Whisky Distilled/ My Whisky whisky MY distilled Copy · 2016-02-23 · Whisky stores were selected based on sales data that indicates its customer’s preference for Canadian whiskies.

PT

8: October 11, 20

15 - Novem

ber 7, 2015

Whisky D

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Period 8: Whisky Distilled/ My WhiskyMarketing & Product GuideOctober 11, 2015 – November 7, 2015

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Period 8 Features

Bonus AIR MILES® reward miles 03

Starting in Period 8 all stores will recieve Bonus AIR MILES® reward miles promotional signage to raise awareness about the Bonus AIR MILES® reward miles program.

NHL Block Pile 67

To promote the start of the NHL season, participating stores will build a Block Pile display featuring a selection of Beer sponsor products.

Halloween Social Responsibility Tent Card 93

The Halloween Social Responsibility Tent Card is meant to communicate to customers that the LCBO, as a socially responsible retailer, asks anyone wearing a face mask or covering as part of their Halloween costume to remove it so that their age can be verified.Tra

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Bonus AIR MILES® reward miles 3

Promotional SignageWhisky Distilled Stores 5My Whisky Stores 19Non-Image Stores 33On Shelf Signage 35

Let’s Get Together (LGT) Fixture 39

Special Promotions Fixture 47

Deal of the Month 51

Advertising 53

Gifting 61

NHL Block Pile 67

The Loonie ChallengeBig Case Savings 70Spirited Pick 72Gift Bag Bonanza 73

Front End Merchandiser 75

Mini Thematic – Italian Wines 79

Seasonal & New Product Fixture Program 83

Social Responsibility In-store Signage 87Exterior Springer Sign 91Halloween Social Responsibility Tent Card 93Shopping Cart Sign 95

Signature Collection 97

Wine Fridge 99

Ontario Wine Programs 101

Beer Programs 115

“Vintages Superstars” Program 119

BAM & LTO Signage 121

FOOD & DRINK 123

Nesting Table Merchandising Guidelines 125

Participating Stores 131

Sold Space Program 139

Marketing & Product Guide

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2 Promotional Turn 8 - Whisky

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Participating Stores - ALL STORES

Bonus AIR MILES® reward miles

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Bonus AIR MILES® reward miles

Overviewstarting in Period 8, all stores will receive the following signage components to increase the awareness of the Bonus AiR Miles® reward miles program.

Components & Re-order#’sComponent Merchandising Instructions Image

Parking Lot SignRe-order# P0816-PLS-090

English/Bilingual

Please refer to the Exterior Springer Sign section for more information.

Generic Backer CardRe-order# P0816-BCG-041

English/Bilingual

At Store Managers discretion, merchandise large Bonus AIR MILES®reward miles offer products on this discretionary end aisle.

Perpendicular Shelf TalkerRe-order# DMS-P0816-ONS-176

English/Bilingual20/per bundle

At Store Managers discretion, merchandise the Bonus AIR MILES® reward miles Perpendicular Shelf Talkers throughout the store using Perpendicular Shelf Talker Clips (re-order# PSTC201404).

Key Datesinstall: October 11, 2015take down: This is permanent signage.

Please keep installed until further notice.

PERMAnEnt SIGnAGE

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Period 8: October 11, 2015 - November 7, 2015

Whisky DistilledPromotional Signage

Whisky Distilled Participating Stores1, 3, 4, 5, 10, 12, 15, 17, 18, 19, 21, 25, 26, 31, 35, 36, 38, 40, 41, 60, 102, 106, 115, 130, 132, 140, 143, 148, 149, 154, 156, 163, 164, 168, 179, 182, 185, 187, 191, 195, 202, 207, 212, 214, 217, 223, 226, 234, 243, 253, 265, 278, 288, 295, 298, 311, 325, 326, 334, 341, 344, 346, 353, 355, 360, 367, 371, 381, 383, 385, 386, 390, 391, 392, 393, 394, 397, 398, 407, 412, 415, 417, 431, 432, 437, 438, 443, 445, 452, 453, 456, 457, 481, 485, 486, 491, 494, 495, 497, 499, 500, 505, 511, 521, 522, 523, 526, 528, 532, 534, 536, 540, 542, 545, 546, 551, 553, 554, 556, 566, 568, 569, 573, 580, 587, 590, 593, 609, 616, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 643, 644, 645, 653, 657, 658, 694, 695, 698, 699, 702, 703, 776

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French Language Services Act (FLSA)

Overviewthe French language services Act (FlsA) of 1986 guarantees an individual’s right to receive services in French from Government of Ontario ministries and agencies in 25 designated areas.

Relative to the French language services Act, the lCBO is not only required by law to provide bilingual staff, signage and services in specific stores and offices located in, or serving designated communities of Ontario, but we are also doing so as an additional service offering to our Francophone customers. it is good for business.

to further this commitment, participating stores are to receive a French version of exterior Banners, and Bilingual versions of Power Aisle Banners, Perimeter Banners, Backer Cards, let’s Get together Fixture show cards & deal of the Month.

Henceforth, these will become the standard bilingual components that will be shipped to these stores every promotional Period.

Participating Stores1, 3, 4, 5, 10, 12, 15, 17, 18, 19, 26, 36, 38, 40, 41, 140, 143, 149, 154, 163, 164, 182, 185, 195, 207, 212, 214, 217, 234, 243, 253, 278, 295, 334, 341, 355, 360, 367, 371, 385, 393, 394, 398, 407, 412, 415, 431, 438, 443, 452, 457, 485, 494, 499, 500, 505, 511, 521, 526, 528, 532, 534, 540, 542, 546, 553, 556, 568, 569, 593, 619, 624, 627, 631, 638, 643, 645, 657, 694, 698, 699, 703

Merchandising InstructionsPlease alternate between english, iMAGe, and French versions of the signage.

Window show Card – english Version

seasonal Backer Card – Bilingual VersionWindow show Card – French Version

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Marketing & Product Guide 7

Why Is Your Store A Whisky Distilled Store?

sales of Canadian and imported whisky can vary significantly between stores, based on this, and new customer research, it was decided to tailor this year’s Whisky promotion to fit the stores’ sales trends. One group will have a Canadian focus, and the other will have an international focus. it’s similar to what we do during the Period 7 Ontario wine promotion, which focused on VQA for select stores and iCB for others.

the Canadian flight will be called My Whisky, the imported flight, will be called Whisky distilled. Whisky distilled stores were selected based on sales data that indicates the customer’s preference for international Whiskies. the promotion will celebrate whisky from around the world (American, irish, scotch, Canadian). We will connect with customers through offering new products and giving a large assortment of great brands to try. the My Whisky stores were selected based on sales data that indicates its customer’s preference for Canadian whiskies.

the Canadian promotion will be down-to-earth, fun, and celebrate Canadian pride and loyalty. the experiential flight, called Whisky distilled, will focus on whisky from around the world (America, ireland, scotland, and Canada).

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Whisky Distilled Backer Cards

End Aisle Products Re-order Code

1 Crown Royal Apple, Crown Harvest Rye P0816-BCe-001

2 Forty Creek Barrel Select Whisky P0816-BCe-002

3 Crown Royal P0816-BCe-003

4 Wiser’s Deluxe P0816-BCe-004

5 Innis & Gunn Original, Innis & Gunn Toasted Oak P0816-BCe-005

6 Canadian Club Classic, Canadian Club 100% Rye, Canadian Club Premium P0816-BCe-006

7 Johnnie Walker Black P0816-BCe-007

8 Jack Daniel’s Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey P0816-BCe-008

9 Jameson Irish Whiskey, Jameson Caskmates Irish Whiskey (arriving late) P0816-BCe-009

10 The Glenlivet 12 YR Malt, The Glenlivet Founder’s Reserve Scotch Whisky, The Glenlivet French Oak Reserve 15 Year Old P0816-BCe-010

11 Chivas Regal 12 Year Old P0816-BCe-011

12 Johnnie Walker Red Label P0816-BCe-012

13 Glenfiddich Single Malt 12 Year Old, Glenfiddich 14 Year Old Rich Oak, Glenfiddich Single Malt 15 Year Old P0816-BCe-013

14 McClelland’s Single Malt Highland Scotch, McClelland Single Malt Islay Scotch, McClelland Speyside Single Malt P0816-BCe-014

15 Bulleit Rye, George Dickel Tennessee Whisky No.12, Bulleit Bourbon Frontier Whiskey P0816-BCe-015

16 Bailey’s Irish Cream, Bailey’s Vanilla Cinnamon, Bailey’s Chocolate Cherry P0816-BCe-016

17 Smirnoff Vodka P0816-BCe-017

18 The Kraken Black Spiced Rum P0816-BCe-018

19 Absolut Vodka, Absolut Citron P0816-BCe-019

20 Stolichnaya Vodka, Stolichnaya Blueberi Vodka P0816-BCe-020

GeNeRiC SiGNaGe

Front Always In SeasonP0816-BCG-042

Back Always In Season/ Toujours De Saison

Always in season Always in season/ toujours de saison

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Whisky Distilled Backer Cards

end Aisle 1 end Aisle 2 end Aisle 3 end Aisle 4





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Whisky Distilled Seasonal Signage Gallery – Exterior Banners

Exterior BannersDimensions: 43½”w x 90”hInstall: exterior on building.

Re-Order# P0816-EXB-133EnglishWhisky distilled

Re-Order# P0816-EXB-134Image OnlyWhisky on tray

Re-Order# P0816-EXB-135FrenchWhisky en Finesse

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Whisky Distilled Seasonal Signage Gallery – Exterior TransparencyOnly for stores #452, #568

Exterior transparencyDimensions: 28”w x 45”hInstall: Only for stores #452, #568. These are installed by the vendor at the beginning of Period 8.

EnglishWhisky distilled

Image OnlyWhisky on tray

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Whisky Distilled Seasonal Signage Gallery – Perimeter Banner

Perimeter BannerDimensions: 30”w x 33”hInstall: On the hangers around the periphery of the store. Alternate every other one.

Re-Order# P0816-PRB-114EnglishFront: Whisky distilled Back: Whisky on tray

Re-Order# P0816-PRB-115FrenchWhisky en Finesse

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Power Aisle BannersDimensions: 45”w x 33”hInstall: Over the Power Aisle, closest to the entrance. Alternate every other one.

Re-Order# P0816-PAB-117EnglishFront: Whisky distilled Back: Whisky on tray

Re-Order# P0816-PAB-118FrenchWhisky en Finesse

Whisky Distilled Seasonal Signage Gallery – Power Aisle BannersW

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Whisky Distilled Seasonal Signage Gallery – Horizontal Perimeter Transparency

Perimeter transparency – HorizontalDimensions: 45”w x 28”hInstall: All transparency signs are vendor installed between October 11 - October 14, 2015. if not installed by end of

day October 14, 2015, please contact hellolCBO 416.365.5932 or toll free 1.877.522.6411.

English Whisky distilled


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Whisky Distilled Seasonal Signage Gallery – Square Perimeter Transparency

Perimeter transparency – SquareDimensions: 28 ½”w x 28 ½”hInstall: All transparency signs are vendor installed between October 11 - October 14, 2015. if not installed by end of




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Whisky Distilled Seasonal Signage Gallery – Vertical Perimeter Transparency

Perimeter transparency – VerticalDimensions: 28”w x 54”hInstall: All transparency signs are vendor installed between October 11 - October 14, 2015. if not installed by end of




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Whisky Distilled Seasonal Signage Gallery – Window Show Cards

Window Show CardsDimensions: 28”w x 45”hInstall: in the windows on the hanger.

Re-Order# P0816-WSC-126EnglishFront: Whisky distilled Back: Whisky on tray

Re-Order# P0816-WSC-127EnglishWhisky en Finesse

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Whisky Distilled Seasonal Signage Gallery

Backlit tasting Bar SignDimensions: 21 15/16”w x 32 9/16”hInstall: in the frame on the portable tasting Bar.

some stores will be supplied a backlit sign holder.

Re-Order# P0816-TBS-128EnglishWhisky on tray

Seasonal Banner InsertDimensions: 20”w x 70”hInstall: in the thematic Banner stand (store entrance).

Re-Order# P0816-SBI-139EnglishWhisky distilled

Beer Fridge PosterDimensions: 22 ¾”w x 53 ¾”hNOTE: This sign is for Store 486 Beer Fridge ONLY.

Re-Order# DMS-P0816-BFP-157EnglishWhisky on tray

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Period 8: October 11, 2015 - November 7, 2015

My WhiskyPromotional Signage

My Whisky Participating Stores6, 8, 11, 13, 14, 20, 22, 23, 24, 27, 28, 30, 32, 33, 34, 43, 44, 45, 47, 49, 50, 51, 54, 55, 56, 57, 58, 59, 61, 62, 63, 64, 65, 68, 69, 70, 72, 73, 74, 78, 79, 80, 81, 82, 85, 86, 88, 90, 91, 93, 95, 97, 99, 101, 103, 109, 110, 125, 136, 144, 145, 152, 153, 155, 165, 167, 171, 175, 183, 186, 188, 190, 192, 196, 197, 198, 199, 200, 201, 209, 210, 211, 216, 218, 221, 222, 225, 227, 228, 229, 232, 233, 236, 237, 242, 244, 246, 247, 248, 249, 250, 252, 255, 260, 263, 266, 268, 269, 270, 276, 279, 286, 287, 300, 302, 304, 310, 312, 321, 324, 327, 329, 340, 343, 345, 351, 359, 361, 362, 363, 366, 373, 378, 382, 384, 387, 388, 389, 400, 401, 402, 404, 406, 408, 416, 420, 425, 426, 427, 428, 434, 436, 444, 454, 458, 459, 465, 467, 469, 470, 477, 484, 490, 501, 507, 509, 517, 518, 529, 533, 539, 544, 549, 552, 555, 559, 563, 564, 571, 572, 575, 578, 579, 584, 586, 601, 602, 605, 617, 618, 633, 640, 642, 646, 649, 652, 654, 655, 700, 706, 741, 771

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French Language Services Act (FLSA)

Overviewthe French language services Act (FlsA) of 1986 guarantees an individual’s right to receive services in French from Government of Ontario ministries and agencies in 25 designated areas.

Relative to the French language services Act, the lCBO is not only required by law to provide bilingual staff, signage and services in specific stores and offices located in, or serving designated communities of Ontario, but we are also doing so as an additional service offering to our Francophone customers. it is good for business.

to further this commitment, participating stores are to receive a French version of exterior Banners, and Bilingual versions of Power Aisle Banners, Perimeter Banners, Backer Cards, let’s Get together Fixture show cards & deal of the Month.

Henceforth, these will become the standard bilingual components that will be shipped to these stores every promotional Period.

Participating Stores6, 8, 11, 13, 14, 20, 23, 24, 27, 32, 34, 49, 50, 54, 55, 58, 63, 78, 81, 91, 99, 103, 125, 165, 167, 171, 183, 186, 190, 192, 198, 200, 218, 225, 228, 233, 236, 242, 249, 255, 269, 279, 287, 310, 312, 321, 324, 327, 329, 359, 362, 363, 366, 384, 387, 388, 389, 400, 406, 408, 416, 420, 425, 426, 428, 436, 444, 458, 470, 484, 490, 507, 518, 533, 539, 552, 555, 564, 571, 572, 575, 578, 584, 601, 633, 640, 642, 646, 649, 652, 654, 655, 700, 741

Merchandising InstructionsPlease alternate between english, iMAGe, and French versions of the signage.

Window show Card – english Version

seasonal Backer Card – Bilingual VersionWindow show Card – French Version

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Why Is Your Store A My Whisky Store?

sales of Canadian and imported whisky can vary significantly between stores, based on this, and new customer research, it was decided to tailor this year’s Whisky promotion to fit the stores’ sales trends. One group will have a Canadian focus, and the other will have an international focus. it’s similar to what we do during the Period 7 Ontario wine promotion, which focused on VQA for select stores and iCB for others.

the Canadian flight will be called My Whisky, the imported flight, will be called Whisky distilled. Whisky distilled stores were selected based on sales data that indicates the customer’s preference for international Whiskies. the promotion will celebrate whisky from around the world (American, irish, scotch, Canadian). We will connect with customers through offering new products and giving a large assortment of great brands to try. the My Whisky stores were selected based on sales data that indicates its customer’s preference for Canadian whiskies.

the Canadian promotion will be down-to-earth, fun, and celebrate Canadian pride and loyalty. the experiential flight, called Whisky distilled, will focus on whisky from around the world (America, ireland, scotland, and Canada).

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My Whisky Backer Cards

End Aisle Products Re-order Code

1 Crown Royal Apple, Crown Harvest Rye P0816-BCt-021

2 Forty Creek Barrel Select Whisky P0816-BCt-022

3 Crown Royal P0816-BCt-023

4 Wiser’s Deluxe P0816-BCt-024

5 Innis & Gunn Original, Innis & Gunn Toasted Oak P0816-BCt-025

6 Canadian Club Classic, Canadian Club 100% Rye P0816-BCt-026

7 Gibson’s Finest Rare 12 Years Old, Gibson’s Finest Sterling Edition Whisky P0816-BCt-027

8 Forty Creek Copper Pot Reserve P0816-BCt-028

9 Canadian Club Premium P0816-BCt-029

10 Wiser’s Spiced Vanilla Canadian Whisky, Canadian Club Chairman’s Select Maple, Forty Creek Spike Honey Spiced P0816-BCt-030

11 Lot No. 40 Single Copper Pot Still Canadian Whisky, Pike Creek Double Barreled Canadian Whisky, Gooderham & Worts Canadian Whisky P0816-BCt-031

12 White Owl Whisky, Collingwood, Centennial 10 Year Old Limited Edition Rye P0816-BCt-032

13 Alberta Premium (P.E.T), Alberta Premium, Alberta Premium Dark Horse Whisky P0816-BCt-033

14 Wiser’s Special Blend, Wiser’s Special Blend (P.E.T) P0816-BCt-034

15 Seagrams V.O. P0816-BCt-035

16 Bailey’s Irish Cream, Bailey’s Vanilla Cinnamon, Bailey’s Chocolate Cherry P0816-BCt-036

17 Smirnoff Vodka P0816-BCt-037

18 The Kraken Black Spice Rum P0816-BCt-038

19 Absolut Vodka, Absolut Citron P0816-BCt-039

20 Stolichnaya Vodka, Stolichnaya Blueberri Vodka P0816-BCt-040

GeNeRiC SiGNaGe

Front Always In SeasonP0816-BCG-043

Back Always In Season/Toujours De Saison

Always in season Always in season/ toujours de saison

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My Whisky Backer Cards






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My Whisky Seasonal Signage Gallery – Exterior Banners

Exterior BannersDimensions: 43½”w x 90”hInstall: exterior on building.

Re-Order# P0816-EXB-136EnglishMy Whisky

Re-Order# P0816-EXB-137Image OnlyHand with Whisky Pour

Re-Order# P0816-EXB-138FrenchMon Whisky

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My Whisky Seasonal Signage Gallery – Exterior TransparencyOnly for stores #538

Exterior transparencyDimensions: 28”w x 45”hInstall: Only for stores #538. These are installed by the vendor at the beginning of Period 8.

EnglishMy Whisky

Image OnlyHand with Whisky Pour

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My Whisky Seasonal Signage Gallery – Perimeter Banner

Perimeter BannerDimensions: 30”w x 33”hInstall: On the hangers around the periphery of the store. Alternate every other one.

Re-Order# P0816-PRB-120EnglishFront: My Whisky Back: Hand with Whisky Pour

Re-Order# P0816-PRB-121FrenchMon Whisky

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Power Aisle BannersDimensions: 45”w x 33”hInstall: Over the Power Aisle, closest to the entrance. Alternate every other one.

Re-Order# P0816-PAB-123EnglishFront: My Whisky Back: Hand with Whisky Pour

Re-Order# P0816-PAB-124 FrenchMon Whisky

My Whisky Seasonal Signage Gallery – Power Aisle BannersM

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My Whisky Seasonal Signage Gallery – Horizontal Perimeter Transparency

Perimeter transparency – HorizontalDimensions: 45”w x 28”hInstall: All transparency signs are vendor installed between October 11 - October 14, 2015. if not installed by end of


English My Whisky


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My Whisky Seasonal Signage Gallery – Square Perimeter Transparency

Perimeter transparency – SquareDimensions: 28 ½”w x 28 ½”hInstall: All transparency signs are vendor installed between October 11 - October 14, 2015. if not installed by end of


EnglishMy Whisky


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My Whisky Seasonal Signage Gallery – Vertical Perimeter Transparency

Perimeter transparency – VerticalDimensions: 28”w x 54”hInstall: All transparency signs are vendor installed between October 11 - October 14, 2015. if not installed by end of


EnglishMy Whisky


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My Whisky Seasonal Signage Gallery – Window Show Cards

Window Show CardsDimensions: 28”w x 45”hInstall: in the windows on the hanger.

Re-Order# P0816-WSC-129EnglishFront: My Whisky Back: Hand with Whisky Pour

Re-Order# P0816-WSC-130EnglishMon Whisky

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My Whisky Seasonal Signage Gallery

Backlit tasting Bar SignDimensions: 21 15/16”w x 32 9/16”hInstall: in the frame on the portable tasting Bar.

some stores will be supplied a backlit sign holder.

Re-Order# P0816-TBS-131EnglishHand with Whisky Pour

Seasonal Banner InsertDimensions: 20”w x 70”hInstall: in the thematic Banner stand (store entrance).

Re-Order# P0816-SBI-140EnglishMy Whisky

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Participating Stores

Promotional Signage Specific to non-Image Stores

2, 7, 9, 16, 29, 39, 42, 46, 48, 52, 53, 66, 67, 71, 75, 76, 77, 83, 84, 87, 89, 92, 94, 96, 98, 104, 105, 107, 108, 111, 112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 124, 126, 127, 128, 129, 131, 133, 134, 135, 137, 138, 139, 141, 142, 146, 147, 151, 157, 158, 159, 160, 161, 162, 166, 169, 170, 172, 173, 174, 176, 178, 180, 181, 184, 189, 193, 194, 203, 204, 205, 208, 213, 219, 220, 224, 230, 231, 235, 238, 239, 240, 241, 245, 251, 254, 256, 257, 258, 259, 261, 262, 264, 267, 271, 272, 273, 274, 275, 277, 280, 281, 282, 283, 284, 285, 289, 290, 291, 292, 293, 294, 296, 297, 299, 301, 303, 305, 306, 307, 308, 309, 313, 314, 315, 316, 317, 318, 319, 320, 322, 323, 328, 330, 331, 332, 333, 335, 336, 337, 338, 339, 347, 348, 349, 350, 352, 354, 358, 364, 365, 368, 369, 370, 372, 374, 375, 376, 377, 379, 380, 395, 399, 403, 405, 409, 410, 413, 414, 418, 419, 421, 422, 423, 424, 429, 430, 433, 435, 439, 440, 441, 442, 446, 447, 448, 449, 450, 451, 455, 460, 461, 462, 463, 464, 466, 468, 471, 472, 473, 474, 475, 476, 478, 479, 480, 482, 483, 487, 488, 489, 492, 493, 496, 498, 502, 503, 504, 506, 510, 512, 513, 514, 515, 516, 519, 520, 524, 527, 530, 531, 535, 537, 538, 541, 543, 547, 548, 550, 557, 558, 560, 561, 562, 565, 567, 570, 574, 576, 577, 581, 582, 583, 588, 589, 591, 594, 595, 596, 597, 598, 599, 603, 604, 606, 607, 608, 610, 611, 612, 613, 614, 615, 621, 622, 626, 636, 637, 639, 650, 651, 677, 697

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Non-Image End Aisle Backer Cards

Products Re-order Code

Crown Royal Apple, Crown Harvest Rye P0816-BCt-021

Forty Creek Barrel Select Whisky P0816-BCt-022

Crown Royal P0816-BCt-023

Wiser’s Deluxe P0816-BCt-024

Innis & Gunn Original, Innis & Gunn Toasted Oak P0816-BCt-025

Canadian Club Classic, Canadian Club 100% Rye P0816-BCt-026

Gibson’s Finest Rare 12 Years Old, Gibson’s Finest Sterling Edition Whisky P0816-BCt-027

Forty Creek Copper Pot Reserve P0816-BCt-028

Canadian Club Premium P0816-BCt-029

Wiser’s Spiced Vanilla Canadian Whisky, Canadian Club Chairman’s Select Maple, Forty Creek Spike Honey Spiced P0816-BCt-030

FRONT: Always in season

BACK: Always in season/ toujours de saison

P0816-BCG-043

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On Shelf Signage

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On Shelf

Location MessageComponent Specifications Re-Order# Images

On shelf“sAVe” shelf talkers Pre-Printed (limited time Offer Program)

6.5” w x 1.75” h english/No PricePrice/No Price

dMs-P0816-ONs-074

On shelf“sAVe/ ÉPARGNeZ” shelf talkers Pre-Printed (limited time Offer Program)

6.5” w x 1.75” h Bilingual/No PricePrice/No Price

dMs-P0816-ONs-075

On shelf

Bonus AiR Miles® reward miles shelf talker Pre-Printed (Bonus Air Miles® reward miles Program)


dMs-P0816-ONs-076

On shelf

BONUs AiR Miles® reward miles de récompense AiR Miles® in prime shelf talkers Pre-Printed (Bonus Air Miles® reward miles Program)


dMs-P0816-ONs-077

On shelfMore Miles! shelf talkers Pre-Printed (BAM Program)(7 versions)


dMs-P0816-ONs-073

On shelf“NeW” shelf talkers Pre-Printed (New Product Program)


dMs-P0816-ONs-078

On shelf“NeW/NOUVeAU” shelf talkers Pre-Printed (New Product Program)


dMs-P0816-ONs-079

On shelf“in the spotlight” shelf talkers Pre-Printed (iMAGe Program)


dMs-P0816-ONs-080

On shelf“in the spotlight/eN Vedette” shelf talkers Pre-Printed (iMAGe Program)

6.5” w x 1.75” h Bilingual/No Price dMs-P0816-ONs-081

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On Shelf

Location MessageComponent Specifications Re-Order# Images

On shelfPre-printed Whisky distilledBranded shelf talkers eA 1A-20A (set of 59)

shelf talkers6.5” w x 1.75” h dMs-P0816-ONs-064

On shelfPre-printed My Whisky Branded shelf talkers eA 1B-20B (set of 59)

shelf talkers6.5” w x 1.75” h

dMs-P0816-ONs-065

On shelfPre-printed(Regular Program – 65 versions)

extender strips 12” x 2.5” dMs-P0816-ONs-067

On shelf Pre-printed(Community Program–10 versions)


On shelf Pre-printed(discovery Program – 9 versions)


On shelfPre-printed Go Green extender ( Ciao sang Org terra de Chieti igp Carton – 1 version)


Cut Cases

Blank Pricer Cards (50 per bundle)

Pricer Cards Blank – 8” x 7” dMs-P0816-ONs-070

On shelf Blank extender strips (15 per bundle)

extender strips Blank – 12” x 2.5” dMs-P0816-ONs-071

On shelf Blank Bin tags for General Use (25 per bundle)

Bin tags Blank – 6” x 1.75”

Central supply shopping Cart# 749358

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Let’s Get together (LGt) Fixture


1, 10, 15, 17, 21, 23, 31, 38, 41, 44, 51, 55, 57, 65, 74, 82, 115, 130, 148, 149, 156, 171, 185, 187, 191, 195, 198, 211, 217, 221, 226, 227, 228, 233, 250, 252, 253, 263, 269, 279, 288, 298, 300, 326, 329, 344, 346, 351, 355, 359, 361, 367, 373, 378, 381, 383, 390, 391, 392, 394, 397, 401, 404, 407, 412, 416, 427, 428, 437, 438, 443, 457, 459, 470, 481, 490, 491, 497, 500, 522, 523, 528, 536, 542, 545, 551, 554, 569, 575, 579, 580, 584, 587, 602, 605, 609, 619, 623, 624, 627, 630, 633, 632, 634, 640, 641, 643, 649, 652, 653, 655, 658, 694, 698, 699, 700, 703, 706, 741, 776

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Signage Components

“Game Night” Enhanced SignLarge Table Small Table

english: P0816-LGT-057Bilingual: P0816-LGT-058

english: P0816-LGT-059Bilingual: P0816-LGT-060

Shelf Talkers (set of 12)Re-Order# DMS-P0816-LGT-061

Let’s Get Together (LGT) Fixture

Overvieweach Period, a unique social occasion will be highlighted to help inspire customers to entertain with our products. this fixture will feature a selection of 12 products as well as a recipe book for customers to take home with them.

