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Why Google?: "...[Google] Saved Time, It Saved Gas, I Got What I Needed, and It Wasn't a Big Deal."

Nov 20, 2014

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Session 2 of OCLC Research Briefing at UNC Chapel Hill. Webinar hosted by OCLC, June 7, 2013.

http://www.oclc.org/research/events/2013/06-07b.html

  • 1. UNC Chapel Hill 7 June 2013[Google] saved time, it saved gas, I got what I needed, and it wasnt a big deal.Why Google? Lynn Silipigni Connaway, Ph. D. Senior Research Scientist OCLC connawal@oclc.org @LynnConnaway2013 OCLC Onlineworlds libraries. Connected. The Computer Library Center, Inc.This work is licensed under a Creative Commons Attribution 3.0 Unported License. http://creativecommons.org/licenses/by/3.0/

2. I find Google a lot easierso many journals come up and when you look at the first ten and they just dont make any sense. I, kind of, give up. (USU7, Female, Age 19, Political Science)The worlds libraries. Connected. 3. Then & Now Then: The user built workflow around the library Now: The library must build its services around user workflow Then: Resources scarce, attention abundant Now: Attention scarce, resources abundant(Dempsey, 2008)The worlds libraries. Connected. 4. Outside-In and Inside-Out: Discovery and Discoverability Outside-in Acquired books, journals, databases from external systems Provided discovery systems for local constituency Inside-out Now a producer of a range of resources Digitized images, special collections, learning and research materials, research data, administrative records Promote discoverability of institutional resources The worlds libraries. Connected.(Dempsey, 2012) 5. Changes in Information Acquisition Institutional resources to network resources Local to global Linear to linked Print to digitalThe worlds libraries. Connected. 6. Current Environment Challenges Budget cuts High retirement rates Hiring freezes Opportunity Best value for most use Understand how, why, & under what circumstances individuals use systems & servicesThe worlds libraries. Connected. 7. The library? Whats that? Website hard to navigate Inconvenient Limited hours Distance to library Physical materials Dont think electronic resources are library resources Associate with books (Connaway & Dickey, 2010)The worlds libraries. Connected. 8. How Individuals WorkConvenience Value human resourcesContextually based rational decisions Situational needs determine search Satisfice (Connaway & Radford, 2011)The worlds libraries. Connected. 9. Information-Seeking Behavior Power browsing Scan small chunks of information View first few pages No real reading Squirreling Short basic searches Download content for later use Differ with discipline (Research Information Network, 2006) (Consortium of University Research Libraries, and Research Information Network, 2007) (Connaway & Dickey, 2010The worlds libraries. Connected. 10. Skills for Finding & Using Information Students Determine credibility by: Common sense (77%) Cross-checking (69%) Reputation of company/organization (67%) Credible recommendations (48%) Researchers Self-taught in discovery services No formal training (62%) Doctoral students learn from dissertation professor (Research Information Network, 2006) (De Rosa, 2010)The worlds libraries. Connected. 11. Tools Used: Students Undergraduate Students Google, Wikipedia Also use library website & e-journals Human resources Other students/classmates Family & relatives Friends Graduate students Professors, advisors, mentors Electronic databases(Connaway & Dickey, 2010) (De Rosa, 2010)The worlds libraries. Connected. 12. Tools Used: Researchers Online resources 99.5% use journals as primary resource Google, Web of Science, PubMed, Science Direct, JSTOR Human resources 90% mention expertise of individuals as important resource Coworkers Colleagues Other professionalsThe worlds libraries. Connected.(Research Information Network, 2006) (Connaway & Dickey, 2010) 13. Journals & Databases Journals Access more important than discovery Want full text, online versions Expect seamless Discovery-to-Delivery Backfiles difficult to access Content often discovered through Google Visit only a few minutes Databases Electronic databases not perceived as library sources Frustration locating & accessing full-text copies(Research Information Network, 2006)The worlds libraries. Connected. 14. Digital Sources and Educational Stages80%, 8Experiencing (n=10)0%, 0 40%, 4 80%, 8InterviewsEmbedding (n=10)10%, 1 50%, 5 Databases Online Textbooks 30%, 3Establishing (n=10)E-books0%, 0 40%, 419%, 6 Emerging (n=31)10%, 3 29%, 90%10%20%The worlds libraries. Connected.30%40%50%60%70%80%(Connaway, Lanclos, and Hood, 2013) 15. Contexts for Digital Sources0%, 0 Experiencing (n=10)30%, 3 10%, 1 Digital AND School (K-12)Interviews0%, 0 Embedding (n=10)50%, 5 40%, 4 Digital AND Academic0%, 0 Establishing (n=10)20%, 2 20%, 2Digital AND Library10%, 3 Emerging (n=31)19%, 6 16%, 50%10%The worlds libraries. Connected.20%30%40%50%(Connaway, Lanclos, and Hood, 2013) 16. Digital Sources and Educational Stages50%, 5InterviewsExperiencing (n=10)40%, 470%, 7Embedding (n=10)90%, 9Establishing (n=10)Emerging (n=31)20%Wikipedia70%, 7Major Media Sites50%, 577%, 24 26%, 840%The worlds libraries. Connected.60%80%100%(Connaway, Lanclos, and Hood, 2013) 17. The Learning Black MarketIts like a taboo I guess with all teachers, they just all say you know, when they explain the paper they always say, Dont use Wikipedia. (USU7, Female, Age 19, Political Science)The worlds libraries. Connected. 