XO Communications: How Big Brands Use Social to Get People to Love U

How to Use Social Media to Get Prospective Customers to Love You

Presented by Ronan KeaneFriday, February 21, 2014

Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 2

XO Communications Services Portfolio

Internet connectivity and intelligent networks.

Voice, collaboration and communications.

Cloud computing, hosting and IT services.

Faster application and network performance.

Network security and data protection.

Internet Access

Ethernet Services

MPLS IP-VPN

VPLS

Private Line

Wavelength

Fixed Wireless Access

IP Flex

IP Flex with VPN

SIP Trunking

Enterprise SIP

Hosted PBX

Web/Audio Conferencing

Contact Center / IVR

Enterprise Cloud

Cloud Drive

Cloud Vault

Backup

Colocation

Web Hosting

Hosted Exchange

Applications Performance Management

Content Delivery Networks

Hosted Security

Managed Security


The XO Network

Extensive Coverage• 85 major metropolitan markets

across United States• Global service delivery to 50+

countries on 5 continents• 4,100 on-net buildings• Ethernet access to hundreds of

thousands business locations

Robust Assets• 100 Gbps Coast-to-Coast• Tier 1 IP network• Built using advanced IP and optical

technology from Ciena, Cisco, Infinera and Juniper Networks

• 20,000 route mile inter-city miles• 1 million metro fiber miles• 50+ colocation facilities• Fixed wireless spectrum in 80 major

metropolitan markets

One of the Industry’s Largest and Most Advanced IP Networks


About XO Communications

• Leading nationwide provider of data and IP services

• Comprehensive portfolio of IP communications, managed network and IT services

• Headquartered in Herndon, VA• More than 3,000 employees• Annual revenues of more than $1.5B

• Focus on business, large enterprise and wholesale customers

• Customers include more than 50% of the Fortune 500

• Leading brands across major industries• Major cable, content, mobile wireless and

domestic/global telecommunications companies

Large Enterprise Mid-Market Wholesale

Our Customers


Today’s Agenda

1. Structure of Marketing at XO Communications

2. Objectives for XO’s Social Media

3. Social Media Accounts

4. Social Media Tools

5. Measuring and Tracking

6. Tools

7. Successes


Structure of Marketing at XO Communications

Social Media

Marketing ProgramsProduct Marketing

Sales Teams

• Social Listening• Social Media Marketing• Corporate Brand Building• Social Lead Gen/advertising• AR/PR• Customer/Prospect

Engaging• Corporate Blog• Sales Blogs

• Content Creation• Lead Generation Programs• Campaign Management• Customer Loyalty• XO.Com

• Positioning• Sales Enablement• Market Intelligence


XO Communications is Active on These Platforms


XO’s “Followers” on LinkedIn

XO Communications has 30,000+ follower on social

media/networks.


XO’s “Followers” on LinkedIn

Like subscribers, our followers have opted in to receive updates from us.


Objective’s for XO’s Social Media

Content | Engagement | Advertising | Employees




YouTube.com




Blog.xo.com




Facebook.com




Twitter.com




LinkedIn Promoted Updates




Sponsored Tweets




Yammer.com




GaggleAMP.com




200+ XO Sales Blogs


Social Media Results in 2013

1,000+ leads generated




$1M+ opportunities created





$52,000+ in monthly revenue





$52,000+ in monthly revenue

40,000+ followers (opted in)



Questions?

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