Wipro

ETHICAL ‘n’ UNETHICAL PRACTICES

ETHICS• Oxford Advanced Learner’s

Dictionary defines the word ‘ethics’ as “moral principle that govern or influence a person’s behavior”. Ethics is thus a benchmark of human behavior. The conduct of human beings is influenced either by the emotions of life or the actions people perform in different situations. The coordination of action and emotions generates ethics.

Significance of Colors in the Wipro Brand Identity

• » Red : Blood, Life giving, Dynamic,

Auspicious » Green : Fields, Prosperity, Freshness, Growth, Youth » Yellow : Sun, Warmth, Vitality, Aspirations » Violet : Intelligence, Innovation, Shrewdness, Mystery » Blue : Sky, Sea, Transparency, Natural

hiStorY

• Wipro started as a vegetable oil trading company in 1947 from an old mill at  Amalner, Maharashtra , India   founded by Azim Premji's father.

• When his father died in 1966, Azim, a graduate in Electrical Engineering from Stanford University , took on the leadership of the company at the age 21.He repositioned it and transformed Wipro (Western India Palm Refined Oil Ltd) into a consumer goods company that produced hydrogenated cooking oils/fat company, laundry soap, wax  and tin containers and later set up Wipro Fluid Power to manufacture hydraulic and pneumatic cylinders in 1975. At that time, it was valued at $2 million

• In 1977, when IBM was asked to leave India, Wipro entered the information technology sector.

hiStorY

• In 1979, Wipro began developed there was not a single mistake across the world developing its own computers, and in 1981 started selling the finished product. This was the first in a string of products that would make Wipro one of India's first computer makers. Wipro Technologies hired managers who held their employees to strict performance standards.

• In 1980 Wipro moved into software development and started developing customized software packages for their hardware customers. This expanded their IT business and subsequently developed the first Indian 8086 chip. Since 1992 Wipro has begun to grow its roots offshore in United States and by 2000 Wipro Ltd ADRs were listed on the New York Stock Exchange site. The company's revenue grew by 450% from 2002 to 2007.

Ethics• Wipro has been awarded the

Ethics in Good Business award for the year 2002, by the Punjab, Haryana, Delhi Chamber of Commerce and Industry (PHDCCI). The award recognises an organisation’s ethics and value-based business performance

Reaching Out to Ombudsperson

Are You Aware?• Code of Business Conduct & Ethics (COBCE)• Integrity Manual – Wipro Policies§ Security Policy§ Conflict of Interest Policy§ Sexual Harassment Policy (work place harassment)§ Privacy and Confidentiality Policy§ Policy against Insider Trading§ Gift Policy§ Equal Employment policy§ Environmental Health & Safety policy & others

Unethical• A 26-year-old chartered

accountant at Wipro named, Anup Kumar Agarwal commits $4 Million fraud

• Wipro gave gifts to World Bank employees only, when their own employees are not getting it? Is Wipro doing a Charity to poor WB employees? Then it shoud the same to all other bank employees.

Unethical• 2 Wipro employees fired over

sexual harassment • Supervisors and employees

with more than 10-15 years wipro only get wipro shares at IPO price. Rest of the 95% employees wont get never get any shares. Why did Premji allotted/bribed shares to world bank employees at IPO prices?

Case Study

• 3 employees complained – asked to leave without properreasons• Investigated by Ombudsperson with TED/line Manager• All 3 employees transferred from BPO to WT in H2 ’08• Poor customer experience in onsite project cited as reason

By::..J.K.Thomas::15::

&K.ABHIJEET::14::

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