Welcome! Marketing Monsoon Members Wednesday Webinar with Jayne Burch May 6, 2009.

Welcome!Welcome!Marketing Monsoon Members Marketing Monsoon Members

Wednesday Webinar Wednesday Webinar with with

Jayne BurchJayne BurchMay 6, 2009May 6, 2009

Jayne BurchMarketing Monsoon ™

[email protected]

Copyright © 2008 Web Enterprise Development, LLC

All rights reserved world wideNo part of this material may be reproduced in any form or by any

means without written permission from Web Enterprise Development, LLC

AgendaAgenda8:00 pm – 9:30 pm8:00 pm – 9:30 pm

WelcomeWelcome Webinar InstructionsWebinar Instructions WordPress Lab: Create a Squeeze WordPress Lab: Create a Squeeze

Page with WordPressPage with WordPress Tip of the Week: Tip of the Week:

• Great Squeeze Page CopyGreat Squeeze Page Copy WordPress Question of the WeekWordPress Question of the Week

• Directing a new domain name to your Directing a new domain name to your host accounthost account

Agenda - ContinuedAgenda - Continued

More helpMore help• http://www.marketingmonsoon.com/workshopmembershttp://www.marketingmonsoon.com/workshopmembers• http://www.marketingmonsoon.com/forumhttp://www.marketingmonsoon.com/forum

AnnouncementsAnnouncements Q and AQ and A

Lead Capture System StepsLead Capture System Steps

Steps to Create a Squeeze Steps to Create a Squeeze Page SystemPage System

1.1. Install WordPress on your domainInstall WordPress on your domain2.2. Install Squeeze Page ThemeInstall Squeeze Page Theme3.3. Put copy into a postPut copy into a post4.4. Add an Ask PageAdd an Ask Page5.5. Add an Thank You PageAdd an Thank You Page6.6. Add ‘Tip’ ArticlesAdd ‘Tip’ Articles7.7. Set Up an AutoresponderSet Up an Autoresponder8.8. Set Up an Ask SurveySet Up an Ask Survey9.9. Paste the Optin Form Code on the Squeeze Paste the Optin Form Code on the Squeeze

PagePage10.10. Paste the Ask Survey Code on the Ask PagePaste the Ask Survey Code on the Ask Page11.11. TestTest

Set up a WordPress SiteSet up a WordPress Site

You will need:You will need:• A Domain or URLA Domain or URL• A host accountA host account• WordPressDirect WordPressDirect

Installer AccountInstaller Account• Set up a new site Set up a new site

on your host on your host accountaccount

Apply the Squeeze Page Apply the Squeeze Page ThemeTheme

Download and unzip the Download and unzip the theme filestheme files• www.marketingmonsoowww.marketingmonsoo

n.com/n.com/workshopmembersworkshopmembers

Module III, Page Module III, Page Password: ‘squeeze’Password: ‘squeeze’

Use an FTP program to Use an FTP program to your hostyour host

YourDomain.com > YourDomain.com > public_html >wp-public_html >wp-content > themescontent > themes

Activate the ThemeActivate the Theme Go to WP-Admin > Appearance > Go to WP-Admin > Appearance >

ThemesThemes Click to activateClick to activate

Special SettingsSpecial Settings

WP-Admin > Settings > ReadingWP-Admin > Settings > Reading Blog Pages Show: to “1”Blog Pages Show: to “1”

Paste Copy in First PostPaste Copy in First Post

Page title is Keyword Page title is Keyword PhrasePhrase

This will be your front This will be your front pagepage

Format copy, with Format copy, with Heading, Call to Heading, Call to ActionAction

Make post “sticky” or Make post “sticky” or “Announce”“Announce”

Do not install optin Do not install optin form yet!form yet!

Add an Ask PageAdd an Ask Page

Title Page: “More (keyword Phrase)”Title Page: “More (keyword Phrase)” Add a Page with heading as only copy:Add a Page with heading as only copy: ““What is Your Most Pressing Question About What is Your Most Pressing Question About

(Your topic)?(Your topic)? Record the Page URL for Optin FormRecord the Page URL for Optin Form

Add a Thank You PageAdd a Thank You Page

Page Title: “Thank Page Title: “Thank You”You”

Link free report if Link free report if you have oneyou have one

Thank You for Thank You for Subscribing to Our Subscribing to Our Tips!Tips!

