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Where to Find Library Marketing Info (There’s plenty!) Useful tools and sites filled with information on marketing & promotion Brought to you by Kathy Dempsey of Libraries Are Essential (You’re welcome!)
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Where to Find Library Marketing Info

Aug 23, 2014

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This PowerPoint contains lists of selected titles and sites that I’m familiar with. (Books, Websites, Reports, Tools, & Blogs) They appear in no particular order, and are not ranked in any way, although I have listed only things that I feel are worth referring to others. All are written in English.
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Page 1: Where to Find Library Marketing Info

Where to Find Library Marketing Info

(There’s plenty!)

Useful tools and sites filled withinformation on marketing & promotion

Brought to you by Kathy Dempsey of Libraries Are Essential

(You’re welcome!)

Page 2: Where to Find Library Marketing Info

www.LibrariesAreEssential.com

Don’t be silent about your library’s offerings—Shout about them!

Here’s help.

From theparadigmshifter on Flickr

Page 3: Where to Find Library Marketing Info

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There’s lots of library marketing info out there, if you know where to look.

This slideshow lists:• Books• Websites• Reports• Tools• Blogs

NOTE: This PowerPoint contains lists of selected titles and sites that I’m familiar with. They appear in no particular order, and are not ranked in any way, although I have listed only things that I feel are worth referring to others. All are written in English.

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Books: General TopicsBite-Sized Marketing, by Nancy Dowd, Mary Evangeliste, and Jonathan Silberman

Grassroots Library Advocacy, by Lauren Comito, Aliqae Geraci, and Christian Zabriskie

Creating Your Library Brand: Comm- unicating Your Relevance and Value to Your Patrons, by Elisabeth Doucett

Inside, Outside, and Online: Building Your Library Community, by Chrystie Hill

Listening to the Customer, by Peter Hernon and Joseph R. Matthews

Building a Buzz: Libraries & Word-of-Mouth Marketing, by Peggy Barber & Linda Wallace

The Accidental Library Marketer, by Kathy Dempsey

Marketing Your Library’s Electronic Resources: A How-To-Do-It Manual for Librarians, by Marie R. Kennedy and Cheryl LaGuardia

The Visible Librarian: Asserting Your Value with Marketing and Advocacy, by Judith A. Siess

Website Visibility: The Theory and Practice of Improving Rankings, by Melius Weideman

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Books: Social & MobileThe Librarian's Nitty-Gritty Guide to Social Media, by Laura Solomon

Doing Social Media So It Matters: A Librarian's Guide, by Laura Solomon

Successful Social Networking in Public Libraries, by Walt Crawford

Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections, by David Lee King

Strategic Planning for Social Media in Libraries, by Sarah K. Steiner

The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns, by Kim Dushinski

Mobile Library Services: Best Practices, edited by Charles Harmon & Michael Messina

Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising, by Daniel Rowles

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Books: AcademicMarketing Today’s Academic Library: A Bold New Approach, by Brian Mathews

College Libraries and Student Culture: What We Now Know, by Lynda M. Duke and Andrew D. Asher

Marketing Library Services— a SCONUL Working Paper, edited by Antony Brewerton(SCONUL is the UK’s Society of College, National and University Libraries, www.sconul.ac.uk)

Creating the Customer-Driven Academic Library, by Jeannette Woodward

Real-Life Marketing and Promotion Strategies in College Libraries: Connecting With Campus and Community, edited by Barbara Whitney Petruzzelli

The Measure of Library Excellence: Linking the Malcolm Baldrige Criteria and Balanced Scorecard Methods to Assess Service Quality, by Despina Dapias Wilson, Theresa del Tufo, and Anne E.C. Norman

Using Benchmarking, Needs Assessment, Quality Improvement, Outcome Measurement, and Library Standards: A How-To-Do-It Manual, by Rosalind Farnam Dudden

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Geek the Library campaign, from the Bill & Melinda Gates Foundation and OCLCwww.geekthelibrary.org

WebsitesCILIP: Chartered Institute of Library & Information Professionals: School Library Campaignhttp://tinyurl.com/kwzc45h

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Websites

The Library Marketing Toolkit is both a website and a book, from Ned Potter, an academic in the UK.www.librarymarketingtoolkit.com

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WebsitesMy own site, www.LibrariesAreEss ential.com, has a cornucopia of info:• Statements on why

libraries still matter• Lists of articles • A list of sites with

free stock photos• Selected full text

from my book, The Accidental Library Marketer

• My CV and links to my writing and speaking work

• …and the basis of my work: the Cycle of True Marketing

Page 10: Where to Find Library Marketing Info

Do market research Segment

into target markets

Set goals

Ask targets what they

want

ID or create products /

services

ID competition

Plan evaluation

Promote products /

services

Deliver products /

services

Get feedback

Study feedback

Go back to improve

steps

Write marketing plan

The Cycle of True Marketing

LibrariesAreEssential.com

www.librariesareessential.com/library-marketing-resources/cycle-of-true-marketing

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Websites

An interactive map from ALA. “These links will take you where you can take action for the libraries in your state, as well as to take action on federal legislation affecting libraries.”

http://www.ala.org/offices/cro/legislation andadvocacy/takeactionlibraries

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Websites

The Library Research Service is always gathering and sharing new data.

http://www.lrs.org

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Websites

How libraries help developing areas worldwide: http://beyondaccess.net

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Websites

My favorite site for teaching which words are “library lingo” so you can eliminate them from your external communications: http://escholarship.org/uc/item/3qq499w7

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Websites

This consultancy has a page of marketing resources at http://www.librarycomm.com/news.html.

