Why Startups Fail in Kerala

WHY STARTUPS FAILIN KERALA

CALL FOR A ENTREPRENEUR POLICY FOR KERALA:

Entrepreneur | Think Tank Work with National & International brands @

2004 B.TECH2003 HIGHER SECONDARY

@ 17 - CONDUCTED SALES TRAINING

2005 - PART TIME JOB

2009- FIRST COMPANY

2010- SECOND COMPANY

2011-THIRD COMPANY

2014-ACQUIRED BY THE LINKS GROUPE

WHY I DESERVE TO TALK ABOUT THIS TOPIC

1. I FAILED TWICE WHILE SETTING UP TWO COMPANIES IN KERALA 2. MY NEXT START UP WONT BE IN KERALA

It's like a man riding a lion. People think, " This guys's brave" . And he's thinking, ' How the hell did I get on a

lion,and how do I keep from getting eaten?"

LIFE OF AN ENTREPRENEUR IN A SINGLE FRAME

TRYING TO COPYSILICONVALLEY

SILICON VALLEY IS PRETTY MUCH IMPOSSIBLE TO RECREATE AS AN INNOVATION ECO SYSTEM, ITS ALSO NO LONGER THE

ONLY GLOBAL PARADIGM FOR INNOVATION -HARVARD BUSINESS REVIEW

SILICON VALLEY WAS NAMED SO BECAUSE OF THE PRODUCTION OF SILICON CHIPS IN THE REGION DURING EARLY YEARS BUT TODAY SILICON CHIP FABRICATION IS NO LONGER VALLEY'S STRENGTH.

INSTEAD,THE VALLEY HAS SPECIALIZED IN BEING A GLOBAL SOURCE OF INNOVATIVE IDEAS.

THE PRODUCTION IS FRAGMENTED GLOBALLY & IT MEANS COUNTRIES/STATES NO LONGER HAVE TO BE SLAVES TO A FOREIGN ECONOMIC MODEL.

FIRST, FIGURE OUT WHICH PHASE OF INNOVATION WE WANT ?

INVENTION ? PRODUCTION ?

TWEAK THE POLICIES & INVESTMENT TO MATCH THE SAME.AND NO,SENDING GROUPS TO SILICON VALLEY IS NOT GOING TO GET US ANYWHERE

Israel has the highest density of tech start-ups in the world. More importantly, these start-ups attract more venture capital dollars per person than any country — 2.5 times the U.S., 30 times Europe, 80 times India, and 300 times China. Israel has more companies on the tech-oriented NASDAQ than any country outside the U.S., more than all of Europe, Japan, Korea, India, and China combined. But it’s not just about start-ups. Scratch almost any major tech company — Intel, Microsoft, Google, Cisco, Motorola, and so on — and you will find that Israeli talent and technology play a major role in keeping these multinational companies on the cutting edge.

AND THEN AGAIN IF WE NEED TO STUDY A MODEL , LOOK AT ISRAEL

LACK OFEXPOSURE

STARTING EARLY IS A KEY FACTOR THAT DECIDES THE SUCCESS OR FAILURE FOR ENTREPRENEURS.

THE BROILER CHICKEN SYNDROME: IN KERALA, AN AVERAGE 20 YEAR IS STILL DEPENDENT ON HIS/HER PARENTS

TAKE ANY SUCCESS STORIES HERE OR ABROAD

ENTREPRENEURS LACK THE REQUIRED SKILL SET WHICH CANNOT BE FILLED IN BY CONVENTIONAL TRAINING METHODS

ENTREPRENEURSHIP CANNOT BE TAUGHT/TRAINED

VISION OFSCALABILITY

50 MILLION NEW BUSINESS STARTED GLOBALLY LAST YEAR. MOST OF THEM FAILED. BECAUSE STARTING UP IS EASIER

THAN EVER BUT SCALING ISNT .

KERLITES DONT UNDERSTAND SCALE AND THATS A HUGE PROBLEM

THANKFULLY THE SOLUTION LIES AT OUR HOMES, FOR INSTANCE LOOK AT MY VERSION OF THE SOLUTION

WE NEED A BODY THAT LOOKS AT YOUR STARTUP IDEA LIKE HOW MY MOM IS LOOKING AT THAT BANANA

FRESH CREAM & ASKS THE RIGHT SET OF QUESTIONS THAT ASSESS YOUR

IDEA'S SCALABILITY

MY MOM

ACCESS TOFUNDS

COME WITH A BERKSHIRE HATHAWAY MENTALITY - NOT A GORDON GECKO BUILT TO

FLIPKART MINDSET -HARVARD BUSINESS REVIEW

TARGET & COKE ARE SETTING UP TECH INCUBATORS IN INDIA

KERALA CORPORATES SHOULD COME FORWARD AND BE A PART OF THE ECO SYSTEM ,NOT AS A CSR BUT TO KEEP THEIR CORE BUSINESS MOVING WITH TIME

THERE IS NO SUCH THING AS A TECH COMPANY ANY MORE.BUT THE COROLLARY TO THAT IS THAT EVERY COMPANY IS A TECH COMPANY OR IT BETTER BE IF IT WANTS TO SURVIVE.

