WMO Task Team on Media and Communication (TT/MEDCOM) WORKING GROUP ON SERVICE DELIVERY AND PARTNERSHIP (WG-SDP/3) ŁUKASZ LEGUTKO (TT/leader) Author : ŁUKASZ.

WMO Task Team on Media and Communication (TT/MEDCOM)WMO Task Team on Media and Communication (TT/MEDCOM)

WORKING GROUP ON SERVICE DELIVERY AND PARTNERSHIPWORKING GROUP ON SERVICE DELIVERY AND PARTNERSHIP(WG-SDP/(WG-SDP/33))

Author : ŁŁUKASZ LEGUTKO (UKASZ LEGUTKO (TTTT/leader)/leader)

TT/MEDCOM - FINAL REPORTTT/MEDCOM - FINAL REPORT

MEMBER STATUSMEMBER STATUS

TASKSTASKS

ActivitiesActivities DeliverableDeliverable StatusStatus

Develop a communication guideline Develop a communication guideline which can be used as a template which can be used as a template for raising the visibility of NMHSs for raising the visibility of NMHSs within the regionwithin the region

Guidelines for Public Relations Guidelines for Public Relations OfficersOfficers

Finalized - Finalized - accepted by TT accepted by TT

MembersMembers

Develop recommendations for Develop recommendations for a proactive press relation concept a proactive press relation concept with special emphasis on modern with special emphasis on modern communication technologiescommunication technologies

Social media communications Social media communications guidelineguideline

Finalized - no Finalized - no remarks by TT remarks by TT

MembersMembers

Regional Communications Hub - Regional Communications Hub - draft conceptdraft concept

OngoingOngoing

TASKSTASKS


Submit the drafts of the two Submit the drafts of the two deliverables presenteddeliverables presented to allto all TT/MEDCOMM members for further TT/MEDCOMM members for further commentscomments

Only a few comments received, Only a few comments received, no critical remarksno critical remarks

DoneDone

Submit the revised drafts to the WG Submit the revised drafts to the WG members for comments and members for comments and finalizationfinalization

In processIn process Final edit / formatFinal edit / format

TASKSTASKS


Develop proposal on optimizing Develop proposal on optimizing communication strategy of NMHSs communication strategy of NMHSs in countries with developing weather in countries with developing weather marketsmarkets

Recommendations / guidelinesRecommendations / guidelines(no input by TT Members)(no input by TT Members)

Draft in PolishDraft in Polish(to be translated (to be translated

and revised by and revised by TT/Members)TT/Members)

Share experience and advice on how Share experience and advice on how to measure public perception in respect to measure public perception in respect to both warnings and forecaststo both warnings and forecasts

ReportReport(no input by TT Members)(no input by TT Members)



Address the question of how to deal with Address the question of how to deal with the media in order to ensure better the media in order to ensure better and more communication of probabilistic and more communication of probabilistic forecastsforecasts

ProposalsProposals(no input by TT Members)(no input by TT Members)




Coordinate further with Secretariat Coordinate further with Secretariat the organization of Workshop by IMGWthe organization of Workshop by IMGW

Not possible due to financial issues and Not possible due to financial issues and restrictions imposed on IMGW-PIB by restrictions imposed on IMGW-PIB by

the Ministrythe Ministry of the Environmentof the EnvironmentCancelledCancelled

To put emphasis on identification To put emphasis on identification of best practices in communicating of best practices in communicating climate change information and issues climate change information and issues to different audiences. Collect examples to different audiences. Collect examples from NMHSsfrom NMHSs

The task was not pursuit. The workshop The task was not pursuit. The workshop planned by IMGW-PIB was cancelled. planned by IMGW-PIB was cancelled. In addition,In addition, Antoaneta Antoaneta YYotova (the only otova (the only climatologist within TT/MEDCOM) who climatologist within TT/MEDCOM) who was to provide input for consideration was to provide input for consideration has unexpectedly left her job without has unexpectedly left her job without prior notice.prior notice.To consider:To consider:1. IPCC AR5 results communication1. IPCC AR5 results communication2. Liaison with the European Climate 2. Liaison with the European Climate FoundationFoundation

