WSDE Online Brochure 2011

27-29 September 2011Bangkok Convention Centre, Bangkok, Thailand

Your $600 Billion Sport Tourism Opportunity

www.sporttourismexpo.com

THE GLOBAL MARKET PLACE FOR SPORT TOURISM

27-29 September 2011Bangkok, Thailand

www.sporttourismexpo.com

The era of Sport Tourism...

We predict that this will be the era of Sport Tourism and those not positioned to take advantage of this phenomenon are urged to quickly align – or lose out TALEB RIFAI, SECRETARY-GENERAL, UNITED NATIONS WTO

WSDE – THE GLOBAL MARKET PLACE FOR SPORT TOURISM

WSDE is the only global exhibition and business forum dedicated to showcasing the booming $600 billion a year Sport Tourism market - the most rapidly growing sector in travel and tourism.

Now in its 2nd year, WSDE will take place in Bangkok, Thailand - Asia’s Sport Tourism Gateway - from 27th – 29th September 2011.

WSDE has personal engagement with the leading individually qualified buyers of Sport Tourism products from every key geographical region and delivers a dynamic environment where they will connect with exhibitors from around the globe.

A one to one appointment schedule means no time is wasted, business is generated and time is maximised.

WSDE MEANS TOURISM’S FUTURE

Tourism research has revealed that the travel industry’s fastest growing sector will post record profits and contribute an astonishing 14% of overall travel and tourism receipts by the end of the year.

At a time when some traditional tourism trends are in decline, Sport Tourism continues to flourish and is set to grow exponentially in the next decade.

With Participation Vacations the biggest trend in current travel (holidays with an activity attached – i.e. golf, tennis, adventure) and the continued sportification of society, Sport Tourism is set to play a catalytic role in sparking global tourism recovery.

WSDE presents a much needed annual opportunity for the Sport Tourism industry to come together, not only to conduct lucrative future business deals and source new contacts and markets, but also to gain invaluable insights from the advanced knowledge of market leaders.

WSDE is a vital event for those wishing to be part of the growth of the industry’s future.

WSDE MEANS OUTSTANDING VALUE

National, Regional or City Tourist Boards with a Sport Tourism portfolio, hotels and resorts offering sporting facilities, tour operators and major travel providers are urged to participate in this must attend industry gathering.

As part of WSDE’s ongoing commitment to deliver outstanding value for money, exhibitor entry rates start at only $185 per sqm with “walk-on” purpose built 9sqm booths available for a fully inclusive $2,565.

We are looking forward to attending WSDE to conduct new business, to add to our growing portfolio and to forge new long-term business relationships. This unique, ground breaking exhibition will allow us to do this all under one roof!

NATHAN WILSON, DIRECTOR, TUI SPORT

SEE YOU IN BANGKOK – ASIA’S SPORT TOURISM GATEWAY

With its growing stature as a destination of choice for international meetings, incentive travel, conventions and exhibitions, an enviable portfolio of world class sporting facilities and resorts, and a burgeoning calendar of blue riband sporting events, Thailand is in the driving seat of the fastest growing area of the travel industry – Sport Tourism.

With double-digit growth in foreign visitors expected in 2011, Thailand is perfectly positioned as “Asia’s Sport Tourism Gateway” and as such will play host to this year’s WSDE.

The internationally renowned Bangkok Convention Centre (BCC) at CentralWorld is at the heart of a truly modern capital city.

The BCC is integral to the Centara Grand, an award winning 5-star hotel and with nine restaurants and bars offers some of the best dining and entertaining venues in the city.

CentralWorld, one of the largest shopping and lifestyle centres in Southeast Asia, providing a spectacular amenity for WSDE attendees.

An amazingly warm welcome awaits in the Land of Smiles.

THE RISE AND RISE OF SPORT TOURISM

The economies of cities, regions and entire countries are increasingly reliant on combining sport and tourism to jump start economic and socio-economic change.

