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Web 1.0, Web 2.0 & Wikis Brett Atwood
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Wikis, Web 2.0

May 06, 2015

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Technology

Brett Atwood

A brief overview on Web 2.0 and wikis.
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Page 1: Wikis, Web 2.0

Web 1.0, Web 2.0 & Wikis

Brett Atwood

Page 2: Wikis, Web 2.0

(Don’t) Believe the Hype

The online media and marketing sector has a brief (but shady) history Rise in the ’90s Crash of 2001 Web 2.0 post -2002

Page 3: Wikis, Web 2.0

Rise in the ’90s

When the Internet emerged into the mainstream, there were a lot of promises – many of which were broken

Page 4: Wikis, Web 2.0

Rise in the ’90s

Lots of high-profile dot-com businesses and instant millionaires “Get rich quick! Go

public with an IPO! Never mind the business model”

Page 5: Wikis, Web 2.0

Rise in the ’90s

Traditional media companies invested heavily in the Internet space Example:

AOL acquires Time-Warner

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Rise in the ’90s

Many “cutting edge” technologies use the Internet with a lot of “hype” Some genuine success

stories Amazon.com eBay Google Yahoo!

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Failures

But there were also technologies that failed

Page 8: Wikis, Web 2.0

Crash of 2001

In the rush to get rich many businesses went bankrupt and investors got burned

Consumers were subject to skepticism over the over-promoted “hype” on the Internet

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Welcome to Web 2.0

Page 10: Wikis, Web 2.0

Web 2.0

As the Internet continues to grow in popularity, a new generation of more stable businesses and technologies are emerging online and on mobile devices

Page 11: Wikis, Web 2.0

Web 2.0

Web serves as a platform for other technologies to interoperate with Mobile devices Home entertainment devices Appliances

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Web 2.0

Architecture of participation User-generated content

Blogs Wikis

Social networking sites

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Web 2.0

All of which enable a new ecosystem for online public relations campaigns

Page 14: Wikis, Web 2.0

Web 2.0

The definition of “Web 2.0” extends to several other areas

The term is subject to “hype” and remains in debate and in flux

Page 15: Wikis, Web 2.0

Web 2.0

Content power shift to the masses rather than the “mass media”

Mass media is “de-massed”

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Page 17: Wikis, Web 2.0

User-Generated Content

These sites build content from the submission of users, rather than staff editors or writers “Blogs”/Personal

Journals Photos Podcasts Video sharing (“Vlogs”) Reviews/Advice Forums

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Content Management Systems

Publishing information online has become easier due to several self-publishing tools and content management systems

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Publishing Tools: Blogs

Popular Blog Tools Blogger.com LiveJournal WordPress

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Publishing Tools: Wikis

The “wiki” concept of user-created content extends beyond news Wikipedia.org Wikitionary.org Wikibooks.org Wikisource.org

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In-Class Activity

Register with Wikipedia.orgAdd to an existing entryCreate a new entry