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A social media strategy WHERE DOES YOUR WATER COME FROM? Don Macanlalay
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Page 1: WHERE DOES YOUR WATER COME FROM + INSTAGRAM

A social media strategy

WHERE DOES YOUR WATER COME FROM?

Don Macanlalay

Page 2: WHERE DOES YOUR WATER COME FROM + INSTAGRAM

PROMOTING ON INSTAGRAM

The signature image. We’d overlay necessary information, as well as start a hashtag campaign, which users can use to tag their own photos, after they’ve visited the site and source. #beyondthetap (catchy,short and unused).

Page 3: WHERE DOES YOUR WATER COME FROM + INSTAGRAM
Page 4: WHERE DOES YOUR WATER COME FROM + INSTAGRAM

THE NEW ‘MAN ON THE STREET’

A new fresh video blog of a group of hikers discovering their water source. These hikers would be well integrated with a large following on Vimeo, Instagram & Tumblr. “Platform Celebrities”

Page 5: WHERE DOES YOUR WATER COME FROM + INSTAGRAM

THE NEW ‘MAN ON THE STREET’

This group of hikers would be comprised of photographers, videographers and instagramers who have a keen sense of visual storytelling while still being completely independent of WDYWCF.

Page 6: WHERE DOES YOUR WATER COME FROM + INSTAGRAM

PROMOTING ON TUMBLR

We’d ask users on Instagram to submit their photos of their water source and tag it: #beyondthetap. The top 9 photos with the most likes gets featured on tumblr and facebook. Also, ads on tumblr asking to visit nature.org/water.

Page 7: WHERE DOES YOUR WATER COME FROM + INSTAGRAM

THANK YOU nature.org/water

natureconservancy.tumblr.com

nature_org