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WiMAX Program Office 26/06/08 Copyright © Intel 2008 1
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WiMAX - ETSI...• WiMAX is the first 4G Technology available now to meet demand for Mobile Broadband Internet • Intel is dedicated to the success of WiMAX along with a strong eco-

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Page 1: WiMAX - ETSI...• WiMAX is the first 4G Technology available now to meet demand for Mobile Broadband Internet • Intel is dedicated to the success of WiMAX along with a strong eco-

WiMAXProgram Office

26/06/08 Copyright © Intel 20081

Page 2: WiMAX - ETSI...• WiMAX is the first 4G Technology available now to meet demand for Mobile Broadband Internet • Intel is dedicated to the success of WiMAX along with a strong eco-

WiMAXProgram Office

WiMAX: A Catalyst for Fixed-Mobile ConvergenceConvergence

Gilles KarolkowskiDirector

Market Development EMEA

Sophia AntipolisJune 26th, 2008

Copyright © Intel 2008

Page 3: WiMAX - ETSI...• WiMAX is the first 4G Technology available now to meet demand for Mobile Broadband Internet • Intel is dedicated to the success of WiMAX along with a strong eco-

Intel WiMAX Vision

Fixed Broadbandcomplementary

WiWi--FiFi

Mobile Broadband complementary toWiFi, EDGE & 3G

WiMAXProgram Office

26/06/08 Copyright © Intel 20083

complementaryto DSL & Cable

Fixed Broadbandfor Backhauling

WiFi*Other brands and names are the property of their respective owners.

Nomadic Broadband complementary toWiFi, EDGE & 3G

Page 4: WiMAX - ETSI...• WiMAX is the first 4G Technology available now to meet demand for Mobile Broadband Internet • Intel is dedicated to the success of WiMAX along with a strong eco-

Demand for Mobile Internet Exists

1086

2200

1000

1500

2000

2500

DemandGap

Th

ou

san

ds

of

sub

scri

ber

s

WiMAXProgram Office

26/06/08 Copyright © Intel 20084

250

0

500

Internet Cell Phones Broadband

Th

ou

san

ds

of

sub

scri

ber

s

WiMAX Can Accelerate Mobile Broadband Adoption

Source: WiMAX Forum

Page 5: WiMAX - ETSI...• WiMAX is the first 4G Technology available now to meet demand for Mobile Broadband Internet • Intel is dedicated to the success of WiMAX along with a strong eco-

Internet on the Go: Is It Happening?

56%

58%

61%

Download and Play Video

Using Search Engine on Mobile Phone

Browse t he Int ernet on Mobile Phone

Mobile Phone: Features Never Used (Q2/07)

WiMAXProgram Office

26/06/08 Copyright © Intel 20085

53%

54%

55%

56%

Receive Emails wit h Mobile Phone

Send Photo via Mobile Phone

Send Emails wit h Mobile phone

Source: 2007 – Parks Associates; Mobile Entertainment Platforms and Services II, 2007

Page 6: WiMAX - ETSI...• WiMAX is the first 4G Technology available now to meet demand for Mobile Broadband Internet • Intel is dedicated to the success of WiMAX along with a strong eco-

Why WiMAX

New business model

• New low cost embedded devices

• Low cost & flexible service plans

• New spectrum cheaper than 3G

• Open Internet access

Technical performance

• Lowest cost, all IP network

• IEEE standard equipment with

many vendors

• Best available multi-megabit

bandwidth – 2+ year

WiMAXProgram Office

26/06/08 Copyright © Intel 20086

• New activation & distribution

models

bandwidth – 2+ year

advantage over LTE

• Scalable device design-in &

certification

The Opportunity to Drive Fixed, Nomadic & Mobile Broadband

Page 7: WiMAX - ETSI...• WiMAX is the first 4G Technology available now to meet demand for Mobile Broadband Internet • Intel is dedicated to the success of WiMAX along with a strong eco-

Intel Commitment to WiMAX

WiMAX chipsets for CPEIntel WiMAX Solutions:PC Cards, CMT Profiles &

Design Guide

Centrino: Embedded UMPC & Notebook Platforms

WiMAXProgram Office

26/06/08 Copyright © Intel 20087

Worldwide Investments for Mobile Internet Ecosystem

Intel Participation in Standards Bodies & Government Affairs

*Other brands and names are the property of their respective owners.

