What Is Evergreen Content? And Why Is It The Gift That Keeps On Giving? May 2014 www.rallyverse.com @rallyverse
What Is Evergreen Content
Aug 27, 2014
Even in a world of fast-moving trends and real-time updates there's room for more timeless content in your overall content marketing mix. In this presentation, we offer an overview of evergreen content: what it is, how you make it, and how you share it.
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What Is Evergreen Content?And Why Is It The Gift That Keeps On Giving?
May 2014
www.rallyverse.com@rallyverse
Even in a world of real-time trends and fast-moving social conversations, not every topic discussed is a new one.
Topics and trends ebb and flow throughout from day to day, week to week, month to month.
And some topics surface again and again.
And again. And again.
How do you incorporate that insight into your content strategy?
With a healthy supply of
Evergreen Content.
1What Is Evergreen Content?
Evergreen content is content that never goes out of style.
That is, evergreen content is not specifically tied to an event or trigger. Like a product launch, partner announcement, or seasonal event.
Enterprise Curation:I’m looking for interesting things to share, and I need to produce a set of outputs in the next few hours.
How do you know if content is evergreen or not when you’re creating it?Can you imagine sharing it today and also in two months? If so, it’s evergreen.
2What Are Some Types Of Evergreen Content?
Product and Feature Descriptions:Explanations of what your product/ service is and how it works make for great evergreen content.
Explanatory Brand Journalism:Define or explain and industry term or concept.
(Like what we’re doing here.)
Enterprise Curation:I’m looking for interesting things to share, and I need to produce a set of outputs in the next few hours.
How do you know if a subject deserves the evergreen content treatment?Does someone new to or outside of your industry know what it is? No? Then you’re good!
3How Do You Use Evergreen Content?
Evergreen content should be a component of your content strategy (But not the whole thing. That would be boring.)
Use evergreen content to supplement your other content (curated, promotional, timely) and provide a steady source of useful information.
Enterprise Curation:I’m looking for interesting things to share, and I need to produce a set of outputs in the next few hours.
How much evergreen content should you share?If you’re following the 30/ 60/ 10 rule, it should be included in your 30 percent of Owned Content.
4Why Is Evergreen Content Good For Your
Marketing?
Evergreen content is the gift that keeps on giving.
Why?Because you can post again and again and again – and get more mileage out of your content assets.
Enterprise Curation:I’m looking for interesting things to share, and I need to produce a set of outputs in the next few hours.
How much reposting is too much reposting? Not more than once per day, but so long as your content is still relevant (and you post other things as well), your audience will still want it.
5How Do You Know When To Post
Evergreen Content?
The trick to making evergreen content work for your business is making sure it’s relevant.
That is, you need to figure out when your evergreen content connects with the topics that your audience is talking about.
Enterprise Curation:I’m looking for interesting things to share, and I need to produce a set of outputs in the next few hours.
How do you know when your evergreen content connects to trending topics? Well….
Don’t worry:Rallyverse can help
.
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