Why social web drop off

WHY SOCIAL WEB

MATTERS

EffectiveConnect.com || [email protected] || 720.636.9900

Blogging: Why is Blogging important?• Did you know that companies that blog get 55% more web traffic and

70% more leads than those that don't? Blogging is the best way there is to reach your target audience with the useful, educational information they're out there looking for. Not to mention how much it helps your search rankings.

• About 46% of daily internet users read more than one blog every day. Adding an auto-discoverable RSS feed makes it super easy for power users to get your latest blog posts and news stories as soon as you publish them.

• 65% of daily internet users read a blog. It could be YOUR blog if you make it easy for them to find it.

Social Media: Why is Social Media important?• Worldwide, 86% of companies have a presence on Facebook and Twitter,

while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+.

• The number of social network users will increase by 26% by 2015, rising from 1,733 million to 2,177 million.

• 58% of small businesses have Social Media as a part of their annual budget.

• Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC, and Social media lead conversion rates are 13% higher than the average lead conversion rate.

Twitter: Why is Twitter important?• Companies with 51 to 100 Twitter followers generate 106% more traffic

than those with 25 or fewer.• 60% of small business owners that use Twitter for business say it's

valuable to their business• 63% of local searchers on social media are more likely to use a business

with info on a social media site.

Facebook: Why is Facebook important?• The average company saw a 185% increase in traffic after crossing 1,000

Facebook likes.• Companies that generate more than 1,000 Facebook Likes also receive

nearly 1,400 website visits a day.• Everyone knows women vastly outnumber men on Pinterest, but how

about on other social networks? Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%).

SEO: Why is SEO important?• 75% of users never go further than the first page of search results. You've

got to do what you can to stand out in the pack of results, and compelling page descriptions is a good place to start.

• Because 60% of all organic clicks go to the top three organic search results, you need to do everything you can to nail one of those top spots. Optimize your page titles and use compelling meta data to get off on the right foot.

• 70% of the links search users click on are organic - not paid. Using keyword-rich alt text can help you rank higher so that you can capture some of that delicious organic traffic for yourself.

LinkedIn: Why is LinkedIn important?• Men are the predominate users of LinkedIn (63% to 37%), and only 51%

of LinkedIn users have “complete” profiles, and just 52% spend two hours or more per week on the site.

• Half of all employed people in the U.S. have been with their current employer for less than five years. The average tenure for all employees is 4.6 years. Professionals in architecture and engineering (7 years) and management (6.3 years) tend to have the longest tenures, while occupations with the shortest tenures include food service (2.3 years) and sales (3.4 years).

Landing Pages: Why are Landing Pages important?• 70% of small business websites have no 'Call to Action' on their home

page. • Businesses with more than 40 landing pages get 12X more leads than

those with only a few landing pages.

3 O

pti

ons:

Ignore

it…

Fig

ure

it

out…

or

Pay f

or

it.

EffectiveConnect.com || [email protected] || 720.636.9900

Mobile Design: Why is Mobile Design important?• You need a mobile CSS if you want people to access your site on their

smartphones. And since 43% of all phones are smartphones, and 87% of them use it to access the internet, it probably makes sense to get this in place sooner rather than later.

• Studies show that by 2016, mobile searches will overtake PC searches for local search. Within the last 2 years, mobile searches has grown by 500%.

• The typical mobile user spends an average of 2 hours a day using their mobile phone.

• Mobile web browsing is expected to grow by a half in 2014• 85% of consumers use a tablet or phone while watching TV. A consistent,

easy to remember domain helps distracted users.• Mobile advertising is projected to increase by 64% in 2014 • You need a mobile CSS if you want people to access your site on their

smartphones. And since 43% of all phones are smartphones, and 87% of them use it to access the internet, it probably makes sense to get this in place sooner rather than later.

Alerts: Why are Alerts important?• 25% of consumers who complain about products on Facebook or Twitter

expect a response within 1 hour. More than 10% of companies report they will not take any action to respond to a damaging article or social media post. Worse, less than two-thirds of B2C executives and just 43% of B2B leaders even believe their companies could respond to a negative post within 24 hours.

YouTube: Why is YouTube important?• Using new mediums like video to engage target markets and sharing

content via social media using OPM (Other People's Money) will drive awareness for brands an put them ahead of their competitors in 2014.

• 2014 is all about going beyond experimenting, to full content marketing integration and executions

• Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks.

• 71% of small businesses that use YouTube for business consider YouTube valuable.

• 86% of brands plan to add video to their sites, making it a higher priority than some social media sites.