Page 8: WiMAX - ETSI...• WiMAX is the first 4G Technology available now to meet demand for Mobile Broadband Internet • Intel is dedicated to the success of WiMAX along with a strong eco-

Intel WiMAX Solutions Roadmap

2009 ����

“Broad CE Devices” Wifi+WiMAX Integration

2004-07“WiMAX Modems”

2008-09“Nomadic & Mobile WiMAX Devices”

WiMAXProgram Office

26/06/08 Copyright © Intel 20088

“WiMAX Modems”

Page 9: WiMAX - ETSI...• WiMAX is the first 4G Technology available now to meet demand for Mobile Broadband Internet • Intel is dedicated to the success of WiMAX along with a strong eco-

WiMAX: Intel Silicon in Development

WiMAXWiMAXUSB DonglesUSB Dongles

WiMAX + WiFiWiMAX + WiFiComboComboModulesModules

WiMAX WiMAX MID MID

Solution Solution

WiMAXProgram Office

26/06/08 Copyright © Intel 20089

Dana Point*Dana Point*

WiMAX Add-in designReference design for ODM’s

Echo Peak*Echo Peak*

WiFi + WiMAX integrationPlanned Integration into Montevina* platform

Simple two chip WiMAX solutionVery small size & low power integrated module

Baxter Peak*Baxter Peak*

Approx indication of size

Page 10: WiMAX - ETSI...• WiMAX is the first 4G Technology available now to meet demand for Mobile Broadband Internet • Intel is dedicated to the success of WiMAX along with a strong eco-

Want Even Smaller? Nokia NSeries Internet Tablet

WiMAXProgram Office

26/06/08 Copyright © Intel 200810

Intel® Baxter Peak Baseband SiliconIntel® WiMAX Connection 2300R Radio

*Other brands and names are the property of their respective owners.

Page 11: WiMAX - ETSI...• WiMAX is the first 4G Technology available now to meet demand for Mobile Broadband Internet • Intel is dedicated to the success of WiMAX along with a strong eco-

WorldMAX

• 1st mobile WIMAX [802.16e] network live in Europe

• Ubiquitous broadband service both outdoor and indoor

• Nationwide coverage expected in 3 years• Nationwide 3.5GHz license (2015)• Enabling applications such as interactive web surfing, chat, online gaming, internet

4G is Already Happening in Europe...

Netherlands

• Population of 16.4M• Households: 7.7M• 83% of households connected to the Internet

• 18.9M mobile phone subscribers EoY 2007

• 52% of internet users interested in mobile Internet

WiMAXProgram Office

26/06/08 Copyright © Intel 200811

web surfing, chat, online gaming, internet TV, VoiP

… and Will Accelerate Mobile Broadband Proliferation

in mobile Internet

*Other brands and names are the property of their respective owners.

Page 12: WiMAX - ETSI...• WiMAX is the first 4G Technology available now to meet demand for Mobile Broadband Internet • Intel is dedicated to the success of WiMAX along with a strong eco-

WorldMAX Service in Amsterdam

“LITE”

• Early adopter offer• “Lite” version available:

17 June -15 August 2008.• Limited WiMAX devices available!• Full launch after Summer time!

How it works

www.aerea.nl

• Amsterdam coverage;

• Current system requirements:

---Windows XP, PCMIA slot---

• Aerea subscription & WiMAX device.

WiMAXProgram Office

26/06/08 Copyright © Intel 200812

Online within 2 days!

• Easy 2 buy, easy 2 use &

• Unlimited data usage &

• Competitive price &

• MAXIMUM FREEDOM

What you getwww.aerea.nl

*Other brands and names are the property of their respective owners.

Page 13: WiMAX - ETSI...• WiMAX is the first 4G Technology available now to meet demand for Mobile Broadband Internet • Intel is dedicated to the success of WiMAX along with a strong eco-

Amsterdam Coverage on June 13th, ‘08

IndoorOutdoor

WiMAXProgram Office

26/06/08 Copyright © Intel 200813

*Other brands and names are the property of their respective owners.

Page 14: WiMAX - ETSI...• WiMAX is the first 4G Technology available now to meet demand for Mobile Broadband Internet • Intel is dedicated to the success of WiMAX along with a strong eco-

Amsterdam Coverage after Summer ‘08

IndoorOutdoor

WiMAXProgram Office

26/06/08 Copyright © Intel 200814

*Other brands and names are the property of their respective owners.

Page 15: WiMAX - ETSI...• WiMAX is the first 4G Technology available now to meet demand for Mobile Broadband Internet • Intel is dedicated to the success of WiMAX along with a strong eco-

Summary

• WiMAX is the first 4G Technology available now to meet demand for Mobile Broadband Internet

• Intel is dedicated to the success of WiMAX along with a strong eco-system

WiMAXProgram Office

26/06/08 Copyright © Intel 200815

• WiMAX is live in Europe with the WorldMAX service in Amsterdam

• WiMAX is a catalyst for fixed Mobile Convergence!

2008 is the Year of WiMAX and Mobile Broadband for the Mass Market

Page 16: WiMAX - ETSI...• WiMAX is the first 4G Technology available now to meet demand for Mobile Broadband Internet • Intel is dedicated to the success of WiMAX along with a strong eco-

WiMAXProgram Office

26/06/08 Copyright © Intel 200816