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WonderWorz Brand Manual

Feb 19, 2016




WonderWorz Brand Manual

  • WonderWorz Ptd Ltd Corporate Identity Manual

  • Introduction to company The logo Logo Colour variation Clear space Misuses Typography Colours Sizing


    Stationery Company van Equipments


  • WonderWorz Ptd Ltd is a major supplier in professional cleaning equipment and products. Professional cleaning includes housekeeping, washroom, catering and hard floor maintenance.

    Wonderworz is also involved in regular maintenance of sold machines and when needed, prompt servicing will be carried out.

    Introduction to company

  • Iconic Logotype

    The logo employs a cleaning equipment and a WW graphic which is portraying the cleaning equipment in use and also the initials of the company, Wonderworz.

    The logo employs a round and clean approach to portray the brands personality - an all rounded cleaning company (includes sales, maintenance and professional cleaning)

    The logo - Logo

  • These are the colour variations that should be used only. No other colour variations should be created and used.

    The one-coloured version is intended for applications that are restricted in colour.

    The logo - Colour variation

  • xx x

    x x


    x x

    Clear space refers to the area around the logo

    that must be kept free from any other element.

    The minimum required space around the logo

    is identified by the width X as illustrated. This

    width is 1.5cm wide.

    The logo - Clear spaces

  • Do not use only part of

    the elements.

    Do not change the

    order of the elements.

    The logo - Misuses

  • Do not change the orders of

    the colours of the elements.

    Do not recreate the logo.

    The logo - Misuses

  • abc[email protected]#$%^&*()_+`~[]\{Aa

    The logo - Typography

    Primary typeface

    Dunkin Sans Its rounded and clean structure highlights Wonderworz as being a cleaning company.

    This typeface should only be used in the logo.

  • abc[email protected]#$%^&*()_+`~[]\{}|;:,./?Aa

    The logo - Typography

    Secondary typeface

    Avenir Next Condense

    This typeface is mainly for the body copy in

    letterhead. Its thin structure makes it comfortable

    for the eyes to read and it comes in six different

    weights, allowing maximum flexibility.

  • Ultra Light - This font weight is only be used for fine prints.

    Regular - This font weight is mainly for lengthy information paragraphs.

    Medium - This font weight is mainly for short information paragraphs.

    Demi Bold - This font weight is mainly for sub-headers.

    abc[email protected]#$%^&*()_+`~[]\{}|;:,./?Aaabc[email protected]#$%^&*()_+`~[]\{}|;:,./?Aaabc[email protected]#$%^&*()_+`~[]\{}|;:,./?Aaabc[email protected]#$%^&*()_+`~[]\{}|;:,./?Aa

    The logo - Typography

  • Bold - This font weight should be mainly for headers and titles.

    Heavy - This font weight should be mainly for headers and titles.

    abc[email protected]#$%^&*()_+`~[]\{}|;:,./?Aaabc[email protected]#$%^&*()_+`~[]\{}|;:,./?Aa

    The logo - Typography

  • Primary colour palette

    The primary colours of Wonderworz are used for its logo. Body copy is always black. Subtitles, captions, and running heads may be done in the primary colours too. In addition, they can be used as background colours.

    Pantone 552 CPantone 3105 C

    The logo - Colours

  • Minimum size for logo application for print.

    This size should be use for stationeries, eg. letterheads, envelopes and nameard.

    This size should be use for stationery applications which require a larger logo

    This size should be used on large format applications such as packaging boxes, uniforms

    The logo - Sizing

  • This space is for information

    Width from left margin

    Letterhead with mock up text placement

    Illustrated on this page are the

    grids for the corporate letterhead.

    Size of corporate letterhead:

    A4 size 210mm X 297mm

    Application - Stationery

    Ms. Gonzalez47 Hill Street #09-01Singapore 179365

    12 December 2012

    Dear Ms. Gonzalez:

    Re: Commendation of Shannon Berloitz

    The purpose of this letter is to formally and publicly commend Shannon Berloitz for the excellent service she provided to Wonderworz Pte Ltd, throughout the ramp-up and launch of our new product line. In my opinion, the level of service that Ms. Berloitz extended to our company was far beyond our expectations.

    I have never before written a letter like this on an entirely unsolicited basis. However, in this case I was so impressed by the support and service provided by Ms.Berloitz and her small team of marketing and communications specialists that I felt compelled to go on record with my praise. These people truly deserve it. In an era where exceptional one-to-one customer service excellence has virtually disappeared from our industry, the work that Shannon and her team did should be held up as an example for others to try to emulate.

    What particularly impressed me about the level of service provided by Ms. Berloitz was that there were no additional financial rewards involved. It appears that it was simply the team's extraordinary commitment to excellence in customer service and support that motivated them to always go the extra mile. Their example even had a positive impact on the attitude and productivity of our own staff!

    In closing, I believe that Shannon Berloitz and her team truly deserve to be congratulated and rewarded for providing customer service and support well beyond the expectations of our company on the Target-Track project.

    Very sincerely,

    David PhuaVice-PresidentBusiness Development

    T (65) 6327 2188F (65) 6323 2595

    105 Cecil Street #08-03The Octagon, Singapore 069534

    [email protected]

    Bottom margin for letterhead designs

  • DL size envelope with window

    Front view

    Back view

    Illustrated on this page are the

    grids for the envelope.

    Size of envelope:

    DL size 220mm(w) X 110mm(h)

    Application - Stationery

    T (65) 6327 2188F (65) 6323 2595

    105 Cecil Street #08-03The Octagon, Singapore

    [email protected]

  • Front view

    Back view

    Illustrated on this page are the

    grids for the namecard.

    Size of namecard:

    55mm (d) x 55mm (h)

    David PhuaVice PresidentBusiness Development

    WonderWorz Ptd Ltd105 Cecil Street #08-03The OctagonSingapore 069534

    M (65) 9799 [email protected]

    Application - Stationery

  • Application - Company van

  • Application - Equipment