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WorldDMB Overview going digital
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WorldDMB Overview going digital. worlddab.org 2 WorldDMB forum mission Promote the adoption of the Digital Multimedia Broadcast family; DAB, DAB+, DMB.

Dec 25, 2015

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Page 1: WorldDMB Overview going digital. worlddab.org 2 WorldDMB forum mission Promote the adoption of the Digital Multimedia Broadcast family; DAB, DAB+, DMB.

WorldDMB

Overview

going digital

Page 2: WorldDMB Overview going digital. worlddab.org 2 WorldDMB forum mission Promote the adoption of the Digital Multimedia Broadcast family; DAB, DAB+, DMB.

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WorldDMB forum mission

• Promote the adoption of the Digital Multimedia Broadcast family; DAB, DAB+, DMB around the world

• Ensuring stability and future proofing of the Digital Multimedia Broadcast family of standards

• Key lobbying voice for the Digital Multimedia Broadcast standards

• Providing a networking environment of contacts, expertise and interchange for member’s businesses to thrive

Page 3: WorldDMB Overview going digital. worlddab.org 2 WorldDMB forum mission Promote the adoption of the Digital Multimedia Broadcast family; DAB, DAB+, DMB.

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Radio listening

Page 4: WorldDMB Overview going digital. worlddab.org 2 WorldDMB forum mission Promote the adoption of the Digital Multimedia Broadcast family; DAB, DAB+, DMB.

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4 4Source: Strategy Analytics User Research US & W. Europe, 2009

AM/FM radio and CD player remain both the most used and most desired features in in-vehicle entertainment in the US and Western Europe

Radio In Car

Page 5: WorldDMB Overview going digital. worlddab.org 2 WorldDMB forum mission Promote the adoption of the Digital Multimedia Broadcast family; DAB, DAB+, DMB.

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63.0

84.989.5

94.899.1 97.5

56.8

94.9

54.5 55.6

80.3

90.694.7

98.993.4

53.0

94.594.4

99.495.4

91.2

84.2

60.4

94.6

Austra

lia

China

Indones

ia

Bangkok

Mal

aysia

Singap

ore

Man

ilaIn

dia

%

2007 Average 2008 Average 2009 YTD

Criteria: All Stations / Ave All Surveys - Sun-Sat 5.30am-12mn. 2009 YTD as at October 1st.People 10+ Australia (5 Cities), China (13 Cities) Indonesia (9 Cities), Manila (Mega Manila) People 12+ Bangkok, Malaysia, India (Mumbai, Delhi, Bangalore. Kolkata from Week 20/2008) People with FM radios in the HomePeople 15+ Singapore.

Radio % Reach of Population – Weekly

Radio in the Asia Pacific

Source: The Nielsen Company 2009

Page 6: WorldDMB Overview going digital. worlddab.org 2 WorldDMB forum mission Promote the adoption of the Digital Multimedia Broadcast family; DAB, DAB+, DMB.

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Radio In Car - Asia Pacific

28.4

23

4.3

15.6 15.5

22.6

3.7

8.7

19.2

15.6

20.1

12.9

10.6

26.8

2.7

23.5

16.2

20.8

3.3

9.4

Sydney

Beijing

Jaka

rta

Bangkok

Mal

aysia

Singap

ore

Man

ilaDelh

i

Mum

bai

Bangalore

%

In Car Share 2007 In Car Share 2008Criteria: All Stations / Reach latest Survey issued 2008 V’s same survey of 2007– Overall = Sun-Sat 12mn – 12mn, People 10+ Sydney, Beijing, Jakarta, Manila, People 12+ Bangkok, Malaysia, India (Mumbai, Delhi & Bangalore) People with FM radios in the HomePeople 15+ Singapore

In Car Radio Listening Continues to increase in most Countries

Source: The Nielsen Company 2009

Page 7: WorldDMB Overview going digital. worlddab.org 2 WorldDMB forum mission Promote the adoption of the Digital Multimedia Broadcast family; DAB, DAB+, DMB.

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• Growing divide between what consumers expect and what analogue radio can deliver

Why go digital?

Digital sound quality

Socialnetworking

Sportsresults

Now & nextinfo

Albumartwork

Artist &track info More

choice

Weatherimages

Newsimages

Bettertraffic info

Programguides

Pause /rewind

• Broadcasters need to reduce costs and grow advertising revenues

Pictures + sound =more effective advertisements

Digital can be cheaper than FM

Easy to use Interactive

Page 8: WorldDMB Overview going digital. worlddab.org 2 WorldDMB forum mission Promote the adoption of the Digital Multimedia Broadcast family; DAB, DAB+, DMB.

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• Growing divide between what consumers expect and what analogue radio can deliver

Why go digital?

Digital sound quality

Socialnetworking

Sportsresults

Now & nextinfo

Albumartwork

Artist &track info More

choice

Weatherimages

Newsimages

Bettertraffic info

Programguides

Pause /rewind

• Digital offers the opportunity to advertisers to grow advertising revenue & reach

Pictures + sound =more effective advertisements

Digital can be cheaper than FM

Easy to use InteractiveGoing digital

addresses all of these concerns

Page 9: WorldDMB Overview going digital. worlddab.org 2 WorldDMB forum mission Promote the adoption of the Digital Multimedia Broadcast family; DAB, DAB+, DMB.

