What’s the difference between IPTV & TV Everywhere?
Aug 20, 2015
What’s the difference between IPTV & TV Everywhere?
First... some historical context
Once upon a time, there was only one line wired from the street into your home
It was the phone line
It enabled your landline phone service
Then came TV
An antenna picked up signals from television towers and sent themto your TV set
That worked well for a while but eventually people wanted more
They wanted hundreds of channels and better picture quality
Cable TV was bornAnd with it... a second line into your home
Life was simple
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The phone line deliveredyour landline service
The cable line deliveredyour television service
But...
things didn’t stay simple
With the rise of the Internet, phone & cable companies rushed in to provide data services
The Cable versus DSL battle had begun
Cable operators soon rolled out the “triple play”
Cable TV High speed internet Digital voice
Telephone operators followed suit
TVHigh speed internet Phone
Fast forward to today
Consumers can enjoy high quality programs over the Internet using free or low priced OTT services
This has led some cable customers to cut the cord
To curb defections, cable companies have responded with
TV Everywhere
TV Everywhere delivers cable programming over the internet to all your connected devices
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However, to enjoy TV Everywhere you still need to subscribe to a cable TV service
Telecom companies are moving in the other direction
Meanwhile...
Pushing online video content to TV
Why?
Because consumers are cutting the cord
on their landline phone service too
The phone companies need to replace that lost landline revenue
So they are launching IPTV services that stream content over a private network
to a set top box connected to your television set
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To be competitive, IPTV will need to match the quality & reliability of cable TV
Buffering and other delays won’t be tolerated on a big screen TV
To optimize quality, IPTV services use content delivery networks (CDNs)
CDNs store content acrossa network of geographically distributed servers
By caching content across the globe and distributing it from servers near the end customer, CDNs speeddelivery and improve quality
Consumers win because their content is delivered more quickly and with better quality
IPTV providers win because they increase customer satisfaction
To assure quality, IPTV providers must monitor their CDNs in order to handle peak demand and quickly fix problems
That’s where Skytide comes in
Skytide helps IPTV operators, CDNs, ISPs and content providers to measure every aspect of their operations
• QoS
• Capacity Planning
• Content Management
• Billing
Leading service providers depend on Skytide to optimize streaming performance, reduce costs and maximize quality
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For more information, visit www.skytide.com
Or read these Skytide reports
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