Key Datesinstall: October 11, 2015take down: November 8, 2015

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"Game night" Customer takeaway Overview this guide showcases a fresh take on crowd-favourite fare and delicious drinks to match, to celebrate the big game at home, in-style.

Please merchandise the “Game Night” Customer Takeaway in the designated brochure holders on the LGT fixture and replenish as needed.

Components• “Game Night” Customer takeaway

Re-Order# P0816-LGT-063

• “Pick Up Your Free Recipe Book” Header Card Re-Order# DMS-P0816-LGT-062

Merchandising Instructions:• the recipe books are to be merchandised on the

lGt Fixture in their designated holders.

• Replenishment is key and we need your support to ensure that this takeaway is available to customers at all times. Please re-stock the customer takeaway throughout the Period 8 promotion.

“Game Night” Customer takeaway Re-order# P0816-lGt-063

“Pick Up Your Free Recipe Book” Header Card

Re-order# dMs-P0816-lGt-062

Colour of Header Card to Change

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Group 1 – Large 7' table + 2 Small End tables

Participating ProductsLocation LCBO# Description Size

A 2881 Pisse-dru Beaujolais 750 ml

B 9431 Bouchard Aîné & Fils Beaujolais supérieur 750 ml

C 122077 Georges dubœuf Beaujolais-Villages 750 ml

d 3558 Gibson's Finest Rare 12YO 750 ml

e 417295 Cîroc Original Unflavoured 750 ml

F 311928 Canadian Club Classic 750 ml

G 363085 Coors Banquet 473 ml

H 31104 Mill street tankhouse Ale 6 Pk-B 6 x 341 ml

i 612259 sleeman Original draught 6 Pk-B 6 x 341 ml

J 422345 Moosehead lager 6-Pk-C 6 x 473 ml

K 213934 Georges dubœuf Beaujolais Brouilly 750 ml

l 364570 Bacardí Oakheart spiced Rum 750 ml

Group 1 Participating Stores17, 23, 31, 41, 44, 51, 55, 65, 74, 82, 130, 148, 156, 171, 191, 195, 198, 211, 221, 226, 227, 228, 233, 250, 279, 288, 298, 300, 326, 344, 351, 361, 381, 383, 391, 397, 401, 407, 427, 437, 438, 443, 470, 481, 490, 491, 497, 528, 536, 542, 551, 569, 575, 579, 587, 602, 605, 609, 623, 627, 630, 633, 634, 640, 643, 649, 652, 653, 655, 658, 694, 698, 699, 703, 706, 741

A CB

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Group 2 Participating Stores1, 10, 15, 21, 38, 57, 115, 149, 185, 187, 217, 252, 253, 263, 329, 346, 355, 359, 367, 373, 378, 390, 392, 394, 404, 412, 416, 459, 522, 523, 545, 554, 619, 624, 632, 641

BOx siGNGG

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Group 2 – Large 7' table + 4 Side tables


A 9431 Bouchard Aîné & Fils Beaujolais supérieur 750 ml

B 122077 Georges dubœuf Beaujolais-Villages 750 ml

C 213934 Georges dubœuf Beaujolais Brouilly 750 ml

d 364570 Bacardí Oakheart spiced Rum 750 ml

e 612259 sleeman Original draught 6 Pk-B 6 x 341 ml

F 417295 Cîroc Original Unflavoured 750 ml

G 422345 Moosehead lager 6-Pk-C 6 x 473 ml

H 31104 Mill street tankhouse Ale 6 Pk-B 6 x 341 ml

i 2881 Pisse-dru Beaujolais 750 ml

J 363085 Coors Banquet 473 ml

K 3558 Gibson's Finest Rare 12YO 750 ml

l 311928 Canadian Club Classic 750 ml

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Let's Get Together (LGT) Fixture

Group 3 Participating Stores500, 776

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Group 3 – Small 5' table + 2 Small End tables Participating Products

Location LCBO# Description Size




d 213934 Georges dubœuf Beaujolais Brouilly 750 ml

e 417295 Cîroc Original Unflavoured 750 ml

F 3558 Gibson's Finest Rare 12YO 750 ml

G 364570 Bacardí Oakheart spiced Rum 750 ml

H 311928 Canadian Club Classic 750 ml

i 31104 Mill street tankhouse Ale 6 Pk-B 6 x 341 ml

J 363085 Coors Banquet 473 ml

K 612259 sleeman Original draught 6 Pk-B 6 x 341 ml

l 422345 Moosehead lager 6-Pk-C 6 x 473 ml

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Let's Get Together (LGT) Fixture

Group 4 Participating Stores269, 428, 457, 580, 584, 700

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Group 4 – Small 5' table + 4 Side tables





d 213934 Georges dubœuf Beaujolais Brouilly 750 ml

e 422345 Moosehead lager 6-Pk-C 6 x 473 ml

F 363085 Coors Banquet 473 ml

G 31104 Mill street tankhouse Ale 6 Pk-B 6 x 341 ml

H 612259 sleeman Original draught 6 Pk-B 6 x 341 ml

i 3558 Gibson's Finest Rare 12YO 750 ml

J 311928 Canadian Club Classic 750 ml

K 364570 Bacardí Oakheart spiced Rum 750 ml

l 417295 Cîroc Original Unflavoured 750 ml

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Special Promotions Fixture

Key Dates: Install: October 11, 2015 Take Down: November 7, 2015


10, 15, 17, 21, 22, 23, 31, 34, 35, 38, 41, 44, 51, 55, 65, 74, 82, 102, 106, 115, 130, 132, 145, 148, 149, 156, 164, 168, 171, 185, 187, 191, 195, 198, 211, 212, 221, 226, 227, 228, 233, 243, 250, 252, 253, 263, 279, 288, 298, 300, 325, 326, 329, 334, 344, 346, 351, 355, 359, 361, 367, 378, 381, 383, 390, 391, 392, 393, 394, 397, 398, 401, 404, 407, 412, 416, 427, 428, 437, 438, 443, 445, 452, 457, 459, 470, 481, 490, 491, 497, 500, 522, 523, 528, 536, 542, 544, 545, 546, 551, 554, 555, 566, 569, 575, 579, 580, 584, 587, 590, 601, 602, 605, 609, 617, 619, 623, 624, 627, 629, 630, 631, 633, 632, 634, 640, 641, 643, 649, 652, 653, 655, 658, 694, 698, 699, 700, 702, 703, 706, 741

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Special Promotions Fixture #1 – Shari’s Pick – Wine

Shari’s Pick – Wine Participating ProductLCBO# Description Size Retail

126151 sibling Rivalry Red VQA 750 ml $13.95

Merchandising Instructions• Replace the Period 7 “sibling Rivalry Red VQA” poster with the Period 8 "sibling Rivalry Red VQA" poster.

• Replace the Period 7 “shari’s Pick” drum sign with the Period 8 "shari's Pick" drum sign.

• ensure sufficient stock is ordered to maintain this program for the duration of Period 8.

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Special Promotions Fixture #2 – Shari’s Pick – Beer & Spirits

Shari’s Pick – Beer & Spirits Participating ProductsLCBO# Description Size Retail Offer Now

409508 J.P. Wiser’s Hopped Whisky 750 ml $28.95 $2.00 ltO $26.95

394015 Brickworks Batch: 1904 Cider 473 ml $3.10

Merchandising Instructions• Replace the Period 7 “Brickworks Batch: 1904 Cider/J.P. Wiser’s Hopped Canadian Whisky” poster with the Period 8

"Brickworks Batch:1904 Cider/J.P. Wiser's Hopped Canadian Whisky" poster.

• Replace the Period 7 “shari’s Pick” drum sign with the Period 8 "shari's Pick" drum sign.

• ensure sufficient stock is ordered to maintain this program for the duration of Period 8.

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Special Promotions Fixture – Signage

ComponentsShari’s Pick Drum Signs

english: P0816-sPd-112 Bilingual: P0816-sPd-113

Shari’s Pick Posters

Shari’s Pick Poster – Wineenglish/Bilingual: P0816-sPP-110

Shari’s Pick Poster – Beer & Spiritsenglish/Bilingual: P0816-sPP-111

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Deal of the Month


1, 5, 10, 11, 15, 17, 18, 19, 20, 21, 22, 23, 26, 27, 31, 33, 34, 35, 36, 38, 40, 41, 43, 44, 50, 51, 55, 57, 62, 63, 64, 65, 68, 73, 74, 79, 80, 82, 85, 86, 90, 95, 101, 102, 106, 115, 125, 130, 132, 140, 148, 149, 152, 154, 156, 163, 164, 165, 167, 168, 171, 179, 182, 185, 187, 188, 190, 191, 195, 196, 198, 200, 201, 207, 209, 211, 212, 216, 217, 218, 221, 226, 227, 228, 233, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 311, 321, 324, 325, 326, 329, 334, 340, 344, 346, 351, 353, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 401, 402, 404, 407, 408, 412, 415, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 445, 452, 457, 458, 459, 465, 467, 470, 481, 485, 490, 491, 494, 495, 497, 499, 500, 501, 505, 511, 518, 521, 523, 528, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 563, 564, 566, 568, 569, 572, 573, 575, 579, 580, 584, 587, 590, 593, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 640, 641, 643, 649, 652, 653, 655, 658, 694, 698, 699, 700, 702, 703, 706, 741, 771, 776

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Deal of the Month

Overviewthe deal of the Month display will be utilized to drive volume by highlighting a value offer on a popular product each promotional turn. Participating ProductLCBO# Product Description Size Retail Offer Now

409508 J.P. Wiser’s Hopped Canadian Whisky 750 ml $28.95 $2.00 ltO $26.95


Signage ComponentsDeal of the Month Bannerenglish – “HOP tO it!” Re-Order# P0816-DOM-042

Bilingual – “HOP tO it!/WHisKY HOUBlONNe!” Re-Order# P0816-DOM-043

Pricer Card Re-Order# P0816-DOM-044

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Advertising

Whisky Distilled Shopping Guide

My Whisky Free Standing Insert (FSI)

Radio

Digital Advertising

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Advertising - Shopping Guide

Period 8 Shopping Guide - Whisky Distilledthis shopping Guide features all of the key programs taking place this promotional turn by way of product highlights. this includes features on the deal of the Month, food and drink pairings as part of the let’s Get together feature, ltOs, BAM offers and much more.

the Period 8 shopping guide offers customers easy cocktail solutions to try with their favourite whiskies. Also featured are highlights from irish, American, scotch and Canadian Whiskies with many new additions.

Period 8 Shopping Guide Insertion Dates

Publication Insertion Date

st Catherine standard thursday, October 15, 2015

Ottawa Citizen Friday, October 16, 2015

Barrie examiner

saturday, October 17, 2015

Globe and Mail

Hamilton spectator

Kingston Whig standard

Kitchener Waterloo Record

london Free Press

National Post

thunder Bay Chronicle Journal

toronto star

Windsor star

Ottawa sunsunday, October 18, 2015

toronto sun

Stores will receive 10 copies

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Participating ProductsLCBO# Description Size

In The Spotlight

409508 JP Wiser's Hopped Canadian Whisky 750 mL

Gifting: Ghostly Delights

67710 Great Lakes Pumpkin Ale 650 mL

267302 Crystal Head Vodka 750 mL

353334 Spicebox Pumpkin Spiced Whisky 750 mL

426031 Cuvée Mythique Halloween Edition 750 mL

Mini Thematic: Italian Style

285585 Masi Bonacosta Valpolicella Classico DOC 750 mL

481838 Folonari Valpolicella Ripasso Classico Superiore DOC 750 mL

560524 Lamberti Santepietre Pinot Grigio Delle Venezie 750 mL

Shari’s Picks

126151 Sibling Rivalry Red VQA 750 mL

394015 Brickworks Batch 1904 Cider 473 mL

409508 JP Wiser's Hopped Canadian Whisky 750 mL

Let’s Get Together: Game Night

311928 Canadian Club Classic 750 mL

612259 Sleeman Original Draught 6 x 341 mL

This Month We’re Sipping...Irish Whiskey

207613 Jameson Irish Whiskey 1140 mL

271106 Writer's Tears Pot Still Blend 700 mL

429258 Jameson Caskmates (Late Arrival) 750 mL

This Month We’re Sipping...Scottish Whisky

7880 Johnnie Walker Black 12 Yr 750 mL

259333 McClelland Single Malt Highland Scotch 750 mL

410043 The Glenlivet Founder's Reserve Scotch Whisky 750 mL

605972 Glenfiddich Single Malt 15 Year Old 750 mL

This Month We’re Sipping...Canadian Whisky

893 J.P. Wiser's Deluxe 750 mL

217950 Crown Royal 1140 mL

350629 Forty Creek Barrel Select Whisky 1140 mL

390583 Canadian Club 100% Rye 750 mL

This Month We’re Sipping...American Whiskey

41384 Jack Daniel's Tennessee Whiskey 750 mL

54866 Bulleit Bourbon Frontier Whiskey 750 mL

260752 George Dickel Tennessee Whisky No.12 750 mL

377994 Gentleman Jack Rare Tennessee Whiskey 750 mL

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New Canadian Whiskies

425777 Forty Creek 3 Grain Harmony 750 mL

428292 J.P. Wiser’s Double Still Rye 750 mL

428417 Gooderham & Worts 750 mL

434092 Crown Royal Harvest Rye 750 mL

Innis & Gunn

333591 Innis & Gunn Original 6 x 330 mL

334037 Innis & Gunn Original 500 mL

371997 Innis & Gunn Original 660 mL

414938 Innis & Gunn Toasted Oak 6 x 330 mL

Period 8 Local Story: Still Waters Distillery

382770 Stalk & Barrel Single Malt Whisky 750 mL

421701 Stalk & Barrel Discovery Pack 3 x 375 mL

Vintages

212126 McManis Cabernet Sauvignon 750 mL

256768 Black Stallion Cabernet Sauvignon 750 mL

651141 Antinori Pian delle Vigne Brunello di Montalcino 750 mL

LTO Deals

1867 Drambuie 750 mL

30072 Château Timberlay Bordeaux Supérieur AOC 750 mL

38505 Smirnoff Vodka 1750 mL

54866 Bulleit Bourbon Frontier Whiskey 750 mL

109991 Pelee Island Gewürztraminer Riesling VQA 750 mL

112433 Bacardí Black 750 mL

142331 Amsterdam Downtown Brown Ale 473 mL

177808 Appleton Estate V/X Signature Blend 750 mL

186510 Corona Extra 6 x 330 mL

211334 The Famous Grouse 1140 mL

225698 The Kraken Black Spiced Rum 750 mL

245324 Les Jamelles Merlot Vin de Pays d'Oc 750 mL

250134 Sortilège 750 mL


270942 Jackson-Triggs Sauvignon Blanc Bag-In-Box 4000 mL

281378 Forty Creek Cream Liquor 750 mL

308015 Ménage à Trois White 750 mL

308387 Jose Cuervo Tradicional Silver 750 mL

330241 Sterling Merlot 750 mL

358838 Promised Land Cabernet Sauvignon 750 mL

372177 Raimat Castell De Raimat Tempranillo 750 mL


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Participating ProductsLCBO# Description Size404343 Hoptorial 6 x 341 mL

407817 Coors Altitude 4 x 473 mL

409425 Black Bottle Blended Scotch Whisky 750 mL

428334 Mike's Hard Lemonade 4 Pack 4 x 330 mL

478727 Catena Malbec 750 mL

500546 Captain Morgan Spiced Rum 1750 mL

506691 Wolf Blass Yellow Label Shiraz 750 mL

521963 Chopin Potato Vodka 750 mL

557975 Mount Gay Rum Extra Old 750 mL

611392 Mott's Clamato Caesar Extra Spicy 6 x 341 mL

650432 Castelgiocondo Brunello Marchesi Frescobaldi 750 mL

669465 French Cross Pinot Grigio Bag-In-Box 4000 mL

699009 Sapporo Premium Beer 650 mL

902619 Budweiser 6 x 341 mL

BAM Deals

31211 Mommessin Export Cuvée St Pierre Rouge 1500 mL

142935 The Formula Robert's Shiraz 750 mL

146548 Villa Maria Private Bin Pinot Noir 750 mL

215616 Jack Daniel's Tennessee Whiskey 1140 mL

218032 Domaine Chandon Brut 750 mL

238378 Growers Peach Cider 6 x 330 mL

275933 Jameson Irish Whiskey 1750 mL

281063 Skinnygirl White Cranberry Cosmo 750 mL

282228 Ron Matusalem Gran Reserva Rum 750 mL

296152 Skinnygirl Margarita 750 mL

298638 Glenmorangie Original Single Malt Scotch Whisky 750 mL

299974 Molson Canadian Wide Mouth 4 x 473 mL

334078 The Macallan Amber 750 mL

359471 Absolut Elyx Vodka 750 mL


373027 Russian Standard Platinum Vodka 750 mL

388694 Casamigos Tequila Reposado 750 mL

398750 Spearhead Sam Roberts Band Session Ale 6 x 355 mL

424663 Colio Hat Trick NHL Alumni Cabernet Merlot VQA 750 mL

560474 Ardbeg 10 YO Islay Scotch Whisky 750 mL

582973 Bombay Sapphire London Dry 1750 mL

710426 Cakebread Cellars Cabernet Sauvignon 750 mL


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Advertising - Free Standing Insert (FSI)

Period 8 Free Standing Insert (FSI) - My Whiskythe My Whisky Free standing insert (Fsi) highlights the breadth of the lCBO’s Canadian Whisky Assortment and includes many of the great offers (ltO and BAM) for this month, along with some international selections added in for good measure. Fifty-two (52) Canadian whiskies and 10 international selects. the lCBO is definitely the place to start for the budding whisky enthusiast up to the connoisseur.

Period 8 Free Standing Insert (FSI) Insertion Dates

Publication Insertion Date

Barrie Examiner

Thursday, October 15, 2015

Belleville News

Brampton Guardian

Burlington Post

Central Hastings NewsClarington This weekGuelph Mercury

Hamilton Spectator

Kingston Whig Standard

Kitchener Waterloo Record

London Community NewsLondon Free PressMarkham Economist Newmarket Aurora Era BannerNorth Bay NuggetOshawa-Whitby This WeekOttawa CitizenOttawa SunQuinte NewsRichmond Hill Liberal Sault StarSt. Catherines StandardThunder Bay ChronicleTimmins Daily PressToronto StarToronto SunWindsor StarChatham This Week

Friday, October 16, 2015

Kenora Daily Miner and NewsMississauga NewsOakville BeaverPeterborough This WeekSudbury Star

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Participating ProductsLCBO# Description Size281 Walker's special Old 750 ml620 silk tassel Canadian Whiskey 750 ml893 J.P. Wiser's deluxe 750 ml984 Alberta Premium 750 ml1099 Johnnie Walker Red label 750 ml1222 Wiser's special Blend 750 ml3558 Gibson's Finest Rare 12 Years Old 750 ml10157 Jameson irish Whiskey 750 ml12385 Glenfiddich single Malt 12 Year Old 750 ml14910 Bushmills irish Whiskey 750 ml21378 Jim Beam White label Bourbon 750 ml31930 seagrams V.O. 1750 ml38281 schenley O.F.C. 1750 ml41384 Jack daniel's tennessee Whiskey 750 ml61564 Royal Reserve 1750 ml65284 Black Velvet 1750 ml94771 Forty Creek double Barrel Reserve Whisky 750 ml95315 Wiser's small Batch Whisky 750 ml103747 Maker's Mark 750 ml114934 Golden Wedding 1750 ml173351 Proof Whisky 500 ml189209 Gibson's Finest sterling Whisky 750 ml192822 seagram's 83 1140 ml194878 White Owl Whisky 750 ml195610 Canadian Club sherry Cask 750 ml195651 Forty Creek Confederation Oak Reserve Whisky 750 ml207639 Wiser's 18YO Canadian Whisky 750 ml207662 Ballantine's Finest Blended Malt scotch Whisky 1140 ml216234 Alberta springs 1140 ml217687 Canadian Club Premium 1140 ml217950 Crown Royal 1140 ml224352 Crown Royal Black 750 ml226316 Hiram Walker special Old Rye Whisky 1140 ml244186 Collingwood 750 ml246603 Crown Royal limited edition Whisky 750 ml254995 Revel stoke spiced Whisky 750 ml258954 spicebox 750 ml261768 Canada Gold Whisky 1750 ml285254 Forty Creek Copper Pot Reserve 750 ml292243 Wiser's spiced Vanilla Canadian Whisky 750 ml298083 Alberta Premium dark Horse Whisky 750 ml298364 Black Velvet toasted Caramel Whisky 750 ml311928 Canadian Club Classic 750 ml311977 Canadian Club Reserve 750 ml

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Participating ProductsLCBO# Description Size312801 Crown Royal Maple Finished 750 ml382861 lot No.40 single Copper Pot still Canadian Whisky 750 ml387209 Centennial 10 Year Old limited edition Rye 750 ml390583 Canadian Club 100% Rye 750 ml394320 Canadian Club Chairman's select Maple 750 ml397109 Forty Creek spike Honey spiced 750 ml403519 Crown Royal Apple 750 ml405076 Pike Creek double Barreled Canadian Whisky 750 ml409508 J.P. Wiser's Hopped Canadian Whisky 750 ml410043 Glenlivet Founders Reserve 750 ml428292 J.P. Wiser's double still Rye 750 ml428417 Gooderham and Worts 750 ml434092 Crown Royal Harvest Rye 750 ml469114 Gibson's Finest Venerable 18 Year Old 750 ml480624 Woodford Reserve distiller's select Bourbon 750 ml550715 Forty Creek Barrel select 750 ml605931 Grant's Family Reserve 1140 ml355644 Ninety Canadian Rye Whisky 20 Year Old 750 ml


Radio there will be 30 second radio spots promoting these products throughout Period 8:

LCBO# Description Size

409508 J.P. Wiser’s Hopped Canadian Whisky 750 ml

434092 Crown Royal Harvest Rye 750 ml

410043 the Glenlivet Founder’s Reserve scotch Whisky 750 ml

428292 J.P. Wiser’s double still Rye 750 ml

Digital & Print Advertisingthere will be various digital ads and Newspaper ads produced to promote the following participating products during Period 8:


409508 J.P. Wiser’s Hopped Canadian Whisky 750 ml

434092 Crown Royal Harvest Rye 750 ml

410043 the Glenlivet Founder’s Reserve scotch Whisky 750 ml

428292 J.P. Wiser’s double still Rye 750 ml

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Gifting


1, 4, 5, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 33, 34, 35, 36, 38, 40, 41, 44, 50, 51, 55, 57, 58, 60, 61, 62, 63, 64, 65, 68, 72, 74, 79, 80, 82, 83, 90, 92, 93, 95, 97, 102, 106, 115, 125, 130, 132, 140, 145, 148, 149, 150, 153, 154, 155, 156, 164, 165, 166, 168, 171, 177, 179, 182, 185, 187, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 221, 226, 227, 228, 233, 237, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 311, 324, 325, 326, 329, 333, 334, 340, 343, 344, 346, 351, 355, 359, 360, 361, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 401, 402, 404, 407, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 485, 486, 490, 491, 494, 495, 497, 499, 500, 501, 505, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, , 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 592, 598, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 640, 641, 643, 644, 645, 649, 652, 654, 655, 653, 658, 694, 697, 698, 699, 700, 702, 706, 741, 771, 776

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Gifting

Featured GiftsPlease continue to merchandise the Autumn Featured Gifts.

Additional inventory will NOT be available for re-ordering.

Autumn Felt Bottle Bags LCBO#430884•$5.95

Case packed in 12 (6 per colour version)

Autumn PailLCBO#430900•$6.95

Case packed in 12 (6 per colour version)

Overview the Period 8 Gifting program will focus on gifting options for Autumn. stores will receive an updated Category sign insert, shelf talkers and Gift tags. Please remove and recycle all Period 7 Featured Gift signage.

Stores With Promotional Fixture Gifting End Only Participating StoresWhisky Distilled Stores1, 4, 5, 10, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 41, 60, 102, 106, 115, 130, 132, 140, 148, 149, 154, 156, 164, 168, 179, 182, 185, 187, 191, 195, 207, 212, 214, 217, 226, 243, 253, 265, 278, 288, 298, 311, 325, 326, 334, 344, 346, 355, 360, 367, 371, 381, 383, 385, 386, 390, 391, 392, 393, 394, 397, 398, 407, 412, 417, 431, 432, 437, 438, 443, 445, 452, 453, 456, 457, 481, 485, 486, 491, 494, 495, 497, 499, 500, 505, 511, 521, 522, 523, 528, 532, 534, 536, 540, 542, 545, 546, 551, 553, 554, 556, 566, 568, 569, 573, 580, 587, 590, 609, 616, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 643, 644, 645, 653, 658, 694, 698, 699, 702, 703, 776

My Whisky Stores22, 23, 27, 33, 34, 44, 50, 51, 55, 57, 58, 62, 63, 64, 65, 68, 72, 74, 79, 80, 82, 90, 93, 95, 97, 125, 145, 153, 155, 165, 171, 175, 183, 186, 192, 196, 198, 200, 201, 209, 210, 211, 221, 227, 228, 233, 237, 242, 244, 248, 249, 250, 252, 255, 263, 269, 279, 287, 300, 324, 329, 340, 343, 351, 359, 361, 373, 378, 382, 387, 388, 389, 401, 402, 404, 416, 425, 426, 427, 428, 434, 444, 459, 465, 470, 490, 501, 509, 518, 544, 549, 555, 559, 572, 575, 579, 584, 586, 601, 602, 605, 617, 633, 640, 649, 652, 654, 655, 700, 706, 741, 771

Participating ProductsPlease select from the following list of Participating Products that are featured in the Period 8 shopping Guide to merchandise on the Gifting Promotional Fixture end.

LCBO# Product Name426031 Cuvée Mythique Hallowe'en edition

Products featured in the Period 8 shopping Guide.67710 Great lakes Pumpkin Ale

267302 Crystal Head Vodka

353334 spicebox Pumpkin spiced Whisky

Key DatesProgram start date: October 11, 2015take down date: November 8, 2015

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Gifting

Whisky Distilled Signagestores with the Gifting Promo end Only will receive signs to Celebrate Autumn.

Category Sign Re-order# P0816-PFG-047

Shelf Talkers Re-order# dMs-P0816-PFG-050

Gift TagRe-order# dMs-P0816-PFG-049

Merchandising Instructions

Location Instructions

Top Shelf Merchandise the Autumn Felt Bags (+430884) and a selection of products on the top shelf of the Promotional Fixture end. Remove 1-2 bags from their packaging and display them with the recommended products. the balance of the bags must be merchandised in the Acrylic Fabric Bag Holder.

Middle Shelf Merchandise the recommended products on this shelf.

Bottom Shelf Merchandise the Autumn Pail with seasonal products. When assembling the Pails (+430900) use the Wrap Kits (+151688) provided. We recommend making 12-24 gifts at a time as there is sufficient fill in each wrap kit to prepare 24 pails.

When assembling the pails please ensure that you include the following information on the label by using Kwik Price.

Product Name(s)Product lCBO #(s)Product Price(s)Pail lCBO # +430900Wrap Kit # +151688Wrap Kits Charge $3.50tOtAl PRiCe

affix the label to the gift tag with the ribbon provided in the Wrap Kits.

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Gifting

My Whisky Signagestores with the Gifting Promo end Only will receive signs to Celebrate Autumn.

Category Sign Re-order# P0816-PFG-179

Shelf Talkers Re-order# dMs-P0816-PFG-180

For You Gift TagRe-order# dMs-P0816-PFG-181

Merchandising Instructions

Location Instructions

Top Shelf Merchandise the Autumn Felt Bags (+430884) and a selection of products on the top shelf of the Promotional Fixture end. Remove 1-2 bags from their packaging and display them with the recommended products. the balance of the bags must be merchandised in the Acrylic Fabric Bag Holder.