18. Evaluating Information/Resources Part 150%, 5 Experiencing (n=10)70%, 7 90%, 9 Available TimeInterviews50%, 5 Embedding (n=10)Establishing (n=10)80%, 8 100%, 10 Authority, Legitimac y40%, 4 40%, 4 100%, 10Convenience, Ease of Use, Accessibility39%, 12 Emerging (n=31)20%81%, 25 94%, 29 40%The worlds libraries. Connected.60%80%100%(Connaway, Lanclos, and Hood, 2013) 19. Evaluating Information/Resources Part 230%, 3InterviewsExperiencing (n=10)50%, 5 30%, 370%, 7 50%, 5 50%, 5Embedding (n=10)ReliabilityRelevance 30%, 3 Establishing (n=10)Currency 50%, 510%, 145%, 14 65%, 20Emerging (n=31)13%, 40%10%20%The worlds libraries. Connected.30%40%50%60%70%80%(Connaway, Lanclos, and Hood, 2013) 20. Motivation0%, 0InterviewsExperiencing (n=10)70%, 720%, 2Embedding (n=10)Temporal, Immedi acy40%, 410%, 1Establishing (n=10)Collaborate40%, 410%, 3Emerging (n=31)81%, 250%20%The worlds libraries. Connected.40%60%80%100%(Connaway, Lanclos, and Hood, 2013) ) 21. Contact and Educational Stages100%, 10 50%, 5Experiencing (n=10)70%, 7 70%, 7Interviews100%, 10 70%, 7 70%, 7Embedding (n=10)Email40%, 4Texting 100%, 10 80%, 8 90%, 9Establishing (n=10)Phone calls Face-to-Face60%, 6 52%, 1690%, 28 84%, 26Emerging (n=31)55%, 17 0%20%40%The worlds libraries. Connected.60%80%100%(Connaway, Lanclos, and Hood, 2013) 22. The word librarian only mentioned once in original interviews by Emerging Stage participants as a source of informationOne participant referred to a lady in the library who helps you find things (USU5, Male, Age 19, Systems Engineering) The worlds libraries. Connected. 23. 84%of users began information search with a search engineHow many began their search on a library website? (Centre for Information Behaviour and the Evaluation of Research, 2008) (De Rosa, 2010)The worlds libraries. Connected.1%This work is licensed under a Creative Commons Attribution 3.0 Unported License. http://creativecommons.org/licenses/by/3.0/ 24. Americans who have visited a library website (past 12 months)25% (Zickuhr, Rainie, & Purcell, 2013)The worlds libraries. Connected.13% Those who used a handheld device to access library website This work is licensed under a Creative Commons Attribution 3.0 Unported License. http://creativecommons.org/licenses/by/3.0/ 25. What can we change? Improved OPACs Community as content Full text, online accessible Seamless discovery to delivery Access more important than discovery Mobile access Presence in social networks Facebook Twitter The worlds libraries. Connected. 26. Community is Content Social networks formed around social objects Music, photos, videos, links Reviewing Tagging Commenting Rating Refines interaction with resources(Dempsey, 2012)The worlds libraries. Connected. 27. What can we do? Advertise resources, brand, & value Provide search help at time of need Chat & IM Mobile technology Design all of our systems with users in mind Familiar formats Model services on popular services The worlds libraries. Connected. 28. The Simple Search BarThe worlds libraries. Connected. 29. Familiar FormatsAmazon.comWesterville Public Library The worlds libraries. Connected. 30. By focusing on relationship building instead of service excellence, organizations can uncover new needs and be in position to make a stronger impact.(Matthews, 2012)The worlds libraries. Connected. 31. References Bertot, J. C., Berube, K., Devereaux, P., Dhakal, K., Powers, S., & Ray, J. (2012). Assessing the usability of WorldCat Local: Findings and considerations. The Library Quarterly, 82(2), 207-221. Centre for Information Behaviour and the Evaluation of Research. (2008). Information behaviour of the researcher of the future: A CIBER briefing paper. London: CIBER. Connaway, L. S., & Dickey, T. J. (2010). Digital information seekers: Report of findings from selected OCLC, RIN, and JISC user behavior projects. Retrieved from http://www.jisc.ac.uk/media/documents/publications/reports/2010/digitalinformationseekerreport.pdf Connaway, L. S., & Dickey, T. J. (2010). Towards a profile of the researcher of today: What can we learn from JISC projects? Common themes identified in an analysis of JISC Virtual Research Environment and Digital Repository Projects. Retrieved from http://ierepository.jisc.ac.uk/418/2/VirtualScholar_themesFromProjects_revised.pdf Connaway, L. S., Lanclos, D., & Hood, E. M. (2013). I find Google a lot easier than going to the library website. Imagine ways to innovate and inspire students to use the academic library. Proceedings of the Association of College &amp