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© 2010 Appirio, Inc. - Confidential © 2010 Appirio, Inc. - Confidential CloudSpokes The Industry’s First Community for Crowdsourcing Enterprise Cloud Development
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Page 1: What is CloudSpokes?

© 2010 Appirio, Inc. - Confidential© 2010 Appirio, Inc. - Confidential

CloudSpokesThe Industry’s First Community for Crowdsourcing Enterprise Cloud Development

Page 2: What is CloudSpokes?

© 2010 Appirio, Inc. - Confidential

CloudSpokes: Bringing Together Enterprise Cloud Challenges with a World of (Aspiring) Cloud Developers

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Companies who need cloud development

Community of specialist cloud developers across platforms

Other

Contests

Forums | Networking

Page 3: What is CloudSpokes?

© 2010 Appirio, Inc. - Confidential

Why - The Combination of Two Massive Transformations Has Exponential Potential

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Cloud

Crowd

For the first time ever, all it takes is expertise and an

internet connection to contribute

Page 4: What is CloudSpokes?

© 2010 Appirio, Inc. - Confidential

Enterprise Cloud Adoption is Accelerating

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Momentum to Date

3M+ companies3K every day

$1.6B+ revenue82K+ companies

490,000 developers102B objects on S3

170 enterprises400K+ users

“It’s our belief that these cloud technology solutions will help us differentiate ourselves from

competitors. The key is the speed with which we can

move because we're cloud-based. It’s not just a growth

strategy, it’s the transformation of our company.”

Dick Escue, CIO RehabCare

Page 5: What is CloudSpokes?

© 2010 Appirio, Inc. - Confidential

Open Global Communities Are Driving New Innovation Through “the Crowd”

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Marketing Analytics

NetFlix– Beat us in predicting movies and win $1M

• 2000 Submissions

• ~10 Beat NetFlix

And Much Much More…Mining

Goldcorp – Help us find gold…and not go bankrupt !

• 14K Scientists

• Market Cap from 100M to 9B

Francis Galton and the “wisdom of the crowd”

• Wisdom of the Crowd or Market as a broadly applicable rule

1906 – Weighing Oxen

Page 6: What is CloudSpokes?

© 2010 Appirio, Inc. - Confidential

Today’s Development Reality: Not right for “The Cloud” OR “The Crowd”

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The technology has changed….

On-Premise Cloud

Why hasn’t the development process itself?

Why hasn’t the development process?

In-House + Offshore R&D Community Development

• Elastic, pay as you go• All variable costs• Pay for results

• Pay upfront for fixed capacity• High fixed costs• Pay for inputs

Page 7: What is CloudSpokes?

© 2010 Appirio, Inc. - Confidential

Bringing the Crowd to the Cloud Requires a New Type of Community

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• Pay for performance – values output vs. hours

• Market to match supply and demand

• Let developers connect with peers

• Let developers connect with potential employers

• “Game-ified” experience, with contests and badges

Performance Based

100% Cloud

ChallengeFocused

Social Networking

• 100% focused on CIO’s #1 priority

Page 8: What is CloudSpokes?

© 2010 Appirio, Inc. - Confidential

How it Works: Sponsoring a Challenge

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1. Sponsor posts a challenge – define a task or project and set a price for it

2. Challenges appear on a list for the developer community to see

3. Community participants submit their answers to the challenge

4. Submissions are peer reviewed and a winner is selected

5. Sponsor pays out the winner

Page 9: What is CloudSpokes?

© 2010 Appirio, Inc. - Confidential

How it Works: Developer Experience

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1. Come to the home page to sign up

2. Create a public profile

3. Connect with other members

4. Participate in a challenges / Win $

5. End up on a leaderboard!

Page 10: What is CloudSpokes?

© 2010 Appirio, Inc. - Confidential

What Makes CloudSpokes Different than Other Developer Communities?

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Forums/ Q&A / Networking

Contests/Asset Creation

Single product / standard

Topic focused

Broad / Generic

Technology Community Types CloudSpokes is…• Neutral, not tied to a

particular product or standard

• Focused on a single topic: Cloud Computing

• Offers a combination of networking/forums AND challenges/contests

• Both competitive and collaborative

Page 11: What is CloudSpokes?

© 2010 Appirio, Inc. - Confidential© 2010 Appirio, Inc. - Confidential

Seems cool but why?

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Page 12: What is CloudSpokes?

© 2010 Appirio, Inc. - Confidential

Launching CloudSpokes Was Just the First Shot in a Multi-Year War With the Status Quo

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‘This revolution won’t be complete until the current business models of the global Sis – Accenture, Deloitte, IBM and others – are as comprehensively undermined as those of the software vendors they’ve traditionally worked with.’

Page 13: What is CloudSpokes?

© 2010 Appirio, Inc. - Confidential

Age of Hyperspecialization

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“The point is: there are already huge opportunities for

companies to engage hyper-specialist knowledge workers,

and for these highly specialized workers to make money. The potential quality, speed, and cost advantages virtually guarantee that this

model will become more prevalent.”

Thomas Malone, MIT – Collective Intelligence

Page 14: What is CloudSpokes?

© 2010 Appirio, Inc. - Confidential© 2010 Appirio, Inc. - Confidential

What does it mean for me?

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Page 15: What is CloudSpokes?

© 2010 Appirio, Inc. - Confidential

CloudSpokes History

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Page 16: What is CloudSpokes?

© 2010 Appirio, Inc. - Confidential

CloudSpokes Contest Examples

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Superfell Builds Super Android Salesforce.com Admin App! ($1500)

Google Reminder Bot Reminds You To Be #Awesome! ($1000)

Webcam + Twilio API = Homemade alarm system

($<500)

Omniauth for Heroku and Force.com ($1500)

iPad Checkin App for SFDC ($2000)

Network Detection Javascript Library ($500)

Simple Geolocation Toolkit ($1000)

Page 17: What is CloudSpokes?

© 2010 Appirio, Inc. - Confidential

CloudSpokes Dreamforce

Page 18: What is CloudSpokes?

© 2010 Appirio, Inc. - Confidential© 2010 Appirio, Inc. - Confidential

I’m in, but how?

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Page 19: What is CloudSpokes?

© 2010 Appirio, Inc. - Confidential

Digital Assembly

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Page 20: What is CloudSpokes?

© 2010 Appirio, Inc. - Confidential

Structure

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Page 21: What is CloudSpokes?

© 2010 Appirio, Inc. - Confidential

Discussion and Feedback

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Page 22: What is CloudSpokes?

© 2010 Appirio, Inc. - Confidential

Candle Problem applied to Technology

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Page 24: What is CloudSpokes?

© 2010 Appirio, Inc. - Confidential© 2010 Appirio, Inc. - Confidential

CloudSpokes Architecture

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Page 25: What is CloudSpokes?

© 2010 Appirio, Inc. - Confidential

Happy Meal but no fries!

Application design, development,

Declarative, configuration, reporting

Application integration and

scale

Page 26: What is CloudSpokes?

© 2010 Appirio, Inc. - Confidential

Environments

Page 27: What is CloudSpokes?

© 2010 Appirio, Inc. - Confidential

Questions & Answers

David Messinger

Community Architect

Come and compete where the rubber meets the code

http://blog.cloudspokes.comhttp://www.cloudspokes.com

@dmessing

@CloudSpokes