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Why User Experience matters @kshitiz, [email protected] Talk at Honeywell , Bangalore 3 rd September 2013
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Why User Experience Matters

Aug 11, 2014

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Design

Kshitiz Anand

Slide deck from my talk on Why User Experience Matters, delivered at Honeywell Bangalore, Orion Campus
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Page 1: Why User Experience Matters

Why User Experience matters

@kshitiz, [email protected]

Talk at Honeywell , Bangalore 3rd September 2013

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HELLO I’M KSHITIZ

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And this is what I do for a living: Evangelize about design, get more people to understand design & convince young students to take it up as a career option

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•  Presently –  Dean & Director - India Operations at L'École de Design Nantes Atlantique –  Founder of Happy Horizons Consulting –  Founder & Managing Trustee – Happy Horizons Trust

•  Previous

–  Design Head, Kuliza Technologies –  Founder & Director, Deskala Research and Design & Consulting

•  Education –  MS in HCI Design , Indiana University Bloomington, USA –  BDes in Communication Design, IIT Guwahati, India

•  Contact –  [email protected] –  Twitter: @kshitiz –  LinkedIn: in.linkedin.com/in/kshitizanand/ –  Website: www.kshitizanand.com

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H!pp" H#r$#%&

•  Dean & Director of the school and all programs in India

•  2 year masters program in Transcultural Design •  Teach Design for Social Impact and User Experience •  Mentor students on final projects •  Design the curriculum & faculty recruitment •  Student welfare and professional development

•  Consulting practice •  Help large companies to startups with design •  Take design workshops at corporates •  Work mainly in user experience design, branding,

design for social impact

•  Working towards improving the quality of education in primary schools

•  Career Awareness Seminars for high school students

•  Digital Literacy program for youth

Design | Research | Consulting"

+ a few other things like traveling, photography etc

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WHY USER EXPERIENCE MATTERS ?

Today I talk about

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Design is such a natural human ability ���that almost everyone is designing most of the time - whether they are conscious of it, or not.���- Harold Nelson, Erik Stolterman, in ‘The Design Way’

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UX IS DELIGHT

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Think of an activity that delighted

you?

(NON-WEB INTERACTION)

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Is Delight = Features ?

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How many buttons do you typically use ?

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Think of a web based activity that frustrated

you?

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SURPRISE à PLEASURABLE EXPERIENCE à DELIGHT

PROBLEM à ANXIETY à RESOLUTION à DELIGHT

Situation 1

Situation 2

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Subjectivity

Delight is governed by

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Delight is governed by

Objectivity

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“If you don’t take care of the customer, someone else will.” - Raffaele Ciarla

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USER EXPERIENCE

DELIVERING

DELIGHT SINCE MID 90s

CUSTOMER

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Web  1.0  

Web  3.0  

Web  2.0  

Change in User Behavior

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Internet users per 100 inhabitants

Reference  :  h*p://en.wikipedia.org/wiki/File:Internet_users_per_100_inhabitants_ITU.svg  

What really interests us is this

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UX IS EMOTIONS

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VISCERAL BEHAVIORAL REFLECTIVE

A more detailed look and feel and function that is got by interactions i.e. the total experience of using a product

Refers primarily to that initial impact, to its appearance Appearance is rooted in form, aesthetics

Ones thoughts afterwards, how it makes one feel, the image it portrays, the message it tells others about the owner's taste

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Time  spent  

InteracCon  

VISCERAL  

BEHAVIORAL  

REFLECTIVE  

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Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion. – Don Norman

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1993

2013

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TODAY WE ARE

LIVING WITH

COMPLEXITY

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And good UX is the differentiator

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•  Increased productivity •  Reduced costs •  Customer retention •  Increased sales •  Savings on customer –service calls •  Reduced effort and cost on redesign

ROI on UX at right time results in

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Early focus on UX Design

Saves money!

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HAVE YOU HEARD OF THE $300 MILLION

BUTTON?

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h*p://www.uie.com/arCcles/three_hund_million_bu*on/  

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So, what is User Experience?

