May 19, 2021
When you think of paid advertising, what are the first
platforms you think of?
Most brands automatically jump to PPC campaigns like search
ads on Google or display ads on social media. Sponsored
content (including influencer campaigns or high-authority
placements) may be in the mix. Some may think about paid
commercials on TV.
Now, though, there is an abundance of platforms to choose
from, and an increasing number of ways to reach your
audience daily. While your standard search and display ads
should always have a place in your marketing mix, it also can
significantly benefit brands to break outside their standard
molds when they’re ready to improve their marketing
campaigns.