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Www.traject.be | 16/02/2014 | page 1 A sustainable mobility policy for events in the city centre of Antwerp Ecomm 2010 – Graz.

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Page 1: Www.traject.be | 16/02/2014 | page 1  A sustainable mobility policy for events in the city centre of Antwerp Ecomm 2010 – Graz.

www.traject.be | 10/04/23 | page 1 www.antwerpen.be

A sustainable mobility policy for events in the city centre of Antwerp

Ecomm 2010 – Graz

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www.traject.be | 10/04/23 | page 2www.antwerpen.be

Setting

►Antwerp is Belgium's second largest city

►The city of Antwerp has about 480.000 inhabitants

►Antwerp and his districts

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Events in Antwerp

►Antwerp is an active and lively city

►However, the exact number of events in Antwerp is unknown ► No accurate knowledge of events organized on private locations

► No permission needed

►Number of events on public space is known► Permission needed

► Approximately 2700 applications per year

► 90% are small events (<500 visitors)

► About 100 events attract over 1000 visitors

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Events in Antwerp - Evolution

►Rising number of events every year► 2008 2107 applications

► 2009 2628 applications

► 2010 already 1897 requests

►All annual returning events attract individually more visitors each year

►More and more events occur simultaneously

(same day, same weekend)

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Events in Antwerp - Locations

►Event locations on public space – squares in the historical city

►Private event locations

►Events that form a track through the city► Antwerp 10 Miles & Marathon

► The Giants from Royale Du Luxe

► Passage of the Tour de France 2010

► Antwerp Triathlon

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Events in Antwerp – (Mobility) Challenges

Policy Document 2006:

Local authority promotes

Antwerp as an event city

“Antwerp is a Dazzling City”

An event director was appointed in 2007

Boom in number of events

Mobility Management was “forgotten”

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Events in Antwerp – (Mobility) Challenges

►The impact of the events put pressure on the city concerning:► Congestion (accessibility of the city or event area)

► Lack off parking spaces

► Dissatisfaction with the organizers

► Small-scale traffic

► Increasing nuisance for residents

► Environmental impact

► Unsafe traffic situations

► Complaints from inhabitants

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Events in Antwerp – Case 10M & Marathon

►Every last Sunday in April

►This year on the 25th of April 2010► 25th edition

► 27.000 participants

► 30.000 visitors

►Besides the 10M and Marathon there were 9 other events in Antwerp happening at the same time

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Events in Antwerp – Case 10M & Marathon

►Since 2008 the track of the 10M & Marathon ran from left bank to right bank and back using both tunnels of the motorway network.

►Most participants have to cross the Scheld to get to the start► Motorways could not be used by motorized traffic during certain hours

► 1 pedestrian tunnel available

► 1 cyclist tunnel available (very low capacity)

► 1 canal touring boat available

► A tram tunnel with high capacity

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Events in Antwerp – Case 10M & Marathon

►2008 (number of participants in 2008 was 15.000)► Only police was involved (permission process)

► Police took traffic management measures but had no many alternatives to reroute car traffic

► The public transport company was faced with the problem of interrupted bus lanes because of the marathon track and could not bring people to their destination

►Consequences:► Some 1000 participants missed the start

► Inhabitants of Antwerp felt hostaged

► On the motorway network around Antwerp congestion ran up to 3 hours

► The organizers of the other events were displeased

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Events in Antwerp – Case 10M & Marathon

► 2009 (number of participants in 2009 was 25.000)► The aim was to prevent congestion and turn the bad public opinion about the

event into a positive one► Police and the public transport company were both involved ► Police took traffic management measures but still had no many alternatives to

reroute car traffic► The public transport company and organizer of the event had made a new track

that avoided bus and tram lanes (traffic management) as much as possible

► Consequences:► Because of the high increase in participants there was not only chaos on the

roads but also chaos in the pedestrian tunnel, cyclist tunnel and on the touring boat

► Inhabitants of Antwerp still felt hostaged ► There was not much improvement compared to 2008

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Events in Antwerp

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Events in Antwerp – (Mobility) Challenges

►The Antwerp 10M & Marathon is not an isolated case

►The local authority acknowledges the lack of mobility management and is convinced that it can help to solve and prevent mobility problems caused by events

► the local authority of Antwerp wants a coherent policy for all types of events

► Study agency Traject was appointed by the city government to define a mobility policy for events in the city centre

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Traject – mobility management

►Independent consultancy specialized in mobility management since 1992

►11 experts, 2 offices (Ghent & Brussels)

►A user oriented approach of transport and mobility

►Working for different types of clients: ► Private companies

► Public sector: authorities, administrations, schools,

► commercial centres or poles of attraction, tourist attractions, events,...

