Work with influencers, bloggers, and celebrities in social, presented by Katie Cornish

SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016

Work with influencers, bloggers,and celebrities in social

KATIE CORNISHNINTENDO

How to Work With

Influencers, Bloggers

& Celebrities In Social

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Katie Cornish

Head of Social Media & Influencer Marketing

Nintendo of America

Who Am I?

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Katie Cornish, Head of Social Media & Influencer Marketing at

Nintendo of America

• Early career worked red carpet events and celebrity partnerships

• Evolved to run trends and entertainment programs

• Transitioned to celebrity, influencer and social media

• Today head the social media and influencer marketing teams at Nintendo

Why Influencer Marketing?

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Step 1: Determine Your Audience

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Step 1: Determine Your Audience

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Step 2: Identify Your Brand Ambassadors

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Step 3: Determine the Value

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• Set KPIs

• Influence versus paid placement?

• Immediate worth

• Long-term potential

• Negotiate, negotiate, negotiate

Step 4: Collaborate, Collaborate & Comply

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• They know their audience better than you

• Forced content doesn’t work! (And can ruin it for the rest of us)

• Building accountability with influencer creates better work

• Make sure they follow FTC guidelines for paid partnerships

Step 5: Execute & Evaluate

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11/08/2015 11/09/2015 11/10/2015 11/11/2015 11/12/2015 11/13/2015 11/14/2015

Num

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of

"Buy

Now

" C

licks

Count

of

Vis

its/P

age V

iew

s

Day

Daily Site Performance

Visits Page Views "Buy Now" clicks

Q&A

Katie Cornish: (212) 915-9224

: [email protected]

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SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016