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h*p://www.stephenthomas.com/about/images/what_is_ux.jpg  

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The UX process

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UX : a field of Unclear boundaries

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Just remember this

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•  Doing Stake Holders Interviews •  Business •  Technical Team •  Actual Users •  Try to understand the direct impact / indirect

impact on the solution •  Different User Groups

–  Target Groups –  Affected Groups

UX requires to be engaged with different stakeholders

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UX has resulted in a lot T shaped professionals

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PETER  MORVILLE’S  HONEYCOMB  MODEL  Image  Source:  h*p://semanCcstudios.com/publicaCons/semanCcs/000029.php  

The key goals of UX teams is to make products:

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With a little guidance from Dieter Rams and his principles

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The UX role shift

From aesthetics To process To products To service To strategy To experience

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TRADITIONAL UX IN CONTEXT OF HCI (HUMAN COMPUTER INTERACTION)

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USER EXPERIENCE TODAY ?

Users  

Business  Technology  

UX  

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It has resulted in new processes

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WHAT IS THE SILICON

VALLEY’S NEW SECRET

WEAPON ?

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What’s common between all of these?

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Designers play a huge role in

businesses these days

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Designers should be made a part of

entire end to end projects.

Here’s why!

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(UX) Designers are System Thinkers

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(UX) Designers provide a fresh approach to Problem solving

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(UX) Designers have a prototyping culture

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(UX) Designers focus on People and emotions

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(UX) Designers create capacity and add value

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New faces of UX

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VISUAL DESIGN: What most people

think UX Design is !

Misconception alert!

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Visual  Design  

Last  in  First  Out  User  E

xperience  

The  whole  process  

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People want Visual Design but ask for UX

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But by then its too late !

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Interfaces are everywhere And that is why people want the

aesthetics to look good first.

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Think of all the interfaces around you

•  Hand held devices •  Information Kiosks •  Interaction in public environment

installations •  Television based interfaces •  Automotive interfaces •  Household and non household

appliances •  Audible interfaces

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So there are some elements of design that everyone should know

Getting quality designers is tough

à

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•  Lines •  Shapes •  Mass •  Color •  Texture

The elements of design that everyone should know

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The elements of color

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Helping create better Visual Design

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•  Law of Similarity – Similarity occurs when objects look similar

to one another. People often perceive them as a group or pattern.

Gestalt’s principles

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•  Law of Proximity – Proximity occurs when elements are placed

close together. They tend to be perceived as a group.

Gestalt’s principles

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•  Law of Closure – Closure occurs when an object is incomplete or a

space is not completely enclosed. If enough of the shape is indicated, people perceive the whole by filling in the missing information.

Gestalt’s principles

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•  Law of Continuity – Continuation occurs when the eye is compelled to

move through one object and continue to another object.

Gestalt’s principles

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GRIDS - soul and skeleton of

good design

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More about GRIDS

•  Optimum – Designing with the 960 Grid System for the most commonly used 1024x768 screen resolution

•  Grids divide the screen into areas •  All spacing becomes multiple of the

smallest spacing between elements •  Enhances Consistency of screens •  Standardizations reduces design time

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The value of typography

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John Dewey American Educator & Philosopher

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“The” experience

An experience

An experience

An experience

An experience

An experience

An experience An

experience

An experience

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•  Most experiences are inchoate and not thought through

•  They are unfulfilled as they get interrupted

•  Frustrating and not significant and leads to an unpleasant experience

The mistakes we make

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a.  The aesthetic

i.  The “look and feel”

b.  The intellectual i.  The business and strategy decisions

c.  The practical i.  What the user actually interacts with and experiences ii.  The performance

Multiple things have to come together to create the experience

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In CONCLUSION

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h*p://www.slideshare.net/whitneyhess/10-­‐most-­‐common-­‐misconcepCons-­‐about-­‐user-­‐experience-­‐design?from=ss_embed  

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A GOOD UX LEADS TO DELIGHT

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DELIGHT IS WHEN INTERFACES CONVEY A STORY

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STORIES DELIGHT US

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WHAT’S YOUR STORY?

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THANK YOU 9535206828 | www.kshitizanand.com

[email protected] , [email protected]

twitter: @kshitiz