Middle Shelf Merchandise the recommended products on this shelf.

Bottom Shelf Merchandise the Autumn Pail with seasonal products. When assembling the Pails (+430900) use the Wrap Kits (+151688) provided. We recommend making 12-24 gifts at a time as there is sufficient fill in each wrap kit to prepare 24 pails.

When assembling the pails please ensure that you include the following information on the label by using Kwik Price.

Product Name(s)Product lCBO #(s)Product Price(s)Pail lCBO # +430900Wrap Kit # +151688Wrap Kits Charge $3.50tOtAl PRiCe

affix the label to the gift tag with the ribbon provided in the Wrap Kits.

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Gifting

Stores with nesting table #1 & Promotional Gifting Fixture EndParticipating stores will receive new "Halloween Gifts” signage for the Nesting Table #1.

Please use the Period 8 "Autumn Gifts" signage on the Gifting Promotional Fixture. Detailed merchandising instructions on page 62.

Participating Stores1, 4, 10, 22, 23, 35, 38, 41, 51, 55, 74, 82, 115, 130, 149, 156, 164, 187, 200, 211, 212, 217, 226, 227, 248, 249, 250, 263, 329, 334, 340, 346, 351, 355, 359, 360, 371, 378, 390, 391, 393, 394, 401, 404, 412, 417, 438, 445, 453, 459, 486, 490, 495, 497, 500, 523, 542, 545, 554, 555, 556, 568, 573, 579, 580, 587, 590, 601, 602, 617, 619, 623, 624, 627, 631, 632, 633, 640, 643, 649, 652, 653, 655, 658, 699, 741, 771

Participating Products For nesting table #1Please display the following products on the Nesting table #1 only.

LCBO# Product Name Size426031 Cuvée Mythique Hallowe'en edition* 750 ml428581 Nugan estate Uprising Cabernet sauvignon 750 ml428557 Zombie Zin Zinfandel 750 ml428565 skulls Mclaren Vale Currency Creek shiraz 750 ml430033 Bruja loca Cabernet sauvignon Reserve 750 ml67710 Great lakes Pumpkin Ale* 650 ml433540 Beau's Oktoberfest Mixed Pack 2015 4 x 600 ml225698 the Kraken Black spiced Rum 750 ml324848 espolon tequila Blanco 750 ml267302 Crystal Head Vodka* 750 ml353334 spicebox Pumpkin spiced Whisky* 750 ml403519 Crown Royal Apple 750 ml313916 Mill street Harvest sampler 6 x 355 ml 90738 st Ambroise Pumpkin Ale 4 x 341 ml337261 Amsterdam Autumn Hop 500 ml311225 Black Creek Pumpkin Ale 500 ml431114 Pumpkin shine 200 ml605063 Bulliet Rye 750 ml

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Merchandising Instructionsto help our customers shop for a Hostess Gift for special occasions and/or for Halloween, we have provided, at no additional cost to our customers, a single Bottle Cello Wrap option. stores with Nesting table #1 will receive 1 Halloween Pre-Wrap Cello Gift Kit that will include the following components:

• 108 Clear Cello Bags 8.1/4”x 20”

• 108 pre cut Ribbon Pieces (34” in length)

• 108 gift tags

• 1 memo

The Halloween Pre-Wrap Cello Gift Kit is NOT available for re-order.

SignagePlease refer to the Nesting table Merchandising Guidelines section in this guide for more information on the Nesting table #1. This sign is ONLY to be used on Nesting Table #1

Nesting Table Sign Re-order# DMS-P0816-DTS-083

Gifting

Gift tags

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1, 10, 15, 21, 22, 23, 27, 31, 33, 34, 35, 36, 38, 44, 47, 49, 50, 55, 58, 63, 70, 72, 73, 74, 80, 82, 85, 93, 95, 97, 101, 106, 115, 130, 132, 145, 148, 153, 160, 166, 171, 185, 187, 188, 190, 195, 198, 199, 200, 201, 209, 212, 217, 221, 226, 228, 233, 242, 243, 248, 249, 252, 253, 255, 263, 266, 268, 279, 286, 288, 298, 300, 310, 311, 312, 325, 326, 329, 334, 344, 346, 351, 355, 359, 360, 361, 362, 367, 373, 378, 381, 382, 383, 385, 386, 388, 390, 392, 393, 394, 397, 398, 400, 401, 407, 408, 412, 416, 417, 427, 428, 431, 432, 437, 438, 443, 444, 445, 452, 459, 470, 475, 481, 485, 490, 491, 495, 497, 499, 501, 505, 511, 517, 518, 522, 523, 536, 539, 540, 542, 544, 545, 549, 553, 556, 564, 566, 568, 569, 572, 573, 575, 584, 586, 587, 590, 593, 598, 602, 605, 609, 616, 617, 619, 623, 624, 630, 631, 632, 634, 635, 641, 642, 694, 702, 703, 706, 771, 776


nHL Block Pile

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NHL Block Pile Program

Overviewto promote the start of the NHl season, select stores will build a Block Pile display featuring a selection of NHl Beer sponsor products.

Riser Wrap

Pricer Cards

shelf talker

Pole topper

Merchandising InstructionsBlock Pile Kit (Re-order# DMS-P0816-BPP-055

Each kit will include:• Pole topper

• Riser Wrap

• shelf talkers

• Pricer Cards

Block Pile Display• Use the Pole topper sign to

build a Block Pile display with the participating products.

• Merchandise the Pricer Cards infront of the corresponding participating products.

In-Section Display• Merchandise the shelf talkers

infront of corresponding participating products.



300681 Coors light 6 x 473 ml

300699 Molson Canadian 6 x 473 ml

900621 Molson Canadian 6 x 341 ml

Signage Components

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the Loonie Challenge

What do a loonie & a pizza have in common?What does $219,000,000 mean?it equals the total incremental sales increase forecast for the 2015-2016 fiscal year.

And how are we going to achieve this?A new game called the "the loonie Challenge," which focuses on three core initiatives:

1. Big Case saving2. Boost Basket sales3. Gift Bag Bonanza

Who can play?the Retail store network.

Is there a prize?Yes - Pizza lunch for the store staff paid for by sMi.

How do you win?it's a Regional competition and prizes are awarded for the following:

•Q2 (Periods 4, 5 & 6) - Big Case savings•Q3 (Periods 7, 8 & 9)- Boost Basket sales•Q4 (Periods 10,11, 12 & 13)-Gift Bag Bonanza

How do you enter?You're already entered. Now all you have to do is focus on the three ways to win. the store with the largest per period increase in the Quarterly category, as arranged by the store Manager, will be lunching pizza on sMi's tab.

Official Rules and more details, please visit: http://home.lcbo.com/Retail/store_Operations_support/Customer_service_support_training/loonieChallenge/Pages/default.aspx

if you have any questions, please contact ACess [email protected].

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Big Case Savings (for wine products only)each Promotional turn, a ltO wine product is selected to participate in the Big Case savings Program. Branded signs will be provided. stores are strongly encouraged to participate in the program using the signs.

Key Datesinstall date: October 11, 2015 take down: November 8, 2015

Product:

LCBO# Product Name Size Sugar Code Style

1743 Ruffino Chianti 750 ml d - 8 g/l Medium-bodied & Fruity

Bottle Savings: Case Savings:

ReG SaVe NOW ReG SaVe NOW

$14.95 $2.00 $12.95 $179.40 $24.00 $155.40

Signage Components:•CutCaseBackerCard•PricerCard•BinTagExtension

Re-order Code:•BrandedPackageEnglish:P0816-CSB-140•BrandedPackageBilingual:P0816-CSB-141

Branded Cut Case Backer Card

Branded Pricer Card

Bin tag extension

Loonie Challenge- Big Case Savings

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Loonie Challenge- Big Case Savings

Big Case Savings (wine products only, store Manager's Discretion) store Managers are also encouraged to select wine products on ltO and highlight the case savings. A generic sign package was delivered to stores in Period 4, please use this package to support the initiative.

Merchandising InstructionsCut Case Display(For stores that have available floor space)•Pleasesetupacutcasedisplayusingtheprovided

generic signage. Please handwrite selected product information on the Generic Blank Pricer Card using a black sharpie marker.

On Shelf Display•PleaseinsertcorrespondingGenericBinTagExtension

next to product’s Bin tag for selected product.•Please retain all unused generic blank signage for

future use.

LTO Denominations Available:

Bottle LTO Case LTO

$1.00 $12.00

$1.50 $18.00

$2.00 $24.00

$3.00 $36.00

$4.00 $48.00


Signage Components:•CutCaseBackerCard(5Options)•GenericPricerCard:Storesarerequireduseablack

sharpie marker to write information.•BinTagExtension(5Options)

Re-order Code:•GenericPackageEnglish:P0416-CSG-142•GenericPackageBilingual:P0416-CSG-143

Generic Cut Case Backer Card

Generic Pricer Card

Bin tag extension

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Loonie Challenge - Boost Basket Sales (Spirited Pick)

Boost Basket Sales (Spirited Pick) Basket Fixtureit has been proven over and over again that Basket Fixtures are an extremely effective way of increasing sales of any product.

Participating Products LCBO# Description Retail Offer Now Mix With Size500504 Captain Morgan spiced Rum $16.75 $1 ltO $15.75 Cola 375 ml47290 Forty Creek Barrel select $14.95 $0.80 ltO $14.15 lemonade 375 ml


Merchandising InstructionsFor stores participating in the Front End Merchandiser (FEM) program

• For a list of participating stores, please refer to the Front end Merchandiser section of this guide.

• Please use a White Marker (Central supply# 749945) to fill in production information on signs.

• Please be sure to include on the sign the “Mix With” information which your customers will surely find helpful.

• signs are printed double-sided to provide stores with the option of choosing one or two products at any one time – simply flip it over.

• this is an ongoing initiative.

For non-FEM stores • stores are encouraged to merchandise these great offers if baskets and space are available. Please try to

re-purpose existing baskets. No additional baskets are available for ordering at this time.

• Please follow all Health and safety regulations.

Re-order Code Basket signs: DMS-FeM Black Signs

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“

Loonie Challenge - Gift Bag Bonanza

Gift Bag BonanzaPlease display gift bags in prominent areas and watch their sales grow! And at cash, ask your customers if their purchase is a gift, and suggest a gift bag!

Would you like a gift bag with that?

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Front End Merchandiser Sold Space Implementation GuideEffective: May 27, 2012

1483

6-13

Questions?

The following contacts are available to answer questions or resolve issues you might have in executing this program.

Stacee Roth Category Manager,

White Spirits, Ready-to-Drink and Accessories416-864-6347

helloLCBO416-365-5932

This guide is printed on 100% recycled paper.By the LCBO’s Print Digital Copy Centre (Dept. 890)

Front End MerchandiserThis is a Sold Program and participation is mandatory.


1, 4, 5, 6, 10, 11, 12, 14, 17, 18, 19, 20, 21, 23, 24, 26, 31, 33, 35, 36, 38, 41, 50, 51, 55, 58, 59, 63, 64, 65, 68, 70, 74, 79, 80, 82, 86, 90, 93, 95, 97, 101, 102, 106, 115, 130, 140, 143, 148, 149, 153, 154, 156, 164, 165, 185, 186, 188, 190, 192, 195, 198, 200, 201, 207, 209, 210, 211, 216, 217, 218, 221, 226, 227, 228, 233, 243, 248, 249, 250, 252, 253, 263, 270, 278, 279, 288, 295, 298, 300, 311, 312, 321, 325, 326, 334, 343, 344, 346, 351, 353, 359, 360, 362, 366, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 391, 392, 397, 400, 401, 404, 415, 420, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 481, 485, 486, 490, 491, 494, 495, 500, 501, 521, 522, 523, 528, 533, 540, 542, 544, 545, 549, 551, 554, 555, 556, 563, 564, 572, 573, 580, 587, 590, 593, 602, 605, 609, 617, 624, 627, 629, 630, 631, 632, 633, 640, 641, 643, 649, 652, 653, 655, 658, 694, 699, 741

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FEM Sold Space Programthe Front end Merchandiser program (FeM) has proven to generate incremental sales, create consistency across the stores, and encourage customers to discover new products.

This is a sold program and participation is mandatory.

signage will be shipped to participating stores each Period.

Participating Products

LCBO# Description Size409425 Black Bottle Blended scotch Whisky 750 ml

Merchandising InstructionsFor Period 8, the sold space Program will feature Black Bottle Blended scotch Whisky. it is imperative that stores reconfigure the shelves on the sold space display in order to feature these products effectively.

stores are required to use 3 shelves plus the plinth/base (i.e. the featured products should waterfall on 3 shelves). the top shelf is used to display the box sign provided.

Signage Components• Pre-printed shelf talker (1 version, 2 pieces)

• Box sign

Re-Order# DMS-P0816-FEM-056

Front End Merchandiser (FEM)PARtICIPAtIOn IS MAnDAtORY

Box sign – Blended scotch Back in Black

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REMINDER: Stores participating in the Front End Merchandiser Program must also set up the core 200 mL Spirits Program.

Core 200 mL Spirits PPG Programthe top 10 selling 200 ml spirits, sorted by Product Profile Grouping (PPG), are to be set up on priority cash #2 (i.e. the cash desk that receives the second highest traffic). see the sample floor plans in your Front end Merchandiser sold space implementation Guide for the location of the display. the display does not change from Period to Period as it is intended to protect the majority of sales generated from the Front end Merchandisers. stores MUst list the Core sKUs that are associated to the PPG (Core 200 ml’s DO NOT count against a store’s total approved sKU count). the Core sKUs cannot be delisted.

For the Core 200 ml spirits feature, stores are required to use four shelves and plinth/base (i.e. two products per shelf, total five shelves are required).

PPG(See facing page)










Above example is based on Type 3.

200 ml & 375 ml discretionary displays

Staff Picks Basket


think Shrink 750 mL Merchandiserthis is the New think shrink 750 ml Merchandiser that is replacing the oval (surfboard) Customer service counters. the current direction for merchandising varies by region so the stores are to contact their district Managers for direction in each district. Participating stores should have received fixtures for the think shrink 750 ml Merchandiser.

Participating Stores4, 10, 13, 17, 22, 23, 41, 55, 63, 65, 95, 97, 102, 125, 132, 144, 145, 153, 156, 168, 191, 198, 201, 210, 211, 229, 233, 237, 244, 252, 253, 260, 270, 286, 288, 298, 300, 325, 326, 344, 359, 367, 371, 381, 383, 386, 390, 392, 394, 397, 398, 401, 417, 427, 437, 443, 452, 459, 469, 470, 486, 490, 491, 495, 497, 511, 523, 536, 544, 546, 549, 551, 555, 564, 569, 573, 579, 580, 587, 601, 605, 617, 619, 627, 632, 634, 635, 638, 641, 643, 644, 694, 698, 699, 703, 706, 776

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Beer and Chasers217968 Crown Royal 200 ml

228031 Grand Marnier 200 ml

245944 Alberta Premium 200 ml

271338 Bacardi superior 200 ml

271965 smirnoff Vodka (P.e.t) 200 ml

393678 Baileys irish Cream 200 ml

413716 Wiser’s deluxe 200 ml

447961 Fireball Whisky shooter 200 ml

586180 iceberg Vodka 200 ml

587816 Forty Creek Barrel select 200 ml

Cool Convenience217968 Crown Royal 200 ml

228031 Grand Marnier 200 ml








602128 Polar ice Vodka 200 ml

Premium destination215624 Jack daniel’s tennessee Whiskey 200 ml

217968 Crown Royal 200 ml

251371 Canadian Club Premium 200 ml



298729 st Remy Brandy 200 ml

351023 Absolut Vodka 200 ml


476382 Grant’s Family Reserve 200 ml


Mainstream spirits217968 Crown Royal 200 ml

251397 Walker’s special Old 200 ml











Big Brands217968 Crown Royal 200 ml


251397 Walker’s special Old 200 ml








Global Roots215624 Jack daniel’s tennessee Whiskey 200 ml

217968 Crown Royal 200 ml






476382 Grant’s Family Reserve 200 ml



Up-spend Mainstream217968 Crown Royal 200 ml









Front End Merchandiser Core List – 2014/15

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Mini thematic – Italian Wines


1, 4, 5, 11, 14, 15, 17, 18, 19, 21, 22, 23, 25, 26, 27, 31, 33, 34, 35, 36, 38, 40, 41, 44, 50, 51, 55, 57, 60, 62, 63, 64, 65, 68, 72, 74, 79, 80, 82, 83, 90, 93, 95, 97, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 168, 171, 175, 179, 182, 185, 187, 188, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 221, 226, 227, 228, 233, 237, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 311, 320, 324, 325, 326, 329, 334, 340, 343, 344, 346, 351, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 404, 407, 408, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 486, 490, 491, 494, 495, 497, 499, 500, 501, 505, 509, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 633, 632, 634, 635, 638, 640, 641, 643, 644, 649, 652, 653, 654, 655, 658, 694, 698, 699, 700, 702, 703, 706, 741, 771, 776

PARtICIPAtIOn IS MAnDAtORY

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Mini Thematic – Italian Wines

this is a supplier paid program and stores must merchandise all sKU's on the Mini thematic Promotional Fixture end

Products are force-allocated. the 1-in/1-out rule does not apply on the Promotional Fixture.

the Period 8 Mini–thematic Customer takeaway features italian wines.

to support the sales and marketing strategy, it is recommended to feature all sKUs participating in the program.

if bringing in all participating products is not conductive to your individual store, the following guidelines must be met:

• the Promotional Fixture must be fully merchandised at all times. this may mean increasing the number of cases per sKU or increasing the number of sKUs brought in for the promotion.

• All brands must be featured to ensure a healthy looking display that is ready-for business.

• Featured products are force-allocated.

• if a feature product is currently carried by your store, additional stock is to be ordered to support the secondary display space on the Promotional Fixture.

• if a store is bringing in a featured product to support the Promotional Fixture Program, the 1-in/1-out rule does not apply during the promotional Periods.

• if a store decides to list a featured product AFteR the promotional Period has concluded, the 1–in/1–out rule does apply.

Detailed Merchandising Instructionsthe Mini-thematic Program is designed to highlight products which are new, engaging or niche product categories.

Special InstructionsMerchandise products by like size and colour to create an impactful display.

location Fixture Components signage Components sKU Count

• Refer to your store floor plan

• Category sign Holder

• Brochure Holder

• Category sign (long or short)

• shelf talkers

• Occasional Customer takeaway

• 6 min, 12 max


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Participating ProductsLCBO Product Description Size Retail

1743 Ruffino Chianti 750 ml $14.95

31062 Ruffino Orvieto Classico dOC 750 ml $9.45

107276 Frescobaldi Chianti Nipozzano Riserva dOCG 750 ml $21.95

143164 Cusumano Nero d'Avola terre sicilane igt 750 ml $11.95

178541 Batasiolo Barolo dOCG 750 ml $30.00

240416 Montresor Amarone della Valpolicella dOC 750 ml $32.40

254870 Umberto Fiore Barbaresco dOCG 750 ml $17.05

255190 doppio Passo Botter Primitivo salento igt 750 ml $9.95

285585 Masi Bonacosta Valpolicella Classico dOC 750 ml $15.00

481838 Folonari Valpolicella Ripasso Class sup dOC 750 ml $17.95

560524 lamberti santepietre P Grigio delle Venezie 750 ml $12.95

588053 il Prosecco 750 ml $13.95

Customer takeaway Re-order# P0816-PFM-053


Overviewthe Period 8 Mini thematic explores one of the greatest wine-producing nations in the world, italy! We’ve made it simple for our customers by introducing them to six of the country’s top wine regions.

the brochure allows customers to discover spectacular wines from Piedmont, Veneto, tuscany, Umbria, Puglia and sicily! they’ll also learn the characteristics of 12 different wines and nine classic recipes.


Merchandising Instructions• insert the provided “italian icons" sign into the sign band on the

Mini thematic fixture.

• install the pre-printed shelf talkers in front of the participating products on the promo fixture and install in section.

• Clips can be re-ordered at Central supply #691451

• Merchandise the Period 8 "italian Wines" Customer takeaway (re-order# P0816-PFM-053) in the Mini thematic Promo end brochure holder.

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ComponentsComponent Where to install Re-Order#

Promo Fixture Sign – Short (english/Bilingual)

Dimensions: 28”w x 6 3/8”h

Promotional Fixture P0816-PFM-045

Promo Fixture Sign – Long (english/Bilingual)


P0816-PFM-046

Nesting Table Sign english STORe 10 ONLY

Dimensions: 18”W x 24”H

dMs-P0816-PFM-048

Promo Fixture Shelf Talker (english & French)(2 bundles to each participating store)


Merchandise on the Promotional Fixture with participating products.

english:dMs-P0816-PFM-051


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Seasonal & new Product Fixture Program

Participating stores are grouped based on the seasonal & New Product Fixture size.

NOTE: Not all stores on the Seasonal & New Product Fixture Program will receive the new listings as the force list does not necessarily go to those stores.

1, 4, 5, 10, 6, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 33, 35, 36, 38, 40, 41, 44, 49, 50, 51, 55, 57, 62, 63, 64, 65, 70, 74, 82, 83, 93, 95, 97, 102, 106, 115, 125, 130, 132, 144, 145, 148, 149, 153, 154, 156, 164, 168, 171, 177, 185, 187, 191, 195, 198, 200, 207, 209, 211, 212, 217, 211, 221, 226, 227, 228, 229, 233, 234, 237, 243, 244, 250, 252, 253, 260, 263, 265, 269, 270, 276, 278, 279, 286, 288, 295, 298, 300, 325, 326, 329, 334, 340, 341, 344, 346, 351, 353, 355, 359, 360, 361, 367, 368, 371, 373, 378, 381, 383, 385, 384, 386, 387, 388, 390, 391, 392, 393, 394, 397, 398, 401, 404, 407, 412, 416, 417, 420, 425, 427, 428, 431, 432, 437, 438, 443, 444, 445, 449, 452, 453, 456, 457, 459, 465, 469, 470, 474, 477, 481, 483, 490, 491, 494, 495, 497, 499, 500, 505, 509, 511, 516, 522, 523, 526, 528, 532, 534, 536, 539, 540, 542, 544, 545, 546, 549, 550, 551, 553, 554, 555, 556, 559, 564, 566, 568, 569, 571, 573, 575, 579, 580, 584, 587, 590, 593, 601, 602, 605, 609, 614, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 635, 638, 640, 641, 642, 643, 644, 645, 646, 649, 652, 651, 653, 654, 655, 657, 658, 677, 694, 695, 698, 699, 700, 702, 703, 706, 741, 771, 776Tra

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Seasonal & New Product Fixture Program

Overviewto keep this program fresh and engaging to our customers, a new set of signage with new colours was sent to stores at the start of Period 7.

Please continue to merchandise New and Seasonal products on this fixture as suggested by theme and corresponding signage.

Key Datesinstall date: september 13, 2015take down date: November 8, 2015

Signs and Re-order Information

1. “Recent Arrivals” Category Sign: Re-Order# VQA16-SPF-121 Use the orange fixture sign with ReCeNt ARRiVAls.

english/BilingualRecentArrivals•RecentArrivals/NouveauxArrivages

english (Blank)

2. On Shelf Box Signs Please use the box signs as required to merchandise products for each specific theme Re-Order# VQA16-SPF-122

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Seasonal & New Product Fixture Program

Upcoming Product Release Schedule Period 8

LCBO# Description Retail* Size

67710 Great Lakes Brewery Pumpkin Ale $4.95 650 mL

90738 St Ambroise Pumpkin Ale $9.95 4 x 341 mL

132753 Highballer Pumpkin Ale $3.95 500 mL

207084 Samuel Adams Octoberfest $13.70 6 x 355 mL

311225 Pumpkin Ale $4.45 500 mL

313916 Mill Street Harvest Sampler $13.65 6 x 355 mL

362814 Great Lakes Brewery Saison Dupump $5.95 650 mL

417014 Ayinger Octoberfest $3.10 500 mL

422568 Rickard's Dertasterpacken $12.50 6 x 341 mL

427369 Antano, Rioja Reserva $16.95 750 mL

428805 Woodwork Chardonnay $16.95 750 mL

428839 Woodwork Pinot Noir $16.95 750 mL

429951 Yellow Tail Red Moscato Bubbles $13.95 750 mL

430074 Stone Dwellers Chardonnay Pinot Noir Sparkling $19.95 750 mL

433540 Beau's Oktoberfest Mixed Pack 2015 $24.00 4 x 600 mL

433623 Guinness Blonde American Lager $2.65 473 mL

434399 Naughty Otter Lager $2.90 473 mL

434597 Menage a Trois Midnight Dark Red Blend $17.95 750 mL

435222 Amarone della Valpolicella Selezione Antonio Casta $43.95 750 mL

436790 Muskoka Harvest Ale $14.50 6 x 341 mL

436998 Fracture Imperial IPA $16.95 6 x 355 mL

437228 Side Launch Dark Lager $2.70 473 mL

437475 Cîroc $25.95 375 mL

439562 Cameron's Brewmaster's Selection Taster 4 pk $10.50 4 x 341 mL

441493 Pelee Island Time Semi Sweet Cabernet VQA $12.95 750 mL

441519 Pelee Pebbles Red $14.95 750 mL

408062 Old Monk Rum 7 Years $27.95 750 mL

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Participating Stores – ALL STORES

Social Responsibility In-store Signage

Check 25 (25 or Younger) Program• Rear Cash Register sign

• Window showcard

• Metal Floor stand sign

• tent Card

• Perpendicular shelf talker (3” x 3”)

Second-Party Purchase Program• Perpendicular shelf talker (3” x 6”)

Both Programs• Front end Merchandiser sign

• Poster

• POs screen

• PA Announcement

2015 Provincial Donation Box Programthrough our provincial donation Box Program, the lCBO is helping to improve the lives of countless Ontarians in the communities where we work and live.

For Period 8 October 11, 2015 – October 30, 2015Our featured charity on the donation Box program is: The United Way

October 30, 2015 – November 11, 2015Our featured charity on the donation Box program is: The Royal Canadian Legion

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CHECK 25 (25 or YOUnGER) PROGRAMthe Check 25 (25 or Younger) Program requests that customers who are 25 or younger, or appear to be, to have their valid i.d. ready to be checked. the aim is to build further awareness among our customers, encourage individuals to be proactive by having their i.d.’s ready if they are 25 or younger, and to help lCBO staff ensure that alcohol is not sold to minors.

SECOnD-PARtY PURCHASE Preventing sales to minors and those who are intoxicated is a year-round responsibility that we take very seriously. When staff has reasonable grounds to believe someone is buying for a minor, the liquor licence Act gives them the right and responsibility to refuse the sale. the “did you know…19+” in-store signage program informs customers about this policy and reinforces our commitment to responsible service.

CHECK 25 (25 OR YOUnGER) PROGRAM1. Rear Cash Register Sign (Bilingual)

• Affix the four Velcro dots in each corner on the back of the sign, as well as on the back of each cash monitor.

• Please ensure the creative is facing the customers.

The following stores and all new stores will not receive this signage component as it will not fit on the back of the new cash monitors (4, 144, 351, 378, 465, 532, 551, 580, 587, 600, 609, 627, 644).

Re-order# SR 15007

2. Window Show Card (Bilingual)

This sign was shipped to stores with three or more Window Show Card fixtures.

• install the sign on every third show card as part of the rotation with the current promotion turn’s show cards.

Do not discard or replace this show card at the end of the promotional turn; it is to stay installed until further notice.

Re-order# SR 15001

Signage Components and Merchandising InstructionsPlease ensure that all signage components are replaced when they start peeling, begin to fade or look worn out. all stores should have received the updated signage components and are displaying them. There was a change made to the LCBO logo which now includes always Taking Care. Please ensure the correct signage version is on display.

DO nOt REMOVE UntIL FURtHER nOtICE

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CHECK 25 (25 OR YOUnGER) PROGRAM3. Metal Floor Stand Sign (English/French)

• Place metal stand with the 25 or Younger sign in a prominent location near the entrance of the store (but not in the vestibule as that’s where the parking lot sign is sometimes displayed) or at the front of the cash – where you might see the deal of the Month display.

