World Wide Fund

World Wide Fundof Nature (WWF)

WWF-InternationalSince it was founded in 1961, WWF has become one of the world's largest and most effective independent organizations dedicated to the conservation of nature. It has reached this status through a constant record of conservation achievements. WWF now operates in around 100 countries, supported by nearly five million people worldwide. Its initials and famous Panda logo have become a powerful rallying point for everyone who cares about the future of the planet and wants to help shape it in a positive way.

«What We Are»

Initially, WWF's work consisted mainly of protecting animals and plants threatened with extinction. Not just because they are beautiful and rare, but because they are part of a complex chain in which the

disappearance of even a single species can have far-reaching consequences. Since then, the scope of the work has broadened. Today, the organization also tackles the many forms of pollution that are harming

the soil, atmosphere, freshwater and oceans, which ultimately sustain life. It also looks for new and sustainable ways of using the planet's natural resources.

WWF is taking action to protect the environment for people and for nature.

WWF-Philippines WWF-Philippines has been working as a national organization of the WWF network since 1997. As the 26th national organization in the WWF network, WWF-Philippines successfully implemented various conservation projects to help protect the biological richness of some of the most biologically-significant ecosystems in Asia.

WWF’s involvement in the Philippines dates back to

1969, when it funded efforts to protect the Philippine

eagle. This small beginning grew into a full-fledged

program when, in 1988, the Philippines became the first

Asian country to benefit from an innovative scheme called the Debt for Nature Swap. The Debt for Nature

Swap involves the cancellation of a portion of the Philippines' debt with a

country in exchange for funding high-priority

conservation projects. In 1991, WWF facilitated the

completion of a US$25 million debt swap for the

Philippines funded by the US Agency for International

Development.

In the same year, the WWF-Philippines Program was established in Manila to supervise numerous field activities and to work more closely with local partners.

Realizing the need for a homegrown group that would serve as WWF’s partner in the Philippines, prominent businessmen established an associate organization, locally known as Kabang Kalikasan ng

Pilipinas (Fund for Nature of the Philippines) or KKP. In October 1996, during the WWF annual conference in Germany, KKP became an associate member of the global organization. The following year, KKP was transformed into WWF-Philippines and became the 26th national organization of the

WWF network.

«Our Mission»WWF-Philippines' mission is to stop, and eventually reverse the accelerating degradation of the Philippine environment - to build a future in which Filipinos live in harmony with nature.WWF tirelessly pursues its mission of:• Preserving genetic species and ecosystems diversity.• Ensuring that the use of renewable natural resources is sustainable.• Reducing pollution and wasteful consumption of resources and energy.

«Our Vision»WWF-Philippines envisions a

Philippines where globally significant biodiversity is properly

protected and harnessed to sustain life for all and where species,

habitats and resources form part of a unique heritage that every

Filipino is proud of. WWF-Philippines champions

conservation in areas where marine biodiversity matters most.

«What We Do»The organization spearheads practical solutions to help the country adapt to climate change, secure food sources to alleviate poverty, conserve local ecosystems to reap natural benefits, empower communities to live low-impact lives, help corporations develop equitable, low-impact supply chains and promote renewable sources of clean energy.