Why Your Online Marketing Is Failing And What To Do About It

Why Your Online Marketing is Why Your Online Marketing is FailingFailing

And what to do about it.And what to do about it.99 – 33 - 1:99 – 33 - 1:

99% of people looking at your listing online are not 99% of people looking at your listing online are not interested interested in it and will not contact you.in it and will not contact you.

33% of people looking at your listing online are real leads 33% of people looking at your listing online are real leads but interested in other properties.but interested in other properties.

Your Online Marketing is targeting only 1% of online real Your Online Marketing is targeting only 1% of online real estate buyers.estate buyers.

Listings-to-Leads 800-788-8508ListingstoLeads.com [email protected]

Why Your Online Marketing is Why Your Online Marketing is FailingFailing

And what to do about it.And what to do about it.

How will you generate more leads fromHow will you generate more leads from

the 32% of online buyers that are realthe 32% of online buyers that are real

buyers, but who are not interested in buyers, but who are not interested in youryour

listings?listings?


Why Your Online Marketing is FailingWhy Your Online Marketing is Failing

Your Property Detail:

1%

Trulia’s Tools and Info: 33%

Your listing should be on Trulia, but do not rely on Trulia to send you a lot of leads when they are targeting the 33% market vs. your 1%..



Your Property Detail:

1%Zillow’s Tools and Info:

33%

Your listing should be on Zillow, but do not rely on Zillow to send you a lot of leads when they are targeting the 33% market vs. your 1%..




Your Property Detail: 1%

Your Tools and Info. 0%

Your listing should be on Craig’s List, but to not include all your tools and local information is to miss out on the 33% of potential leads that are looking for real estate, just not your listing!


Listings-to-Leads 800-788-8508ListingstoLeads.com [email protected] 800-788-8508ListingstoLeads.com [email protected] 800-788-8508ListingstoLeads.com [email protected]


Your Property Detail: 1%

Your Tools and Info. 33%

Your listing on Craig’s List with your tools and local information

putting you in the position to capture your share of the 33% of buyers

looking for real estate in your market!Listings-to-Leads 800-788-8508ListingstoLeads.com [email protected]

Sources of Traffic to a Real Estate Broker’s Sources of Traffic to a Real Estate Broker’s Website:Website:

- Listings on Trulia, Zillow and Realtor.com: - Listings on Trulia, Zillow and Realtor.com: 100+100+

- Listings following principals on Craig’s List - Listings following principals on Craig’s List Ad: 45Ad: 45

Actual Google Analytics Numbers of Referral Traffic


The 4 Keys to Successful Online Marketing:

1. 6-10 good pictures. Not 1 and not 50.

2. Include basic marketing info, not the disclosure package!

3. Include links to multiple searches and local information.

4. Give buyers multiple reasons and ways to contact you.

Follow these principals, like the big websites, and you will start getting your share of the 33% of real leads online!