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Radio as an online multiplier

Radio Advertising Drives Interaction with Online Content

UK + 52%

Australia + 80%

Page 10: WorldDMB Overview going digital. worlddab.org 2 WorldDMB forum mission Promote the adoption of the Digital Multimedia Broadcast family; DAB, DAB+, DMB.

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Radio drives consumers online

* Source: TNS Radio and Online Study Australia 2008

Over 80% of people who hear a relevant radio commercial referring to a website visited the website as a result

Page 11: WorldDMB Overview going digital. worlddab.org 2 WorldDMB forum mission Promote the adoption of the Digital Multimedia Broadcast family; DAB, DAB+, DMB.

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Seeing your radio

• Visually strengthening the audio message • A picture is worth a thousand words

• Brands can have full impact across all platforms visually and auditory

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A new dimension to radio advertising…

Standalone advertising during song items

Weather Sponsored by…

Song titles, album covers – your clients logo…

Traffic & travel information or stock

market data

E-coupons for products/services

Page 13: WorldDMB Overview going digital. worlddab.org 2 WorldDMB forum mission Promote the adoption of the Digital Multimedia Broadcast family; DAB, DAB+, DMB.

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The Pure Sensia – Hybrid Radio

Radio getting into phones

All platforms

Radio is now on all platforms…

Page 14: WorldDMB Overview going digital. worlddab.org 2 WorldDMB forum mission Promote the adoption of the Digital Multimedia Broadcast family; DAB, DAB+, DMB.

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DAB family – commercially available DAB family – test/trial and/or regulating

Where?Digital Multimedia Broadcast family deployment in Europe

Page 15: WorldDMB Overview going digital. worlddab.org 2 WorldDMB forum mission Promote the adoption of the Digital Multimedia Broadcast family; DAB, DAB+, DMB.

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Digital throughout Europe…

• French Government made law the switch to DMB-Radio from Sept 2010 to Sept 2013

• UK Government’s “Digital Britain” defines the digital upgrade from AM/FM to DAB from 2013 to 2015

• Switzerland’s newly launched DAB+ service showing exceptional growth rates

• Denmark, Norway & the Netherlands have services on-air and are planning new services, switch off targets and Sweden has recently regulated digital radio

• Germany to launch first nationwide DAB+ MUX with support from government with funds

• Italy launched DAB+ in 2010

Page 16: WorldDMB Overview going digital. worlddab.org 2 WorldDMB forum mission Promote the adoption of the Digital Multimedia Broadcast family; DAB, DAB+, DMB.

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DAB family – commercially available DAB family – test/trial and/or regulating

Where?Digital Multimedia Broadcast family deployment around the world

Page 17: WorldDMB Overview going digital. worlddab.org 2 WorldDMB forum mission Promote the adoption of the Digital Multimedia Broadcast family; DAB, DAB+, DMB.

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Digital going worldwide…

• Australia is enjoying fantastic success with receivers in the market, services on-air and support from the industry

• Singapore has digital radio on DAB/DAB+ on air

• China has DAB on-air and is the only approved digital broadcasting standard

• Hong Kong is currently in the planning stages of a digital radio launch on DAB+

• Indonesia, Malaysia, Laos and other countries are moving forward with plans for DAB+ trials

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• Roll out of digital radio across the Asia Pacific• Digital radio laws – switch off plans• Digital radio Government support• Support from broadcasters • Planned, harmonised, international radio spectrum • Variety of receivers on all price levels in the market

Digital Radio Ecosystem

Free to air – Free to all

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• Members include public and commercial broadcasters, receiver manufacturers, technology providers, other companies and bodies committed to the promotion of Eureka 147

• As a member you can…access our contacts database...access our extensive ETI library of test streams…access to valuable strategic information first…help shape international policy and lobby governments…participate in key worldwide and international events…join the worldDMB committees …have access to the WorldDMB information hub…guidance on network planning and rollout

Membership benefits

Page 20: WorldDMB Overview going digital. worlddab.org 2 WorldDMB forum mission Promote the adoption of the Digital Multimedia Broadcast family; DAB, DAB+, DMB.

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WorldDMB members

Page 21: WorldDMB Overview going digital. worlddab.org 2 WorldDMB forum mission Promote the adoption of the Digital Multimedia Broadcast family; DAB, DAB+, DMB.

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• Jørn Erik Jensen, [email protected]

• Joan Warner, Vice President; Asia [email protected]

• Anthony Sethill, Vice President; [email protected]

• Woojik Chun, Vice President; [email protected]

• Bernie O'Neill, Project Office Director• WorldDMB Project Office

[email protected]+44 (0)20 3206 7847

Contacts

WorldDMB Project OfficeThe Radio Centre4th Floor, 5 Golden SquareLondon, W1F 9BS, UK

Tel: +44 20 3206 7848