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Page 1: Yarshagumba, the himalayan viagra
Page 2: Yarshagumba, the himalayan viagra

PRODUCTS

• EVEREST HERBAL HOT TEA• EVEREST HERBAL ICED TEA• YARSHAGUMBA PACKAGE

Page 3: Yarshagumba, the himalayan viagra

YARSHAGUMBA

• Popularly known as Cordyceps Sinensis• Kind of the fungi similar to horsetail• Lives in alpine grass and shrub lands on the

Tibetan Plateau and the Himalayas at an altitude between 3,000 and 5,000 m

• Literally means “summer plant and winter insect” in Tibetan.

Page 4: Yarshagumba, the himalayan viagra

Uses of YARSHAGHUMBA

• Diseases of the respiratory system.• Kidney troubles &Heart problems• Insomnia, fatigue, stress, and afflictions of

the nervous system.• Acute and chronic hepatitis, cirrhosis, and

tumors of many kinds.• Himalayan Viagra

Page 5: Yarshagumba, the himalayan viagra

Situational Analysis

Page 6: Yarshagumba, the himalayan viagra

Price GrowthThe price of Yarshagumba has risen basically by 900%

between 1998 and 2008, an annual average of over 20% (after inflation).

Source:http://en.wikipedia.org/wiki/Ophiocordyceps_sinensis

In 2011, the value of Yarshagumba was estimated at about $25,416 or NPR 20,33,280 (1US$=NPR 80) per kilogram.

Page 7: Yarshagumba, the himalayan viagra

Market Trend and Growth Analysis in Thailand

Market Size and Growth of Non-Alcoholic Beverages in Thailand—Retail Off-Trade Value RSP $US

Source: euro- monitor, 2010

Page 8: Yarshagumba, the himalayan viagra

SWOT ANALYSISSTRENGTHS• Unique and highly beneficial in terms of health• Entire supply chain management • Financially stable • Control over the Raw materialsWEAKNESSES• Difficult to commercially cultivate and harvest • Seasonal and not easily available • Various Ethical issues :child labor, smugglingOPPURTUNITIES• Few players marketing Yarsagumba products• Huge market for health conscious customer• Ability to develop many long-term customersTHREATS• Different cheap green tea products that are easily available commercially • Many cheap energy drinks and inorganic sex enhancing drugs available• Exchange rate fluctuation• Weather

Page 9: Yarshagumba, the himalayan viagra

Target Market• People seeking health improvement.• Athletes/Sportsmen-for e.g. Olympics in

china• People seeking natural way for enhancing

sex driveAge group:25-35 yrs: Sports person, health conscious35-45yrs:Lack of sex drive, health conscious45+:Health conscious, tea lovers

Page 10: Yarshagumba, the himalayan viagra

Market Positioning• Green Tea• Herbal Tea• Pfizer product(i.e. Viagra)

Page 11: Yarshagumba, the himalayan viagra

Market positioning strategy

Page 12: Yarshagumba, the himalayan viagra

PRODUCT LINE

EVEREST HERB HOT TEA

EVEREST HERB ICED TEA

YARSHAGUMBA PACKAGE

Page 13: Yarshagumba, the himalayan viagra

BRAND STRATEGY

Page 14: Yarshagumba, the himalayan viagra

Pricing Strategy

120 THB

400 THB

4000 THB

170 THB

13000 THB

PREMIUM PRICE

Page 15: Yarshagumba, the himalayan viagra

Bangkok

Pattaya

Page 16: Yarshagumba, the himalayan viagra

Future Planning

•Emporium•Terminal 21•Siam Discovery•Central Plaza Rama 9.•Future Park•Other countries

Page 17: Yarshagumba, the himalayan viagra

Marketing Tools

•Personal Selling

• Preparing News letter

•Developing a Website

•Placing Hoarding board

•Trade Fairs

Page 18: Yarshagumba, the himalayan viagra

Advertising in local news paper Social media

Page 19: Yarshagumba, the himalayan viagra

Brand Building Product Logo and Tagline

Everest Card

Page 20: Yarshagumba, the himalayan viagra

Brand BuildingAmbience of the Outlets

Page 21: Yarshagumba, the himalayan viagra

Brand BuildingPromoting as a Health Related Product

Using Philanthropy as a means of PromotionCorporate Social Responsibility

Page 22: Yarshagumba, the himalayan viagra
Page 23: Yarshagumba, the himalayan viagra

WHERE DO WE GET

YARSHAGUMBA

Page 24: Yarshagumba, the himalayan viagra

FROM THE

REMOTEST

POORESTANDBACKWARD

REGION OF

NEPAL

Page 25: Yarshagumba, the himalayan viagra

DOLPA

Page 26: Yarshagumba, the himalayan viagra

BENEFITS OF

YARSHAGUMBA

Page 27: Yarshagumba, the himalayan viagra

ANTI TUMOR PROPERTIES

SEXUAL POTENTIATOR

IMMUNE SYSTEM STIMULATOR

RECOVERY FROM CHEMOTHERAPHY

AND

THE LISTGOES ON…….

