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Why you need to do visual PR

Aug 23, 2014

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There are many reasons to include visual content in your press releases, but the biggest by far is that visual content gets shared more. A lot more.
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Page 1: Why you need to do visual PR

PRvisualwhy you

need

Page 2: Why you need to do visual PR

Visual content gets shared more

Page 3: Why you need to do visual PR

Visual content gets shared a lot more

Page 4: Why you need to do visual PR

Editors also know that

Page 5: Why you need to do visual PR

I begged, begged, PR professionals to send video and multiple photos with their news releases.“ Clay Morgan,

Former editor, The Daily News Journal

source 〉

Page 6: Why you need to do visual PR

Here are the numbers

Page 7: Why you need to do visual PR

Tweets with imagesget more clicks, favorites and retweets

+18%

+89%

+150%

source 〉

Page 8: Why you need to do visual PR

Facebook posts with imagesget more likes and comments

+53%

+104%

source 〉

Page 9: Why you need to do visual PR

Articles with imagesget viewed more

+94%

+150%

source 〉

Page 10: Why you need to do visual PR

Press releases with multimediaget viewed more

source 〉

+77%

+48%+

+ +

+20%

+14%

= Attachments, soundbites, charts, interactive,…

Page 11: Why you need to do visual PR

The more you can give journalists what they need to be successful, the more

coverage you’ll get for your clients

Page 12: Why you need to do visual PR

Learn all about visual press releases

Page 13: Why you need to do visual PR

The ULTIMATE

GUIDE to

VISUAL PRESS

RELEASES

read our blog post

Page 14: Why you need to do visual PR

Get a multimedia PR pitching tool

Page 15: Why you need to do visual PR

Get a multimedia PR pitching tool

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