Why is marketing important ?

Why is Marketing Important?

Marketing helps in….

Introducing and Gaining acceptance

of new products

Inspires Enhancements in

In existing products

UnderstandingCustomerNeeds

Builds Demand for

Products & Services

Which creates

Jobs

CEO’s recognize the role of

marketing in ……

A loyal customer base

Building

Tangible

Assets

Marketers need to decide -

• What features to design?

• What prices to set?

• Where to sell products or services?

• How much to spend ?

Is really important…

By-

Himank Airon

MnC

IIT-BHU

References

• Marketing Management , 14E by Kotler & Keller• http://static.headline.kz/assets/images/2012/09/74f3cc343abd6819

3111570d73641c33-fbpost.jpg• http://static6.depositphotos.com/1091429/641/i/450/depositphotos

_6411375-3d-marketing.jpg• http://www.1e.com/blogs/wp-

content/uploads/sites/78/2015/05/Ask-Sam-1E-Product-Information.jpg

• www.Slideshare.net• http://www.diaspark.com/Jewelry_software/images/feature/erp/scala

ble-to-adapt-your-growing-business.png• https://www.cardelmar.co.uk/blog/wp-

content/uploads/2015/03/Car-Hire-Counter-Check-In.jpg• https://pbs.twimg.com/media/CDCj3dPVIAMEF2S.jpg:large• http://blog.serviceevaluation.com/wp-

content/uploads/2015/04/iStock_000038176862_XXXLarge.jpg

Disclaimer

These slides were created by Himank Airon , IIT-BHU during a Marketing internship by Prof. Sameer Mathur, IIM Lucknow (See www.IIMInternship.com )