AdjournedAdjourned

TASKSTASKS

PRIORITYPRIORITY DELIVERABLESDELIVERABLES

PRIORITYPRIORITY DELIVERABLESDELIVERABLES

According to the decisions of the last WebEx Meeting TT should concentrate on high According to the decisions of the last WebEx Meeting TT should concentrate on high priority deliverables:priority deliverables:

Guidelines for Public Relations Officers: Guidelines for Public Relations Officers: The aim of the document was to present The aim of the document was to present strategies strategies on how to enhance the on how to enhance the communicationcommunication channels and dialogue between the National channels and dialogue between the National Meteorological and Hydrological Services (NMHSs), media and the society. The guidelines Meteorological and Hydrological Services (NMHSs), media and the society. The guidelines shall serve as a tool for complementing NMHSs procedures and help establish a good shall serve as a tool for complementing NMHSs procedures and help establish a good communication strategy. communication strategy.

Social media communications guidelineSocial media communications guideline: : The document is a comprehensive and up-to-date The document is a comprehensive and up-to-date review of new media (social media in particular). It also consists of communications during review of new media (social media in particular). It also consists of communications during crisis and provides crisis and provides tips on planning and implementing communications in the event tips on planning and implementing communications in the event of meteorological crises.of meteorological crises.

ONGOING WORKONGOING WORK

Other activities: Other activities: There is ongoing work regarding the low priority deliverables. There is ongoing work regarding the low priority deliverables. Drafts in Polish were prepared.Drafts in Polish were prepared. Unfortunately, no input was provided by the TT Members. Unfortunately, no input was provided by the TT Members. The finalization depends on the availability of home institution experts.The finalization depends on the availability of home institution experts.

KEY CONCLUSIONSKEY CONCLUSIONSLESSONS LEARNTLESSONS LEARNT


I.I. The 2011 The 2011 IMGW/WMO workshop on communications IMGW/WMO workshop on communications organized in Poland was attended organized in Poland was attended by participants from all WMO Regions. TT/MEDCOM Members were also present. by participants from all WMO Regions. TT/MEDCOM Members were also present. The workshop allowed the TT to prepare guidelines and strategies based on the input The workshop allowed the TT to prepare guidelines and strategies based on the input provided by representatives of each Regional Association. provided by representatives of each Regional Association. A face-to-face meeting was A face-to-face meeting was the best way of work of the TT.the best way of work of the TT.

II.II. TThere will be here will be a a continuation of the well received IMGW/WMO workshop continuation of the well received IMGW/WMO workshop which is beingwhich is being coordinated by Mr Michael Williams (Chief of Communications and Public Affairs, WMO). coordinated by Mr Michael Williams (Chief of Communications and Public Affairs, WMO). TheThe workshop will build on the 2011 workshop in cooperation with MetOffice, EUMETSAT, workshop will build on the 2011 workshop in cooperation with MetOffice, EUMETSAT, EMS andEMS and IMGW-PIB.IMGW-PIB.


III.III. There is need for stronger cooperation among experts nominated for assistance There is need for stronger cooperation among experts nominated for assistance of TT Leader and the mechanism of nomination of experts should be modified of TT Leader and the mechanism of nomination of experts should be modified toward better selection of experts.toward better selection of experts.

IV.IV. WMO Secretariat should be aware of the fact that the entire work of the Task WMO Secretariat should be aware of the fact that the entire work of the Task

Team was done mainly by the TT Leader on voluntary basis and quality of the Team was done mainly by the TT Leader on voluntary basis and quality of the work depends on support of his home institution.work depends on support of his home institution.

V.V. The developing and least developed countries will be the main recipients The developing and least developed countries will be the main recipients and beneficiary of the TT/MEDCOM work - the prepared proposals were based and beneficiary of the TT/MEDCOM work - the prepared proposals were based on the experiences of the well developed Met-Services.on the experiences of the well developed Met-Services.

KEY RECOMMENDATIONSKEY RECOMMENDATIONSFOR WAY FORWARDFOR WAY FORWARD


1.1. WMO Secretariat to support the Task Team and their engagementWMO Secretariat to support the Task Team and their engagement

Proposal:Proposal: WMO Secretariat to consider coordinating the TT WMO Secretariat to consider coordinating the TT meetings meetings

by preparing official invitations to WebEx (video, audio) online meetings. by preparing official invitations to WebEx (video, audio) online meetings. Presence of the WMO staff is not required. However, stronger WMO Presence of the WMO staff is not required. However, stronger WMO involvement involvement is desired.is desired. Report.Report.