• the stand should not go behind the cash, but rather in front of the cash as customers approach to check out.

Re-order# SR 15002

4. Tent Card (Bilingual)

• display the tent Card on the tasting Bar and/or in the special events kitchen for all in-store tastings and events.

Re-order# SR 15008

5. Perpendicular Shelf Talker 3" x 3" (English/French)

• At store Manager’s discretion, display the Perpendicular shelf talker in sections where customers 25 years of age and younger most frequently shop.

• each kit contains 20 pieces.• Clips can be ordered through Central supply #691451

Re-order# SR 15012

SECOnD-PARtY PURCHASE PROGRAM1. Perpendicular Shelf Talker 3" x 6" (English/French)

• store Manager’s discretion, display the Perpendicular shelf talker in-section.

• each kit contains 10 pieces.• Clips can be ordered through Central supply

Re-order# PstC201404.

Re-order# SR 15011

DO nOt REMOVE UntIL FURtHER nOtICE

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Social Responsibility In-store SignageDO nOt REMOVE UntIL FURtHER nOtICE

SIGnS FOR BOtH PROGRAMS1. Front End Merchandiser Sign (Bilingual) • this sign is to be alternated between

both the 25 or Younger and second-party Purchase program on all Front-end Merchandisers.

• Affix the Velcro dots on the sign, on the bottom corners, and on the wall of the Front-end Merchandiser Fixture.

2. Poster (English/French) • At store Manager’s discretion, display

both 25 or Younger and second-Party Purchase posters on the Community Board or within the customers’ line of vision as they approach the cash counter.

Re-order CodesCheck 25 or Younger: Re-order# SR 150032nd-party Purchase: Re-order# SR 15004

3. POS Screen (Bilingual)• POs screens displaying the Check 25 Program, as well as the second-party Purchase Program

message, are included as part of the existing rotation.

4. PA Announcements (Bilingual) • the in-store music includes Check 25, second-Party Purchase and Giving Back program

announcements.• The announcements rotate every 15 minutes, in english and French, between music.

Check 25 Program Re-order# sR 15005

second-party Purchase Program Re-order# sR 15006

Check 25 or Younger second-party Purchase

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Participating Stores – ALL STORES

Exterior Springer Sign

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Exterior Springer Sign

Key Dates25 or Younger (Check 25) Keep the Check 25 signage up from Period 6.take down: keep until further notice.

Bonus AIR MILES® reward miles install: October 11, 2015take down: keep until further notice.

Components & Re-ordering25 or Younger (Check 25) exterior springer sign (english/French)Re-order#: P0816-PLS-089

Bonus AIR MILES® reward milesexterior springer sign (english/French)Re-order#: P0816-PLS-090

Merchandising Instructions• if you have one exterior springer sign fixture, please display the "25

or Younger?" sign.

• if you have more than one exterior springer sign fixture, please display both the "25 or Younger" and the "Bonus AiR Miles® reward miles" signs.

• Please ensure the sign placement does not pose a potential health and safety risk.

• Please do not display the signs outside when there are strong winds. the display may tip over and cause injury.

25 or Younger (Check 25) Bonus AIR MILES® reward miles

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Halloween Social Responsibility tent Card


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Halloween Social Responsibility Tent Card

Overviewthe Halloween social Responsibility tent Card is meant to communicate to customers that the lCBO, as a socially responsible retailer, asks anyone wearing a face mask or covering as part of their Halloween costume to remove it so that their age can be verified.

the lCBO wants to communicate that not only those who are wearing a face mask or covering as part of their Halloween costume will be asked to remove it, but also to publicly display to other customers that only those of legal drinking age will be served.


Signage ComponentsHalloween social Responsibility tent Card (1 per cash desk).

Merchandising Instructionsthe Halloween social Responsibility tent Card is to be folded and displayed at each cash desk.

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Shopping Cart Sign

the inside of the shopping cart should always feature the sold supplier Program and the outside is always reserved for social Responsibility messaging. the social Responsibility sign is bilingual. the supplier sign are english and Bilingual depending on your store. signs are to be installed by the start of the promotion.

Participation is mandatory for the following designated stores.


1, 4, 5, 6, 10, 15, 17, 21, 22, 23, 24, 26, 31, 33, 34, 35, 36, 38, 39, 41, 44, 45, 48, 49, 51, 55, 57, 58, 59, 61, 62, 64, 65, 70, 71, 74, 77, 79, 80, 82, 83, 84, 93, 95, 101, 102, 106, 115, 125, 130, 132, 140, 144, 145, 148, 149, 154, 156, 163, 164, 166, 167, 168, 171, 179, 185, 187, 190, 191, 195, 198, 200, 207, 209, 210, 211, 212, 214, 216, 217, 218, 221, 226, 227, 228, 229, 233, 234, 237, 243, 244, 250, 252, 253, 260, 263, 265, 267, 270, 276, 279, 286, 287, 288, 300, 310, 311, 312, 325, 326, 329, 340, 344, 345, 346, 351, 353, 355, 359, 360, 361, 365, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 399, 401, 402, 404, 407, 412, 416, 417, 420, 428, 432, 437, 438, 443, 444, 445, 446, 449, 453, 454, 456, 459, 465, 467, 474, 477, 481, 486, 490, 491, 494, 495, 497, 499, 500, 502, 505, 507, 509, 511, 518, 521, 522, 523, 534, 536, 539, 540, 542, 544, 546, 549, 550, 551, 554, 555, 556, 559, 566, 569, 571, 572, 573, 575, 579, 580, 587, 590, 593, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 635, 640, 641, 643, 644, 645, 651, 652, 653, 654, 655, 657, 658, 694, 695, 698, 699, 702, 703, 706, 741, 771, 776Tra

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Shopping Cart Sign

thematic Sign (Sold to the trade)


Re-order# DMS-P0816-SCS-085

Participating ProductsLCBO# Description Size Retail Save Now

390583 Canadian Club 100% Rye 750 ml $27.45 $1.60 $25.85

438960 Canadian Club 100% Rye 1140 ml $39.45 $1.00 $38.45

Social Responsibility Sign Key Datesinstall: Upon receipt take down: Keep until further notice.

Check 25 or Younger shopping Cart signs Re-Order# 15098-035

second-Party Purchase shopping Cart signsRe-Order# 15078-035

Merchandising Instructions• Remove the Period 7 "Open Riesling-Gewürztraminer VQA" sign and replace with the Period 8 "Canadian Club

100% Rye" sign on the inside of the frames of the shopping cart.

• Continue to merchandise the Check 25 and second-Party Purchase shopping Cart signs in the frames on the outside of the shopping Carts.

• Check 25 and second-Party Purchase shopping Cart signs should be divided between your stores shopping carts. if you do not have the second-Party Purchase signs, please re-order and install upon receiving.

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The Signature Collection program is a permanent program; please continue to merchandise the pre-printed Shelf Talkers in-section at all times.


1, 2, 5, 10, 15, 17, 18, 19, 21, 25, 26, 31, 35, 36, 37, 38, 40, 83, 106, 115, 140, 143, 148, 149, 154, 156, 163, 164, 171, 179, 182, 187, 195, 198, 212, 214, 217, 226, 243, 252, 253, 265, 287, 288, 295, 298, 311, 325, 326, 329, 333, 334, 344, 346, 355, 360, 367, 371, 378, 383, 384, 385, 386, 390, 393, 394, 398, 403, 404, 407, 412, 415, 417, 431, 432, 437, 438, 443, 445, 452, 457, 481, 483, 485, 486, 494, 495, 497, 499, 511, 521, 522, 523, 528, 532, 534, 536, 542, 545, 547, 553, 556, 566, 568, 569, 573, 579, 590, 593, 614, 616, 619, 623, 624, 629, 630, 631, 632, 634, 636, 641, 643, 698, 702, 771, 776

Signature Collection

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Merchandising Instructions• signature Collection products are to be merchandised

on the tOP sHelF of their respective country of origin sections. this helps tell their premium story and create high visibility in section.

• Merchandise the shelf talkers in front of participating products in section.

• if you have the signature Collection brochure it is no longer relevant and can be recycled.

Signature Collection

Overviewthe signature Collection is a curated assortment of wines originating from premium wine growing regions around the world. the goal is to take advantage of the customers who are looking to purchase wines at a more premium price point in the lCBO Wines section.

this program allows us to build customer confidence while shopping the premium end of the Wines section and bridge them to eventually shop Vintages. the signature Collection products are priced premium relative to the other products within the category sets and over deliver in terms of quality, price, and value.


421073 Chateauneuf-du-Pape, Aoc Chapoutier les Grands Merisiers 750 ml New

420000 Château Canteloup, Medoc Aoc 750 ml New

213934 Georges duboeuf Beaujolais Brouilly 750 ml New

55533 latour Chardonnay Bourgogne 750 ml New

404012 Graham's 10 Year Old tawny Port 750 ml New

428060 Rioja Bordon, Rioja Gran Reserva 750 ml New

375097 lustau los Arcos Amontillado dry sherry 750 ml New

434696 Piccini Brunello di Montalcino 750 ml New

325142 Bouchard Beaune de Château 750 ml

56580 Bouchard Père & Fils Pouilly-Fuisse 750 ml

289124 laroche Chablis saint Martin 750 ml

319657 Guy saget sancerre Blanc 750 ml

45195 Ruffino Chianti Classico Riserva ducale docg 750 ml

160143 Castello di Neive Barbaresco dOCG 750 ml

178541 Batasiolo Barolo dOCG 750 ml

317057 Masi Costasera Amarone Classico dOC 750 ml

394783 dona Paula estate Malbec 750 ml

390872 Wolf Blass Grey label shiraz 750 ml

212761 stone dwellers Cabernet sauvignon 750 ml

399543 Wolf Blass Gold label Chardonnay 750 ml

350454 Rodney strong Alexander Valley Cabernet sauvignon 750 ml

350462 Kenwood Zinfandel Ava sonoma 750 ml

310409 Robert Mondavi Chardonnay Napa Valley 750 ml

392720 santa Rita Medalla Real Gran Reserva Carmenere 750 ml

245696 Whitehaven Pinot Noir 750 ml

278689 Brancott letter series B sauvignon Blanc 750 ml

Signage Components• shelf talkers (english/Bilingual)

Re-order# DMS-P0816-SCS-176Tra

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Wine Fridge

For product and Planoguide questions please call:

Astrid BrummerProduct ManagerOntario Wines416.864.6743

Bobby PanchuProduct Managereuropean Wines416.864.6801

Courtney DawsonProduct ManagerNew World Wines416.864.6868

This is a Sold Program and participation is mandatory.

For complete details pertaining to the Wine Fridge Sold Space Program, please refer to the Wine Fridge Sold Space Program Guide and/or on the LCBO Portal under Sales & Marketing home page.

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Wine Fridge Turn 2 (PT7-PT11)

this is a sold Program and participation is mandatory. Participating products have paid for premium shelf positioning. stores must bring in participating products for display in the wine fridge.

Participating StoresGroup A Stores1, 5, 10, 15, 18, 19, 20, 21, 25, 31, 36, 38, 40, 83, 140, 143, 148, 149, 156, 163, 164, 171, 182, 185, 195, 198, 207, 212, 214, 217, 226, 228, 234, 242, 243, 269, 279, 288, 295, 311, 326, 329, 334, 346, 355, 360, 362, 371, 384, 385, 388, 390, 391, 393, 394, 398, 412, 428, 431, 432, 434, 437, 438, 443, 445, 452, 453, 457, 470, 486, 494, 497, 499, 500, 505, 511, 528, 534, 536, 542, 545, 555, 556, 566, 568, 569, 572, 573, 587, 590, 614, 619, 623, 624, 627, 629, 630, 631, 632, 641, 658, 697, 698, 702, 741, 771, 776

Group B Stores14, 22, 23, 24, 26, 27, 33, 34, 35, 41, 43, 44, 45, 50, 51, 52, 55, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 70, 72, 74, 77, 79, 80, 81, 82, 86, 87, 93, 95, 97, 101, 102, 106, 110, 115, 124, 125, 130, 132, 144, 145, 152, 154, 155, 168, 175, 177, 179, 183, 187, 188, 190, 191, 192, 194, 197, 200, 201, 202, 205, 209, 210, 211, 213, 216, 218, 219, 221, 222, 225, 229, 233, 237, 244, 248, 249, 252, 255, 263, 266, 268, 270, 278, 287, 297, 300, 302, 310, 312, 313, 321, 325, 340, 341, 343, 344, 351, 353, 358, 359, 361, 367, 368, 373, 378, 381, 382, 386, 387, 392, 395, 397, 399, 400, 401, 402, 406, 407, 415, 416, 417, 427, 456, 458, 459, 465, 490, 491, 495, 501, 502, 518, 521, 522, 526, 532, 533, 539, 540, 544, 546, 549, 550, 553, 554, 559, 564, 575, 579, 580, 582, 584, 586, 593, 599, 601, 602, 605, 616, 617, 618, 626, 633, 634, 635, 637, 638, 642, 643, 644, 649, 653, 660, 694, 695, 699, 700

Group C Stores2, 3, 4, 7, 9, 11, 12, 13, 17, 32, 39, 49, 73, 85, 94, 96, 99, 103, 105, 109, 112, 119, 122, 137, 153, 157, 160, 161, 167, 181, 186, 193, 199, 223, 224, 227, 230, 231, 238, 239, 251, 253, 254, 259, 261, 264, 273, 275, 281, 284, 286, 289, 299, 305, 306, 314, 316, 318, 324, 327, 333, 335, 345, 349, 354, 366, 370, 372, 374, 380, 403, 404, 418, 419, 423, 430, 435, 436, 454, 461, 473, 481, 496, 504, 509, 517, 537, 552, 562, 578, 581, 596, 598, 609, 640, 645, 651, 656, 677, 703, 706

Group D Stores6, 28, 29, 30, 42, 46, 47, 48, 53, 54, 56, 69, 71, 78, 88, 90, 91, 98, 107, 113, 116, 123, 128, 136, 139, 158, 165, 166, 169, 174, 178, 196, 208, 220, 232, 246, 247, 250, 258, 260, 265, 276, 293, 294, 296, 298, 301, 320, 323, 330, 331, 363, 364, 365, 369, 383, 389, 408, 411, 414, 420, 425, 426, 429, 446, 449, 450, 455, 462, 467, 468, 469, 471, 477, 482, 483, 484, 492, 510, 516, 519, 523, 527, 529, 530, 538, 547, 551, 561, 571, 589, 594, 612, 639, 646, 650, 652, 654, 655, 657

Re-ordering Hot ButtonsFor additional signage, please call hellolCBO @ 416-365-5932 to place an order.

“Available Chilled” Re-order# dMs-OP16-HBW-350 (for General list products) Re-order# dMs-OP16-HBW-351 (for Vintages products)

"Available Chilled" Hot Buttons (Vintages Products)Re-order# dMs-OP16-HBW-351

"Available Chilled" Hot Button(General list Products)Re-order# dMs-OP16-HBW-350

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Ontario Wine Programs

Our Wine Country Ontario Superstars

Popular Pick

Our Wine Country FSI

Ontario Customer Favourite Shelf Talker

VQA Staff Tasting Program

VQA Staff Picks Backer Card

2015 Ontario Wine Awards

VQA 100% Ontario Side Signs

nO CHAnGES FROM LASt PERIOD



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GROUP 1: Cut Case Displays

Participating Stores1, 3, 5, 8, 10, 11, 12, 13, 14, 15, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 31, 34, 35, 36, 37, 38, 39, 43, 44, 45, 47, 50, 54, 56, 57, 58, 59, 60, 61, 62, 63, 64, 68, 72, 73, 77, 79, 80, 83, 85, 86, 90, 95, 97, 101, 102, 103, 106, 124, 125, 132, 140, 143, 145, 148, 149, 153, 154, 155, 160, 163, 165, 167, 168, 171, 175, 179, 182, 183, 185, 186, 187, 188, 190, 191, 192, 195, 196, 198, 199, 200, 201, 202, 203, 209, 210, 212, 214, 216, 217, 218, 226, 237, 238, 242, 243, 244, 246, 248, 249, 253, 255, 265, 268, 269, 270, 287, 288, 289, 295, 298, 300, 306, 311, 312, 313, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 354, 355, 359, 360, 361, 362, 366, 367, 371, 373, 374, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 393, 394, 397, 398, 400, 402, 406, 407, 408, 411, 412, 415, 416, 419, 425, 426, 427, 428, 429, 431, 432, 434, 438, 445, 446, 450, 452, 456, 457, 458, 459, 461, 465, 467, 469, 470, 485, 491, 494, 495, 499, 501, 502, 505, 511, 518, 521, 523, 528, 533, 534, 536, 537, 540, 542, 544, 545, 546, 549, 552, 553, 555, 559, 566, 568, 569, 572, 573, 575, 579, 584, 586, 589, 590, 601, 605, 614, 616, 617, 618, 619, 621, 623, 629, 630, 631, 632, 634, 635, 637, 638, 641, 642, 643, 698, 700, 702, 703, 771, 776

Merchandising Instructions• Use selected product to build a cut case display next to VQA Cube Fixture.

• install the pre-printed Cut Case Backer Cards onto the Cut Case display.

• install pre-printed Pricer Cards into the front of the Cut Case display.

• install pre-printed shelf talkers in-section in front of the participating products.

Cut Case display

Ontario Wines Superstarsthe Ontario Wine superstars program was updated to have a brand new look. the program remains the same, however the signage design has changed. this is a sold space program and participation is mandatory. the Our Wine Country Ontario superstars Program is updated every promotional Period. each turn, two high volume Ontario VQA products are featured. stores must order products required (minimum of three cases per sKU).


Participating ProductsLCBO# Product Size134957 Open Cab 2 Merlot VQA 750 ml

467662 strewn two Vines Riesling Gewürztraminer VQA 750 ml

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GROUP 2: Shelf talkers Only

Participating Stores2, 7, 9, 32, 48, 49, 53, 71, 84, 139, 275, 309, 315, 320, 333, 358, 363, 365, 403, 410, 418, 436, 512, 515, 526, 535, 538, 583, 598, 697

Merchandising Instructions• install pre-printed shelf talkers in-section in front

of the participating products.

Re-ordering• Ontario Superstars:

Pre-printed shelf talkers Re-Order# P0816-OWS-03

shelf talker

Group 1: Signage and Re-orderingOntario Wines superstars Cut Case display Kit:• Cut Case Backer Cards x 2

• Pricer Cards x 2

• shelf talkers x 2

Re-Order# P0816-OWS-01

Cut Case Backer #1 Cut Case Backer #2

Pricer Cards

shelf talker

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VQA Gondola Fixture

double Bottle Backer Cardsingle Bottle Backer Cardsingle Bottle Backer Card

GROUP 3: VQA Gondola Fixture

Participating Stores4, 6, 17, 33, 41, 49, 55, 65, 74, 82, 93, 130, 144, 156, 164, 177, 207, 211, 221, 227, 228, 229, 233, 234, 250, 263, 276, 278, 279, 286, 341, 351, 384, 391, 404, 417, 420, 437, 443, 444, 449, 453, 474, 477, 481, 483, 486, 500, 509, 516, 526, 539, 550, 551, 554, 556, 563, 564, 571, 580, 587, 593, 602, 609, 627, 633, 640, 644, 645, 646, 649, 652, 653, 654, 655, 657, 677, 694, 695, 699, 706, 741

Merchandising Instructions1. stores that have ONE VQA Gondola Fixture, install the

double bottle Backer Card on a single end Aisle display.

2. stores that have TWO VQA Gondola Fixtures, install each wine Backer Cards on 2 separate end Aisle displays.

3. Merchandise each participating product on the top shelf of the VQA gondola fixture along with the pre-printed shelf talkers provided.

Group 3 Signage Components and Re-orderingOntario superstars (x2):

• Our Wine Country Ontario superstars/double Bottle Backer Card (double-sided)

• Pre-printed shelf talkers

Re-Order# P0816-OWS-04


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Popular Pick

shelf talkersCut Case Backer Card

Overviewthis is a sold space program and participation is mandatory. each turn, one international Canadian Blend product is featured, supported by a ltO or BAM offer. stores must order the featured Popular Pick product (minimum of three cases).

Key Datesinstall: October 11, 2015 take down: November 9, 2015

Participating ProductLCBO# Product Size

371849 Candy Apple Red 750 ml

Participating Stores16, 29, 30, 42, 46, 52, 66, 67, 69, 70, 75, 76, 78, 81, 83, 87, 88, 89, 91, 92, 94, 96, 98, 99, 104, 105, 107, 108, 109, 110, 111, 112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 126, 127, 128, 129, 131, 133, 134, 136, 137, 138, 141, 142, 146, 147, 151, 152, 157, 158, 159, 161, 162, 166, 169, 170, 172, 173, 174, 176, 178, 180, 181, 184, 189, 193, 194, 197, 204, 205, 208, 213, 219, 220, 222, 223, 224, 225, 230, 231, 232, 235, 236, 239, 240, 241, 245, 247, 251, 254, 256, 257, 258, 259, 260, 261, 262, 264, 266, 267, 270, 271, 272, 273, 274, 276, 277, 280, 281, 282, 283, 284, 285, 290, 291, 292, 293, 294, 296, 297, 299, 301, 302, 303, 304, 305, 307, 308, 310, 314, 316, 317, 318, 319, 322, 323, 327, 328, 330, 331, 332, 335, 336, 337, 338, 339, 347, 348, 349, 350, 352, 355, 364, 368, 369, 370, 372, 375, 377, 379, 380, 395, 399, 405, 409, 413, 414, 421, 422, 423, 430, 433, 435, 439, 440, 441, 442, 447, 448, 449, 451, 454, 455, 460, 462, 463, 464, 466, 468, 471, 472, 473, 474, 475, 476, 478, 479, 480, 482, 484, 487, 488, 489, 492, 493, 496, 504, 506, 507, 509, 510, 514, 516, 517, 519, 520, 524, 527, 529, 530, 531, 541, 543, 547, 548, 557, 558, 560, 561, 562, 565, 567, 570, 574, 576, 577, 578, 581, 582, 588, 591, 594, 595, 596, 597, 599, 603, 604, 606, 607, 610, 612, 613, 615, 622, 626, 631, 700

Merchandising Instructions• install the Cut Case Backer Card and merchandise display near the

front of store, next to VQA Cube Fixture.

• Merchandise the Ontario Wine superstars participating products in-section with the pre-printed shelf talkers provided.

Popular Pick Components and Re-orderingPopular Pick: Cut Case Backer CardOntario Wine Superstars: pre-printed shelf talkers x 2Re-Order# P0816-OWP-02

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Our Wine Country Cube Fixturethis is a sold space program, participation is mandatory.

•Features four Ontario VQA products.

• stores must order the products required (minimum of one case per sKU)

Participating Stores1, 2, 3, 5, 6, 7, 8, 10, 13, 14, 15, 16, 19, 20, 21, 22, 23, 25, 26, 27, 31, 32, 34, 35, 36, 37, 38, 39, 43, 44, 45, 46, 47, 50, 53, 57, 58, 59, 60, 61, 62, 63, 64, 68, 70, 72, 73, 77, 83, 84, 86, 90, 95, 97, 99, 102, 106, 110, 125, 132, 140, 141, 143, 145, 148, 149, 153, 154, 155, 163, 167, 168, 171, 175, 179, 182, 183, 185, 187, 188, 191, 194, 195, 196, 198, 199, 200, 201, 202, 209, 210, 212, 214, 216, 217, 218, 226, 237, 238, 242, 243, 244, 246, 248, 249, 253, 255, 260, 265, 266, 268, 269, 270, 287, 288, 295, 297, 298, 300, 310, 311, 312, 313, 320, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 355, 358, 359, 360, 361, 366, 367, 368, 371, 372, 373, 378, 381, 382, 383, 385, 386, 387, 388, 390, 393, 394, 397, 398, 400, 402, 406, 407, 408, 411, 412, 416, 425, 427, 428, 431, 432, 434, 438, 445, 452, 454, 456, 457, 459, 461, 465, 467, 469, 470, 491, 494, 495, 499, 501, 505, 511, 518, 521, 523, 528, 533, 534, 536, 540, 542, 544, 545, 546, 549, 552, 553, 555, 559, 566, 568, 569, 572, 573, 575, 579, 581, 584, 586, 589, 590, 601, 605, 614, 616, 617, 618, 619, 621, 623, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 650, 698, 700, 702, 703, 771, 776

Key Datesinstall: september 13, 2015take down: November 8, 2015

Our Wine Country – Group 1: VQA Cube Fixture

Cube Fixture


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Our Wine Country – Group 1: VQA Cube Fixture

Participating ProductsLCBO# Product Size

145458 inniskillin Riesling Pinot Grigio VQA 750 ml

372219 sandbanks Pinot Grigio VQA 750 ml

372789 silver Bay Pinot Noir VQA 750 ml

414508 Pelee island Baco Noir Reserve VQA 750 ml

Merchandising Instructions• Continue to merchandise the four participating products and pre-printed shelf talkers on the top shelf of

the VQA Cube Fixture.

• Keep the Our Wine Country Cube sign installed until further notice.

• Replace the 100% Ontario side signs with the VQa 100% Ontario side signs (provided in Period 7) within their respective fixtures.

• Keep the VQA 100% Ontario Category signs installed on either side of the Cube sign until further notice.

Signage Components• Our Wine Country Cube sign (Permanent Signage)

• VQA 100% Ontario Cube side sign x 2 (Permanent Signage) New Side Signs were shipped directly to stores.

• Our Wine Country pre-printed shelf talkers x 2 (Re-order# P0716-OWF-05)

Only stores belonging to this group can order these signs.

VQA 100% Ontario Cube side sign

Our Wine Country Cube sign

shelf talker (Re-order# P0716-OWF-05)

tHIS IS PERMAnEnt SIGnAGE


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Our Wine Country – Group 2: VQA Gondola Fixture

Participating Stores4, 17, 33, 41, 65, 74, 82, 93, 130, 144, 156, 164, 177, 207, 211, 221, 227, 228, 229, 233, 234, 250, 263, 278, 279, 286, 351, 404, 417, 420, 437, 443, 444, 453, 481, 483, 486, 500, 509, 539, 550, 551, 554, 556, 563, 564, 571, 580, 587, 593, 602, 609, 627, 633, 640, 644, 646, 649, 652, 653, 654, 677, 694, 695, 699, 706, 741

Participating ProductsLCBO# Product Size

145458 inniskillin Riesling Pinot Grigio VQA 750 ml

372219 sandbanks Pinot Grigio VQA 750 ml

372789 silver Bay Pinot Noir VQA 750 ml


Merchandising Instructions• Keep the Our Wine Country Backer Card installed on the Free standing insert Gondola Fixture.

• Merchandise the four participating products on the top shelf of the VQA Gondola along with the pre-printed shelf talkers.

Signage Components• Our Wine Country pre-printed shelf talkers (Re-order# P0716-OWF-05)

• Our Wine Country Backer Card (Permanent signage)

Only stores belonging to this group can order these signs.

Our Wine Country Fsi VQA Gondola Fixture

Our Wine Country Fsi Backer Card

shelf talker (Re-order# P0716-OWF-05)


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VQA Staff Pick Backer Card

Key Datesinstall date: Upon Receipttake down date: Until further notice

Merchandising Instructions:• Please replace the old “VQA stAFF PiCKs” Backer Card with the new

“Our Wine Country stAFF PiCKs” Backer Card immediately.

• Bilingual designated stores must display the bilingual side of the sign facing customer.

