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CREATIVITY WHAT TO EXPECT WHEN YOU’RE EXPECTING [A LOGO]. MARKETING
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WHAT TO EXPECT WHEN YOU’RE EXPECTING [A LOGO]. · EXPECT WHEN YOU’RE EXPECTING [A LOGO]. MARKETING. aqua-théo HELLO YOUR LOGO IS YOUR FIRST CHANCE AT A GOOD IMPRESSION. Your

Jul 15, 2020

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Page 1: WHAT TO EXPECT WHEN YOU’RE EXPECTING [A LOGO]. · EXPECT WHEN YOU’RE EXPECTING [A LOGO]. MARKETING. aqua-théo HELLO YOUR LOGO IS YOUR FIRST CHANCE AT A GOOD IMPRESSION. Your

CREATIVITY

WHAT TO EXPECT WHEN

YOU’RE EXPECTING [A LOGO].

MARKETING

Page 2: WHAT TO EXPECT WHEN YOU’RE EXPECTING [A LOGO]. · EXPECT WHEN YOU’RE EXPECTING [A LOGO]. MARKETING. aqua-théo HELLO YOUR LOGO IS YOUR FIRST CHANCE AT A GOOD IMPRESSION. Your

aqua-théo

HELLOYOUR LOGO IS YOUR FIRST

CHANCE AT A GOOD IMPRESSION.

Your business is more than just a symbol or a font; it requires a personality customers can relate to. It means finding the identity that perfectly matches your corporate values and your product

offering. We would like to walk you through the process so you know what to expect every step of the way.

Page 3: WHAT TO EXPECT WHEN YOU’RE EXPECTING [A LOGO]. · EXPECT WHEN YOU’RE EXPECTING [A LOGO]. MARKETING. aqua-théo HELLO YOUR LOGO IS YOUR FIRST CHANCE AT A GOOD IMPRESSION. Your

START YOUR JOUNEY WITH OUR CUSTOM LOGO LAUNCHER

Our online Logo Launcher will give you a chance to consider which elements are important to your brand. We will ask you about your color, typeface, and style preferences, as well as

questions about what makes your business unique. After we have reviewed your answers, one of our project managers will contact you to discuss your project.

Page 4: WHAT TO EXPECT WHEN YOU’RE EXPECTING [A LOGO]. · EXPECT WHEN YOU’RE EXPECTING [A LOGO]. MARKETING. aqua-théo HELLO YOUR LOGO IS YOUR FIRST CHANCE AT A GOOD IMPRESSION. Your

THE CREATIVE PROCESS:WHERE THE MAGIC HAPPENS

After reviewing your information, our team of experts will get to work! Our designers start with an in-depth exploration of industry standards and trends, competing

brands, iconography, typography, and other inspirational material. This research fuels the creative engine and is used to generate several artistic concepts. You can be sure the designs

you receive are uniquely yours.

Page 5: WHAT TO EXPECT WHEN YOU’RE EXPECTING [A LOGO]. · EXPECT WHEN YOU’RE EXPECTING [A LOGO]. MARKETING. aqua-théo HELLO YOUR LOGO IS YOUR FIRST CHANCE AT A GOOD IMPRESSION. Your

YOUR LOGO IS STARTING TO TAKE SHAPE!

Some logos start with a rough sketch to determine the placement of elements and to establish a general creative direction. Sketching helps us offer you a wider range of options while saving you time and money. Don’t worry if it feels a little naked at first - after a little spit and polish, your

logo will shine!

ROUND 1 - THESE SKETCHES WERE DEVELOPED FOR WINGSTREAM MEDIA INC.

ROUND 2 - WE CONTINUED SKETCHING BASED ON THE CLIENT’S FEEDBACK.

FINAL - AFTER SEVERAL MORE REVISIONS, A FINAL LOGO WAS APPROVED.

Page 6: WHAT TO EXPECT WHEN YOU’RE EXPECTING [A LOGO]. · EXPECT WHEN YOU’RE EXPECTING [A LOGO]. MARKETING. aqua-théo HELLO YOUR LOGO IS YOUR FIRST CHANCE AT A GOOD IMPRESSION. Your

1

465 rue St-Jean Suite 1001

Montreal, QC H2Y 2r6

T: 514 303 8327F: 514 221 3946

1 877 676 1161

mTl woTT wny

*For best color accuracy, please do noT evaluate these designs on a mobile device.

*Pour une meilleure précision au niveau des couleurs, ne PAS évaluer les concepts et designs avec un appareil mobile.

stebralexlogo

7405 U

419 U

Avenir LT STD - Heavy

1

465 rue St-Jean Suite 1001

Montreal, QC H2Y 2r6

T: 514 303 8327F: 514 221 3946

1 877 676 1161

mTl woTT wny

*For best color accuracy, please do noT evaluate these designs on a mobile device.

*Pour une meilleure précision au niveau des couleurs, ne PAS évaluer les concepts et designs avec un appareil mobile.

stebralexlogo

7405 U

419 U

Avenir LT STD - Heavy

1

465 rue St-Jean Suite 1001

Montreal, QC H2Y 2r6

T: 514 303 8327F: 514 221 3946

1 877 676 1161

mTl woTT wny

*For best color accuracy, please do noT evaluate these designs on a mobile device.

*Pour une meilleure précision au niveau des couleurs, ne PAS évaluer les concepts et designs avec un appareil mobile.

stebralexlogo

7405 U

419 U

Avenir LT STD - Heavy

1

465 rue St-Jean Suite 1001

Montreal, QC H2Y 2r6

T: 514 303 8327F: 514 221 3946

1 877 676 1161

mTl woTT wny

*For best color accuracy, please do noT evaluate these designs on a mobile device.

*Pour une meilleure précision au niveau des couleurs, ne PAS évaluer les concepts et designs avec un appareil mobile.

stebralexlogo

7405 U

419 U

Avenir LT STD - Heavy

THE FINISHING TOUCHES

Our team will guide you through several revisions until your project is finished. At this point, we will prepare your full logo package, including a full explaination of proper file usage and visual guidelines. This handy reference will help you (or anyone handling your assets) keep your logo

looking its best even after it leaves the Shopp.

Page 7: WHAT TO EXPECT WHEN YOU’RE EXPECTING [A LOGO]. · EXPECT WHEN YOU’RE EXPECTING [A LOGO]. MARKETING. aqua-théo HELLO YOUR LOGO IS YOUR FIRST CHANCE AT A GOOD IMPRESSION. Your

.EPSJPG PNGPDF

MTL OTT NY

465 RUE ST-JEAN, SUITE 1001MONTREAL, QC, H2Y 2R6

514 303 8327 1 877 676 1161

A LOGO IS BORN

Congratulations! You have a brand new logo to call your very own, including black, white, and color versions in various file formats. This will also include your personalized logo guidelines.

(Delivered files may vary depending on your project.)

This is just the beginning of something great. Now that your logo is ready to go out into the world, are you ready to build upon your brand? We’re excited to continue working with you to

develop marketing materials and strategies.