2.2. There is a strong need for closer collaboration with main players There is a strong need for closer collaboration with main players in communications community in Europein communications community in Europe

Proposal 1:Proposal 1: TT to liaise with the Media Team of the European Meteorological TT to liaise with the Media Team of the European Meteorological Society (EMS) chaired by Tanja Cegnar. Society (EMS) chaired by Tanja Cegnar.

Proposal 2:Proposal 2: TT to liaise with the International Association of Broadcast TT to liaise with the International Association of Broadcast

Meteorology (IABM). The exchange of the opinions of weather presenters aroundMeteorology (IABM). The exchange of the opinions of weather presenters around the the world is considered very useful.world is considered very useful.

Proposal 3:Proposal 3: TT to liaise with the European Climate Foundation. Twinning Projects TT to liaise with the European Climate Foundation. Twinning Projects should also be pursuit.should also be pursuit.

3.3. Strategies written in paper are considered very usefulStrategies written in paper are considered very useful

Proposal: Proposal: The future deliverables to be developed by TT/MEDCOM should The future deliverables to be developed by TT/MEDCOM should be rather tools or products instead of guidelines be rather tools or products instead of guidelines in the form of documentsin the form of documents. . Such example could be the Such example could be the Regional Communications Hub Regional Communications Hub concept that concept that could serve all NMHSs around the world and their communities. Interaction could serve all NMHSs around the world and their communities. Interaction is most desired in today’s world rather than long sheets of documents.is most desired in today’s world rather than long sheets of documents.


4.4. Regional Communications HubRegional Communications Hub

TT/MEDCOM recognized that there is no mechanismTT/MEDCOM recognized that there is no mechanism that would engage IPA that would engage IPA Focal Points in real time. NMHSs need to engage with their recipients and build Focal Points in real time. NMHSs need to engage with their recipients and build a a large group of audience.large group of audience.

Proposal: Proposal: A concept of a web based portal could be examined that would allow A concept of a web based portal could be examined that would allow establish interaction between users (comments, chat, forum). One solution establish interaction between users (comments, chat, forum). One solution

could be to start with a Google Group for the NMHSs Press Officers/IPA Focal could be to start with a Google Group for the NMHSs Press Officers/IPA Focal Points. A Points. A Google group would provide a forum and chat platform. In addition, Google group would provide a forum and chat platform. In addition,

it would be possible to send links with pictures, movies, bulletins, etc. it would be possible to send links with pictures, movies, bulletins, etc. In the future, if the idea is well accepted there could be a proposal to establish In the future, if the idea is well accepted there could be a proposal to establish a dedicated website under the WMO. Similarly to the World Weathera dedicated website under the WMO. Similarly to the World Weather

Information Service (WWIS) website.Information Service (WWIS) website.


5.5. TT/MEDCOM to promote the World Weather Information Service (WWIS)TT/MEDCOM to promote the World Weather Information Service (WWIS) and its well developedand its well developed product (mobile application) developed by WMO product (mobile application) developed by WMO

MembersMembers. .

Home website:Home website: http://www.worldweather.org/http://www.worldweather.org/

6.6. IPCC AR5 results communication should be addressedIPCC AR5 results communication should be addressed

Proposal:Proposal: There is need for better communication of climate change There is need for better communication of climate change information. The IPCC AR5information. The IPCC AR5 needs to be considered in this respect. TT/MEDCOM needs to be considered in this respect. TT/MEDCOM should invite the NMHSs to communicate the results of the report. Ways should invite the NMHSs to communicate the results of the report. Ways

of promotion of their work should be assessed by the TT.of promotion of their work should be assessed by the TT.


THANK YOU FOR YOUR ATTENTIONTHANK YOU FOR YOUR ATTENTION

Prepared byPrepared by

ŁUKASZ LEGUTKOŁUKASZ LEGUTKO

WMO Task Team on Media and Communication (TT/MEDCOM) WORKING GROUP ON SERVICE DELIVERY AND PARTNERSHIP (WG-SDP/3) ŁUKASZ LEGUTKO (TT/leader) Author : ŁUKASZ.

Documents

ttmembers slide

tt members draft

communication ttmedcom

ttmedcom members

way forward slide

communication guideline

wg members

ttmedcom work