What format will your show be (eg, Interviews, How To Tutorials, Discussions etc)? Are you creating an audio or video podcasts? Do some podcast show format.

CREATING YOUR OWN PODCAST SHOW STRATEGY

FOR BLOGGERS

Things you need to consider for your Podcast Show Strategy

Plan:

• What format will your show be (eg, Interviews, How To Tutorials, Discussions etc)?

• Are you creating an audio or video podcasts?• Do some podcast show format ideas and

inspiration research• What will you call your show and why?• How long will your shows go for?• Will there be a music intro and/or end?• Do you want to script your show, or be informal?

• What is your END GOAL of your podcasting?• Think about your “call to actions” for your

podcast shows• Think of ways to drive people to your blog

from your podcast shows• Encourage listeners to subscribe to your

podcast• Do you have old videos you could upload to

your podcast show?

Things you need to consider for your Podcast Show Strategy Plan:

• Have you thought about sponsors?• Think about how you will promote your

podcast when it is live• Will you just list it on iTunes, or other

directory sites as well (Podcast Alley, Blurbrry etc)

• Do you know any other bloggers who would promote your podcast show from their blog?

• Make sure you have plenty of analytics set up to gauge your podcasting ROI

Things you need to consider for your Podcast Show Strategy Plan:

Podcast show format Idea & Inspiration Research

Think about it!

1. Education & Training2. Discussions & Interviews3. Entertaining/Fun (talk back)4. Serious, thought provoking5. Political6. Religious

Podcasting show format research!

Check out iTunes for inspiration

Listen to some similar niche podcasts to see how they are doing it

Look at directorycategories for

inspiration

ArtsBusinessComedy

EducationGames & Hobbies

Government & OrganisationsHealth

Kids & Family

MusicNews & Politics

Religion & SpiritualityScience & MedicineSociety & Culture

Sports & RecreationTechnologyTV & Film

Interview Tips1. Get your equipment right, and do a dry run with a

friend first2. Let the person you are interviewing do the talking 3. Be interested in who you are interviewing4. Learn how to interview all types of personalities5. Be your audience when asking questions6. Focus on tangibles whenever possible7. Watch the clock (45-60min is good) but you can

end shorter Practice makes perfect

Product/services promotion inspired podcast shows

Solve a problem,don’t sell a product

Your podcast show format

Do you want to create an audio or video podcast show?

Audio is quick - cheap – easy(great for beginners)

Video may be necessary but you may limit who will subscribe to it

You can do both if you like, depending on your strategy plan

Ask yourself, what would your audience want and expect?

Your Podcast Show NameCan it just be your blog name with

“podcast” on the end?

But if it’s newKeyword rich (Google’s Keyword Tool)https://adwords.google.com/o/KeywordTool

Descriptive – it should say something appealing (relevant)Unique – make sure no one has that name

Short & punchy!

Think of a tagline that defines it more.

Check if the domain URL is available to buy because you could buy it.

How long should my shows go for?

There is no right or wrong Look at what others do in similar podcasts and decide if you can improve on that format length Experiment, be flexible Think like your audience The longer your shows are, the more cost to host the media file

Show length guide only

Interviews (30-60mins) How To’s (25-45mins) or as long as it takes – if it’s too long, do more than one show Talk back (entertainment) (30-45mins) Discussions (including solo) (25-35mins)

Got a long show???

Consider:- Part one and Part two - Publish Part one on iTunes, and give away

Part two on your blog (for traffic)- Do a ten part show series- See if other podcasters are willing to be

part of your podcast show program

Podcast Show (music) intro?

PROS- More professional feel to your podcast

show- Brands you a bit more- Has a “feel good” tone

CONS- Takes your time to create- Some people may not like it

Podcast Show Intro Tips

Keep it short (under 10 seconds)

Look for royalty free music here:http://www.musicrevolution.com/free_production_music/

In return for this free stock music license, we kindly request that you credit us somewhere on your website. For example “Thank you www.musicrevolution.com for providing music for our production".

Look for free sound effects here:http://www.freesound.org/ (no credits required)

Or pay for royalty free sound effects here:http://www.pond5.com/

You can get a great voice overs from Fiverr.com

Show format:

Informal or Scripted

Basic or Custom (as in my worksheets)

Basic (informal) exampleShow Format

Music introWelcome Back“Brought to you by “sponsor” or “my blog www.myblog.com”Today we are going to ……………………………………….Let’s get started by ……………………………………….

