© Prentice Hall, 200 3 Business Communication Today Chapter 8 - 1 Writing Bad News Writing Bad News Messages Messages
Dec 30, 2015
© Prentice Hall, 2003 Business Communication Today Chapter 8 - 1
Writing Bad Writing Bad News MessagesNews Messages
© Prentice Hall, 2003 Business Communication Today Chapter 8 - 2
Three-step Writing Three-step Writing ProcessProcess
PlanningPlanning CompletingCompletingWritingWriting
•Purpose
•Audience
•Solid Evidence
•Purpose
•Audience
•Solid Evidence
•Main Idea
•Relevant Points
•Right Approach
•Main Idea
•Relevant Points
•Right Approach
•Revision
•Organization
•Overall Design
•Revision
•Organization
•Overall Design
© Prentice Hall, 2003 Business Communication Today Chapter 8 - 3
Strategies for Strategies for Bad-news MessagesBad-news Messages
• Convey the message
• Gain acceptance
• Maintain goodwill
• Promote a good corporate image
• Minimize future correspondence
© Prentice Hall, 2003 Business Communication Today Chapter 8 - 4
Audience-centered Audience-centered ToneTone
The “You” Attitude
Positive Wording
Respectful Language
© Prentice Hall, 2003 Business Communication Today Chapter 8 - 5
The The DirectDirect Approach Approach
Bad News
Step 1
Bad News
Step 1
Reasons
Step 2
Reasons
Step 2
Positive Close
Step 3
Positive Close
Step 3
Flow of the Message
Substance of the Message
© Prentice Hall, 2003 Business Communication Today Chapter 8 - 6
The The IndirectIndirect Approach Approach
Buffer
Step 1
Buffer
Step 1
Reasons
Step 2
Reasons
Step 2
BadNews
Step 3
BadNews
Step 3
PositiveClose
Step 4
PositiveClose
Step 4
Flow of the Message
Substance of the Message
© Prentice Hall, 2003 Business Communication Today Chapter 8 - 7
Begin With a Begin With a BufferBuffer
• Show appreciation
• Pay attention
• Compliment reader
• Be understanding
• Show sincerity
• Saying “no”
• A know-it-all tone
• Wordy phrases
• Apologies
• Lengthy buffers
Things to Do Things to Avoid
© Prentice Hall, 2003 Business Communication Today Chapter 8 - 8
Provide ReasonsProvide ReasonsThat Support the That Support the
RefusalRefusal• Cover positive points
• Provide relevant details
• Highlight benefits
• Minimize company policy
• Avoid apologizing
• Decision is justified, fair, and logical
© Prentice Hall, 2003 Business Communication Today Chapter 8 - 9
State the MessageState the MessageState the MessageState the Message
De-emphasize the Bad NewsDe-emphasize the Bad NewsDe-emphasize the Bad NewsDe-emphasize the Bad News
Use a Conditional StatementUse a Conditional StatementUse a Conditional StatementUse a Conditional Statement
Focus on the PositiveFocus on the PositiveFocus on the PositiveFocus on the Positive
Avoid Blunt LanguageAvoid Blunt LanguageAvoid Blunt LanguageAvoid Blunt Language
© Prentice Hall, 2003 Business Communication Today Chapter 8 - 10
Close With ConfidenceClose With ConfidenceClose With ConfidenceClose With Confidence
Maintain a Positive ToneMaintain a Positive ToneMaintain a Positive ToneMaintain a Positive Tone
Limit Future CorrespondenceLimit Future CorrespondenceLimit Future CorrespondenceLimit Future Correspondence
Remain Confident and SincereRemain Confident and SincereRemain Confident and SincereRemain Confident and Sincere
Be Optimistic About the FutureBe Optimistic About the FutureBe Optimistic About the FutureBe Optimistic About the Future
© Prentice Hall, 2003 Business Communication Today Chapter 8 - 11
CulturalCulturalDifferencesDifferences
Communication DiversityCommunication Diversity
Proper ToneProper Tone
CulturalCulturalConventionsConventions
MessageMessageOrganizationOrganization
© Prentice Hall, 2003 Business Communication Today Chapter 8 - 12
Writing BadWriting BadNews MessagesNews Messages
Routine Requests
Organizational News
Employment Information
© Prentice Hall, 2003 Business Communication Today Chapter 8 - 13
RoutineRoutineWorkplace RequestsWorkplace Requests
RoutineRoutineWorkplace RequestsWorkplace Requests
BusinessBusinessInformationInformation
BusinessBusinessInformationInformation
InvitationsInvitationsand Favorsand FavorsInvitationsInvitationsand Favorsand Favors
© Prentice Hall, 2003 Business Communication Today Chapter 8 - 14
The Status of OrdersThe Status of Orders
Ship Part Ship Part of the Orderof the Order
Ship None Ship None of the Orderof the Order
Work Toward an Eventual SaleWork Toward an Eventual Sale
Communicate ClearlyCommunicate Clearly
Be Confident and OptimisticBe Confident and Optimistic
© Prentice Hall, 2003 Business Communication Today Chapter 8 - 15
Claims and AdjustmentsClaims and Adjustments
Things to Employ Things to Avoid
Accepting Blame
Accusations
Negative Language
Defamation/Slander/Libel
Courtesy and Tact
Indirect Approach
Understanding and Respect
Positive Attitude
© Prentice Hall, 2003 Business Communication Today Chapter 8 - 16
Credit DecisionsCredit Decisions
RequestedRequestedby a Companyby a Company
RequestedRequestedby a Personby a Person
© Prentice Hall, 2003 Business Communication Today Chapter 8 - 17
Organizational NewsOrganizational NewsOperationsProducts
© Prentice Hall, 2003 Business Communication Today Chapter 8 - 18
Letters ofLetters ofRecommendationRecommendation
RequestedRequestedby Businessesby Businesses
RequestedRequestedby Individualsby Individuals
PracticePracticeDiplomacyDiplomacy
RecognizeRecognizeFeelingsFeelingsBe DirectBe Direct State FactsState Facts
© Prentice Hall, 2003 Business Communication Today Chapter 8 - 19
Employment Employment ApplicationsApplications
• Use the direct approach
• State reasons clearly
• Suggest alternatives
© Prentice Hall, 2003 Business Communication Today Chapter 8 - 20
Performance Performance ReviewsReviews
Provide Feedback
Review JobDescription
Set anAction Plan
© Prentice Hall, 2003 Business Communication Today Chapter 8 - 21
NegativeNegativePerformance ReviewsPerformance Reviews
• Confront the problem
• Plan the message
• Maintain privacy
• Focus on the problem
• Use Constructive Criticism
• Obtain commitment