Tourists engaged in Sport Tourism are high-spending, stay longer than other tourist categories, are high-calibre and often stimulate other tourism. Their direct benefit to a destination is cash - their indirect benefit can be years of follow-on tourists.

There are many reasons for the Sport Tourism boom.

The continued sportification of society is prompting a seismic shift in tourist patterns. Society is today significantly more health and fitness focussed than ever before, is more geared to choosing activity and leisure pursuits and sport is playing a more central, cross-genre, cross-race and cross- age role in society.

As a direct consequence, the 21st Century is witnessing traditional sun and sea vacations – traditionally the main stay of the travel and tourism industry - being replaced by activity sport related vacations and a new breed of tourists keen to attend an ever increasing calendar of readily-accessible mega sporting events.

Sport Tourism – for many years the “sleeping giant” of travel - is set to play a catalytic role in sparking global tourism recovery in 2011 and beyond.

WSDE is a showcase for both Participation Sport Tourism (leisure tourism with an integrated sporting activity - i.e. golf, tennis, adventure, water sports) and Spectator Sport Tourism which combine to provide the global travel and tourism industry with a booming, highly profitable sector with no signs of slowing.

Sport Tourism is now vital to the future success of the travel and tourism industry and is seen as a tool to make and achieve many things - to generate significant revenues, create thousands of new jobs, regenerate urban infrastructure, and to develop or reappraise entire destinations.

WSDE MEANS BUSINESS

WSDE provides the ideal global platform for exhibitors to meet and carry out face-to-face business with the top international buyers with direct purchasing power. As the most comprehensive and innovative exhibition of its kind, WSDE is designed for those exhibitors looking to do business with the key buyers and planners across all geographical regions.

Our Hosted Buyers are the top level decision makers who have the purchasing power and authority to place business directly with exhibitors.

As one of the market leaders in Sport Tourism, Thomas Cook Sport is excited to be involved with WSDE, an event which is a valuable addition to our

industry’s annual calendar and something we are very much looking forward to.

DANNY TALBOT, MANAGING DIRECTOR, THOMAS COOK SPORT

It was vital that Rio de Janeiro secured a large presence at WSDE. We are hugely looking forward to the unrivalled promotional platform that WSDE will

provide our great city and the opportunity to show to the world that Rio means business.

PAULO SENISE, EXECUTIVE DIRECTOR, RIO CONVENTION & VISITORS BUREAU

If you represent a destination eager to win the rights to host major sporting events, if you are a region or resort offering sporting facilities, if you

are a purchaser of Sport Tourism, or a member of the international sports community, I urge you to participate in this must attend global event.

GIANNI MERLO, PRESIDENT, INTERNATIONAL SPORTS PRESS ASSOCIATION

WSDE is changing the landscape of the Sport Tourism industry. By bringing together all the key stake-holders of Sport Tourism products and

services around the world, WSDE is set to become one of the most important international events in the travel and tourism calendar.

LINDIWE MAHLANGU, CEO, JOHANNESBURG FIFA WORLD CUP HOST CITY

THE INTERNATIONAL SPORT TOURISM CONFERENCE

WSDE is privileged to play host to the ground-breaking International Sport Tourism Conference.

The programme will have a strong focus on specialist Sport Tourism knowledge, analysis and market leader insights and will provide thought provoking and invigorating content.

This blockbuster conference will feature a prestigious line-up of leading experts and decision makers in sporting events and Sport Tourism and will govern a blue-chip audience as well as considerable global media attention.

WORLD TRAVEL AWARDS

To coincide with WSDE, the 2011 World Travel Awards Asia Ceremony will take place in Bangkok on the evening of 28th September.

World Travel Awards is the most prestigious, comprehensive and sought after awards programme in the global travel and tourism industry and “the Oscars of the Travel Industry” will play host to a star-studded gathering of the top names in world travel.

www.worldtravelawards.com

EXHIBIT AT WSDEBy exhibiting at WSDE you are invited to meet face to face with the key International Buyers, industry influencers, and tour operators and agents driving the $600 billion a year Sport Tourism industry.