• Be sure to let us know if your store requires an english or Bilingual version

Participating Stores33, 41, 49, 51, 55, 65, 82, 130, 144, 177, 207, 211, 221, 227, 229, 233, 234, 250, 263, 276, 278, 341, 351, 384, 391, 404, 420, 437, 443, 453, 477, 500, 509, 526, 550, 551, 554, 556, 571,580, 587, 602, 609, 627, 633, 640, 644, 645, 646, 649, 652, 653, 654, 655, 694, 695, 699, 706, 741

Components• VQA staff Picks Backer Card

Re-order# English: DMS-STBK001 Bilingual: DMS-STBK002

staff Picks Backer Card english staff Picks Backer Card Bilingual



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VQA Staff Tasting Program Pinot Noir & Gamay

Participating StoresAll stores

Key Datesinstall date: Upon tasting selections madetake down date: November 8, 2015

Participating Productsthis months theme is: Pinot Noir & Gamay

LCBO# Product Size Retail

1545 Flat Rock Pinot Noir (Vintages essential) 750 ml $19.95

57349 Château des Charmes Gamay Noir VQA 750 ml $13.95

107714 Angels Gate Gamay Noir VQA 750 ml $13.95

135939 Pelee island Pinot Noir VQA 750 ml $12.95

214890 eastdell Gamay Noir VQA 750 ml $13.95

228569 Cave spring Gamay VQA 750 ml $15.95

258673 G. Marquis the silver like Pinot Noir (Vintages essential) 750 ml $19.95

261099 inniskillin Pinot Noir VQA 750 ml $15.95

417642 Cave spring Pinot Noir VQA 750 ml $17.95

458521 Pelee island Pinot Noir Reserve VQA 750 ml $15.95

NOTE: Select only two (2) products from the list for tasting

Merchandising Instructions:• install your tWO handwritten, My Ontario Pick shelf talker in front of the endorsed product, on shelf

during Period 8 only. This is a monthly program, so shelf talkers must be taken down and replaced each Period.

Components• My Ontario Pick shelf talkers (english & French)

english Version Re-order# DMS-MYPICK-01 French Version Re-order# DMS-MYPICK-011

• Perpendicular shelf talker Clip Re-order# PSTC201404 (10 clips/pkg)

Overviewthis initiative provides all store staff the opportunity to taste and endorse Ontario wines, helping us in our commitment to promoting the Ontario Wine industry. For specific VQA TASTING SETUP instructions please see the following page.

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VQA Staff Tasting Program

Overviewevery month, in conjunction with the Wine Council of Ontario, store staff are now going to have more opportunity to taste great VQA wines to share with. this enhances the program to give staff the confidence to endorse our great Ontario Wines.

How it Works1. At the beginning of the Promotional Period a list of products will be loaded into the stores location Map

under a new ‘Node’ Vt (VQA tasting). Note: The minimum for all SKU's is initially set at 0 units for the promotion.

2. the WOW leader, Product Consultant or designated staff member will select up to two of the suggested wines downloaded to the VQA tasting node and arrange for a staff tasting.

3. Once the two selections have been made for endorsement staff are required to follow two steps. i. delete all sKU's not being used for the promotion from the location Map. ii. ist the product at POs on the cash register .

4. to delete the remaining sKU's from the node, open the Vt level name on the location Map, highlight the sKU and click <delete>. select <Yes> when the confirmation pop-up appears. Repeat this step for all sKU's not being promoted for the Period. Note: This is an important step to follow for tracking any uplift in sales that may occur for the selected SKU's as result of the promotion.

5. to reconcile the product being used for the VQA tasting, create an ist using the <tasting Update> key on the register (new Option #7).

6. the Cash Register steps are documented in POs-0101-07. Note: Because the default Location Min. is applied as 0 units, be sure to monitor your selected promotional SKU's for any uplift in sales that may occur.

In order to provide consistency in the data submitted we require that all stores use the same “T” number, 000001 when processing VQA tastings. If you have any questions please contact POS Services and Support.

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Ontario Customer Favourite Shelf Talker

OverviewResearch has identified that customers are influenced by recommendations, specifically from others who drink wine. the “Ontario Customer Favourite” shelf talker has been introduced to help them make a confident purchase in VQA Ontario wines.

This is a PERMANENT in-store Shelf Talker that MUST be merchandised until further notice.


LCBO# Product Size

110049 sandbanks Baco Noir VQA 750 ml

134965 Open Riesling-Gewürztraminer VQA 750 ml

135939 Pelee island Pinot Noir VQA 750 ml

183061 Megalomaniac Homegrown Riesling VQA 750 ml

219543 inniskillin late Autumn Riesling VQA 750 ml

234583 Cave spring Riesling VQA 750 ml

276170 Pelee island Blanc de Blanc VQA 750 ml

326413 Pelee island Pinot Grigio VQA 750 ml

433714 Pelee island Cabernet Franc VQA 750 ml

485128 Pelee island Baco Noir VQA 750 ml

582825 Peller estates Family series Chardonnay VQA 750 ml

Merchandising InstructionsPlease install the perpendicular Ontario Customer Favourite shelf talker in front of the featured products using the appropriate plastic clip.

ComponentA fresh set of shelf talkers were sent to stores in Period 1.

• 3” x 3” Perpendicular shelf talker (english or Bilingual based on store) English Re-order# – DMS-FAVST1 Bilingual Re-order# – DMS-FAVST2

• Perpendicular shelf Clips Re-order# PSTC201404 (10 clips/pkg)


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2015 Ontario Wine Awardsthe following Ontario wines have recently been recognized by the 2015 Ontario Wine Awards. the shelf talkers are to support the 2015 Ontario Wine Award winners for both lCBO and Vintages products. Please highlight these wines in stores with shelf talkers.

Key Datesinstall: On receipttake down: January 30, 2016

LCBO# Product Size418657 lily sparkling Wine VQA 750 ml

219279 Konzelmann Pinot Blanc VQA 750 ml

613471 Henry Of Pelham Rosé VQA 750 ml

200535 Konzelmann Chardonnay VQA 750 ml

57349 Château des Charmes Gamay Noir VQA 750 ml


24133 thirty Bench Riesling* 750 ml

*Vintages product

2015 Ontario Wine Awards

Merchandising InstructionsPlease install the 2015 Ontario Wine Awards shelf talkers in front of corresponding products using the appropriate plastic clip.

Components•3”x3”PerpendicularLCBOProductShelfTalkers

(english or Bilingual based on store) (set of 6)

•3”x3”PerpendicularVintagesProductsShelfTalkers (english or Bilingual based on store) (1 version)

•PerpendicularShelfTalkerClips Re-order# PSTC201404 (10 clips/pkg)

Participating StoresAll stORes


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Overviewin Period 7, the “VQA” designation into the Ontario VQA Cube Fixture signage was re-introduced. Only the cube SiDe SiGNS were affected and needed to be replaced. the centre sign remains as is.

Key Datesstart date: install upon receipttake down date: Permanent

Components•CubeSideSigns(English/Bilingual)Re-order# NIVQA060

Merchandising Instructionsinstall all updated signage within their respective fixtures, as per usual and recycle the old signage.

Cube sign

VQA 100% Ontario Side Signs

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Ontario Craft Beer End Aisle

Craft Beer Program

Ontario Craft Beer (Quarterly Program)

Beer Programs



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Ontario Craft Beer End Aisle

OCB end Aisle Backer CardRe-order# OCBeA01

OCB shelf talker

Participating ProductsBrewer LCBO# Brand Size Distributor Code

Railway City 272104 dead elephant Ale 473 ml 8447

double trouble 400572 French Press Vanilla stout 473 ml lCBO Warehouse

lake of Bays 413005 ten Point iPA 473 ml 8958

NOTE: FLS designated stores must display Bilingual version of the product Shelf Talkers.


Participating Stores1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 25, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243, 288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549, 556, 579, 619, 623, 624, 630, 702

Components Pre-Printed shelf talkers (english) Re-Order# DMS-P0816-OCB-087

Pre-Printed shelf talkers (French) Re-Order# DMS-P0816-OCB-088

end Aisle Backer Card Re-order# OCBEA01

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Craft Beer Program


Participating Stores1, 4, 5, 6, 9, 10, 14, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 57, 60, 95, 101, 115, 132, 143, 148, 149, 156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 243, 252, 253, 255, 288, 295, 300, 325, 329, 334, 355, 359, 360, 361, 367, 371, 373, 385, 389, 393, 412, 416, 417, 425, 432, 437, 438, 443, 445, 452, 457, 481, 483, 486, 494, 495, 499, 501, 505, 511, 522, 528, 532, 534, 542, 546, 549, 556, 568, 573, 575, 579, 586, 590, 602, 616, 614, 619, 623, 624, 630, 677, 771, 776

ComponentsPre-Printed shelf talkers (english)—DMS-CRBEER-ST-ENGPre-Printed shelf talkers (Bilingual)—DMS–CRBEER-ST-BIL

Participating ProductsItem# Product Name Size

415950 Hofbrau dunkel 500 ml

420323 tree Brewing Old school stout 650 ml

420331 Amager sundby stout, danish Ale 500 ml

420349 Viking Chili stout, Premium danish Ale 500 ml

333898 samuel smith Organic Chocolate stout 550 ml

421768 scaldis Amber, extra strong Belgian Ale 330 ml

417873 Viven Porter 330 ml

429480 stewart Cauld Reekie stout 500 ml

429498 epic Coffee & Fig imperial Oatmeal stout 750 ml

265140 Weihenstephan Vitus 500 ml

NOTE: FLS designated stores must display Bilingual versions of the product Shelf Talkers.


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Ontario Craft Beer (Quarterly Program)nO CHAnGES FROM LASt PERIOD


Participating StoresMandatory Participation5, 6, 15, 18, 19, 35, 38, 40, 115, 143, 149, 187, 212, 217, 243, 295, 334, 355, 393, 417, 445, 452, 495, 528, 568, 624

Optional Participation 1, 2, 3, 4, 9, 11, 14, 20, 21, 25, 31, 36, 60, 95, 106, 130, 156, 163, 171, 185, 200, 209, 214, 288, 298, 300, 329, 346, 346, 360, 367, 371, 373, 378, 385, 407, 420, 432, 437, 438, 457, 485, 499, 522, 532, 544, 545, 549, 553, 572, 573, 575, 579, 629, 630, 700, 702, 771, 776

ComponentsPre-Printed shelf talkers (english)—DMS–OCB-ST-ENGPre-Printed shelf talkers (Bilingual)—DMS–OCB-ST-BIL

Participating ProductsBrewery Item# Description Size Distributor Code

Black Oak Brewing Company 422121 Nut Brown Ale 473 ml 5262

Underdog’s Brewhouse 417543 All or Nothing Hopfenweisse 473 ml 6653

the Publican House Brewery 376293 square Nail Pale Ale 473 ml 2183

Church Key Brewing Company 315655 Holy smoke scotch Ale 650 ml 6133

NOTE: FLS designated stores must display Bilingual versions of the product Shelf Talkers.

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Kit 1 (Shelf Talkers only)3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 44, 60, 62, 64, 65, 68, 70, 72, 79, 80, 82, 85, 97, 99, 102, 124, 144, 145,154, 163, 168, 182, 188, 191, 197, 199, 201, 202, 207, 209,211, 214, 218, 223, 233, 237, 244, 248, 260, 265, 268, 269, 278, 296, 311, 324, 340, 353, 354, 359, 372, 373, 381, 386, 391, 392, 403, 404, 415, 420, 425, 426, 427, 430, 431, 432, 441, 444, 456, 461, 482, 483, 485, 497, 499, 501, 515, 521, 526, 528, 533, 534, 538, 547, 556, 559, 568, 589, 601, 602, 637

Kit 2 (All Signage)1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 33, 36, 38, 40, 41, 55, 57, 58, 74, 93, 95, 106, 115, 130, 132, 143, 148, 149, 156, 164, 171, 179, 185, 187, 195, 198, 200, 210, 212, 217, 221, 223, 226, 243, 249, 253, 255, 263, 279, 287, 288, 298, 300, 325, 326, 329, 333, 334, 344, 346, 249, 351, 355, 359, 360, 361, 367, 371, 378, 383, 385, 387, 390, 393, 394, 397, 398, 407, 412, 416, 417, 437, 438, 445, 457, 459, 465, 470, 481, 486, 491, 494, 495, 505, 511, 512, 522, 523, 532, 536, 542, 544, 545, 546, 549, 551, 553, 555, 566, 569, 572, 573, 575, 579, 586, 587, 590, 593, 605, 609, 614, 616, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 641, 645, 677, 698, 699, 700, 702, 703, 706, 771, 776

Kit 3 (Our Wine Country Stores)252, 401, 490

“Vintages Superstars” Program

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“Vintages Superstars” Program

Overviewthe Vintages superstars program promotes great local products, while pairing them with delicious recipes. each Period there will be three Ontario superstars: two lCBO wines and one Vintages essential. this is a mandatory program and is being added to participating store’s location maps each Period. the program is set with a suggested minimum of one case to support the program, i.e. one case will be forced to each participating store. stores should replenish as required.

Participating ProductlCBO# Product description size Retail

208702 Norman Hardie Unfiltered Niagara Pinot Noir 750 ml $39.00

Key Datesstart: October 11, 2015take down: November 7, 2015

Components and Merchandising Instructions

Basket Sign Insert• Merchandise the participating

product in a basket next to/near the lCBO Ontario VQA wines section.

• insert the basket sign insert into the large Metal sign Holder. Central Supply #691089

• display the fully merchandised basket in the lCBO Ontario VQA wines section next to the VQA fixture.

Pre-printed Shelf Talker• install the pre-printed shelf

talker in front of the featured product, in its on-shelf position within the Vintages section, using a Miracle stick Central Supply #692012

Available Chilled Hot Button• signs should be used on shelf

to indicate that the superstar product is also available in the fridge. superstar shelf talkers should be placed in the fridge to highlight the superstar products there. Re-Order# DMS-OP16-HBW-351

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1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 29, 30, 31, 33, 34 35, 36, 38, 40, 41, 42, 44, 45, 49, 51, 55, 56, 57, 58, 60, 62, 63, 64, 65, 68, 69, 70, 71, 72, 73, 74, 77, 78, 79, 80, 81, 82, 83, 84, 85, 93, 95, 97, 99, 101, 102, 106, 112, 115, 124, 125, 127, 129, 130, 132, 136, 140, 143, 144, 145, 148, 149, 153, 154, 156, 158, 163, 164, 165, 167, 168, 171, 178, 179, 182, 185, 187, 188, 191, 195, 196, 197, 198, 199, 200, 201, 202, 203, 207, 208, 209, 210, 211, 212, 214, 216, 217, 218, 219, 221, 222, 223, 225, 226, 227, 228, 229, 232, 233, 234, 237, 238, 241, 242, 243, 244, 247, 248, 249, 250, 251, 252, 253, 255, 259, 260, 261, 263, 265, 267, 268, 269, 270, 277, 278, 287, 288, 295, 298, 300, 306, 311, 312, 313, 314, 318, 321, 323, 324, 325, 326, 329, 333, 334, 340, 341, 343, 344, 345, 346, 351, 352, 353, 354, 355, 358, 359, 360, 361, 365, 367, 368 371, 373, 378, 380, 381, 383, 385, 386, 387, 389, 390, 391, 392, 393, 394, 397, 398, 401, 402, 403, 404, 407, 412, 415 416, 417, 419, 420, 425, 426, 427, 428, 430, 431, 432, 434, 436, 437, 438, 441, 443, 444, 445, 446, 447, 449, 452, 454, 456, 457, 459, 461, 465, 467, 468, 469, 470, 474, 477, 481, 482, 483, 485, 486, 490, 491, 494, 495, 496, 497, 499, 501, 505, 509, 511, 512, 515, 516, 518, 521, 522, 523, 526, 528, 532, 533, 534, 536, 537, 538, 540, 542, 544, 545, 546, 547, 549, 550, 551, 553, 554, 555, 556, 559, 561, 564, 566, 568, 569, 572, 573, 575, 578, 579, 581, 584, 586, 587, 589, 590, 593, 598, 599, 600, 601, 602, 605, 609, 611, 612, 614, 616, 617, 618, 619, 623, 624, 626, 627, 629, 630, 631, 632, 633, 634, 635, 636, 637, 638, 639, 640, 641, 642, 643, 650, 653, 677, 694, 695, 697, 698, 699, 700, 702, 703, 706, 741, 771, 776

BAM & LtO Signage

ltO shelf talkers

BAM shelf talkers

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BAM & LTO Signage

Overviewthe Vintages BAM & ltO signage will arrive in the mailbag the week before each promotional Period starts. this is a mandatory supplier program. All shelf talkers for the participating products should be installed at the start of the Period.

if you do not receive your kit please call hellolCBO to request a kit. if a shelf talker is damaged or misplaced please print a new shelf talker using the in-store printing templates.


LCBO# Description Was Now Promotion

106450 santa Margherita Pinot Grigio $18.95 $18.95 15 BBAM*

687582 santa Margherita Brut Valdobbiadene Prosecco superiore $18.95 $18.95

710426 Cakebread Cabernet sauvignon $99.95 $99.95 40 BAM

595280 Porcupine Ridge syrah $14.95 $14.95 8 BAM

142935 small Gully the Formula Robert's shiraz $19.95 $19.95 10 BAM

385302 Animus 2013 $14.95 $12.95 $2.00 ltO

417964 BAU Crianza 2010 $16.95 $15.95 $1.00 ltO

650432 Castelgiocondo Brunello di Montalcino $49.95 $44.95 $5.00 ltO

478727 Catena Malbec $19.95 $17.95 $2.00 ltO

409086 Claymore You'll Never Walk Alone Grenache/shiraz/Mataro 2013 $21.95 $19.95 $2.00 ltO

925453 Kilikanoon Killerman's Run shiraz $19.95 $17.95 $2.00 ltO

166538 lAN Crianza 2011 $15.95 $13.95 $2.00 ltO

359257 Ravenswood Vintners Blend Old Vine Zinfandel $17.95 $15.95 $2.00 ltO

111641 Rocca delle Macìe Chianti Riserva $15.95 $14.95 $1.00 ltO

412387 san leonino Chianti Classico 2011 $19.95 $17.95 $2.00 ltO

996405 stags' leap Winery Cabernet sauvignon $49.95 $44.95 $5.00 ltO

330241 sterling Merlot 2003 $24.95 $21.95 $3.00 ltO

416826 taron Crianza 2010 $15.95 $14.45 $1.50 ltO

994616 terra d'Aligi tatone Montepulciano d'Abruzzo $15.95 $13.95 $2.00 ltO

404103 santa Alicia tierra sur Brut sparkling 2013 $17.95 $16.95 $1.00 ltO

121749 taylor Fladgate 10-Year-Old tawny Port $34.95 $29.95 $5.00 ltO

249441 Youri dolgorouki Vodka $32.95 $30.95 $2.00 ltO

*earn Bundled Bonus AiR Miles® reward miles by purchasing santa Marghertia (lCBO #106450) and santa Margherita Prosecco (lCBO #687582) together.

Key DatesBAMinstall: October 11, 2015take down: November 7, 2015

ltOinstall: October 12, 2015take down: November 8, 2015

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Features

• Alternative Mains: Not a turkey fan? You have delicious options.

• First Impressions: Welcoming drinks to start the party.

• The Big Finish: dessert recipes for a grand finale.

• Christmas Party 101: essential tips from food to music and décor

the Holiday issue of FOOd & dRiNK is to be distributed in stores Wednesday, November 4, 2015.

PLEASE DO NOT DISPLAY THE ISSUE PRIOR TO NOVEMBER 4, 2015.

Shipments: due to the weight of the Holiday issue, and its popularity with customers, many larger stores in certain regions will receive their allocations in 2 shipment waves. district Managers will be provided with wave information for their stores.

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FOOD & DRINK

Overviewthis issue should be merchandised prominently in the magazine stands. the stands should be positioned in the selling area of the store. if your store does not have a stand, please display FOOd & dRiNK at all checkouts, customer service and the info centre.

Once your supply has been depleted, please store the stand until the next issue arrives in store. do not use the stand to display other materials.

to request additional copies once your original supply has run out, please email [email protected].

Your email should include the following information:

store # and contact name # Of additional copies and why english or French edition

We will distribute the magazines equitably among all stores who request additional copies 10 days after original distribution. As supply is limited, please understand that stores may not receive the quantity requested.

NOTE Signage re-order codes and product list for Holiday issue will appear in Period 9 Marketing & Product Guide.

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List of stores


this section now details the product and merchandising information for the Nesting table program only.

Please contact hellolCBO @416.365.5932 or toll free @1.877.522.6411 if you have any questions.

nesting table Merchandising Guidelines

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Merchandising Display Tables

Display table themes• The Nesting Table Map is used for all of the Nesting Table Layouts.

• the products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

• Please merchandise the tables according to the themes provided. these themes have been selected to highlight the gift giving opportunities in our customers lives.

example of colour, size, type

example of “like with like”

nesting table Baskets• All nesting tables must have a basket on each corner of the table.

• select one product to merchandise in each basket to complement the theme. sign the product with metal sign holders and black sign inserts.

• each medium-sized basket holds two cases of 750 ml product or one case of 1000 ml/1500 ml product.

Product Placement• too many facings of the same product will make the display seem cluttered, dulling

the impact of the products being promoted.

• By following the basic principle of ‘like product with like product’, you will accomplish a themed, fully stocked and customer friendly fixture.

• Remember to consider the colour, size, and type when building your display.

• Placing complementary colours next to each other also enhances the look of the display. items on the display tables should not ‘compete’ with each other.

Signage Re-order numbers for Period 8

Component Re-Order#

Nesting table for Gifting and Occasions DMS-P0816-DTS-083

Nesting table #2 DMS-NT-OWC

example of basket with sign

Product Orders• For each Nesting table, please order two or three cases of each of the 12-18 participating products.

• the store Manager may modify product selections, based on customer buying patterns and demographics however, alternative products should match the theme.Tra

de C

opy O

nly



A 426031 Cuvée Mythique Hallowe'en edition 750 mlB 428581 Nugan estate Uprising Cabernet sauvignon 750 mlC 428557 Zombie Zin Zinfandel 750 mld 428565 skulls Mclaren Vale Currency Creek shiraz 750 mle 430033 Bruja loca Cabernet sauvignon Reserve 750 mlF 67710 Great lakes Pumpkin Ale 650 mlG 433540 Beau's Oktoberfest Mixed Pack 2015 4 x 600 mlH 225698 the Kraken Black spiced Rum 750 mli 324848 espolon tequila Blanco 750 mlJ 267302 Crystal Head Vodka 750 mlK 353334 spicebox Pumpkin spiced Whisky 750 mll 403519 Crown Royal Apple 750 mlM 313916 Mill street Harvest sampler 6 x 355 mlN 90738 st Ambroise Pumpkin Ale 4 x 341 mlO 337261 Amsterdam Autumn Hop 500 mlP 311225 Black Creek Pumpkin Ale 500 mlQ 431114 Pumpkin shine 200 mlR 605063 Bulliet Rye 750 ml

Nesting Table Theme: N1Halloween Gifts

Participating Stores1, 4, 10, 22, 23, 35, 38, 41, 51, 55, 74, 82, 115, 130, 149, 156, 164, 187, 200, 211, 212, 217, 226, 227, 248, 249, 250, 263, 329, 334, 340, 346, 351, 355, 359, 360, 371, 378, 390, 391, 393, 394, 401, 404, 412, 417, 438, 445, 453, 459, 486, 490, 495, 497, 500, 523, 542, 545, 554, 555, 556, 568, 571, 573, 579, 580, 587, 590, 601, 602, 617, 619, 623, 624, 627, 631, 632, 633, 640, 643, 649, 652, 653, 655, 658, 699, 741, 771

SIGNAGE SOFT DRESSING

H3 Facings

I3 Facings

J3 Facings

L3 Facings

A3 Facings

B3 Facings

C3 Facings

D3 Facings

E3 Facings

GN

K3 Facings

FRONT OF STORE

FM

Baske

t

1 Cas

e

Q

Basket

1 Case

P

Basket

1 CaseO

Basket

1 Case

R

H3 Facings

I3 Facings

J3 Facings

L3 Facings

K3 Facings

A3 Facings

B3 Facings

C3 Facings

D3 Facings

E3 Facings

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Nesting Table Theme: N1Halloween Gifts

Merchandising Instructionsto help our customers shop for a Hostess Gift for special occasions and/or for Halloween, we have provided, at no additional cost to our customers, a single Bottle Cello Wrap option. stores with Nesting table #1 will receive 1 Halloween Pre-Wrap Cello Gift Kit that will include the following components:

• 108 Clear Cello Bags 8.1/4”x 20”

• 108 pre cut Ribbon Pieces (34” in length)

• 108 gift tags

• 1 memo

The Halloween Pre-Wrap Cello Gift Kit is NOT available for re-order.

SignagePlease refer to the Nesting table Merchandising Guidelines section in this guide for more information on the Nesting table #1. This sign is ONLY to be used on Nesting Table #1

Nesting Table Sign Re-order# DMS-P0816-DTS-083

Gift tags

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Participating ProductsLocation LCBO# Description SizeA

Manager’s discretion of Red And White Ontario Wines.

