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6 Tips for Creating Fresh Content: Breaking Through Writer’s Block Jennifer Moire PR & Media Consultant, Storyteller, Blogger
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Writer's Block? 6 Tips for Creating Fresh Content

Jul 07, 2015

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Marketing

Consulting

It's easy to get stuck when you're responsible for creating content for your organization.

To break through writer's block, here are 6 tips for creating fresh content.
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Page 1: Writer's Block? 6 Tips for Creating Fresh Content

6 Tips for Creating Fresh Content:

Breaking Through Writer’s Block Jennifer Moire

PR & Media Consultant, Storyteller, Blogger

Page 2: Writer's Block? 6 Tips for Creating Fresh Content

“Welcome to the New Age” — Imagine Dragons

Fact: We are the media. Everyone is a journalist.

Content Creation + Curation + Distribution = New PR Model

Page 3: Writer's Block? 6 Tips for Creating Fresh Content

6 Tips for Creating Fresh Content

1. Interview an Expert

Page 4: Writer's Block? 6 Tips for Creating Fresh Content
Page 5: Writer's Block? 6 Tips for Creating Fresh Content

6 Tips for Creating Fresh Content

2. Maintain a Nose for News

Read, Scan, Watch, Listen to Trends and News…

Be Opportunistic

Page 6: Writer's Block? 6 Tips for Creating Fresh Content

6 Tips for Creating Fresh Content

3. Remember the 3 R’s—Rehash, Retool, Repurpose

It’s OK to re-vist a topic or a previous blog post

Page 7: Writer's Block? 6 Tips for Creating Fresh Content
Page 8: Writer's Block? 6 Tips for Creating Fresh Content
Page 9: Writer's Block? 6 Tips for Creating Fresh Content
Page 10: Writer's Block? 6 Tips for Creating Fresh Content

6 Tips for Creating Fresh Content

4. Embrace Multiple Platforms

—Add a video to your blog post or home page

—Use photos, audio

—Newsrooms have studios to make uplinks easier

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Page 12: Writer's Block? 6 Tips for Creating Fresh Content
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6 Tips for Creating Fresh Content

5. More Content May Not Be Better

Focus on Effectivness

If a Blog Post a Week Doesn’t Work, Consider Twice a

Month

Page 14: Writer's Block? 6 Tips for Creating Fresh Content

6 Tips for Creating Fresh Content

6. Plan, Plan, Plan

Use an Editorial Calendar to Plan Posts, Look for Hooks

(Lots of Free Templates Around the Web)

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• jennifer AT jennifermoire.com

• Twitter: @jenmoirepr

• LinkedIn: www.jennifermoire.com/in/jennifermoire

• www.jennifermoire.com