Top Banner
What makes great Kelloggs PR? IMPACT Communications Australia and its FMCG team answer
10

What makes great kelloggs pr

May 09, 2015

Download

Business

IMPACT's FMCG team share their tips for successful #kelloggspr campaign as they enjoy their breakfast
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: What makes great kelloggs pr

What makes great Kelloggs PR?

IMPACT Communications Australia and its

FMCG team answer

Page 2: What makes great kelloggs pr

What makes great #kelloggspr?

Allison says tenacity “A drive to deliver; to keep going until we’ve achieved the campaign objectives

Allison Lee, Owner & Director, Provides strategic counsel

Page 3: What makes great kelloggs pr

What makes great #kelloggspr?

Nicole believes its trust

“Working with clients that entrust us with their vision and objectives”

Nicole Webb, Owner & Director, Provides strategic counsel

Page 4: What makes great kelloggs pr

Frances Dwyer, Group Account DirectorProvides quality assurance and manages project delivery

What makes great #kelloggspr?

Frances considers it to be creativity

“Crisp, creative minds add oomph to PR strategy”

Page 5: What makes great kelloggs pr

Laura Cario, Account ManagerSpecialises in food and nutrition PR

What makes great #kelloggspr?

Laura recommends making nutrition sexy

“Good food needs to be newsworthy; even health needs a ‘hook’”

Page 6: What makes great kelloggs pr

What makes great #kelloggspr?

Lorraine says social media must-have

“Bloggers are the new heroes of branded conversation and are highly influential”

Lorraine Turley, Account ManagerDay- to-day client advice & blogger outreach

Page 7: What makes great kelloggs pr

Jenni Ellard, Account ManagerDay-to-day client advice and media

specialist

What makes great #kelloggspr?

Jenni believes in strategy

“Creative ideas are important, but they must be firmly tied strategy to secure outcomes”

Page 8: What makes great kelloggs pr

What makes great #kelloggspr?

Kim believes in listening as well as talking

“PR is not just about the company’s position; its about how the client is perceived by its stakeholder”

Kim McMillan, Account ExecutiveProvides account support

Page 9: What makes great kelloggs pr

What makes great #kelloggspr?

Monique believes in fully understanding the target audience

“Any client needs to be focused on the target audience to secure earned media and consumer pull-in”

Monique Fenech, Director of Business and Communications Provides media and audience insight and

analysis

Page 10: What makes great kelloggs pr

IMPACT Communications Australia level 2, 67–69 murray street, pyrmont, nsw

telephone: +61 2 9519 5411 • facsimile: +61 2 9519 5422@Alli_IMPACT_PR @impactcommsau

[email protected] • www.impactcommunications.com.au

We hope to meet with you to discuss the Kelloggs PR brief