BCdeFGHiJKlMNOPQR

Alternate Products

N2N2

NOTE: The Nesting Table Map is used for all of the Nesting Table Layouts.

signage Re-Order# DMS-NT-OWC

Participating Stores10, 38, 248, 334, 346, 355, 417, 554, 590, 631

Nesting Table Theme: N2Our Wine Country 100% Ontario

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Column Heading Keystore #

Banner inserts H= deal of the Month (formerly Hero display) t= thematic Banner insert

lGt (Pod) Program Y if store participates in program

sold end Aisles Number of sold end Aisles and (P)remium or (s)tandard Flight

end Aisle Backer Cards # Of signs shipped

Regular extendersNumber of Regular and Community extenders in store (see sold space Program extender section for a number of participating extender location.)

discovery extenders spirits # Of extenders

discovery extenders Wine # Of extenders

discovery extenders BsM # Of extenders

Green extender # Of extenders

exterior Banner # Of Number of signs shipped

show Cards # Of Number of signs shipped

Power Aisle Banners # Of Number of signs shipped

Perimeter Banners # Of Number of signs shipped

FlsFF = lCBO stores located in Fls designated areas FF = lCBO Fls designated stores see back/inside

cover for definitions

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1 H 20S 45 Y 65 3 3 5 3 8 F

2 10 6 F

3 8P 15 40 2 F

4 10P 15 40 8 1 F

5 H 5 P 20 55 9 5 4 F

6 8S 12 40 6 5 F

7 20 5 2 16 FF

8 T 10S 10 40 5 2 6 F

9 T 10 5 3 4 6 F

10 H 20P 40 Y 55 3 3 7 8 FF

11 H 8S 15 40 2 6 12 F

12 T 8P 15 40 1 4 F

13 5 20 10 1 4 F

14 8S 15 40 3 2 F

15 H 15P 25 Y 40 10 7 4 F

16 0 F

17 H 10S 30 Y 40 6 3 6 F

18 H 5 20 40 3 F

19 H 15S 25 65 3 6 5 4 FF

20 H 8S 15 40 3 3 4 F

21 H 20P 40 Y 55 3 3 4 7 6

22 H 20S 40 65 3 3 6 1 4

23 H 15S 30 Y 50 7 4 4 FF

24 8S 20 40 3 1 4 FF

25 8P 20 45 3 5 3 6

26 H 10P 25 40 3 3 6 F

27 H 15S 25 45 1 F

28 T 5 10 10 2 6 12

29 10 10 1 10

30 T 5 15 10 2 6 8

31 H 15P 30 Y 55 3 6 6

32 5 10 5 4 4 F

33 H 10S 20 40 4 6 6

34 H 15S 25 40 4 5 6 F

35 H 10P 20 40 3 7 7 4

36 H 15S 20 50 3 3 4 8 4 FF

38 H 20P 30 Y 55 12 1 FF

39 15 5 3

40 H 20P 25 40 3 3 4 19 6 FF

41 H 10S 20 Y 45 6 3 4 FF

42 T 10 5 3 4 4

43 H 10S 15 40 2 6

44 H 10S 25 Y 40 3 3 5 4

45 5 15 5 2 3 6

46 10 10 1

47 10S 10 40 2 2 4

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48 10 4 6

49 5 10 20 2 2 FF

50 H 10S 15 40 6 3 6 FF

51 H 10S 20 40 14 6

52 FF

53 5 5 3 1

54 5 10 5 3 F

55 H 10S 20 Y 40 6 4 4 FF

56 T 5 10 10 3 4

57 H 15S 25 Y 60 3 3 6 6

58 8S 20 40 4 1 FF

59 5 10 40 3

60 5 15 45 3 3

61 5 10 10 3

62 H 15S 20 40 4 4 4

63 H 10S 20 50 8 4 F

64 H 10S 30 45 3 3 4 6

65 H 10S 25 Y 45 6 4 4

66 T 10 5 2 4 6 FF

67 5 5 3 4 4 FF

68 H 15S 25 40 3 1 6 12

69 5 10 5 6 8

70 8S 20 40 4 2 6

71 T 5 10 2 1 6 12

72 10S 15 55 3 6

73 H 8S 15 40 3

74 H 10S 20 Y 45 4 5 4

75 T 5 5 2 4 6 FF

76 3 5 2 4 FF

77 T 15 10 2 6 8 FF

78 5 10 5 1 4 6 FF

79 H 8S 10 50 1 10

80 H 10S 15 45 1

81 T 5 15 5 3 2 4 6 FF

82 H 10S 20 Y 50 6 5 3

83 20 10 2 2 4 FF

84 T 5 10 2 4 6

85 H 10S 20 40 3 4

86 H 8S 20 40

87 T 10 5 6 12

88 T 5 20 5 1 6 8

89 5 5 1 4 FF

90 H 10S 15 40 1

91 T 5 15 5 3 6 8 FF

92 T 10 5 3 4 4 F

93 10S 20 30 4 6 4

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94 T 10 10 2 6 8

95 H 10S 30 55 3 3 3 3 4

96 T 5 5 2 4 6

97 10S 25 40 6 2 4

98 T 5 10 3 6 12 FF

99 5 10 10 5 4 FF

101 H 10S 25 40 3 4

102 H 10S 25 45 4 2 4

103 T 5 10 5 3 FF

104 T 10 5 2 4 F

105 5 10 1 4

106 H 15S 30 55 3 4 6

107 T 5 1 4 6

108 T 15 5 3 4 FF

109 T 5 10 10 1 4 6

110 5 15 10 3 4 6

111 T 5 10 3 4 4

112 10 5 4 4 6 FF

113 T 5 5 2 6 8

114 5 5 4

115 H 20P 40 Y 55 3 3 5 8 6

116 T 5 2 4 4

117 T 10 5 3 4 6 FF

118 T 5 5 2 4 6 FF

119 5 5 1 4

120 1 4

121 5 1 FF

122 T 5 5 2 4 4 FF

123 T 10 10 3 6 8 FF

124 3

125 H 10S 25 40 4 4 4 FF

126 10 5 1 FF

127 10 10 1 4 F

128 T 10 5 2 4 6 F

129 5 5 1 4 4 FF

130 H 15S 25 Y 50 6 4

131 5 5 1 4

132 H 10S 25 40 7 1 4

133 10 5 1 4

134 3 5 2 4 FF

135 T 15 10 2 6 8

136 T 5 10 10 2 4

137 10 5 4

138 5 1 4

139 T 10 10 2 4 6

140 H 10P 20 55 4 3 4 FF

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141 5 10 1 4

142 10 10 1 4

143 8P 25 40 4 4 F

144 10S 20 40 6 4 4

145 15S 30 40 6 2 4

146 5 5 1

147 5 5 1 4

148 H 15P 45 Y 55 3 3 4

149 H 20P 30 Y 55 10 6 F

151 5 5 1 4 4 FF

152 H 10S 20 40 2 6 12

153 8S 20 40 6 4 6

154 H 15S 40 40 6 4 6 F

155 8S 15 40 3 4 3

156 H 20P 30 55 3 3 4 5 4

157 T 15 5 3 4

158 T 10 5 3 4

159 T 5 5 1 4

160 5 5 1 4

161 T 5 5 4 4

162 T 10 5 2 4 4 FF

163 H 8S 15 40 3 2 5 6 F

164 H 15P 30 65 3 3 3 7 5 6 FF

165 H 5S 20 45 1 4 4 F

166 T 10 10 3 6 12

167 H 10S 20 45 3 3 4 6 F

168 H 10P 20 40 3 5 4

169 T 10 10 3 6 8

170 T 10 5 4 6

171 H 20S 25 Y 60 3 3 2 8 6 F

172 5 5 1 4 6

173 5 5 1 FF

174 T 10 10 3 6 8

175 10S 15 45 3 3 4 4

176 5 10 1 4

178 T 10 10 1 6 12

179 H 15P 25 55 4 3 4

180 5 5 1 4 FF

181 5 10 1 6 8

182 H 15P 25 40 2 3 6 12 F

183 5 15 10 3 4 4 F

184 T 10 5 3 4 4 FF

185 H 15P 25 Y 55 3 4 2 6 F

186 T 8S 10 40 1 4 F

187 H 20S 40 Y 65 3 3 4 8 8

188 H 10S 20 40 3

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189 5 5 1 4 4 FF

190 H 10S 15 40 2 1 10 F

191 H 15S 30 Y 40 3 3 5 4 4

192 8S 10 40 2 6 12 F

193 10 10 1 4 6 FF

194 T 10 10 2 6 8

195 H 20S 40 Y 60 4 3 4 F

196 H 8S 15 40 3 6 12

197 T 5 15 10 2 4 6

198 H 15S 25 Y 55 6 3 4 F

199 5 10 10 4

200 H 20S 25 65 3 3 5 7 4 F

201 H 15S 25 55 2 6

202 5 10 5 3 6 12

203

204 5 5 2 4 FF

205 T 10 10 3 6

207 H 8S 20 40 7 F

208 T 10 10 1 6 12

209 H 15S 20 60 6 6 4

210 10S 30 40 5 2 4

211 H 10S 20 Y 40 6 5 4 FF

212 H 15P 30 40 7 8 4 F

213 T 15 5 3 6 8

214 10S 25 40 2 6 FF

216 H 8S 15 40 2 5 4

217 H 20P 30 Y 55 3 3 6 7 FF

218 H 10S 25 55 3 5 F

219 T 10 5 2 4 6

220 T 10 5 3 4 FF

221 H 10S 20 Y 40 6 5 4

222 T 5 10 10 3

223 T 5 15 10 2 6

224 T 10 10 0 4 4

225 T 5 10 5 2 2 4 FF

226 H 20S 30 Y 55 3 3 3 8 9 6

227 H 10S 20 Y 40 4 5

228 H 15S 25 Y 55 8 5 4 F

229 10S 20 40 4 5 4

230 15 5 1 6 12

231 T 10 10 2 4

232 T 5 10 5 3 6 8

233 H 15S 30 Y 55 6 4 4 F

234 10S 20 40 8 4 4 F

235 5 5 1 4

236 T 5 10 5 1 4 6 FF

237 10S 25 40 7 3 4

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238 10 10 1 6 8

239 T 10 10 2 4 6

240 5 5 1 4 4

241 5 5 1 4 4 FF

242 H 15S 25 45 4 7 4 F

243 H 20P 30 55 3 3 8 8 FF

244 H 15S 25 40 5 3 4

245 5 5 1 4 FF

246 T 5 10 5 3 6 12

247 T 5 15 10 3 6 8

248 H 15P 25 40 3 2 6 6

249 H 10S 20 Y 40 3 4 F

250 H 15S 25 Y 45 10 5

251 5 5 1

252 H 20S 30 Y 40 7 2 3

253 H 20P 30 Y 55 3 6 2 4 FF

254 T 10 10 3 6 8

255 H 10S 20 55 6 2 6 F

256 5 5 1 4 F

257 5 5 1 4 4

258 T 10 5 1

259 10 5

260 5 25 10 4 2 6

261 T 10 10 1 4

262 10 5 1 4 F

263 H 20S 40 Y 60 4 7 6

264 T 10 5 3 6 8

265 H 15S 20 40 3 3 6 6 4

266 T 5 15 10 3

267 T 10 5 3

268 5 15 5 3

269 H 20S 25 Y 40 8 18 4 F

270 5 25 10 4 4 6

271 5 5 1 10

272 5 5 1 FF

273 T 5 4 6

274 5 1 4 4

275 T 10 10 3 4

276 3 10 20 4 4 6

277 T 15 10 3 6 12

278 H 8S 20 40 7 3 4 FF

279 H 15S 25 Y 50 5 10 4 F

280 5 5 2 4 F

281 T 10 5 3 4 6

282 T 10 5 3 6 12

283 5 5 1

284 T 10 2 6 12

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285 3 5 3 4

286 3 10 20 6 4 4

287 H 15S 20 55 3 3 6 FF

288 H 20P 30 Y 65 3 6 5 4

289 T 15 10 2 3 4

290 3 5 1 4

291 T 10 5 2 6 8 FF

292 5 5 4 4

293 T 5 5 1 4 4

294 T 10 5 3 6 12

295 10P 20 40 3 5 F

296 T 10 3 4 6

297 T 15 10 4 3 4

298 H 20P 30 Y 40 3 6 6 4

299 T 15 5 2 4 4

300 H 15S 30 Y 55 6 5 4

301 10 5 1 4 6

302 5 5 10

303 T 10 10 3 4 6 F

304 T 5 15 10 3 4 6

305 10 10 1

306 T 10 10 2 4 4

307 5 5 1

308 10 5 1 4 FF

309 5 5 1 4 F

310 5 10 10 2 4 F

311 H 10P 20 55 5 3

312 8S 20 40 2 4 F

313 10 10 2

314 T 10 5 3 4

315 10 5 1

316 T 10 10 3 4 6

317 T 5 5 1 4

318 10

319 5 1 4

320 10 10 1 6 8 F

321 H 8S 20 45 3 4 F

322 5 5 1 4 FF

323 T 10 5 3 6

324 H 8P 15 40 3 6 8 F

325 H 15S 30 50 3 5 3 4

326 H 15S 30 Y 50 1 4

327 T 5 10 5 3 4 FF

328 T 5 5 2 4 4

329 H 20P 45 Y 55 3 8 F

330 T 3 5 5

331 5 10 1

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332 5 1 4 FF

333 F

334 H 20S 30 65 3 3 3 6 8 F

335 T 5 5 3 6 8

336 5 5 1

337 5 1

338 5 1 4 FF

339 10 5 1 4 4

340 H 10S 20 40 6 5 4

341 3 10 10 6 F

343 15S 20 45 4 3 4

344 H 15S 30 Y 50 6 3 4

345 5 15 5 2

346 H 20P 45 Y 65 3 3 6 6 6

347 5 5 1 4

348 5 10 4

349 5 1 4 FF

350 10 5 1 4 4

351 H 15S 30 Y 45 6 4 4

352 T 10 5 2 4 4

353 H 8P 15 60 5 4

354 3 5 4 4

355 H 20P 30 Y 65 3 3 3 11 10 F

358 3 3 4

359 H 20S 40 Y 65 6 6 4 FF

360 H 10P 25 55 3 3 3 5 4 F

361 H 15S 25 Y 45 6 4

362 H 20S 20 60 3 3 6 12 F

363 5 10 10 1 4 6 F

364 T 10 5 3 6 8

365

366 H 10S 20 40 5 F

367 H 20P 40 Y 65 3 3 3 10 6 4 FF

368 10 10 2 3 4 F

369 T 10 4

370 10 5 2 3 FF

371 H 10S 25 60 3 3 7 4 F

372 T 15 5 2 4

373 H 15S 20 Y 60 5 4 4

374 T 15 5 2 6 12

375 5 5 1 4 FF

376

377 5 10 1 4 4

378 H 20S 45 Y 65 3 3 7 8

379 T 3 5 3 6 8

380 T 10 10 4 6

381 H 15S 30 Y 40 6 3 4

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382 H 15S 20 45 3 1 6

383 H 15S 25 Y 40 5 2 4

384 8S 15 30 3 6 FF

385 H 20S 30 65 3 3 3 7 4 FF

386 H 15S 30 Y 40 3 3 6 3 8

387 H 15S 20 55 7 3 4 FF

388 H 10P 15 40 3 8 4 4 F

389 H 15S 25 40 4 3 4 F

390 H 15P 25 Y 65 3 5 5 4

391 H 15S 25 Y 45 6 4 4

392 H 10S 25 Y 45 8 4

393 H 20P 25 65 3 3 3 6 6 FF

394 H 20P 40 Y 55 6 5 4 FF

395 10 5 2 10 FF

397 H 15S 30 Y 40 4 4

398 H 15S 40 Y 55 6 3 4 F

399 20 5 1

400 15S 20 40 2 4 FF

401 H 20S 30 Y 45 6 6 4

402 H 10S 15 45 3 6 12

403 10 10 4 4

404 H 10S 20 40 3 4 5 4

405 5 5 1 4 FF

406 5 15 10 5 3 4 FF

407 H 20P 30 Y 45 3 7 5 4 F

408 H 10S 20 50 3 3 6 4 F

409 5 5 1 4

410 10 10 2 4 4

412 H 15P 25 Y 55 10 10 4 F

413 3 5 2

414 T 10 10 1 4 4

415 H 10P 20 40 2 6 F

416 H 20S 25 Y 55 3 3 3 11 7 6 F

417 H 15P 40 55 3 3 10 5 6

418 T 5 10 2 4 4

419 T 3 5 3 4 6

420 8S 20 30 3 F

421 5 5 1 F

422 5 5 1 4 FF

423 10 5 2 4

424 3 1 4 FF

425 H 10S 20 40 3 6 4 4 F

426 H 8S 15 40 5 1 6 12 F

427 H 15S 30 Y 40 7 6 6

428 H 20S 40 Y 65 3 3 3 10 3 6 F

429 5 2 4 6

430 5 5 1 4 4

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431 H 15S 20 55 3 3 3 6 5 4 FF

432 H 20S 25 55 3 3 6 4 4

433 5 1 4

434 H 15S 20 45 3 1 6

435 5 5 1 4 FF

436 5 25 10 3 6 12 F

437 H 10S 25 Y 40 6 4

438 H 20S 30 Y 55 3 3 9 4 6 F

439 1

440 T 10 5 4 4 4

441 10 5 3 4 6 FF

442 5 2 4

443 H 15P 30 Y 45 6 5 4 FF

444 H 15S 25 40 3 3 3 6 8 F

445 H 15S 30 60 3 3 9 8

446 T 10 5 1 6 8

447 5 5 1 6 2

448 T 5 5 1 4 4

449 5 10 6 3

450 T 5 5 4 4

451 5 5 1 4 4

452 H 15P 20 65 7 1 FF

453 10P 15 40 10

454 5 25 10 2 4

455 T 10 10 6 8

456 10S 30 40 7 5 4

457 H 10P 20 Y 55 3 7 4 6 F

458 H 8S 20 45 2 2 4 6 F

459 H 20S 30 Y 60 5 7 4

460 3 1 4

461 T 10 10 3 6 8

462 T 10 5 2 4 6

463 3 5 1 4 FF

464 5 5 1

465 H 15S 30 55 3 3 5 6

466 1 4 FF

467 H 10S 15 40 3

468 T 15 10 3 4

469 5 20 5 4 4 6

470 H 15S 30 Y 55 6 6 4 FF

471 10 10 3 10

472 10 5 1 4

473 5 5 1 4

474 5 10 4 4

475 10 10 1

476 1 4

478 T 10 5 3 6

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477 7S 10 20 4 5 4

479 3 1

480 5 5 1 4

481 H 15P 20 Y 45 2 2

482 5 5 1

483 10 10 6 F

484 5 15 5 3 4 4 F

485 H 15P 20 Y 40 1 6 12 F

486 10P 20 40 3

487 5 5 1 4 F

488 3 5 1 4 4 FF

489 10 10 3 10

490 H 10S 20 Y 55 6 4 4 F

491 H 15S 30 Y 50 4 7 4

492 T 5 5 1 4 4 F

493 3 5 1 4

494 H 15P 25 55 2 4 F

495 H 15S 25 55 3 3 6 9 4

496 T 3 2 6 8

497 H 15S 30 Y 50 4 6

498

499 H 20P 40 60 3 3 7 3 4 F

500 H 15S 25 Y 40 2 4 F

501 H 15S 25 45 4 4

502 10 2 4

503 3 1

504 T 10 10 2 4 6

505 H 20P 30 55 3 7 3 6 F

506 5 5 1 4 FF

507 T 5 15 10 2 6 12 FF

509 T 8S 20 4 5 3

510 5 5 1 4 6

511 H 15S 25 Y 45 4 5 F

512 3 10 1 F

513 5 5 1

514 5 5 1

515 10 8 FF

516 15 5 5 5

517 T 5 15 10 3

518 H 10S 25 40 3 1 4 F

519 5 5 1 F

520 T 5 3 4 4

521 H 10P 20 45 3 1 4 FF

522 10P 25 Y 55 5 4 4

523 H 20P 45 Y 40 3 6 3 4

524 T 5 2 6 12 FF

526 5 20 20 2 FF

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527 T 10 10 3 6 12

528 H 15P 30 Y 40 6 F

529 T 5 15 5 3 6 12

530 T 10 3 6 8

531 T 3 5 4 F

532 8P 20 20 3 FF

533 10S 20 40 3 1 6 F

534 H 10S 25 Y 40 6 4 4 F

535 5 5 1

536 H 15P 25 Y 40 10 7 4

537 10 5 2 4

538 FF

539 T 3 10 20 4 6 F

540 H 15S 20 55 3 5 4 FF

541 5 5 1 4 4

542 H 20P 30 Y 55 3 4 6 F

543 T 10 5 1 4 4

544 H 10S 20 60 3 3 6 7 4

545 H 15S 40 Y 55 5 6 4

546 H 15S 30 40 5 7 4 F

547 F

548 5 5 4

549 H 20S 30 60 5 9 4

550 10 10 4 4

551 H 10S 20 Y 40 6 8 4

552 8S 15 40 3 3 FF

553 H 15P 25 55 3 6 8 F

554 H 20S 30 Y 65 6 5 6

555 H 8S 30 40 6 4 F

556 H 15P 25 45 6 4 F

557 5 5 1 4

558 10 5 1 6 8

559 H 10S 20 40 6 3 4

560 T 5 5 1

561 T 5 10

562 T 5 5 1 4

563 H 10S 20 40 2

564 H 10S 20 45 3 F

565 5 5 1 4 FF

566 H 20P 30 Y 55 8 6 4

567 10 5 1 4 4

568 H 8P 20 60 10 FF

569 H 15S 30 Y 40 6 6 4 F

570 5 5 1

571 5 10 20 2 F

572 H 8S 15 40 2 4 F

573 H 10P 25 55 4 4 4


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574 5 1 FF

575 H 15S 25 Y 40 3 7 4 F

576 T 10 5 4 FF

577 5 5 1 4 FF

578 T 5 10 5 3 4 6 FF

579 H 10S 25 45 6 4 4

580 H 15S 30 Y 40 4 4

581 T 5 5 3 4 4

582 T 5 5 3 6 8

583 5 1 4 4

584 H 15S 15 Y 40 3 3 3 4 F

586 15S 20 40 3 5 3 6

587 H 10S 25 Y 40 4 5 3

588 5 5 1 FF

589 20 10 1 6 FF

590 H 20P 30 60 3 3 5 8

591 3 1 4

593 H 10S 20 45 2 5 4 F

594 T 15 5 3 4 4

595 T 5 5 1

596 T 10 5 2 4 6

597 1 F

598 FF

599 T 15 10 2 4 6

601 H 15S 30 55 3 7 4 F

602 H 20S 25 65 6 7

603 10 5 1 6 8

604 3 5 1 FF

605 H 15S 30 Y 40 6 7 4

606 3 5 1

607 5 5 1

608

609 H 15S 25 Y 50 6 4 4

610 3 1 4

611

612 T 15 10 3 6 12

613 5 5 1

614 10 5 3 3 3 3 F

615 1

616 H 10S 15 40 3 4 7 4

617 H 15S 25 55 5 6 4

618 H 10S 25 40 3 4

619 H 20S 40 Y 65 3 1 4 F

621 10 1

622 5 1

623 H 20P 25 Y 55 3 3 6 4 4

624 H 20P 45 Y 55 3 4 6 FF

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626 3 5 1 FF

627 H 15S 30 Y 45 5 4 F

629 H 15S 25 45 3 3 3 9 4

630 H 20P 45 Y 55 3 3 3 8 6 4

631 H 20S 40 50 4 6 F

632 H 20S 50 Y 65 3 3 6 4 4

633 H 10S 20 Y 45 4 5 4 F

634 H 15S 30 Y 45 7 4 4

635 10S 30 40 10 4 4

636 10 3 4 F

637 15 10 2 3 4 F

638 10S 20 40 6 2 4 FF

639 10 5 1 F

640 H 10S 25 Y 40 4 4 FF

641 H 20S 40 Y 55 6 6

642 5 15 5 4 7 6 F

643 H 10S 20 Y 40 6 7 3 F

644 8S 15 20 4 4 4

645 3 15 30 6 F

646 3S 15 20 6 F

649 H 15S 25 Y 45 6 4 4

650 10 10 2 F

651 10 F

652 H 10S 15 Y 40 12 5 FF

653 H 10S 20 Y 40 6 6

654 10S 15 40 4 3 FF

655 H 10S 20 Y 50 5 4 F

657 5 10 20 4 F

658 H 15S 20 Y 45 6 7

677 10 5 4 F

694 H 10S 25 Y 40 6 5 4 FF

695 10S 20 45 4 3 6

697 5 5 4 F

698 H 15S 30 Y 40 2 4 F

699 H 10S 20 Y 40 6 5 4 F

700 H 20S 30 Y 50 3 3 3 4 F

702 H 15P 25 40 3 4 4

703 H 20S 40 Y 55 3 3 3 8 3 4 F

706 H 8S 15 Y 30 6 8 4

741 H 15S 25 Y 45 5 5 4 F

771 H 15P 30 55 5

776 H 20S 40 Y 65 3 3 6 7 4


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Sold Space ProgramsDisplay Programs - Support Programs

An electronic version (Ms excel format) of these worksheets is available on the sales & Marketing Portal site. Follow the “quick link” published each week at the top of the sales & Marketing Newsletter.

the electronic version of the worksheets includes:• Retail Price (as of publication date)

• Agent Names

the products participating in the deal of the Month display, the Pod Program and the sold end Aisles are included in the display Programs – Participating Products table.

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Display Programs – Participating Products

Location LCBO# Description Size (mL) Support Programs

deal of the Month 409508 JP Wiser's Hopped Canadian Whisky 750 ltO

1 403519 Crown Royal Apple 750

2

8805 Forty Creek Barrel select Whisky 1750 Value Add

350629 Forty Creek Barrel select Whisky 1140 ltO

550715 Forty Creek Barrel select 750 ltO

3

1487 Crown Royal 750 Value Add

114694 Crown Royal 1750 ltO


4

893 Wiser's deluxe 750 ltO


216689 Wiser's deluxe 1140 Value Add

5

371997 innis & Gunn Original 660

333591 innis & Gunn Original 6 x 330 ltO

414938 innis & Gunn toasted Oak 6 x 330

6

311928 Canadian Club Classic. 750 lGt Fixture, ltO

438960 Canadian Club 100% Rye 1140 ltO

217687 Canadian Club Premium 1140 ltO

7

7880 Johnnie Walker Black 12 YR 750 ltO

217802 Johnnie Walker Black label 1140 Value Add

422006 Johnnie Walker Black label 1750

8

41384 Jack daniel's tennessee Whiskey 750 Value Add

215616 Jack daniel's tennessee Whiskey 1140 BAM

377994 Gentleman Jack Rare tennessee Whiskey 750 ltO

9

10157 Jameson irish Whiskey 750 end Aisle

207613 Jameson irish Whiskey 1140 ltO

429258 Jameson Caskmates irish Whiskey 750 BAM

10

21097 the Glenlivet 12 YR Malt 750

410043 the Glenlivet Founder's Reserve scotch Whisky 750 ltO

603050 the Glenlivet French Oak Reserve 15 Year Old 750 BAM

Experiential Stores1, 3, 4, 5, 7, 10, 12, 15, 17, 18, 19, 21, 25, 26, 31, 35, 36, 38, 40, 41, 60, 102, 106, 115, 130, 132, 140, 143, 148, 149, 154, 156, 163, 164, 168, 179, 182, 185, 187, 191, 195, 202, 207, 212, 214, 217, 223, 226, 234, 243, 253, 265, 278, 288, 295, 298, 311, 325, 326, 334, 341, 344, 346, 353, 355, 360, 367, 371, 381, 383, 385, 386, 390, 391, 392, 393, 394, 397, 398, 407, 412, 415, 417, 431, 432, 437, 438, 443, 445, 452, 453, 456, 457, 481, 485, 486, 491, 494, 495, 497, 499, 500, 505, 511, 516, 521, 522, 523, 526, 528, 532, 534, 536, 540, 542, 545, 546, 551, 553, 554, 556, 566, 568, 569, 573, 580, 587, 590, 593, 609, 616, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 637, 638, 639, 641, 643, 644, 645, 653, 657, 658, 677, 694, 695, 697, 698, 699, 702, 703, 776

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Display Programs – Participating ProductsContinued


11

7617 Chivas Regal 12 Year Old 750 Value Add

207647 Chivas Regal 12YO scotch Whisky 1140 ltO

217778 Chivas Regal 12 Year Old 1750 BAM

12

1099 Johnnie Walker Red label 750 Value Add

112896 Johnnie Walker Red label 1750

217794 Johnnie Walker Red label 1140 Value Add

13

12385 Glenfiddich single Malt 12 Year Old 750 Value Add

315788 Glenfiddich 14 Year Old Rich Oak 750 Value Add

605972 Glenfiddich single Malt 15 Year Old 750 ltO

14

259333 McClelland's single Malt Highland scotch 750 ltO

404160 McClelland single Malt islay scotch 750 ltO

573337 McClelland speyside single Malt 750 BAM

15

54866 Bulleit Bourbon Frontier Whiskey 750 ltO

260752 George dickel tennessee Whisky No.12 750 ltO

350611 Bulleit Rye 750 ltO

16

5959 Baileys irish Cream 750 Value Add

392308 Baileys Vanilla Cinnamon 750 ltO

400242 Baileys Chocolate Cherry 750 ltO

17

67 smirnoff Vodka 750 BAM

38505 smirnoff Vodka 1750 ltO

216929 smirnoff Vodka 1140 Value Add

18

225698 the Kraken Black spiced Rum 750 ltO

318683 the Kraken Black spiced Rum 1140 Value Add

366534 the Kraken Black spiced Rum 375

19

110056 Absolut Vodka 750 Value Add

209221 Absolut Vodka 1140 ltO

257238 Absolut Citron Vodka 750 ltO

20

225243 stolichnaya Vodka 750 ltO

225250 stolichnaya Vodka 1140

401778 stolichnaya Blueberi Vodka 750 ltO

FSI = Product is featured in the Free standing insert.LTO = limited time OfferST= shelf talkerVA = Value Added

BAM = Bonus AiR Miles® Reward Miles BBAM = Bundled Bonus AiR Miles® Reward MilesSCP = shopping Cart Program

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Location LCBO# Description Size (mL) Support Programsdeal of the

