Working Across the Generations · Working Across the Generations Danielle Oristian York, Director, 21/64 . [email protected]. 202.779.0609 +

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Working Across the Generations

Danielle Oristian York, Director, 21/64

[email protected] 202.779.0609

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21/64 is a small non-profit Consult with families and their advisors for the past 12 years Convene peer groups of like minded young men and women Create tools to help individuals and larger groups begin to make decisions

better together

Our heritage is family philanthropy – The Andrea and Charles Bronfman Philanthropies

#NextGenDonors concretizes our experience of working with philanthropic families

“I cannot walk in a dead man’s shoes…You’ll have to

accept the way I do things.”

Advising and Engaging Each Generation

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Create a #NextGenDonor

On the inside of the silhouette note their beliefs, values and attitudes

Name, age, gender, relationship status What roles do geography and technology play in their lives

and giving? How are they involved in family’s work and/or philanthropy? What kinds of causes are they passionate about? Who/What influences them? What do they want to change? How do they define impact?

On the outside note events, conditions and experiences that have shaped their life experience and worldview

What do you think?

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+ The Next Generation 8

+ Why Next Gen Donors?

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+ Next Gen Donors in this Study

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+ Summary of 4 Key Findings

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Driven by Values, Not Valuables

Impact First

Time, Talent, Treasure and Ties

Crafting their Philanthropic Identities

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Driven by Values, Not Valuables Values drive these next gen major donors, not valuables – values they

often say they have learned from parents and grandparents.

They fund many of the same causes that their families support and use many of the same methods their families use, but are interested in exploring new tools as well.

Most of all, they are ready to be donors – and all that the term entails – now.

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K E Y F I N D I N G # 1

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Impact First

They see philanthropic “strategy” as the major distinguishing factor between themselves and previous generations.

They see previous generations as more motivated by a desire for recognition or social requirements, while they see themselves as focused on impact, first and foremost.

They want impact they can see, and they want to know that their own involvement has contributed to that impact.

They want to use any necessary strategies, assets, and tools – new or old – for greater impact.

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K E Y F I N D I N G # 2

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Time, Talent, Treasure and Ties

They want to develop close relationships with the organizations or causes they support in order to solve problems together with those whom they support.

They have grown up volunteering, and they still want to offer their time, but in meaningful ways.

Peer networks are where they learn about and share about causes and experiences important to them. They believe that collaborating with peers makes them all better donors, and extends their impact.

They want to give their full range of assets – their treasure, of course, but also their time, their talents, and even their ties, encouraging others to give.

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K E Y F I N D I N G # 3

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Crafting their Philanthropic Identities

These next gen major donors are still figuring out who they will be as donors. Many are in their twenties, experiencing a move from adolescence to emerging adulthood and developing a sense of self.

They learn most from seeing and doing, or even hearing from others about their own authentic experiences of seeing and doing.

Rather than waiting until the sunset of their lives to decide who they are as philanthropists and what legacies they want to leave, these next gen major donors actively craft their identities now and actively think about their own legacies.

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K E Y F I N D I N G # 4

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Comparing Generational Priorities Next Gen vs. Families

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Shared Next Gen Donor Priorities

Divergent Next Gen Donor Priorities Emerging Next Gen Donor Priorities

+ 4 Most Important Influences on Learning and Developing Personal Philanthropy

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+ Who Influences Next Gen Donors?

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Association of Baltimore Area Grantmakers

Association of Small Foundations

Bolder Giving

Council on Foundations

Council of Michigan Foundations

Emerging Practitioners in Philanthropy

Forum of Regional Association of Grantmakers

Grand Street

GrantCraft

Indiana Grantmakers Alliance

Jewish Communal Fund

Jumpstart

The Minneapolis Foundation

National Center for Family Philanthropy

Resource Generation

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A network of partner organizations helped gather data for the project:

The Next Gen Donors research project is a collaboration of 21/64 (2164.net) and the Dorothy A. Johnson Center for Philanthropy (johnsoncenter.org). The project is funded by the supporters of the Frey Chair for Family Philanthropy at the Johnson Center, the Andrea and Charles Bronfman Philanthropies, the Max M. and Marjorie S. Fisher Foundation, Grand Valley State University and the Eugene and Agnes E. Meyer Foundation, and an anonymous donor.

Acknowledgements

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Press Coverage

• The New York Times • The Chronicle of Philanthropy • Forbes • The Washington Post • The Denver Post • Stanford Social Innovation Review

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Use #NextGenDonors to Join the Conversation

Facebook.com/nextgendonors

@NextGenDonors

www.nextgendonors.org