WorldDMB Overview going digital
Dec 25, 2015
WorldDMB
Overview
going digital
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WorldDMB forum mission
• Promote the adoption of the Digital Multimedia Broadcast family; DAB, DAB+, DMB around the world
• Ensuring stability and future proofing of the Digital Multimedia Broadcast family of standards
• Key lobbying voice for the Digital Multimedia Broadcast standards
• Providing a networking environment of contacts, expertise and interchange for member’s businesses to thrive
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Radio listening
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AM/FM radio and CD player remain both the most used and most desired features in in-vehicle entertainment in the US and Western Europe
Radio In Car
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63.0
84.989.5
94.899.1 97.5
56.8
94.9
54.5 55.6
80.3
90.694.7
98.993.4
53.0
94.594.4
99.495.4
91.2
84.2
60.4
94.6
Austra
lia
China
Indones
ia
Bangkok
Mal
aysia
Singap
ore
Man
ilaIn
dia
%
2007 Average 2008 Average 2009 YTD
Criteria: All Stations / Ave All Surveys - Sun-Sat 5.30am-12mn. 2009 YTD as at October 1st.People 10+ Australia (5 Cities), China (13 Cities) Indonesia (9 Cities), Manila (Mega Manila) People 12+ Bangkok, Malaysia, India (Mumbai, Delhi, Bangalore. Kolkata from Week 20/2008) People with FM radios in the HomePeople 15+ Singapore.
Radio % Reach of Population – Weekly
Radio in the Asia Pacific
Source: The Nielsen Company 2009
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Radio In Car - Asia Pacific
28.4
23
4.3
15.6 15.5
22.6
3.7
8.7
19.2
15.6
20.1
12.9
10.6
26.8
2.7
23.5
16.2
20.8
3.3
9.4
Sydney
Beijing
Jaka
rta
Bangkok
Mal
aysia
Singap
ore
Man
ilaDelh
i
Mum
bai
Bangalore
%
In Car Share 2007 In Car Share 2008Criteria: All Stations / Reach latest Survey issued 2008 V’s same survey of 2007– Overall = Sun-Sat 12mn – 12mn, People 10+ Sydney, Beijing, Jakarta, Manila, People 12+ Bangkok, Malaysia, India (Mumbai, Delhi & Bangalore) People with FM radios in the HomePeople 15+ Singapore
In Car Radio Listening Continues to increase in most Countries
Source: The Nielsen Company 2009
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• Growing divide between what consumers expect and what analogue radio can deliver
Why go digital?
Digital sound quality
Socialnetworking
Sportsresults
Now & nextinfo
Albumartwork
Artist &track info More
choice
Weatherimages
Newsimages
Bettertraffic info
Programguides
Pause /rewind
• Broadcasters need to reduce costs and grow advertising revenues
Pictures + sound =more effective advertisements
Digital can be cheaper than FM
Easy to use Interactive
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• Growing divide between what consumers expect and what analogue radio can deliver
Why go digital?
Digital sound quality
Socialnetworking
Sportsresults
Now & nextinfo
Albumartwork
Artist &track info More
choice
Weatherimages
Newsimages
Bettertraffic info
Programguides
Pause /rewind
• Digital offers the opportunity to advertisers to grow advertising revenue & reach
Pictures + sound =more effective advertisements
Digital can be cheaper than FM
Easy to use InteractiveGoing digital
addresses all of these concerns
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Radio as an online multiplier
Radio Advertising Drives Interaction with Online Content
UK + 52%
Australia + 80%
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Radio drives consumers online
* Source: TNS Radio and Online Study Australia 2008
Over 80% of people who hear a relevant radio commercial referring to a website visited the website as a result
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Seeing your radio
• Visually strengthening the audio message • A picture is worth a thousand words
• Brands can have full impact across all platforms visually and auditory
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A new dimension to radio advertising…
Standalone advertising during song items
Weather Sponsored by…
Song titles, album covers – your clients logo…
Traffic & travel information or stock
market data
E-coupons for products/services
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The Pure Sensia – Hybrid Radio
Radio getting into phones
All platforms
Radio is now on all platforms…
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DAB family – commercially available DAB family – test/trial and/or regulating
Where?Digital Multimedia Broadcast family deployment in Europe
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Digital throughout Europe…
• French Government made law the switch to DMB-Radio from Sept 2010 to Sept 2013
• UK Government’s “Digital Britain” defines the digital upgrade from AM/FM to DAB from 2013 to 2015
• Switzerland’s newly launched DAB+ service showing exceptional growth rates
• Denmark, Norway & the Netherlands have services on-air and are planning new services, switch off targets and Sweden has recently regulated digital radio
• Germany to launch first nationwide DAB+ MUX with support from government with funds
• Italy launched DAB+ in 2010
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DAB family – commercially available DAB family – test/trial and/or regulating
Where?Digital Multimedia Broadcast family deployment around the world
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Digital going worldwide…
• Australia is enjoying fantastic success with receivers in the market, services on-air and support from the industry
• Singapore has digital radio on DAB/DAB+ on air
• China has DAB on-air and is the only approved digital broadcasting standard
• Hong Kong is currently in the planning stages of a digital radio launch on DAB+
• Indonesia, Malaysia, Laos and other countries are moving forward with plans for DAB+ trials
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• Roll out of digital radio across the Asia Pacific• Digital radio laws – switch off plans• Digital radio Government support• Support from broadcasters • Planned, harmonised, international radio spectrum • Variety of receivers on all price levels in the market
Digital Radio Ecosystem
Free to air – Free to all
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• Members include public and commercial broadcasters, receiver manufacturers, technology providers, other companies and bodies committed to the promotion of Eureka 147
• As a member you can…access our contacts database...access our extensive ETI library of test streams…access to valuable strategic information first…help shape international policy and lobby governments…participate in key worldwide and international events…join the worldDMB committees …have access to the WorldDMB information hub…guidance on network planning and rollout
Membership benefits
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WorldDMB members
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• Jørn Erik Jensen, [email protected]
• Joan Warner, Vice President; Asia [email protected]
• Anthony Sethill, Vice President; [email protected]
• Woojik Chun, Vice President; [email protected]
• Bernie O'Neill, Project Office Director• WorldDMB Project Office
[email protected]+44 (0)20 3206 7847
Contacts
WorldDMB Project OfficeThe Radio Centre4th Floor, 5 Golden SquareLondon, W1F 9BS, UK
Tel: +44 20 3206 7848