DENIAL OF THEINDIGENOUS

COME WITH A BERKSHIRE HATHAWAY MENTALITY - NOT A GORDON GECKO BUILT TO

FLIPKART MINDSET -HARVARD BUSINESS REVIEW

DURING MY VISITS TO DUBLIN, I SAW THIS PRODUCT BEING SOLD AT €6 PER BOTTLE AT ALMOST ALL SUPER MARKETS.

WE ARE NOT TALKING JUST ABOUT KERLITES BUT THIS PRODUCT IS QUITE A BIG DEAL FOR EVERY HEALTH CONSCIOUS PERSON IN EUROPE.

MEET KIRAN KUMAR FROM PALGHAT WHO HAS BEEN WORKING ON A SIMILAR VENTURE FOR PAST 3 YEARS & STILL NOT STARTED PRODUCTION

A NODAL AGENCY TO ASSIST HIS BUSINESS AND ACTIVE SUPPORT FROM CORPORATE KERALA WOULD HAVE MADE A DIFFERENCE.

CAN OUR KUDAMBASREE OR CHOIR PRODUCTS GET ITS DESERVED PLACE ?

GOVERNMENT ALONE CANNOT DO EVERYTHING, CORPORATES NEED TO STEP IN.

THE TATA - OKHAI STORY IS ONE OF CASE STUDIES IN THIS SEGMENT

ACCESS TOTALENT

NO GOOD CXO TENDS TO JOIN A STARTUP TILL ITS THIRD YEAR AND SECOND ROUND OF

FUNDING -HARVARD BUSINESS REVIEW

THE BIGGEST EVIL - CAMPUS PLACEMENTS.

THE NEXT BIG EVIL - THE AUNTY THAT ASKS YOU WHERE YOU GOT PLACED

THE GREATEST EVIL - THE COLLEGES WHO PROJECT PLACEMENTS AS THE HOLY GRAIL

IT TOOK ME 3 YEARS TO START ATTRACTING INDUSTRY TALENT

PUBLICPOLICYBREAK THE US MODEL. LIKE MOST IMPORTED PROCESSES, ITS NOT RIGHT FOR THE REST OF

THE WORLD -MAHESH MURTHY, VC,

ENTREPRENEUR

MEET RENJITH , MY STREET SMART FRIEND FROM COLLEGE WHO NOW RUNS HIS OWN EVENT COMPANY.

M.I.C.E WAS HIS KEY REVENUE STREAM & THANKS TO RECENT GOVERNMENT STAND ON ALCOHOL , HE IS NEARLY BANKRUPT AS ALL EVENTS/CONFERENCES ARE SHIFTING TO GOA OR ELSEWHERE

WHAT IS COMMON TO THESE 3 STARTUPS ?

WHAT GOOD ARE THESE NUMBERS IF THEY WILL NOT BE BASED IN KERALA ?

THE PEOPLE WHO MADE THAT POLICY SHOULD HAVE A LOOK AT THRSE NUMBERS BEFORE SETTING UP A " VISION " STATEMENT

GOVERNMENT ALONE

CONCLUSION

CANNOT MAKE KERALA A STARTUP FRIENDLYDESTINATION

SOLUTIONSOLUTIONTHE 4 POINT SOLUTION

EDUCATIONENTREPRENEURSHIP SHOULD BE PROMOTED AS A CAREER AT A SCHOOL LEVEL. MORE THAN SKILL SET TRAINING , INTERACTIONS & LIVE PROJECTS MUST BE PROMOTED AT SCHOOL LEVEL.

#1

SINGLE WINDOWA PPP MODEL BODY/AGENCY THAT ENSURES THE 2500 CR BUDGET IS SPENT WELL & TRACKS THE SUCCESS AT IMPLEMENTATION LEVEL OF POLICY.

#2

STATE E CELLA PPP MODEL BODY/AGENCY THAT ENSURES THE 2500 CR BUDGET IS SPENT WELL & TRACKS THE SUCCESS AT IMPLEMENTATION LEVEL OF POLICY.

#3

CORPORATE LEADKERALA BASED COMPANIES NEED TO STEP THEIR FOOT IN

#4

ACTIONACTIONPLANPLAN

#BUILTINKERALAA CONSORTIUM OR GROUP OF COMPANIES FROM KERALA WHICH STEERS

THE STARTUP ECO SYSTEM IN THE STATE WITH GOVT. SUPPORT

PARTNERING STARTUPS IS A STRATEGY , NOT AN EXPERIMENT -DAVID BUTLER,COCA COLA

#BUILTINKERALAINSTEAD OF A MADE IN KERALA COFFEE TABLE BOOK , CREATE A GROUP OF COMPANIES/PRODUCTS THAT ARE ORIGINATED FROM KERALA WHICH SUPPORTS THE ECO SYSTEM WITH

• APPRENTICE PROGRAM • DISTRIBUTION & CUSTOMER NETWORK • MENTORSHIP • SCALABILITY • FUNDING • CO BRANDING

WE COULD BE SLAVES OF OUR

100% BUILTINKERALA

PROBLEMS OR EGOS RELIGION OR CULTURE OR

ORWE COULD MAKEOUR HOMELAND A REALGOD'S OWN COUNTRY