Month 409508 JP Wiser's Hopped Canadian Whisky 750 ltO

1 403519 Crown Royal Apple 750

2

8805 Forty Creek Barrel select Whisky 1750 Value Add

350629 Forty Creek Barrel select Whisky 1140 ltO

550715 Forty Creek Barrel select 750 ltO

3

1487 Crown Royal 750 Value Add



4



216689 Wiser's deluxe 1140 Value Add

5

333591 innis & Gunn Original 6 x 330 ltO

414938 innis & Gunn toasted Oak 6 x 330

334037 innis & Gunn Original 500

6

311928 Canadian Club Classic. 750 lGt Fixture, ltO


217687 Canadian Club Premium 1140 ltO


7

3558 Gibson's Finest Rare 12 Years Old 750 lGt Fixture, ltO

215871 Gibson's Finest Rare 12 Years Old Whisky 1140

215889 Gibson's Finest sterling edition Whisky 1140

8

285254 Forty Creek Copper Pot Reserve 750 ltO

350207 Forty Creek Copper Pot Reserve Whisky 1140 ltO

397091 Forty Creek Copper Pot Reserve 1750 BAM

942 Canadian Club Premium 750 Value Add

34637 Canadian Club Premium 1750 BAM

10

292243 Wiser's spiced Vanilla Canadian Whisky 750 Value Add

394320 Canadian Club Chairman's select Maple 750 BAM

397109 Forty Creek spike Honey spiced 750 ltO


Transactional Stores:6, 8, 11, 13, 14, 20, 22, 23, 24, 27, 28, 30, 32, 33, 34, 43, 44, 45, 47, 49, 50, 51, 54, 55, 56, 57, 58, 59, 61, 62, 63, 64, 65, 68, 69, 70, 72, 73, 74, 78, 79, 80, 81, 82, 85, 86, 88, 90, 91, 93, 95, 97, 99, 101, 103, 109, 110, 125, 136, 144, 145, 152, 153, 155, 165, 167, 171, 175, 177, 183, 186, 188, 190, 192, 196, 197, 198, 199, 200, 201, 209, 210, 211, 216, 218, 221, 222, 225, 227, 228, 229, 232, 233, 236, 237, 242, 244, 246, 247, 248, 249, 250, 252, 255, 260, 263, 266, 268, 269, 270, 276, 279, 286, 287, 300, 302, 304, 310, 312, 321, 324, 327, 329, 340, 343, 345, 351, 359, 361, 362, 363, 366, 368, 373, 378, 382, 384, 387, 388, 389, 400, 401, 402, 404, 406, 408, 416, 420, 425, 426, 427, 428, 434, 436, 444, 449, 454, 458, 459, 465, 467, 469, 470, 474, 477, 484, 490, 501, 507, 509, 517, 518, 529, 533, 539, 544, 549, 552, 555, 559, 563, 564, 571, 572, 575, 578, 579, 584, 586, 601, 602, 605, 617, 618, 633, 640, 642, 646, 649, 652, 654, 700, 706, 741, 771

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11

382861 lot No. 40 single Copper Pot still Canadian Whsky 750 BAM

405076 Pike Creek double Barreled Canadian Whisky 750 BAM

428417 Gooderham & Worts Canadian Whisky 750 BAM

12

194878 White Owl Whisky 750 ltO

244186 Collingwood 750 ltO

387209 Centennial 10 Year Old limited edition Rye 750 ltO

13

54213 Alberta Premium (P.e.t) 1750 BAM

216226 Alberta Premium 1140 Value Add

298083 Alberta Premium dark Horse Whisky 750 ltO

14

1222 Wiser's special Blend 750

112672 Wiser's special Blend (P.e.t) 1750 Value Add

216671 Wisers special Blend 1140 Value Add

15

307 seagrams V.O. 750 BAM



16

5959 Baileys irish Cream 750 Value Add

392308 Baileys Vanilla Cinnamon 750 ltO

400242 Baileys Chocolate Cherry 750 ltO

17

67 smirnoff Vodka 750 BAM

38505 smirnoff Vodka 1750 ltO

216929 smirnoff Vodka 1140 Value Add

18

225698 the Kraken Black spiced Rum 750 ltO

318683 the Kraken Black spiced Rum 1140 Value Add

366534 the Kraken Black spiced Rum 375

19

110056 Absolut Vodka 750 Value Add

209221 Absolut Vodka 1140 ltO

257238 Absolut Citron Vodka 750 ltO

20

225243 stolichnaya Vodka 750 ltO

225250 stolichnaya Vodka 1140 end Aisle

401778 stolichnaya Blueberi Vodka 750 ltO

FSI = Product is featured in the Free standing insert.LTO = limited time OfferST= shelf talkerVA = Value Added

BAM = Bonus AiR Miles® Reward Miles BBAM = Bundled Bonus AiR Miles® Reward MilesSCP = shopping Cart Program

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Extender Location LCBO# DescriptionSize

(mL)Support

Programs 15 20 30# of Extenders40 45 50 55 60 65

R1 Vodka A 521963 Chopin Potato Vodka 750 ltO Y Y

R2 Vodka B 597559 tito's Handmade Vodka 750 ltO Y Y Y Y Y

R3 Vodka C 267302 Crystal Head Vodka 750 ltO Y Y Y Y Y Y

R4 Vodka d 400754 iceberg Vodka 750 BAM Y Y Y Y Y Y Y Y Y

R5 Vodka e 363804 three Olives Vodka 750 ltO Y Y Y Y Y Y Y Y Y

R6 Rum A 557975 Mount Gay Rum extra Old 750 ltO Y

R7 Rum B 273508 Bacardi Anejo 750 BAM Y Y Y Y Y

R8 Rum C 363770 Ketel One Vodka 1140 ltO Y Y Y Y Y Y

R9 Rum d 112433 Bacardi Black 750 ltO Y Y Y Y Y Y Y

R10 Rum e 369793 Mount Gay eclipse Rum 750 Value Add Y Y Y Y Y Y Y Y Y

R11 Canadian Whisky A 560474 Ardbeg 10 YO islay scotch Whisky 750 BAM Y Y

R12 Canadian Whisky B 480624 Woodford Reserve distiller's select Bourbon 750 ltO Y Y Y Y Y

R13 Canadian Whisky C 428292 J.P. Wiser's double still Rye Canadian Whisky 750 ltO Y Y Y Y Y Y Y

R14 Canadian Whisky d 298638 Glenmorangie Original single Malt scotch Whisky 750 BAM Y Y Y Y Y Y Y Y

R15 Canadian Whisky e 477836 Malibu Coconut Rum 750 BAM Y Y Y Y Y Y Y Y Y

R16 scotch A 211334 the Famous Grouse 1140 ltO Y Y Y Y Y Y

R17 scotch B 61374 Bushmills Black Bush 750 ltO Y Y Y Y Y Y Y Y Y

R18 Gin A 417295 Ciroc Original Unflavoured 750 Value Add Y Y Y Y Y Y Y

R19 liqueurs A 250134 sortilege 750 ltO Y Y Y Y

R20 liqueurs B 623678 Carolans irish Cream 1140 Value Add Y Y Y Y Y Y

R21 liqueurs C 1867 drambuie 750 ltO Y Y Y Y Y Y Y Y

R22 liqueurs d 631218 McGuinness Creme de Banane 750 Y Y Y Y Y Y Y Y Y

R23 Brandy A 413328 de Valcourt Napoleon Brandy VsOP 750 BAM Y

R24 Brandy B 314856 Fireball Whisky shooter 1140 BAM Y Y Y Y Y Y Y

R25 tequila A 460360 el Jimador tequila Reposado 750 ltO Y Y Y Y

R26 Ontario Blend A 637199 Pelee island shiraz/Cabernet 750 ltO Y Y Y Y Y Y

R27 Ontario Blend B 110031 sandbanks estate dunes VQA 750 ltO Y Y Y Y Y Y Y

R28 Ontario Blend C 109991 Pelee island Gewurztraminer Riesling VQA 750 ltO, Fsi Y Y Y Y Y Y Y Y Y

R29 Ontario Non-VQA A 146779 Rosehill Cabernet Merlot VQA 750 ltO Y Y Y Y Y

R30 Ontario Non-VQA B 276501 G. Marquis the Red line Pinot Grigio VQA 750 ltO Y Y Y Y Y Y

R31 Ontario Non-VQA C 413070 two Oceans sauvignon Blanc 1500 ltO Y Y Y Y Y Y Y Y Y

R32 Ontario Non-VQA d 379131 Vinyasa White VQA 750 ltO Y Y Y Y Y Y Y Y Y

R33 Ontario VQA A 399030 1914 Valour Red VQA 750 ltO Y Y Y

Shelf ExtendersRefer to the Participating stores section of this guide to determine how many extenders your store implements.

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Shelf ExtendersRefer to the Participating stores section of this guide to determine how many extenders your store implements.

Extender Location LCBO# DescriptionSize

(mL)Support

Programs 15 20 30# of Extenders40 45 50 55 60 65

R34 Ontario VQA B 75 Mike Weir Pinot Noir VQA 750 ltO Y Y Y Y

R35Australia/ New Zealand A

91751Jacob's Creek Reserve Cabernet sauvignon

750 ltO Y Y Y

R36Australia/ New Zealand B

594200 Peninsula Ridge inox Chardonnay VQA 750 ltO Y Y Y Y

R37Australia/ New Zealand C

20321 Yellow tail Chardonnay 1500 ltO Y Y Y Y Y Y Y

R38Australia/ New Zealand d 506691 Wolf Blass Yellow label shiraz 750 ltO Y Y Y Y Y Y Y Y Y

R39 UsA A 308015 Menage A trois White 750 ltO Y Y Y Y Y Y Y Y

R40 UsA B 308304 Clos du Bois Cabernet sauvignon 750 ltO Y Y Y Y Y Y Y Y Y

R41 Chile A 350546 Root 1 Carmenere Colchagua 750 ltO Y Y Y Y

R42 Chile B 168419 Fuzion Alta torrontes Pinot Grigio 750 ltO Y Y Y Y Y Y Y Y Y

R43 France Blend A 110197 Cellier des dauphins Carte Noire Cdr Aoc 750 ltO Y

R44 France Blend B 77990 Gabbiano Pinot Grigio 750 ltO, Wine Fridge Y Y Y Y Y Y Y Y Y

R45 France south A 372177 Raimat Castell de Raimat tempranillo 750 ltO Y Y

R46 France south B 563122 Fat Bastard shiraz Pays d'Oc 750 ltO Y Y Y Y Y Y Y

R47 France Bordeaux/Burgundy A 30072 Chateau timberlay Bordeaux superieur Aoc 750 ltO Y Y Y

R48 italy Central A 621227 straccali Chianti docg 750 ltO Y Y

R49 italy Central B 134890 dragani Montepulciano d’Abruzzo 750 BAM Y Y Y Y Y Y Y Y Y

R50 italy North A 166959 Albert Bichot Bourgogne Pinot Noir 750 ltO Y Y Y Y Y

R51 italy North B 26278 Folonari Valpolicella Classico 1500 ltO Y Y Y Y Y Y Y Y

R52 southern europe A 464388 sogrape Vila Regia, douro 750 BAM Y

R53 southern europe B 342006 Campo Viejo Rioja tempranillo 750 ltO Y Y Y

R54 Germany A 302380 Mezzacorona Pinot Grigio trentino 750 ltO Y Y Y Y Y Y Y

R55 sparkling A 64287 Cono sur Bicicleta Viognier 750 ltO Y Y Y

R56 sparkling B 216945 Freixenet Cordon Negro Brut Cava 750 ltO Y Y Y Y Y Y

R57 Ontario Beer A 404343 Hoptorial 6 x 341 ltO Y Y

R58 Ontario Beer B 367151 Mill street Vanilla Porter 440 BAM Y Y Y Y Y Y Y Y Y

R59 Beer 1 436857 trafalgar Fresh Hop Harvest 500 BAM Y

R60 Beer 2 614909 Kozel Beer 500 ltO Y Y Y Y Y Y

R61 Beer 3 143891 Peroni Nastro Azzurro 500 BAM Y Y Y Y Y Y

R62 Beer 4 699009 sapporo Premium Beer 650 ltO Y Y Y Y Y Y Y

R63 Party Zone 1 611392 Mott's Clamato Caesar extra spicy 6 x 341 ltO Y Y Y Y Y Y Y

R64 Party Zone 2 178343 smirnoff ice Caesar 4 x 330 ltO Y Y Y Y Y Y

R65 Party Zone 3 428334 Mike’s Hard lemonade 4 x 330 ltO Y Y Y Y Y Y Y Y

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Community Shelf Extenders

Community Shelf Extenders

Location LCBO# DescriptionSize

(mL)Support Program Agent

C1: Community extender 1 190363 Prince igor Vodka (P.e.t) 1750 BAM Forty Creek distillery ltd

C2: Community extender 2 281378 Forty Creek Cream liquor 750 ltO Forty Creek distillery ltd

C3: Community extender 3 132506 xOxO Pinot Grigio/

Chardonnay 1500 ltO Andrew Peller limited

C4: Community extender 4 564674 Masi Modello delle Venezie

Bianco igt 750 ltO Authentic Wine & spirits Merchants

C5: Community extender 5 181388 lindemans Bin 95 sauvignon

Blanc 750 ltO treasury Wine estates

C6: Community extender 6 382002 smirnoff Raspberry Flavoured

Vodka 750 ltO diageo Canada inc.

C7: Community extender 7 620 silk tassel 750 Value

AddKirkwood diamond Canada Partnership

C8: Community extender 8 398016 dr. McGillicuddy intense Peach 750 ltO Kirkwood diamond Canada

Partnership

C9: Community extender 9 371849 Candy Apple Red 750

ltO, Popular

Pick

Kirkwood diamond Canada Partnership

C10: Community extender 10 350595 Bellingham Big Oak Red

shiraz Cab 750 ltO dionysus Wines & spirits ltd.

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Discovery & Green Extenders

Discovery Shelf Extenders



d1: discovery Wines 1 146803 Rose Hill Chardonnay VQA 750ltO, Wine Fridge

Cellaria Winery inc.

d2: discovery Wines 2 372987 Fontanafredda Briccotondo Barb Piemonte doc 750 ltO Noble estates Wines

& spirits inc.

d3: discovery Wines 3 269753 Raymond Classic Chardonnay 750 ltO Charton Hobbs inc

d4: discovery BsM 1 407817 Coors Altitude 4 x 473 ltO Molson Coors Canada

d5: discovery BsM 2 142331 Amsterdam downtown Brown Ale 473 ltO Amsterdam Brewing

Co. limited

d6: discovery BsM 3 500504 Captain Morgan spiced Rum 375 ltO diageo Canada inc.

d7: discovery spirits 1 308387 Jose Cuervo tradicional silver 750 ltO Proximo spirits Canada

d8: discovery spirits 2 271106 Writers tears Pot still irish Whiskey 700 ltO Woodman Wines &

spirits

d9: discovery spirits 3 381970 smirnoff lime Flavoured Vodka 750 ltO diageo Canada inc.

Green Shelf Extender



G1: Green extender 29090 Ciao sang Org terra de Chieti igp Carton 1000 BAM Joseph Cipelli Wines

& spirits

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LCBO# Description Size (mL)Support Program Agent

69591 Mort subite Kriek lambic 375 McClelland Premium imports

85464 Colio dry Red 1500 Colio estate Wines

91157 steam Whistle Premium Pilsner 500 steam Whistle Brewing

105742 Appleton estate extra 12 YO Rum 750 Forty Creek distillery ltd

113183 estrella damm lager 500 the Premium Beer Company inc.

175034 Girls' Night Out strawberry samba 750 Colio estate Wines

177808 Appleton estate V/x signature Blend 750 Forty Creek distillery ltd

200436 Appleton estate Reserve Jamaica Rum 750 Forty Creek distillery ltd

201715 erdinger Weissbier 500 McClelland Premium imports

201723 erdinger dunkel 500 McClelland Premium imports

223529 Appleton estate V/x signature Blend 1140 Forty Creek distillery ltd

237644 Frisky Zebras seductive shiraz 750 Colio estate Wines

237685 Frisky Zebras sensuous sauvignon Blanc 750 Colio estate Wines

242156 Plowman's Ale 500 Grand River Brewing

255844 era Montepulciano d'Abruzzo doc Organic 750 the Case For Wine

255869 era Merlot igt Organic 750 the Case For Wine

261271 Pugnacious Pale Ale 500 Grand River Brewing

267773 Hop City Barking squirrel lager 473 the Premium Beer Company inc.

268011 tennent's export lager 500 the Premium Beer Company inc.

280081 steam Whistle Premium Pilsner 6 x 355 steam Whistle Brewing

307330 samuel Adams Boston lager 6 x 355 the Premium Beer Company inc.

309641 Creemore springs Altbier 473 Creemore springs Brewery ltd.

333914 Woodchuck Hard Amber Cider 6 x 355 the Premium Beer Company inc.

378711 daura damm Gluten Reduced 6 x 330 the Premium Beer Company inc.

379032 O'Casey's irish Cream 750 sylvestre Wines & spirits inc.

379305 Affligem Blonde Abbey Ale 300 McClelland Premium imports

380923 Fruli strawberry Beer 4 x 330 McClelland Premium imports

383240 Hop City Hopbot iPA 473 the Premium Beer Company inc.

394015 Brickworks Batch:1904 Cider 473 Brickworks Ciderhouse

413575 la trappe tripel Ale 750 innovative Brokers inc. (lr)

422485 Alpine lager 473 the Premium Beer Company inc.

522649 Patriarche Pinot Noir Pays d'Oc 750 Churchill Cellars ltd.

536268 Hungarovin debroi Cuvee 750 sylvestre Wines & spirits inc.

547646 steam Whistle Premium Pilsner 6 x 341 steam Whistle Brewing

556720 Warsteiner Premium Pilsener 500 Colio estate Wines

699389 Magners Original irish Cider 500 the Premium Beer Company inc.

IMAGE Shelf Talkers

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Limited Time Offers

LCBO# Description Size (mL) LTO Display Program

75 Mike Weir Pinot Noir VQA 750 $1.50 shelf extender893 Wiser's deluxe 750 $2.10 end Aisle1743 Ruffino Chianti 750 $2.00 1867 drambuie 750 $2.00 shelf extender3558 Gibson's Finest Rare 12 Years Old 750 $2.00 end Aisle7880 Johnnie Walker Black 12 YR 750 $3.00 end Aisle12195 Grand Marnier 375 $4.00 13904 Henry Of Pelham Pinot Noir VQA 750 $2.00 20321 Yellow tail Chardonnay 1500 $2.00 shelf extender26278 Folonari Valpolicella Classico 1500 $2.00 shelf extender28787 Yellow tail shiraz/Grenache 750 $1.00 30072 Chateau timberlay Bordeaux superieur Aoc 750 $2.00 shelf extender31062 Ruffino Orvieto Classico doc 750 $2.00 Wine Fridge31104 Mill street tankhouse Ale 6 x 341 $1.00 33928 Wiser's deluxe 1750 $1.80 end Aisle38505 smirnoff Vodka 1750 $1.00 end Aisle45195 Ruffino Chianti Classico Riserva ducale docg 750 $3.00 45641 Beringer Founders estate Pinot Grigio 750 $2.00 47290 Forty Creek Barrel select 375 $0.80 54866 Bulleit Bourbon Frontier Whiskey 750 $3.00 end Aisle61374 Bushmills Black Bush 750 $3.00 shelf extender64287 Cono sur Bicicleta Viognier 750 $1.00 shelf extender68536 sawmill Creek Chardonnay Bag in Box 4000 $3.00 77990 Gabbiano Pinot Grigio 750 $1.50 shelf extender, Wine Fridge85811 Bacardi Gold Rum 1750 $1.00 89821 Girls' Night Out Chardonnay VQA 750 $1.00 91751 Jacob's Creek Reserve Cabernet sauvignon 750 $2.00 shelf extender107276 Frescobaldi Chianti Nipozzano Riserva docg 750 $2.00 109959 Jackson-triggs Black series Merlot VQA 750 $2.00 109991 Pelee island Gewurztraminer Riesling VQA 750 $1.50 shelf extender, Fsi110031 sandbanks estate dunes VQA 750 $1.00 shelf extender110197 Cellier des dauphins Carte Noire Cdr Aoc 750 $1.50 shelf extender112433 Bacardi Black 750 $1.00 shelf extender114694 Crown Royal 1750 $3.00 end Aisle132506 xOxO Pinot Grigio/Chardonnay 1500 $2.00 Comm. extender140129 Open Merlot VQA 750 $1.50 142331 Amsterdam downtown Brown Ale 473 $0.25 discovery extender143164 Cusumano Nero d'Avola terre sicilane igt 750 $2.00 146779 Rosehill Cabernet Merlot VQA 750 $1.00 shelf extender

146803 Rose Hill Chardonnay VQA 750 $1.00 discovery extender, Wine Fridge

146829 20 Bees Cabernet Merlot VQA 1500 $2.00 166959 Albert Bichot Bourgogne Pinot Noir 750 $2.00 shelf extender168419 Fuzion Alta torrontes Pinot Grigio 750 $1.00 shelf extender177808 Appleton estate V/x signature Blend 750 $1.50 178343 smirnoff ice Caesar 4 x 330 $1.00 shelf extender178541 Batasiolo Barolo docg 750 $3.00

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181388 lindemans Bin 95 sauvignon Blanc 750 $1.00 Comm. extender189415 Wyndham estate Bin 555 shiraz 750 $1.50 194878 White Owl Whisky 750 $3.00 end Aisle207613 Jameson irish Whiskey 1140 $2.50 end Aisle207647 Chivas Regal 12YO scotch Whisky 1140 $4.00 end Aisle209221 Absolut Vodka 1140 $1.60 end Aisle211334 the Famous Grouse 1140 $3.00 shelf extender213934 Georges duboeuf Beaujolais Brouilly 750 $1.00 216820 Finlandia Vodka 1140 $1.00 216945 Freixenet Cordon Negro Brut Cava 750 $1.00 shelf extender217687 Canadian Club Premium 1140 $1.00 end Aisle217950 Crown Royal 1140 $2.00 end Aisle225243 stolichnaya Vodka 750 $1.00 end Aisle225698 the Kraken Black spiced Rum 750 $2.00 end Aisle226571 sterling Vintner's Pinot Noir 750 $2.00 240416 Montresor Amarone della Valpolicella doc 750 $4.00 244186 Collingwood 750 $2.00 end Aisle249433 spaten Original Munich Beer 500 $0.15 250134 sortilege 750 $2.35 shelf extender255380 Pilsner Urquell 500 $0.25 257238 Absolut Citron Vodka 750 $1.00 end Aisle

259333 McClelland's single Malt Highland scotch 750 $5.00 end Aisle

260752 George dickel tennessee Whisky No.12 750 $2.00 end Aisle

267302 Crystal Head Vodka 750 $5.00 shelf extender

269753 Raymond Classic Chardonnay 750 $3.00 discovery extender

270892 Jackson-triggs Merlot Bag in Box 4000 $3.00

270942 Jackson-triggs sauvignon Blanc Bag in Box 4000 $3.00 Fsi

271106 Writers tears Pot still irish Whiskey 700 $3.00 discovery extender272401 Big House Cardinal Zin 750 $2.00 276501 G. Marquis the Red line Pinot Grigio VQA 750 $1.00 shelf extender281378 Forty Creek Cream liquor 750 $1.00 Comm. extender285254 Forty Creek Copper Pot Reserve 750 $2.00 end Aisle285585 Masi Bonacosta Valpolicella Classico doc 750 $2.00 289835 French Cross dry White 1500 $2.00 Wine Fridge298083 Alberta Premium dark Horse Whisky 750 $3.00 end Aisle300681 Coors light 6 x 473 $0.70 302380 Mezzacorona Pinot Grigio trentino 750 $1.00 shelf extender303040 Fielding Fireside White VQA 750 $1.00 306001 Colio dry White Bag in Box 4000 $2.00 308015 Menage A trois White 750 $3.00 shelf extender, Fsi308304 Clos du Bois Cabernet sauvignon 750 $2.00 shelf extender308387 Jose Cuervo tradicional silver 750 $3.00 discovery extender311787 Budweiser 6 x 473 $0.80311928 Canadian Club Classic. 750 $2.60 end Aisle322792 French Cross Red 1500 $1.00 328526 Jackson-triggs Chardonnay 1500 $2.00

Limited Time OffersContinued

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331348 somersby Blackberry Cider 500 $0.15 333591 innis & Gunn Original 6 x 330 $1.00 end Aisle342006 Campo Viejo Rioja tempranillo 750 $1.80 shelf extender350207 Forty Creek Copper Pot Reserve Whisky 1140 $2.00 end Aisle350520 epica Red 750 $2.50 350546 Root 1 Carmenere Colchagua 750 $1.00 shelf extender350595 Bellingham Big Oak Red shiraz Cab 750 $1.00 Comm. extender350611 Bulleit Rye 750 $3.00 end Aisle350629 Forty Creek Barrel select Whisky 1140 $1.40 end Aisle358838 Promised land Cabernet sauvignon 750 $2.00 Fsi363085 Coors Banquet 473 $0.20 363770 Ketel One Vodka 1140 $3.00 shelf extender363804 three Olives Vodka 750 $1.00 shelf extender371849 Candy Apple Red 750 $1.00 Comm. extender, Popular Pick372177 Raimat Castell de Raimat tempranillo 750 $2.00 shelf extender372987 Fontanafredda Briccotondo Barb Piemonte doc 750 $2.00 discovery extender373001 diabolica Red Wine VQA 750 $1.00 377994 Gentleman Jack Rare tennessee Whiskey 750 $3.00 end Aisle379131 Vinyasa White VQA 750 $1.00 shelf extender381970 smirnoff lime Flavoured Vodka 750 $1.00 discovery extender382002 smirnoff Raspberry Flavoured Vodka 750 $1.00 Comm. extender387050 Open smooth White VQA 750 $1.00 387209 Centennial 10 Year Old limited edition Rye 750 $2.00 end Aisle390583 Canadian Club 100% Rye 750 $1.60 end Aisle392308 Baileys Vanilla Cinnamon 750 $1.00 end Aisle392647 Carnivor Cabernet sauvignon 750 $2.00 394833 Merlocola 750 $2.00397109 Forty Creek spike Honey spiced 750 $1.00 end Aisle398016 dr. McGillicuddy intense Peach 750 $1.50 Comm. extender399030 1914 Valour Red VQA 750 $1.00 shelf extender400242 Baileys Chocolate Cherry 750 $1.00 end Aisle401778 stolichnaya Blueberi Vodka 750 $1.00 end Aisle404160 McClelland single Malt islay scotch 750 $5.00 end Aisle404343 Hoptorial 6 x 341 $1.00 shelf extender407817 Coors Altitude 4 x 473 $1.00 discovery extender407940 Naked Grape shiraz Bag in Box 4000 $3.00

409425 Black Bottle Blended scotch Whisky 750 $2.00 FeM

409508 JP Wiser's Hopped Canadian Whisky 750 $2.00 deal of the Month

410043 the Glenlivet Founder's Reserve scotch Whisky 750 $3.00 end Aisle413070 two Oceans sauvignon Blanc 1500 $1.00 shelf extender428292 J.P. Wiser's double still Rye Canadian Whisky 750 $2.00 shelf extender428334 Mike’s Hard lemonade 4 x 330 $1.00 shelf extender438960 Canadian Club 100% Rye 1140 $1.00 end Aisle460360 el Jimador tequila Reposado 750 $2.00 shelf extender480624 Woodford Reserve distiller's select Bourbon 750 $3.00 shelf extender494492 Robert Mondavi Woodbridge Merlot 750 $2.00 497248 trius Chardonnay VQA 750 $1.00

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500504 Captain Morgan spiced Rum 375 $1.00 500546 Captain Morgan spiced Rum 1750 $3.00 discovery extender506691 Wolf Blass Yellow label shiraz 750 $3.00 shelf extender, Fsi521963 Chopin Potato Vodka 750 $5.00 shelf extender544155 iceberg Vodka 1750 $1.00 550715 Forty Creek Barrel select 750 $1.00 end Aisle557975 Mount Gay Rum extra Old 750 $5.00 shelf extender560524 lamberti santepietre P Grigio delle Venezie 750 $2.00 560532 strongbow Cider 500 $0.25 563122 Fat Bastard shiraz Pays d'Oc 750 $1.50 shelf extender564674 Masi Modello delle Venezie Bianco igt 750 $1.00 Comm. extender582841 Family series Baco Noir VQA Peller estates 750 $1.00 593905 Kittling Ridge White Zinfandel/Vidal 1500 $2.00 594200 Peninsula Ridge inox Chardonnay VQA 750 $1.00 shelf extender597559 tito's Handmade Vodka 750 $2.00 shelf extender605972 Glenfiddich single Malt 15 Year Old 750 $3.50 end Aisle611392 Mott's Clamato Caesar extra spicy 6 x 341 $1.25 shelf extender612259 sleeman Original draught 6 x 341 $1.00 614909 Kozel Beer 500 $0.20 shelf extender620880 Masi tupungato Passo doble 750 $2.00 621227 straccali Chianti docg 750 $2.00 shelf extender637199 Pelee island shiraz/Cabernet 750 $1.00 shelf extender637728 Jackson-triggs shiraz 1500 $2.00 669465 French Cross Pinot Grigio Bag in Box 4000 $3.00 Fsi696161 Busch 6 x 473 $0.60 699009 sapporo Premium Beer 650 $0.40 shelf extender900621 Molson Canadian 6 x 341 $1.00 902619 Budweiser 6 x 341 $1.00 921478 Pabst Blue Ribbon 6 x 355 $0.50


