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Innovation Strategies: New techniques and

best practice case studies in Food,

Drink, and Personal Care

Category : Consumer Goods Packaging

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Introduction to Report

Launch Date: September 9, 2014

Number of Pages: 96

Geography Coverage: Global

Available Format: PDF

Price For Single User License: USD 7,995

Price For Site License: USD 15,990

Price For Global User License: USD 23,985

Delivery Time: Within 24 Hours (During Working Days)

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About the Report

Innovation Strategies: New techniques and best practice case studies in Food, Drink, and Personal Care provides detailed insight into new opportunities in new product development, cross-category promotion, and marketing campaigns in both developing and developed countries.

The evolution of consumption habits across the world means both retailers and manufacturers need a renewed understanding of consumer's changing lifestyles, and how this will affect their product choices. It also shows how changing lifestyles affects consumers' preferences and priorities.

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Key Findings

Consumers are looking for healthier food and drink options, yet not ready to compromise on the taste, therefore manufacturers need to make sure that the product is, above all, tasty

Manufacturers need to invest in natural sweeteners and simplify formulas to overcome growing consumer concern with ingredients

With a wider choice of products available on the shelves, manufacturers need to make an extra effort to attract attention of consumers

Aspiration is a powerful tool

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Key Findings Continues…

Proving quality to consumers increases sale volumes

Ethical approach associated with better quality and craftsmanship

In indulgent categories, such as Ice-Cream, manufacturers should focus on other attributes, such as superior taste, shared moments, and fun derived from the product rather than health,

Timing of delivering marketing message is crucial

Experience, provided by the product, such as personalization or creative activities, adds value to it.

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Reasons To Buy

This report provides actionable insight into new opportunities emerging in Soft Drinks and Hot Drinks markets via case studies

This is based on Publisher's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in 10 Soft and Hot Drinks categories

Understanding these trends, and how the most innovative marketers are seeking to target them, will allow marketing tactics and strategy to be updated in line with the very latest consumer behaviors

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Report Coverage

1. Introduction and methodology2. Why understanding the consumer need states behind

new product development is important3. Publisher has identified four key ways in which NPD is

being aligned with consumer need states4. Break from the norm5. No trade-off6. Image is everything7. Offering something extra

For more details regarding Report coverage see the last slide

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Company Coverage (Partial List)

1. Arawana2. Aurelio3. Awake Chocolate4. Belvita5. BenNana6. Blue Moon7. Boulder Brands8. H. P. Bulmer9. Cadbury10.Chi Coconut Water11.Close-Up12.Coca-Cola13.Coca-Cola Life14.Cornetto

For more details regarding Report coverage see the last slide

All logos and Images mentioned on this slide belong to their respective owners.

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How To Buy This Report?

Visit following URL to see Table of Content and purchase this publication:

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About Market Research Reports, Inc.Market Research Reports provides a customized set of reports from reputed Publishers, built on the intelligence available within organizations and leverages on our motto of “Intelligence Redefined”.

Contact : Amitava SenEmail : [email protected]: +1 302-703-7787 (USA) +91-8762746600 (India)