Censorship of YouTube

Social Media Strategy: Why is a Social Media Strategy important?• The typical worker is interrupted once every 28 minutes on average.• 28% of the average work day is spent on interruptions and recovery time.• The web is going to be controlled by those that are able to combine

personal attention with the digital tools of proficiency. • 71% of Social Media participants say they are more likely to purchase

from a brand they follow online.• 45% of workers believe they are expected to work on too many things at

once, and tasks done in parallel take on average 30% longer to complete than those performed in a sequence.

EffectiveConnect.com || [email protected] || 720.636.9900

Automation: Why is Automation important?• Only a quarter of all U.S. small businesses (20-99 employees) and a third

of midsized companies say they use social media “to engage with customers and prospects in a strategic and structured way.” Another 20% of both groups say they use social media, but in an ad hoc manner.

• 100% of our clients want someone to keep this train moving and let them stick to what they do best.

Group Emails: Why are Group Emails important?• For every $1 spent, $44.25 is the average return on email marketing

investment.• Emails that include social sharing buttons have a 158% higher click-

through rate. • 44% of email recipients made at least one purchase last year based on a

promotional email, and 27% of consumers were more likely to say their favorite companies should invest in more email.

Website: Why is a Website important?• 74% of reporters Google the brand or business featured on press

releases upon receiving them.• US Internet users spend 3X more time on blogs and social networks than

on email. Make it easy for people to follow you however they want by letting them know where you can be found right up front on your website.

• Because 60% of all organic clicks go to the top three organic search results, you need to do everything you can to nail one of those top spots. Optimize your page titles and use compelling meta data to get off on the right foot.

Directories: Why are Directories important?• 7 out of 10 consumers said they trust online reviews as much as personal

recommendations. • 5 out of 10 consumers said they were more likely to use a local business

that has a positive reputation.• 85% of consumers search online for local business, 63% of small businesses

don't have a website, and 25% of small businesses don't show up on any search results.

• 200+ million users per month are on mobile Google Maps. That's 40% of all usage.

• For most directories, you can manually submit your business to the directory. If you spend 10 hours, you can lay the groundwork to have your business listed in 30 to 40 different directories. In some directories, your listing will show up instantly while others may take a few days to a month or two. Here is list of 50 local business directories where you can submit.

is now…

Google +: Why is Google+ important?• Men are the predominate users of Google+ (71% to 29%), and half of all

Google+ users are under 25 years old.• Approximately 46% of online users count on social media when making a

purchase decision.

3 O

pti

ons:

Ignore

it…

Fig

ure

it

out…

or

Pay f

or

it.

Analytics: Why are Analytics important?• There are over 17.5 billion explicit searches conducted each month in the

U.S. among various search engines. Google runs the majority of them.• You can't be sure you're improving something if you're not measuring it.

Set up marketing analytics on your website so you can track your improvements over time.

• 70% of the links search users click on are organic - not paid. Using keyword-rich alt text can help you rank higher so that you can capture some of that delicious organic traffic for yourself.

Press Release$1,200

Social Profile Cover Image

$97Social Media Manager Salary

$61k/yr.

SEO campaign $600/mo.

YouTube Channel Creation

$97

Web Marketing Manager Salary

$75k/yr.

Blogger Salary$51k/yr.

Facebook Timeline Set up

$267

Admin Assistant

Salary$40k/yr.

Web Marketing Consulting

$125/hr-250/hr.

Social Media Manager

$1,500/mo.

Social Media Manager

$1,500/mo

Monthly Directory

Submission $750/mo.

Monthly Directory

Submission $750/mo.

Web site Design$3,500

Web site Design$3,500WHAT

DOES IT COST?

Get started… email: [email protected]

Ignore it, Figure it out, or Pay for it

Press Release$1,200

Social Profile Cover Image

$97Social Media Manager Salary

$61k/yr.

SEO campaign $600/mo.

YouTube Channel Creation

$97

Web Marketing Manager Salary

$75k/yr.

Blogger Salary$51k/yr.

Facebook Timeline Set up

$267

Admin Assistant

Salary$40k/yr.

Web Marketing Consulting

$125/hr-250/hr.

Social Media Manager

$1,500/mo.

Social Media Manager

$1,500/mo

Monthly Directory

Submission $750/mo.

Monthly Directory

Submission $750/mo.

Web site Design$3,500

Web site Design$3,500Once you Recognize

you need this positionFilled, you can hire

someone, train them, and pay a premium…

Or hire us.

Get started… email: [email protected]

Ignore it, Figure it out, or Pay for it

Ignore itFigure it out

orPay for it

Get started… email: [email protected]

Social Media and Web Presence have potentially unlimited reach to grow or kill any business. If you're not active in

defining your reputation – your competition and acquaintances will define it for you.