLUCENT VINYL

    3M 3630-108 PINK TRANSL UCENT VINYL

    PUSH THROUGH LETTER

    COLOUR OF FACE: (AS BELOW)

    EDGE: POLISH

    RAISED: 3/4

    MATERIAL: C LEAR PLEXIGLAS

    TUBING, ALUMINUM FACE & BO X PAINTED

    POLAR WHITE PEARLESCENT CLEAR COA T

    APPLIED OVER WHITE SUBSTRATE (FACE & BO X)

    2-0

    3-8

    1-6

    1-3

    1-5

    1-0

    3-8

    2 5-5/8

    82-1

    FRONT REAR

    9-1/2

    9-1/2

    10.5 Signage

    exterior sign square :: shop drawing :: section with details

  • 8/3/2019 YF Standards

    78/89

    10.6 Signage

    ve panel menu board

    Th l b d i d d h ld b d h ibl i t ti

  • 8/3/2019 YF Standards

    79/89

    10.7 Signage

    The ve panel menu board is preerred and should be used whenever possible in new construction.

    File: YogenFruzMenu_Panel_D_E_FA.ai File: YogenFruzMenu_Panel_F_G_FA.ai File: YogenFruzMenu_Panel_H_FA.ai

    our panel menu board

    The our panel menu board should be used when there is not sucient space or a ve panel menu

  • 8/3/2019 YF Standards

    80/89

    10.8 Signage

    The our panel menu board should be used when there is not sucient space or a ve panel menu.

    File: YogenFruzMenu_Panel_D_E_FA.ai File: YogenFruzMenu_Panel_I_J_FA.ai

    three panel menu board

    The three panel menu board should be used when there is not sucient space or a our panel menu

  • 8/3/2019 YF Standards

    81/89

    10.9 Signage

    The three panel menu board should be used when there is not sucient space or a our panel menu.

    File: YogenFruzMenu_Panel_A_FA.ai File: YogenFruzMenu_Panel_B_C_FA.ai

    phrase sign :: print application

    The phrase sign is a visual representation o the voice o the consumer. Many un phrases are balanced in size and position to

  • 8/3/2019 YF Standards

    82/89

    10.10 Signage

    The phrase sign is a visual representation o the voice o the consumer. Many un phrases are balanced in size and position to

    deliver a variety o messages in a light way. Scale these graphics as necessary, but do not rewrite the messages or reproportionthe relationships o the phrases.

    File: YogenFruzSign_Phrases_FA.ai

    phrase sign :: shop drawing :: ront elevation

  • 8/3/2019 YF Standards

    83/89

    WALL SIGN

    SMF 763 OL YMPIC BLUE OPAQUE VINYL

    AVERY A8410-O L T. MAGENTA OP AQUE VINYL

    1/2

    1/2 1/2 1/2 1/2 1/23 2-7/16 3 2-7/16 3 2-7/16 3 2-7/16

    13-1/4

    3-01/2

    1/2

    1 5-1/4

    1 5-1/4

    ALTRO WALL PANEL APPLY ON 1/2 THK MDF

    COL OUR: WHITE ROCK

    THK: 2mm

    CONTACT: COMP ASS FLOORING L TD.

    TEL: 905-564-133 0

    STAINLESS STEEL REVEAL

    STAINLESS STEEL END C LIP ALL AROUND

    10.11 Signage

    phrase sign :: shop drawing :: section

  • 8/3/2019 YF Standards

    84/89

    10.12 Signage

    its all about sign

    Our tagline can be used to communicate the personal/customization attributes o the Yogen Frz brand within your retail

  • 8/3/2019 YF Standards

    85/89

    VINYL GRAPHIC

    BASE PLATE

    3-0

    2-8

    SMF 763 OL YMPIC BLUE OPAQUE VINYL

    AVERY A8410-O L T. MAGENTA OPAQUE VINYL

    10.13 Signage

    environment.

    File: YogenFruzSign_AllAboutU_FA.ai

  • 8/3/2019 YF Standards

    86/89

  • 8/3/2019 YF Standards

    87/89

    clear cups

  • 8/3/2019 YF Standards

    88/89

    11.2 Packaging

    File: YogenFruzPkg_Clear_CD9_FA.ai

    File: YogenFruzPkg_Clear_CD12_FA.ai

    File: YogenFruzPkg_Clear_CD16_FA.ai File: YogenFruzPkg_Clear_CD21_FA.ai

  • 8/3/2019 YF Standards

    89/89