Top Banner
What is the social media revolution? Separation Information Means of distribution
19

What is the social media revolution? Separation Information Means of distribution.

Mar 26, 2015

Download

Documents

Carlos Scott
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: What is the social media revolution? Separation Information Means of distribution.

What is the social media revolution?

Separation

Information Means of distribution

Page 2: What is the social media revolution? Separation Information Means of distribution.
Page 3: What is the social media revolution? Separation Information Means of distribution.

Traditional mediaDigital marketing

Social media

Its different

Page 4: What is the social media revolution? Separation Information Means of distribution.

Doesn’t understand the difference Understands the difference

Page 5: What is the social media revolution? Separation Information Means of distribution.

CONVERSATION

CONTENT

COMMUNITY

We like what you do

We don’t like what you do

Who are you, what do you do

Here’s how to make it better

Page 6: What is the social media revolution? Separation Information Means of distribution.

Gartner Hype Cycle

Page 7: What is the social media revolution? Separation Information Means of distribution.

Gartner Hype Cycle

FalseEngagement

Arrival of Intelligence

Productive Engagement

Page 8: What is the social media revolution? Separation Information Means of distribution.

“Social media is a new channel you can use to

‘reach out’ to your citizens”

WRONG!

Page 9: What is the social media revolution? Separation Information Means of distribution.

Get the connected crowd to support what you do, rather

than replace what you do

Page 10: What is the social media revolution? Separation Information Means of distribution.

“Facebook (Twitter, blogs, YouTube) is a form of media or content platform”

WRONG!

Page 11: What is the social media revolution? Separation Information Means of distribution.

Four pints of Facebook, three glasses of Twitter and a blog

Page 12: What is the social media revolution? Separation Information Means of distribution.

“Our objective is to grow our Facebook fan base”

Social media is not good for communicating with all

of your audience

Social media is about communicating with exactly the right people at exactly

the right time

Page 13: What is the social media revolution? Separation Information Means of distribution.

Individuals will not want to be managed within communities

controlled by institutions

Individuals will form communities to

manage their interaction with

institutions

Community

Page 14: What is the social media revolution? Separation Information Means of distribution.

Gartner Hype Cycle

FalseEngagement

Arrival of Intelligence

Page 15: What is the social media revolution? Separation Information Means of distribution.

The arrival of intelligence

Picture of accountant

What is the value of a ?Discovery of the

right conversation

Page 16: What is the social media revolution? Separation Information Means of distribution.
Page 17: What is the social media revolution? Separation Information Means of distribution.
Page 18: What is the social media revolution? Separation Information Means of distribution.

Gartner Hype Cycle

FalseEngagement

Arrival of Intelligence

Productive Engagement

Social media is not a function of communications

Social media is changing the relationship between individuals and institutions

Page 19: What is the social media revolution? Separation Information Means of distribution.

CONVERSATION

CONTENT

COMMUNITY

We like what you do

We don’t like what you do

Who are you, what do you do

Here’s how to make it better