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Why is marketing important

Aug 12, 2015



  1. 1. Why is Marketing Important?
  2. 2. Marketing helps companies.. Prosper financially Survive in tough economic situations
  3. 3. Finance Operations Accounting Technology Human Resources But no sufficient demand for products?
  4. 4. Financial success of a business firm depends on marketing ability
  5. 5. Builds a Strong brand Loyal customer base Value
  6. 6. Marketers innovate! Benefits to the society Introduce new products Gain acceptance to new products Enhance already existing ones.
  7. 7. Gaining knowledge about the market place.. Product prices Target customers Company budgets Trendy features and design
  8. 8. Whats New? SOCIAL MEDIA MARKETING! 80 Mil internet users transforming the ways companies market
  9. 9. Generate data- Personal preferences Get to young people Build Customer networks Analyze customer feedback Support socially relevant initiatives
  10. 10. REFERENCES 1. 2. minefield/ 3. 4. 5.
  11. 11. Created by: Deepthi Meduri, BITS Pilani, Hyderabad during an internship by Prof. Sameer Mathur, IIM Lucknow.