EXHIBITOR COSTS

As part of WSDE’s ongoing commitment to deliver outstanding value for money, exhibitor space only rates begin at $185 per sqm, shell scheme packages at $285 with “walk-on” purpose built 9sqm booths available for a fully inclusive $2,565.

In addition, a host of bespoke stand packages have been developed to facilitate the ease of exhibiting at WSDE. An exhibition display

can be custom made to your exact requirements using the very best suppliers in the event industry.

From building your stand to supplying the furniture, we can help you get the most for your money no matter what your budget.

WHY EXHIBIT AT WSDE SPORT TOURISM EXPO

National, Regional or City Tourist Boards with a Sport Tourism portfolio, hotels and resorts offering sporting facilities, tour operators, agents and major travel and transportation providers are urged to participate in this must attend industry gathering.

By Exhibiting at WSDE you will be in prime position to:

• Conduct future business deals with the leading International Buyers, tour operators and conference and event organizers

• Educate the sports industry about your capabilities to host major events

• Explore and enter new international markets• Forge new contacts and catch up with existing clients• Gain deep insights in to the latest developments in the Sport

Tourism industry• Meet all the key industry players in a focused business

environment• Launch new products or marketing initiatives• Recruit new distributors and agents• Showcase your brand credentials on a global stage• Sign new commercial contracts and strengthen your market

share.

Argentina Pavilion at WSDE

LEFT CLOCKWISE (starting from left) Rio de Janeiro Showcase at WSDEInternational Sport Tourism Conference Panel DebateAbu Dhabi Pavilion at WSDE

EXHIBITOR PROFILE

AirportsAlpine ResortsBidding DestinationsBusiness & Financial ServicesCity Tourist BoardsConference & Event OrganisersGolf Related ServicesGolf ResortsHospitality CompaniesHotelsInternational Sports FederationsNational Tourist Boards Regional Tourist BoardsSport VenuesSports AgenciesSports MediaSporting OrganisationsSports PR CompaniesSporting VenuesSports SponsorsTicketing AgentsTour OperatorsTravel AgentsTravel Media

WHO WILL BE VISITING

Bidding CommitteesBusiness & Financial ServicesConference & Event OrganisersCorporate OrganisersInternational Sports FederationsSport VenuesSports AgenciesSports MediaSporting OrganisationsSports PR CompaniesSporting VenuesSports SponsorsTicketing AgentsTour OperatorsTravel AgentsTravel Media

WSDE SPONSORSHIP OPPORTUNITIES

WSDE has created a dynamic portfolio of unique sponsorship and venue branding options for those organisations wanting to maximise their exposure to the $600 billion a year Sport Tourism industry. From logo branding of the WSDE entry tickets, to significant outdoor advertising, the opportunities are rich, unique and varied. We work in consultation with each sponsor to create a distinctive package tailored to individual marketing and business development objectives. Our aim with all our sponsors is to foster a mutually rewarding and long-term partnership. As the leading global event for the Sport Tourism industry, WSDE presents the perfect opportunity to build brand awareness, generate traffic and maximise exposure to the travel industry’s fastest growing sector.

adidas Pavilion at WSDE

Contact UsSion Rapson

Global Business Director+44 (0)77 9596 66 61

[email protected]

Chris FrostSales & Marketing Director

+44 (0)78 1089 [email protected]

Tony PrinceBusiness Development Director

+44 (0) 77 6620 [email protected]

Sean PantonHead of Sales Asia

+66 (0)83 391 [email protected]

Serafin Ibanez BaileyInternational Sales Representative

[email protected]

Makis PeppasInternational Sales Representative

[email protected]

Susanne TuesdayPress & PR Director

[email protected]

THE GLOBAL MARKET PLACE FOR SPORT TOURISM

27-29 September 2011Bangkok, Thailand

www.sporttourismexpo.com