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ReportsTo get the results of this major 2013 survey, “Public Library Marketing: Methods and Best Practices,” go to this article in Library Journal (http://tinyurl.com/lyvjluh) and click on “an exclusive survey” to reach the request page. Fill in your name & email to request. It’s eye-opening!

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International City / County Management Association http://tinyurl.com/bnoy9y6

Bill & Melinda Gates Foundation http://impact.ischool.uw.edu/us-public-library-study.html

Reports

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ACRL Value of Academic Libraries http://www.acrl.ala.org/value

Reports

http://www.uk.sagepub.com/repository/binaries/pdf/LibValReport-2013.pdf

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The latest report, from December 2013: http://

libraries.pewinternet.org/2013/12/11/ libraries-in-communities

ReportsThe Pew Internet & American Life Project has a whole section of studies on libraries. Each report is packed with useful stats and charts. http://libraries.pewinternet.org

See also: A whole section of data on the Hispanic Trends Project: http://www. pewhispanic.org/data-and-resources

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Reports

http://tinyurl.com/o3pj3bnhttp://tinyurl.com/pewlb5o

Reports that measure Return on Investment are especially valuable. In Australia, they’ve been created for both Victoria (left) and Queensland.

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Reports

Canadian Library Assoc. http://tinyurl.com/psqve97

Toronto Public Library http://tinyurl.com/km7ezha

ROI studies from Canada: Nov. ‘12 and Dec. ‘13

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Reports

Return on Investment Reports in the US include:• Florida: http://dlis.dos.state.fl.us/bld/roi/index.cfm• Texas: https://www.tsl.texas.gov/roi• Charlotte Mecklenburg (NC) Libraries: http://

ui.uncc.edu/story/measuring-return-investment• New York: http://www.nysl.nysed.gov/libdev/stackup.htm• Connecticut:

www.cslib.org/iconnsitemap/documents/CostBenefit.pdf

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Tools: Continuously Updated

Marketing Library Services newsletter, published 6x/yearwww.infotoday.com/mls

My professional Facebook page: Each day I post links to articles, reports, news,

webinars, and fun stuff at www.Facebook.com/LibrariesAreEssential

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Tools: Value CalculatorsMany libraries now offer “value calculators” that members of the public can use to see how much they’d spend on items if they didn’t get them from the library. You can get one free from www.ilovelibraries.org/getinformed/getinvolved/calculator to put on your own website. It’s a great tool to prove the value of your library.

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Tools: Value Calculators

A version for special / corporate libraries: http://nnlm.gov/mcr/evaluation/roi.htmlSee also: “ROI in Special Libraries,” a slideshow presentation, at http://www.slideshare.net/jesssh/roi-in-special-libraries

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Tools for Discussions

http://www.ala.org/offices/ola/quotablefacts/quotablefacts/

Discussion Lists• PR Talk and Academic PR

(from ALA & ACRL, respectively, but you need not be a member to join: http://lists.ala.org/sympa)

• Marketing Public Libraries Think Tank (a networking group on LinkedIn: http://www.linkedin.com/groups/Marketing-Public-Libraries-Think-Tank-3959297/about)

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Blogs: U.S.• The ‘M’ Word – Marketing Libraries (Nancy Dowd & Kathy

Dempsey) http://themwordblog.blogspot.com

• Illinois Libraries Matter (various guest posts) http://illinoislibrariesmatter.wordpress.com

• 658.8 – Practical Marketing for Public Libraries (Susan Brown) http://658point8.com

• Bubble Room (Alison Circle / Library Journal) http://lj.libraryjournal.com/category/opinion/bubble-room/#_

• The Ubiquitous Librarian (Brian Mathews) http://chronicle.com/blognetwork/theubiquitouslibrarian/

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Blogs: Outside the U.S.• Marketing Matters for Librarians (Alison Wallbutton, New

Zealand) http://alisonwallbutton.wordpress.com

• The Library Marketing Toolkit (Ned Potter, U.K.) http://www.librarymarketingtoolkit.com

• Marketing-Mantra-for-Librarians (Dinesh Gupta, India) http://marketing-mantra-for-librarians.blogspot.com

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Need More Help?Could you use some assistance sorting through all this marketing info? Do you have specific questions? Maybe I can help! Through Libraries Are Essential, I offer these services:

Staff training Conference workshops Webinars LIS guest lectures Audits (spaces, websites,

communications)

Marketing plans Writing & Editing Consultations

I’m happy to talk about your needs and give you a free estimate. You may need 1 hour or 100 hours of help; no job is too small.

Page 32: Where to Find Library Marketing Info

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Kathy Dempsey [email protected]

Facebook:

Facebook.com/LibrariesAreEssential

Author:

The Accidental Library Marketer

www.LibrariesAreEssential.com

Editor:

Marketing Library Services newsletter

www.infotoday.com/MLS

Blogger:

The M Word: Marketing Libraries

www.themwordblog.blogspot.com

Also an

ebook!

Libraries Are Essential