To wrap up …………………………………Thank your sponsor again Thanks for listening – don’t forget to subscribeMention next podcast topic and whenExit music

Custom (detailed) exampleShow Format

Music introWelcome BackMention sponsor Today we are going to ……………………………………….Introduction to who you are and why you blog aboutIntroduction of who your guest is (if relevant) and their reason for joining you today First let’s discuss ………………………………..Mention product that teaches this theory ………………………………………Discuss my blog post on this topic dated …………………………….Intro to what the next discussion will beTAKE BREAK – mention sponsor again here Welcome backSecond let’s discuss …………………………………Read subscriber email question on this topic from …………………………………Talk about industry trends on this topicDiscuss the chapter of my eBook which discusses this topic and why it is more relevant now than it was when I wrote it a year agoGive statistics to back this up Wrap up and thank the guest (if relevant)Thank the sponsor again Mention next podcast topicExit music

Podcast Show Format

Solve a problem,don’t sell a

product

For marketing substance, You should have an END GOAL

What is an END GOAL?

• Something you want to achieve from your podcasting efforts (and maybe your blogging)

• Always provide interest in your END GOAL

• Your END GOAL does not have to be money, but it should be something that can lead to an income stream later

Podcast Show “call to actions”

- Ask a question for our next show to answer- Share (social media) the link to this podcast (from

our blog or Facebook/Twitter etc)- Run a competition relevant to the next show topic- Special price for a product promotion (or sponsor

special event)- Giveaways

Make sure your podcast shows inspire people to visit your blog and/or subscribe

to your podcast

• Offer special downloads (eg a chapter of a book you are discussing)

• Limited time “awesome value” offers• To collect discount coupons• To see relevant “how to” videos• Free transcripts of the podcast show• Ask for feedback/comments

Podcasting Basic Goals

• A good sized relevant target demographic SUBSCRIBERS and downloads• And the podcast reviews – ASK listeners

to review it (like your Amazon reviews)

• iTunes subscriptions (you can become an Apple Affiliate)

• RSS subscribers (from your blog)• Set up Feedburner (you can access their emails)• Email list on your blog

Do you have any old audio or video files you could publish on your podcast for people to

access right away?

Do you have any potential sponsors you could approach about

sponsoring your podcast show?

Once you have your podcast show published on your host site, and you’ve uploaded it

to iTunes and other directories

(if you are wanting to), then you need to

promote your podcast…

Trust & Desire = Sales

It may take a while to accuratelygauge your ROI (return on investment)

ROI Analytics(return on investment)

1. Coupon Codes2. Social Media Codes3. Special Landing Pages on your blog4. Special Affiliate Links on your site

Watch Feedburner Stats & your hosting stats (if you get them) (Blurbrry – free stats)

Let’s summarisewhat we have discussed

in this Module of the Video Workshop

In Summary:

• What format will your show be (eg, Interviews, How To Tutorials, Discussions etc)?

• Will it be an audio or video podcast?• What will you call your show?• Do you want to script your show, or be informal

(basic or custom shows)?• Have you done research on other podcasts on

iTunes?

• What is the END GOAL of your podcasting?• Do you have “call to actions” to place in your

podcast shows to drive people to your blog and to encourage listeners to subscribe to your podcast?

• Do you have an email capture box on your blog?• Think like your audience when asking for people

to subscribe to your podcast• Podcast hosting costs money, have you thought

about how you can earn that money back in revenue from your podcasting?

In Summary:

• Have you thought about sponsors for your podcast show?

• Is there something you can promote that may create income for you from your podcast?

• Think about how to promote your podcast• Will you just list it on iTunes, or other

directory sites as well (Podcast Alley, Blurbrry etc)

• Make sure you have plenty of analytics set up to gauge your podcasting ROI

In Summary:

More Quick Tips!

Always remember:

• You are the boss• There is no “right or wrong” and you will make mistakes – and that’s ok• Start with audio (quicker, cheaper & easier)• Start small, and work from there• Make your clear podcast show strategy with a distinct ENG GOAL• Strive for quality (audio) & consistency (content & style)

Growth is inevitable with quality podcasting

Now you just need to create your first podcast show!

Thanks for watchingCreating Your Own

Podcast Show Strategy for Bloggers