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Value Added Program

Value Add Program – Warehouse Applied

LCBO# Description Size (mL) VA ApprovedVA Mother Carton#

42 Canadian Club Premium 750 CC Rye 50 ml 342089620 silk tassel Canadian Whiskey 750 Fireball 50 ml 3421058805 Forty Creek Barrel select Whisky 1750 Forty Creek double Barrel 100 ml 64904688799 Alberta Pure Vodka (P.e.t) 750 CC Rye 50 ml 341065103341 Canadian Club Premium (P.e.t) 750 CC Rye 50 ml 174987216226 Alberta Premium 1140 dark Horse 50 ml 364620216903 Banff ice Vodka 1140 CC Rye 50 ml 270868417261 Hendrick's Gin 375 Branded box 433573

604926 Prince igor extreme Vodka 750 Forty Creek Barrel select 50 ml 622332605758 Bolivar Coffee liqueur 1140 Prince igor extreme 50 ml 622324

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Value Add Program – Sales Applied LCBO# Description Size (mL) VA Approved18 Heineken lager 6 x 330 Heineken James Bond Poker Chip

42 Canadian Club Premium 750 CC Rye 50 ml

117 Bacardi superior 750 Bacardi tin Cup & tattoo

414 Pama Pomegranate liquor 750 Hpnotiq 50 ml

570 Beefeater dry 750 Jigger

620 silk tassel Canadian Whiskey 750 Fireball 50 ml

1099 Johnnie Walker Red label 750 Crown Royal Apple 50 ml

1206 Bacardi Gold Rum 750 Blue Jays touque

1487 Crown Royal. 750 Crown Royal Harvest Rye 50 ml

1784 Grand Marnier 750 Premium Cocktail Book

2253 disaronno Amaretto 750 sour Cocktail Mix

2360 J & B Rare 750 Crown Royal Apple 50 ml

5959 Baileys irish Cream 750 Baileys salted Caramel 50 ml

7617 Chivas Regal 12 Year Old 750 Pocket square

8805 Forty Creek Barrel select Whisky 1750 Forty Creek double Barrel 100 ml

10322 Cointreau 375 st Remy xO 50 ml

12385 Glenfiddich single Malt 12 Year Old 750 Glenfiddich 15 YO 50 ml

14910 Bushmills irish Whiskey 750 Bushmills Black Bush 50 ml

20362 Finlandia Vodka 750 Jack Honey 50 ml

41384 Jack daniel's tennessee Whiskey 750 Gentleman Jack 50 ml

49726 Yukon Jack 750 Crown Royal Apple 50 ml

61564 Royal Reserve (P.e.t) 1750 Wiser's deluxe 2 x 50 ml

65284 Black Velvet (P.e.t) 1750 Black Velvet toasted Caramel 2 x 50 ml

80127 sailor Jerry spiced Navy Rum 750 Branded Measuring Glass

103341 Canadian Club Premium (P.e.t) 750 CC Rye 50 ml

105304 Russian Prince (P.e.t) 375 eristoff 40 ml

110056 Absolut Vodka 750 Monin VA

111526 Nederburg Winemaster's Rsv Cabernet sauvignon 750 Govino Glass

111930 Mezzomondo Negroamaro Puglia igt 1500 spicebox 50 ml

112672 Wiser's special Blend (P.e.t) 1750 Wiser's deluxe 2 x 50 ml

112979 Bacardi superior (P.e.t) 750 Bacardi tin Cup & tattoo

117101 Jagermeister 750 Jagermeister spice 50 ml

123133 Ouzo 12 750 Branded Glassware

125914 Russian Prince (P.e.t) 1750 eristoff 2 x 40 ml

131391 smirnoff Vodka (P.e.t) 1140 Captain Morgan spiced 50 ml

169441 Frangelico 750 tBd (Glassware)

173351 Proof Whisky 500 Proof Vodka 50 ml

174466 Jose Cuervo especial silver 750 Kraken 50 ml

183582 Captain Morgan dark Rum 1750 Baileys Vanilla Cinnamon 2 x 50 ml

192922 seagram's 83 1140 Baileys salted Caramel 50 ml

193433 silent sam Vodka 1750 smirnoff 2 x 50 ml

Value Added Program

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Value Added Program

Value Add Program – Sales Applied

LCBO# Description Size (mL) VA Approved198200 Red stag 750 devil's Cut 50 ml

207662 Ballantine's Finest Blended Malt scotch Whisky 1140 Glass

207688 d'eaubonne VsOP Napoleon Brandy 1140 dr. McGillicuddy's Peach 50 ml

216226 Alberta Premium 1140 dark Horse 50 ml

216671 Wisers special Blend 1140 JP Wiser's 50 ml

216689 Wiser's deluxe 1140 Pour spout

216838 Bacardi superior 1140 Blue Jays touque

216903 Banff ice Vodka 1140 CC Rye 50 ml

216929 smirnoff Vodka 1140 Captain Morgan spiced 50 ml

216937 skyy Vodka 1140 World of Campari

217083 Golden Wedding 1140 Black Velvet toasted Caramel 50ml

217745 Captain Morgan White Rum 1140 Crown Royal Apple 50 ml

217794 Johnnie Walker Red label 1140 scotch Glass

217802 Johnnie Walker Black label 1140 Johnnie Walker striding Man socks

223529 Appleton estate V/x signature Blend 1140 World of Campari

225615 Brugal Anejo 750 Black Grouse 50 ml

225938 lucid Absinthe superieure 750 Absinthe spoon

226316 Hiram Walker special Old Rye Whisky (P.e.t) 1140 Wiser's deluxe 50 ml

227413 iceberg Vodka 1140 Flor de Cana 5 50 ml

283929 Captain Morgan Black spiced Rum 750 Captain Morgan Jigger

286898 Jacob's Creek Chardonnay 750 Crackle Barrel Cheese Coupon

291773 Glenfiddich distillers edition 15 YO 750 Whisky stones in Branded bag

292110 la Mascota Cabernet sauvignon 750 spicebox Whiskey 50 ml

292243 Wiser's spiced Vanilla Canadian Whisky 750 Glass

292730 lamb's Black sheep spiced Rum 750 Wiser's deluxe 50 ml

315788 Glenfiddich 14 Year Old Rich Oak 750 Whisky stones in Branded Bag

318683 the Kraken Black spiced Rum 1140 Measuring Glass

323915 lemon Hart demerara Rum 750 Chopin Vodka 50 ml

334151 Bacardi superior Rum (P.e.t) 1140 Blue Jays touque

352104 Aberlour 12YO single Malt scotch Whisky 750 Money Card

356725 California square Red Blend Paso Robles 750 Pour spout

358911 Gnarly Head Pinot Noir 750 BBQ spice Packet

360552 Chateau de Courteillac Bordeaux Aoc 750 Branded Pen

364018 tujador Yucatan Honey liqueur 500 Flor de Cana 7YO 50 ml

364570 Bacardi Oakheart spiced Rum 750 Blue Jays touque

367292 Amaral sauvignon Blanc 750 iceberg Vodka 50 ml

367672 Gosling's Black seal Rum 750 Branded Glassware

369793 Mount Gay eclipse Rum 750 MGR Black Barrel minis

377192 english Harbour Aged 5 Years Antigua Rum 750 evan Williams Black label Bourbon 50 ml

379974 Jose Cuervo Cinge 750 Kraken 50 ml

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Value Added Program

Value Add Program – Sales Applied

LCBO# Description Size (mL) VA Approved381954 smirnoff Citrus Flavoured Vodka 750 Baileys Vanilla Cinnamon 50 ml

394783 dona Paula estate Malbec 750 Gift Box

395970 tag No.5 Frosted Maple 750 tag No.5 Vodka 50 ml

401810 Proof Vodka 750 Proof Whisky 50 ml

401828 Polar ice 90 North Vodka 750 ispeaker

402800 Plantation Guatemala Anejo 750 Plantation xO 50 ml

405845 evan Williams Black label Bourbon Whiskey 750 Playing Cards

417261 Hendrick's Gin 375 Branded box

417295 Ciroc Original Unflavoured 750 Ciroc Raptors glass

427088 Casillero del diablo Rsv Merlot 750 devils Horns Headband

500512 Captain Morgan spiced Rum 750 Flask

520932 Appleton special Gold Rum 1750 Appleton Reserve 50 ml

554469 Guinness draught 8 x 440 Premium Glassware

563130 Fat Bastard Chardonnay Pays d'Oc 750 Pen and stylus

563338 Veuve Clicquot Brut Champagne 750 Gift Box

569871 Beaulieu Vineyards Coastal Cabernet sauvignon 750 Baileys 50 ml

600981 Hpnotiq liquor 750 Pama liqueur 50 ml

602920 Flor de Cana Clasico 5 Year Old Rum 750 iceberg Vodka 50 ml

604926 Prince igor extreme Vodka 750 Forty Creek Barrel select 50 ml

605758 Bolivar Coffee liqueur 1140 Prince igor extreme 50 ml

605790 Kahlua Coffee liqueur 1140 Ferrero Rocher

619205 Mont Gras Cabernet sauvignon Reserva 750 iceberg Vodka 50 ml

623678 Carolans irish Cream 1140 tBC - Contest Piece

665299 stormy Bay Cabernet sauvignon 750 Nando's Peri Peri sauce 100 ml

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LCBO# Description Size (mL) Display Program BAM67 smirnoff Vodka 750 end Aisle 10

307 seagrams V.O. 750 end Aisle 8

513 Mommessin Cuvee st Pierre Rouge 750 5

653 silk tassel Canadian Whiskey 1140 10

992 Royal Reserve 1140 12

2089 lamb's Palm Breeze 750 8

2881 Pisse-dru Beaujolais 750 lGt Fixture 4

5009 lamb's White Rum 750 8

5116 Barclay's Brandy 750 10

6049 Pernod 750 10

6452 20 Bees Baco Noir VQA 750 4

7187 Kwv Roodeberg 750 8

8219 Prince igor Vodka (P.e.t) 750 10

9431 Bouchard Aine & Fils Beaujolais superieur 750 lGt Fixture 6

10801 devalcourt...see# 413328 750 8

12286 Anselme la Fiole du Pape Cdp Aoc 750 10

12831 Velletri le Contrade White doc 2000 5

16022 duff Gordon Brandy 750 8

24422 Fazi Battaglia Verdic dei Castelli di Jesi 750 4

29090 Ciao sang Org terra de Chieti igp Carton 1000 Green extender 5

29728 torres Coronas tempranillo, Catalunya 750 8

31211 Mommessin export st Pierre Rouge 1500 6

31757 smirnoff Vodka (P.e.t.) 750 10


34637 Canadian Club Premium 1750 end Aisle 20

52050 the Famous Grouse 750 10

53827 dan Aykroyd Cabernet Merlot VQA 750 6

54213 Alberta Premium (P.e.t) 1750 end Aisle 16

54353 stoneleigh Marlborough Pinot Noir 750 10

56366 sterling Vintner's Cabernet sauvignon 750 8

59535 small Cask Brandy (P.e.t) 375 4

61663 Casillero del diablo Rsv Cab/sav 1500 10

65623 Martell Medallion VsOP 750 30

79301 Mezzomondo Pinot Grigio Chardonnay igt 750 5

79327 Mezzomondo sangiovese Merlot Puglia igt 750 5

86421 Oggi Botter Primitivo Puglia igt 750 4

86439 Waterloo dark 473 1

93401 Wyndham estate Bin 222 Chardonnay 750 8

94060 Casillero del diablo Rsv Malbec 750 6

94094 domaine Pinnacle ice Cider 375 12

108100 Martell Vs Fine Cognac (in Box) 750 25

108357 Carolans irish Cream 750 10

111799 Reif Riesling VQA 750 Wine Fridge 4

Bonus AIR MILES® Reward Miles

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LCBO# Description Size (mL) Display Program BAM122077 Georges duboeuf Beaujolais-Villages 750 lGt Fixture 6

123166 Cavallina Grillo Pinot Grigio 750 3

125187 Cazadores Reposado tequila 750 10

134890 dragani Montepulciano d’Abruzzo 750 shelf extender 4

134940 Cesari Adesso Chardonnay d'italia 1500 8

135475 Fuzion Alta Reserve Malbec 750 5

136978 sinha stout 330 1

142406 J.P. Chenet Pinot Noir Reserve Vin de France 750 6

142513 Kittling Ridge Kingsgate Reserve Ruby 750 3

143750 spinelli Cabernet sauvignon Malbec 750 5

143891 Peroni Nastro Azzurro 500 shelf extender, BAM 1

146548 Villa Maria Private Bin Pinot Noir 750 Fsi 12

146787 Pillitteri Pinot Grigio VQA 750 4

152587 Chateau saint-Germain Bordeaux superieur Aoc 750 6

156240 20 Bees Chardonnay Unoaked VQA 1500 6

157586 Ferreira dona Antonia tawny Reserve Port 750 10

158741 Alianca Bairrada Reserva 750 4

163949 Misterio Cabernet sauvignon 750 4

170019 35 south Cabernet sauvignon Reserva 750 8

178632 Big House Red 750 6

178681 Open sauvignon Blanc VQA 750 5

181636 sobieski Vodka 750 10

187104 Pocketwatch Chardonnay 750 8

188177 inniskillin Merlot VQA 750 5

188193 Gato Negro Cabernet sauvignon 750 4

190363 Prince igor Vodka (P.e.t) 1750 Comm. extender 15

191858 Pknt Carmenere 750 BBAM 5

191866 Pknt Cabernet sauvignon 750 BBAM 5

195610 Canadian Club sherry Cask 750 10

195669 Coyote's Run Five Mile White VQA 750 5

195834 Whyte & Mackay special Blend 1140 14

201251 Glayva 750 10

205401 teachers Highland Cream 1140 15

207670 Ballantine's Finest Blended Malt scotch Whisky 1750 20

211466 de Chanceny Cremant de loire Rose Brut 750 Wine Fridge 8

214890 eastdell Gamay Noir VQA 750 6

214940 dan Aykroyd Merlot VQA 750 6

215558 Cattos Rare Blended scotch 1140 15

215616 Jack daniel's tennessee Whiskey 1140 end Aisle 15

215988 luxardo Amaretto di saschira 750 10


217042 Bell's Original scotch Whisky 1140 10

217190 Grand Macnish 1140 15


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LCBO# Description Size (mL) Display Program BAM217778 Chivas Regal 12 Year Old 1750 end Aisle 30

218032 domaine Chandon Brut 750 Fsi 15

218859 35 south Cabernet sauvignon Merlot Organic 750 8

219279 Konzelmann Pinot Blanc VQA 750 5

219816 Catedral Reserva dao 750 5

222570 thelema Mountain Red 750 7

226332 dekuyper Peachtree schnapps liqueur 1140 8

226696 errazuriz estate Pinot Noir 750 10

229047 Yellow tail Bubbles Rose 750 6

237271 Big House the Birdman Pinot Grigio 750 6

237826 icebox Margarita 1140 8

238378 Growers Peach Cider 6 x 330 5

242370 santa Julia Reserva Cabernet sauvignon 750 8

243055 Beronia tempranillo Rioja 750 5

248997 laphroaig 10 Year Old 750 25

253914 Martini dry Vermouth White 1000 4

254714 Cutty sark scotch Whisky 750 10

254870 Umberto Fiore Barbaresco docg 750 6

254888 Giorgio & Gianni Angel Nero d'Avola terre 750 5

254912 Codorniu Brut Clasico sparkling 3 x 200 5

255190 doppio Passo Botter Primitivo salento igt 750 4

255885 J.P. Chenet Chardonnay Reserve Pays d'doc 750 Wine Fridge 6

259192 santa Carolina Chardonnay 750 4

261768 Canada Gold Whisky (P.e.t) 1750 15

265157 Jacob's Creek Moscato 750 Wine Fridge 7

266049 Adobe Reserva sauvignon Blanc Organic 750 4

269597 santa Carolina sauvignon Blanc 750 4

270017 Jacob's Creek Reserve Chardonnay 750 9

273490 thalia sauvignon Blanc - Vilana 750 3

273508 Bacardi Anejo 750 shelf extender 8

275925 santa Carolina Cabernet sauvignon Reserva 750 4

275933 Jameson irish Whiskey 1750 30

278416 Casillero del diablo Rsv Cab/sav 750 8

280719 Gato Negro Cabernet sauvignon 1500 8

281063 skinnygirl White Cranberry Cosmo 750 5

282228 Ron Matusalem Gran Reserva Rum 750 15

286195 Bacalhoa Jp Azeitao tinto, setubal 750 4

287482 Whyte & Mackay special Reserve 750 12

292177 Phillips Butter Ripple schnapps 750 8

296152 skinnygirl Margarita 750 5

296848 Chateau des Charmes Aligote VQA st. davids B 750 5

297234 Brumont sauvignon Blanc Gros Manseng 750 7

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LCBO# Description Size (mL) Display Program BAM298638 Glenmorangie Original single Malt scotch Whisky 750 shelf extender 25

299974 Molson Canadian Wide Mouth 4 x 473 4

307975 Cupcake Cabernet sauvignon 750 5

311993 Canadian Club Reserve 1140 12

312843 sir isaac's Premium Pear Cider 473 1

314856 Fireball Whisky shooter 1140 shelf extender 10

320796 Red diamond Merlot 750 10

329342 Prince igor Vodka 375 5

333872 Macallan Ruby 750 100

334029 Highland Park 10 Year Old 750 15

334060 Macallan Gold 750 30

334078 Macallan Amber 750 45

335422 dunavar Pinot Grigio 750 3

337667 Havana Club Anejo 3 Anos 750 8

350561 Forty Creek Cream liquor 1140 10

351403 de los dorados tequila 750 8

356113 Buried Hope Cabernet sauvignon 750 10

358309 Carmen Gran Reserva Cabernet 750 10

358754 Flagstone Poetry Cabernet sauvignon 750 5

358929 leyda Reserva Pinot Noir 750 Fsi 10

358978 Bundeena Bay Vineyard series Pinot Grigio 750 6

359075 trapiche Astica Merlot/Malbec 750 5

359471 Absolut elyx Vodka 750 30

359828 Benedictine & Brandy liqueur 750 15

361014 latour Bourgogne Gamay 750 7

363507 Prince igor extreme Vodka 1750 18

363978 Miguel torres Chile Pisco el Gobernador 700 10

364034 dr. McGillicuddy Apple Pie 750 6

365221 santa Julia + Chardonnay 750 7

365270 Crystal Head Vodka 1750 40

365767 lake Of Bays & NHl Alumni top shelf Classic lag 473 1

366088 Aventinus Weisendarkbier 500 1

367151 Mill street Vanilla Porter 440 shelf extender 1

368795 Cupcake sauvignon Blanc 750 5

369009 Pinnacle Vodka 750 12

373027 Russian standard Platinum Vodka 750 15

375071 Calmel & Joseph Villa Blanche Chardonnay Pays 750 4

377465 torres Vina esmeralda semi dry White, Catalun 750 8

382499 Brothers Premium Cider 500 1

382861 lot No. 40 single Copper Pot still Canadian Whisky 750 end Aisle 12

383356 sawmill Creek Autumn Blush 1500 5

385898 david Rocco dolce Vita Chianti docg 750 5

387241 david Rocco dolce Vita Pinot Grigio igt 750 5


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LCBO# Description Size (mL) Display Program BAM388439 Mizu shochu 750 15

388694 Casamigos tequila Reposado 750 20

391458 louis Bernard Cotes du Rhone Villages Aoc 750 8

392779 Brazos de los Andes Red Blend 750 8

394320 Canadian Club Chairman's select Maple 750 end Aisle 12

395616 Pillitteri Canadian Gothic Cabernet Merlot VQA 750 4

395624 Pilltr Canadian Gothic Chardonnay VQA 750 4

397091 Forty Creek Copper Pot Reserve 1750 end Aisle 20

398750 spearhead sam Roberts Band session Ale 6 x 355 9

399048 1914 Honour White VQA 750 Wine Fridge 4

399063 side launch Pale Ale 473 1

399170 Four in Hand shiraz Barossa 750 10

400309 Rolling Grenache shiraz Mourvedre 750 3

400424 Kellermeister Barossa Vineyards Chardonnay 750 10

400754 iceberg Vodka 750 shelf extender, BBAM 8

400853 Old tomorrow Canadian Pale Ale 473 1

401612 B & G Passeport Bordeaux White 750 7

401851 Grays Peak small Batch Vodka 750 12

404335 Muskoka detour 6 x 341 4

404368 Muskoka detour 473 1

405076 Pike Creek double Barreled Canadian Whisky 750 end Aisle 12

407601 Bols Mango 750 10

407866 lindemans Bin 85 Pinot Grigio 1500 8

413005 lake Of Bays 10 Point iPA 473 1

413328 de Valcourt Napoleon Brandy VsOP 750 shelf extender 8

416156 Miller lite single Can 473 1

416230 Ara Pathway Pinot Noir 750 10

417618 saint Clair Family estate Chardonnay Marlborough 750 8

417840 Aultmore 12YO 750 25

424663 Colio Hat trick NHl Alumni Cab Merlot VQA 750 Fsi 6

428417 Gooderham & Worts Canadian Whisky 750 end Aisle 15

429258 Jameson Caskmates irish Whiskey 750 end Aisle 12

429811 Black Cellar shiraz Cabernet 1500 5

436857 trafalgar Fresh Hop Harvest 500 shelf extender 2

439562 Cameron’s Brewmaster selection Pack V6 4 x 341 4

439661 Fireball 200 3

447961 Fireball Whisky shooter 200 3

454462 Banff ice Vodka 1750 16

464388 sogrape Vila Regia, douro 750 shelf extender 4

469643 Rossi d'Asiago limoncello snaps 750 6

472555 F lurton Fumees Blanches sauv Bl Vdf 750 Wine Fridge 5

477836 Malibu Coconut Rum 750 shelf extender 8

477885 Polar ice Vodka (P.e.t) 1750 15

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LCBO# Description Size (mL) Display Program BAM481838 Folonari Valpolicella Ripasso Class sup doc 750 8

501544 Whyte & Mackay special Reserve 1750 20

523431 Robert Mondavi Woodbridge Pinot Grigio 750 5

547729 elijah Craig Kentucky Bourbon 12 Years Old 750 15

560474 Ardbeg 10YO islay scotch Whisky 750 shelf extender 30

568055 Casillero del diablo Rsv shiraz 750 8

572156 Fresh Gewurztraminer/Riesling VQA 750 6

573337 McClelland speyside single Malt 750 end Aisle 15

582205 Chivas Regal 18 Year Old 750 30

582395 Hardys stamp series Cabernet/Merlot 750 6

582973 Bombay sapphire london dry 1750 15

588053 il Prosecco 750 Wine Fridge 6

603050 the Glenlivet French Oak Reserve 15 Year Old 750 end Aisle 20

603183 sauza Gold tequila 1750 20

610857 Fat Bastard Merlot Vdp 750 6

613950 sogrape Vila Regia Reserve douro 750 5

614669 trapiche Reserve Cabernet sauvignon 750 6

620062 Monkey Bay sauvignon Blanc 750 5

622837 sterling Vintner's Merlot 750 8

627265 Yvon Mau Colomb Chard Vdp 750 4

644062 santa Carolina shiraz 750 5

649723 Cesari Adesso Merlot d'italia 1500 8

665471 Jacob's Creek Reserve shiraz 750 10

668954 Banrock station Unwooded Chardonnay Carton 1000 8

669010 lulu B Pinot Noir Pays d'Oc 750 6

695080 Hardys stamp series shiraz/Cabernet 1500 8

695809 Velletri Villa Ginetti superiore doc 750 3

699249 two Oceans shiraz 750 5

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Bundled Bonus AIR MILES® Reward Miles

BBAM Option LCBO# Description Size (mL) BAM BBAM Amount

Total BAM

1191858 Pknt Carmenere 750 5

5 15191866 Pknt Cabernet sauvignon 750 5

1413500 Rekorderlig Wild Berries Cider 500 2 4

413518 Rekorderlig strawberry lime Cider 500 2 4

2 400754 iceberg Vodka 750 8 25 41

Option 1 - “Buy the two listed products at the same time and receive the Bundled Bonus AiR Miles®”Option 2 - “Buy two of the same listed product and receive the Bundled Bonus AiR Miles®”Option 3 - “Buy three of the same listed product and receive the Bundled Bonus AiR Miles®”Option 4 - “Buy two of the three listed products and receive the Bundled Bonus AiR Miles®”

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Necktags

LCBO# DescriptionSize (mL) NT Approved

48611 Robert Mondavi Woodbridge Cabernet sauvignon 750 swiss Chalet Promotion

105742 Appleton estate extra 12 YO Rum 750 New look

110056 Absolut Vodka 750 Recipe

144493 Montecillo Crianza Rioja 750 Product information

177808 Appleton estate V/x signature Blend 750 New look

200436 Appleton estate Reserve Jamaica Rum 750 New look

217125 sauza silver 1140 Fresh New look

217133 sauza Gold tequila 1140 Fresh New look

225698 the Kraken Black spiced Rum 750 Kraken Ceramic

226860 Wolf Blass Yellow label Chardonnay 750 Next Gen den Contest

251876 Wolf Blass Yellow label Cabernet sauvignon 750 Next Gen den Contest

269860 la Posta tinto Red Blend 750 Accolade

277657 Aquinas Pinot Noir 750 Accolade

358903 Alma Mora Cabernet sauvignon 750 Weekend Get Away Contest

363465 Rhyme & Reason Pale Ale 6 x 355 Accolade

365189 dada de Finca las Moras Artwine 2 Merlot 750 symposium Cafe Gift Cards Facebook Contest

380865 Rumchata 750 RumChata Pumpkin Pie Martini Recipe Card

402891 don Q Anejo Rum 750 don Q UnQuestionable Uuthentic Rum Cocktail recipes

406934 OPi Chardonnay 750 Award

419986 Jacob's Creek double Barrel shiraz 750 Product info

470369 Bricklayer's late Harvest Vidal VQA Colio 375 Recipe

487256 stella Artois 6 x 330 Host Beautifully

538637 Wolf Blass Yellow label Merlot 750 Next Gen den Contest

605857 Amarula Cream 1140 Product info

611475 Wolf Blass Yellow label sauvignon Blanc 750 Next Gen den Contest

621003 Montecillo Rioja Reserva 750 Product information

631218 McGuinness Creme de Banane 750 Cocktail Recipe

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this guide is printed on 100% recycled paper by the lCBO’s Print digital Copy Centre

Questions?Call helloLCBO @ 416-365-5932

Toll Free @ 1-877-522-6411

Kudos to Store #385 for creating an engaging and inviting shopping experience!

Often, during our regular visits, we can’t help but to notice how great many stores look. So, in recognition of your effort and dedication, a store will be featured in these pages every period.

-SMi Communication TeamTrade

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PT

8: October 11, 20

15 - Novem

ber 7, 2015

Whisky D

istilled/ My W

hisky

2281

2-16

SMi UpdatesKeeping you in-touch with the latest

happenings.

•TheSMiUpdatese-newsletterarrivesinyourinbox every tuesday morning (in the Retail Administration e-blast). in it, you will find:

the most up-to-date Weekly stock Report, Price Bulletin, delist Report, Beer direct delivery Report, in-store tasting Report

• The latest circulars for all Categories• Latest news about current and upcoming promotions• The current and upcoming Marketing & Product Guides• What’s in this week’s Mailbag

So, please watch for the newsletter every Tuesday morning, or visit “http://home.lcbo.com/SAM/Program Updates” for the current and archived newsletters

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Whisky Distilled/ My Whisky whisky MY distilled Copy · 2016-02-23 · Whisky stores were selected based on sales data that indicates its customer’s preference for Canadian whiskies.

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