What are the tasks necessary for successful marketing management ?

Successful Marketing Management?

What are the tasks necessary for

Developing Marketing Strategies and Plans

• Identify potential long – run opportunities, given market experience and core competencies

• Develop concrete marketing plans that specify the marketing strategy and tactics going forward.

Capturing Marketing Insights

Closely monitor marketing environment to assess market potential and forecast demand

Connecting with

Create best value for chosen target markets and develop strong, profitable, long-term relationships with customers

Building Strong Brands

Pay close attention to competitors, anticipating their moves and knowing how to react quickly and decisively

Shaping the Market Offerings

To gain a competitive advantage provide leasing, delivery, repair, and training as part of its product offering

Delivering Value

Determine how to properly deliver to the target market the value embodied in its products and services

Communicating Value

• Adequately communicate to the target market the value embodied by its products and services.

• An integrated marketing communication program that maximizes the individual and collective contribution of all communication activities

Creating Successful Long-Term Growth

• Initiate new-product development, testing, and launching as part of its long-term view

• The strategy should take into account changing global opportunities and challenges

Marketing Management Tasks

• Developing Marketing Strategies and Plans• Capturing Marketing Insights• Connecting with Customers• Building Strong Brands• Shaping the Market Offerings• Delivering Value• Communicating Value• Creating Successful Long-Term Growth

Recap….

References• Marketing Management , 14E , Kotler & Keller• http://www.istockphoto.com/ for images• https://images.google.com for images• www.colourlovers.com for color schemes• www.1001fonts.com for custom fonts• www.slideshare.net for presentation ideas

These slides were created by Himank Airon,IIT-BHU during a Marketing internship by Prof. Sameer Mathur,IIM Lucknow (See www.IIMInternship.com )