Top Banner
Who Stole My Audience? Gamification for event professionals Toby Beresford @tobyberesford
22

Who stole my audience - gamification for event professionals

Jan 14, 2015

Download

Business

Toby Beresford

What to think about when gamifying your next event - feedback, fun and friends! As presented at Who Stole My Audience 2014
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Who stole my audience - gamification for event professionals

Who Stole My Audience?

Gamification for event professionals Toby Beresford @tobyberesford

Page 2: Who stole my audience - gamification for event professionals

Who Stole My Audience?

Gamification of events

Provide great feedback to your community of attendees around the goals they want

to achieve

Page 3: Who stole my audience - gamification for event professionals

Who Stole My Audience?

What makes great feedback?

Visible Relevant

Timely Social

Understandable Granular

Page 4: Who stole my audience - gamification for event professionals

Who Stole My Audience?

How do I give great feedback?

Leaderboards

Badges

Heroing

Memo

Page 5: Who stole my audience - gamification for event professionals

Who Stole My Audience?

Feedback drives: Engagement

Fun Amplification

Speed Inclusion

Community building Habit forming

Page 6: Who stole my audience - gamification for event professionals

Who Stole My Audience?

How to plan

What do my attendees want to achieve?

What can I provide feedback on?

Page 7: Who stole my audience - gamification for event professionals

Who Stole My Audience?

Examples MTV Iron Man Event Hashtag Leaderboard

Confex Event Hashtag Leaderboard Blackberry Foursquare Badge

Starr Companies Pedometer Challenge Digital Sizzle Hackathon

Play FOTE 12 Adparlor Cannes Pride

RIMS Pedometer Challenge Digital Sizzle Voting

Meetup.com Check ins

Page 8: Who stole my audience - gamification for event professionals

Who Stole My Audience?

Page 9: Who stole my audience - gamification for event professionals

Who Stole My Audience?

Page 10: Who stole my audience - gamification for event professionals

Who Stole My Audience?

!  Blackberry created a Foursquare badge for people who checked into their stand at SXSW, with swag and a chance to attend a VIP event for badge holders

Page 11: Who stole my audience - gamification for event professionals

Who Stole My Audience?

!  Focusing on fun, gamification guru Katie Piatt hid Evil Potatoes around the conference venue at FOTE2012. If spotted they won you points…

Page 12: Who stole my audience - gamification for event professionals

Who Stole My Audience?

We stole the audience at Cannes Lions

Page 13: Who stole my audience - gamification for event professionals

Who Stole My Audience?

RIMS Pedometer Challenge

Page 14: Who stole my audience - gamification for event professionals

Who Stole My Audience?

Digital Sizzle

Page 15: Who stole my audience - gamification for event professionals

Who Stole My Audience?

Page 16: Who stole my audience - gamification for event professionals

Who Stole My Audience?

3-7-2-6 - Gamestorming process

Challenge:

How could we ….

Page 17: Who stole my audience - gamification for event professionals

Who Stole My Audience?

3 minutes

On your own, write down 3-4 characteristics of the challenge

Page 18: Who stole my audience - gamification for event professionals

Who Stole My Audience?

7 minutes

In a group of two, come up with possible solutions for each

characteristic of the challenge

Page 19: Who stole my audience - gamification for event professionals

Who Stole My Audience?

2 minutes

Break into three larger groups.

Each team of two has 2 minutes to present to one of the larger groups

their ideas

Page 20: Who stole my audience - gamification for event professionals

Who Stole My Audience?

6 minutes

In your larger groups decide your top 3 ideas.

Page 21: Who stole my audience - gamification for event professionals

Who Stole My Audience?

Vote

You each have two votes.

Page 22: Who stole my audience - gamification for event professionals

Who Stole My Audience?

Summary Understand your attendee goals

Provide great feedback Make it visible

Follow us: @leaderboarded