WHAT Can You Expect From Us? Discuss branding your quiz Outline your Assessment Intro & Statements Draft your Thank You Page & Auto-Responders
Dec 30, 2015
WHAT Can You Expect From Us?
Discuss branding your quiz Outline your Assessment Intro
& Statements Draft your Thank You Page &
Auto-Responders
DFY Live Boot Camp
Jane Deuber Alex Mandossian Sherri Coffelt
WHY Are You Here Today?
You’reAwesome!
WHO Is Here Today?• “Amasssing” group of new DFY clients• Your DFY Value Quiz Support team
WHAT Are Our Assumptions?You are clear on…• Your target market• The transformation you create• Your process to create it
WHEN To Sense “Little Voice”
• Necessity of doing it all at once• Need for perfection• Negative self talk
WHAT Are We Requesting?• Act in the spirit of MENTORSHIP
Look for solutions, not irritations Take responsibility for yourself
• Act in the spirit of COLLABORATION Understand you have support when we move on
• Act in the spirit of FOCUS Eliminate distractions and interruptions
HOW Does It Work?
Hands on, DFY (Done-For-You) approach• Laser training segment• It’s your turn• Q & A & feedback
Some Housekeeping• Mute for noise reduction• Get Help With Learning Center• Jacquie McConnell
[email protected]• (214) 434-1092
• Log in…Click on the Value Quiz tab … or go to: www.BusinessMasteryLearningCenter.com
Jump Start Resource CenterYou’ll need to be logged in!• Orientation
Leveraged Business Assessment Client Discovery Survey
• You can ethically “cheat” if you need to
Let’s Get Started!
STEP 1: Select ASSESSMENT Name
Your Assessment Name should:• Communicate what you measure• 2 to 3 words…Easy to remember• Link to your brand
Sample Assessment NamesBusiness Name
• Living Well with Linda Allred• Speak and Get Results
• Value Quiz
• Amy Lewis – Radiant Health and Success Expert
Assessment NameLiving Well AssessmentSpeakers Assessment
Assessment Marketing QuizMy Wellness Quiz
STEP 2: Identify Your DomainPurchase & Re-Direct Your Domain• www.GoDaddy.com or other registrars• [email protected] for auto-responders• Provide access to complete
re-direct/email set up
WARNING: It Can’t Be an Extension
• Your domain MUST be a stand alone URL, not sub-domain of your website
www.FunnelMarketingBlueprint.com NOT
www.MarketingOnline.com/Assessment
STEP 3: Design Your Banner
Brand Consistency Is The Key!
• Must be 780 X 160 pixels• .jpeg or .png file
Getting Design Assistance Is Easy!
Resources…• Your graphics designer• www.Fiverr.com
Banners for $5.00
It’s Your Turn: Branding Q/As?
Let’s Write Your “INTRO” Copy!
• Helps “dis-qualify” prospects• Encourages completion• Explains WHY it’s so important• Tells them what to expect next
Our “DONE-FOR-YOU” Template ...
Intro VIDEO Pros/Cons?
• Creates an instant connection and rapport• Inspires direct and immediate ACTION• Check out Alex at www.AssessmentMarketingQuiz.com
It’s Your Turn: INTRO Q/As?
How Many Assessment Categories?
• We recommend 4 – 5 categories
• Related to the transformation you want
• Mirror steps in your unique system
• Make certain you’re not “pioneering”
Your Assessment “Statements”• 3 – 5 statements, describe ideal state • Should be difficult to score at a “10” • Create distinction/awareness of the gap
WARNING: Watch Out For …• Statements must “go the same direction”• Watch for measuring more than one thing• Keep word count to no more than 17
Your DFY Resources Available• The VALUE QUIZ Master Statement list• Quiz example in your Action Guide• Audio training editing statements• The Happy Clients page (“Case Studies”) at
www.ValueQuiz.com
Your COMMITMENT Section• The score not included in total quiz score • Identify highly committed prospects
Tailor auto-responders for high versus low commitment score (no relation to “competency”)
• Strategy session is a privilege
NOW … It’s Your TurnTake Action (30 minutes, or less)!
Email your STATEMENTS to [email protected]
“Done-For-You” REVIEW: Q/As?
Design Your “THANKS” PageInvolves…
• Details on what candidates can expect next• Offers your Strategy Session (if applicable)
• An image of YOU oryour “THANKS” video
• You choose either or both options!
It’s Your Turn: “Thanks” Page Q/As?
VQ Competitive Advantages• Customizes your online communications• Vets WHO are “highly committed”• Streamlines sales conversation funnels• Boosts conversions for more premium
clients … faster, better and easier!!!
The “COMMITMENT” Score
Treat HIGHLY COMMITTED Differently
Commitment Level
• HIGH
• low
Offer
Offer LIVE Strategy Session Set date in the future Can be “solo” or “group”
Automated Follow-Up Offer Evergreen webinar / training series Link to a sales page with “trip wire”
offer or “Funnel Overview” video
Aptitude = Competency = Skills
Inserts High Aptitude Copy
Inserts Med Aptitude Copy
Inserts Low Aptitude Copy
The VQ “REPORT OF FINDINGS”Makes your prospects feel more
seen, understood and inspired
That’s OK, Everyone starts somewhere
NOW … It’s Your Turn AgainTake Action (25 minutes, or less)!
Time For DFY “Review” Q/A’s
On Scale of 1 to 10 ... How Much More CLARITY Did We Bring You?
On Scale of 1 to 10 ... How Likely Is It You’ll RECOMMEND to Friends?
WHAT Can You EXPECT Next?• Continue the greatness you started here…
• Continue to IMPROVE and COMPLETE … Branding Basics Worksheet/Banner Assessment Template Assessment TY Page & Auto-Responders
• Office Hours – 1 – 3 pm PST, August 12th
It’s YOUR Turn Go LIVE ASAP!
NOW It’s Time To CELEBRATE!
Thank You For Joining Us TodayWe look forward to working with you to complete your Value Quiz Assessment
Contact us at: [email protected] with any questions/comments about what’s next