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Traject – mobility management

►Relevant experiences in mobility management for leisure traffic:

► Studies and surveys on sustainable transport to tourist attractions in Belgium and in Europe

European projects: www.smash-events-com, www.iee-stream.com

► Mobility plans and consultancy for large events The Tall Ships Races (1 million visitors), Rock Werchter (320 000 visitors),

Antwerp Book Fair (175 000 visitors), Tomorrowland (90 000 visitors)

► Creating a mobility policy for events in city centres Brussels Capital Region, Cities of Antwerp and Ghent

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A sustainable mobility policy for events in Antwerp

►A mobility plan for every event in the city

► Mobility as an important theme in the planning of the event, from the beginning

► Obtaining commitment of event organizers

► Creating chances for mobility management

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Phase 1: inventory

►Overview of events and mobility plans

► Inventory A survey among 50 events and event locations

Overview of the existing situation Overview of the difficulties they are dealing with Overview of measures already taken

Conclusions Some very good examples and best practices Lack of facts and figures from the organizers Lack of knowledge and know-how Role of the city administration and services is not very clear

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Phase 2: introduction of mobility management

►Encouraging event organizers

► Facilitating A manual for event organizers

Background information on the importance of mobility management for events How to set up a mobility plan for events List of possible measures Best practices in Antwerp Contacts in Antwerp

Support from the city administration and services Inventory of services and contacts Bottom-up & top-down

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Phase 2: introduction of mobility management

►Coaching of 4 events in 2010 ► Guiding 4 event organizers in setting up a mobility plan based on the

manual

► Setting up partnerships for future events

►Implementing regulations► Evaluation of events based on

Number of visitors Impact on the traffic Mobility needs

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Case: Antwerp 10 Miles & Marathon 2010

►Basic ideas in the mobility plan 2010► Accessibility and traffic information

For visitors & participants For inhabitants For people travelling a longer distance

► Inquiry on visitors and participants Where do they come from? Modal split Opinion about the mobility measures

► Spread of the arriving visitors Using different train stations P&R facilities

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Zwijndrecht

Antwerpen-Berchem

Antwerpen-Centraal

Antwerpen-Dam

Antwerpen-Zuid

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Case: Antwerp 10 Miles & Marathon 2010

►Basic ideas in the mobility plan 2010► Encouraging cycling

Secured bike parks on the right bank at every crossing point Discouraging river crossing by bike

► Public transport Encouraging the presale of tickets for PT Spread of the arriving visitors & participants

► Private transport Encouraging the use of coaches P&R facilities on a distance

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M

M

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Conclusions

►The results of the inquiry were an eye opener for the city administration

► Action plan for 2010: Focus on mobility management

Mobility scan incorporated in the demand of permit Event organizers will be evaluated on the efforts they make

An action plan for the main event locations in Antwerp Best practices in mobility management per location

Inhabitants and other traffic coming through Antwerp as target groups in the mobility plans

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Conclusions

►Important partners started working together or joined the City of Antwerp in working out mobility plans for events

► B-Rail (national railway company) involved in organization of events in Antwerp

► Cooperation between De Lijn (trams & busses in Flanders) and B-Rail

► Cooperation with the Flemish Traffic Control Centre for large events

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Conclusions

►A framework for mobility management for events in Antwerp is necessary

► What’s the role & responsibility of the organizer?

► What’s the role of the city’s administration and services?

► Which services can the mobility partners supply for event organizers?

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City of Antwerp

Karin Dries

[email protected]

www.antwerpen.be

Traject Mobility Management

Bart Busschaert

[email protected]

www.traject.be