Page 28: Yarshagumba, the himalayan viagra

PRESENT SCENARIO OF

YARSHAGUMBA

Page 29: Yarshagumba, the himalayan viagra

DEMAND IS HIGHEST IN

CHINA KOREA TAIWAN VIETNAM

THAILAND

Page 30: Yarshagumba, the himalayan viagra

BUT THIS COMES WITH

A PRICE TAG

Page 31: Yarshagumba, the himalayan viagra

OF SMUGGLING

OF ILLEGAL TRADE

Page 32: Yarshagumba, the himalayan viagra

AND THEN

LIVES OF FARMERS

WHO WERE KILLEDDURING FORAGING OF

WITH7

YARSHA GUMBA, JUNE 2009

Page 33: Yarshagumba, the himalayan viagra

• AS LONG AS THE SMUGGLINGCONTINUES

THE SITUATION WOULD GET WORSE DAY BY DAY.

Page 34: Yarshagumba, the himalayan viagra

SCHOOLS ARE DESERTED BECAUSE CHILDREN GO TO LOOK FOR

YARSHA GUMBA TO EARN MONEY

CHILD LABOR

Page 35: Yarshagumba, the himalayan viagra

ONLY WAY TO

THIS BLOOD TRADE IS

Page 36: Yarshagumba, the himalayan viagra

THE LAW OF EFFICIENT ECONOMICS:

DEMAND & SUPPLY

BY USING

Page 37: Yarshagumba, the himalayan viagra

MAKE SURE

DEMAND

THE

SUPPLY REACH

AS FAST AS POSSIBLE

Page 38: Yarshagumba, the himalayan viagra

WE DO THIS BY

CREATINGA SPOT MARKET

IN DOLPA

Page 39: Yarshagumba, the himalayan viagra

FOR THIS WE NEED

ROAD AND COMMUNICATION1ACCESS TO ONE OF THE REMOTEST PLACE ON EARTH.

Page 40: Yarshagumba, the himalayan viagra

FOR THIS WE NEED

2 FOR LEAST PRIVILEGEDPEOPLE

EDUCATION

Page 41: Yarshagumba, the himalayan viagra

FOR THIS WE NEED

3 SUSTAINABLEDEVELOPMENT

Page 42: Yarshagumba, the himalayan viagra

For every $1 we make,

40 cents goes for this project.

Page 43: Yarshagumba, the himalayan viagra

Be a better human being, believe in what you believe

Page 44: Yarshagumba, the himalayan viagra

Don’t let the power of

YarshaGumbabe the next

Page 45: Yarshagumba, the himalayan viagra

BLOOD DIAMOND

Page 46: Yarshagumba, the himalayan viagra

Supported By:

Page 47: Yarshagumba, the himalayan viagra

$3334 $200 $250

$12 $200

Cost of Product

Cost of Product $3996Market Value $15000+

Page 48: Yarshagumba, the himalayan viagra

Marketing Budget

4,455,720 Baht

200,000 Baht

304,000 Baht 2,000,000

Baht

Page 49: Yarshagumba, the himalayan viagra

Corporate Social Responsibility

Page 50: Yarshagumba, the himalayan viagra

Financials

In THB Total (Realistic) Total(Pessimistic)

Total(Optimistic)

Tax (30%) 8,710,209.629 5,585,116.942 11,835,302.32Net Earning after Tax 20,323,822.47 13,031,939.53 27,615,705.4

Transferred to Development of Yarsagumbha (40%)

8,129,528.987 5,212,775.812 11,046,282.16

Retained Earning 12,194,293.48 7,819,163.718 16,569,423.24

Page 51: Yarshagumba, the himalayan viagra

Quotes on Evaluation and Control

"Measurement is the first step that leads to control and

eventually to improvement. If you can't measure

something, you can't understand it. If you can't understand

it, you can't control it. If you can't control it, you can't

improve it."

- H. James Harrington

Page 52: Yarshagumba, the himalayan viagra

Evaluation & Control

Annual Plan Control

- Sales Analysis

- Market-share Analysis

- Marketing Expense-to-Sales Analysis

- Financial Analysis

Page 53: Yarshagumba, the himalayan viagra

Profitability Control

• Product

• Territory

• Customer

Page 54: Yarshagumba, the himalayan viagra

-Niche Market

- 2 Stores in Thailand

- Improve Health Condition

- Himalayan Viagra

- CSR

Page 55: Yarshagumba, the himalayan viagra