A Call to Action:A Call to Action:• Product offeringProduct offering• Phone consultationPhone consultation

Record URL for Record URL for Survey formSurvey form

Add ‘Tip’ ArticlesAdd ‘Tip’ Articles

Add 3 or more articles/Posts Add 3 or more articles/Posts • Copy also used for AutoresponderCopy also used for Autoresponder• Main Keyword Phrases Main Keyword Phrases • Links to Thank You Page, Blog or Links to Thank You Page, Blog or

Sales PagesSales Pages

Set Up Autoresponder Account/ Set Up Autoresponder Account/ ListList

Aweber if you have itAweber if you have it www.freeautobot.comwww.freeautobot.com Set up 3 or more Set up 3 or more

messagesmessages Get Code and Edit with:Get Code and Edit with:

• Account IDAccount ID• Success URL – Ask Success URL – Ask

Page URLPage URL• Submit button textSubmit button text

Paste on Squeeze pagePaste on Squeeze page TestTest

www.freeautobot.comwww.freeautobot.com

Set Up the Ask SurveySet Up the Ask Survey

www.kwicksurvey.comwww.kwicksurvey.com A 1-question surveyA 1-question survey Multiple answersMultiple answers

• ““Write your question Write your question here”here”

• ““Your first name”Your first name”• ‘‘Your Email addressYour Email address

Edit settingsEdit settings Launch SurveyLaunch Survey

• Create LinkCreate Link• Embedded SurveyEmbedded Survey

Paste code on Ask Page Paste code on Ask Page (HTML)(HTML)

www.kwicksurvey.comwww.kwicksurvey.com

Opt-in Form CodeOpt-in Form Code

Test Your SystemTest Your System

Proof Read Proof Read Opt in like a visitorOpt in like a visitor Make sure the links are all Make sure the links are all

working properlyworking properly Check your Survey and AutorespCheck your Survey and Autoresp Ask someone else to testAsk someone else to test

www.HelpChoosingaCareer.com

TIP OF THE WEEK: Write TIP OF THE WEEK: Write Great Squeeze Page CopyGreat Squeeze Page Copy

Persuasive copy answers these Persuasive copy answers these questions:questions:• Is this for me? Is this for me? • What’s in it for me? What’s in it for me? • How much will it cost me? How much will it cost me?

Read more at:Read more at:www.marketingmonsoon.com/workshopmemberswww.marketingmonsoon.com/workshopmembers

WordPress Question of the WordPress Question of the Week: Pointing Your DomainWeek: Pointing Your Domain

How to direct your new squeeze page How to direct your new squeeze page domain to your host (where your web domain to your host (where your web site is?)site is?)• Go to your domain Registrar (e.g. Go to your domain Registrar (e.g.

Godaddy)Godaddy)• DNS Control/ Change Name Servers (find DNS Control/ Change Name Servers (find

your name server addresses at your host)your name server addresses at your host)• Change to: NS1.yourhost.com, Change to: NS1.yourhost.com,

ns2.yourhost.com (these are examples)ns2.yourhost.com (these are examples)

What’s NextWhat’s Next

Next WeekNext Week Next ClassNext Class

Your Customers are Telling You Your Customers are Telling You What to Sell Them – Are You What to Sell Them – Are You

Listening?Listening? Why have Info Products?Why have Info Products?

• Billions of Dollars in Information Billions of Dollars in Information Products are sold every year on the Products are sold every year on the InternetInternet

• Information can be sold Information can be sold automaticallyautomatically

• What You Know is Valuable and What You Know is Valuable and bring you richesbring you riches

Creating Products is EasyCreating Products is Easy

4th in the Series: 4th in the Series: Info Products for Passive Info Products for Passive

Profits!Profits! May 23rd, 9 am - 3 pmMay 23rd, 9 am - 3 pm

• Use your new niche to create more profit Use your new niche to create more profit from what you knowfrom what you know

• How to create additional streams of How to create additional streams of income with your web presence income with your web presence

• How to incorporate affiliate sales (other How to incorporate affiliate sales (other peoples products)peoples products)

• Learn how to create your own information Learn how to create your own information products to sell easily online so your can products to sell easily online so your can keep all the moneykeep all the money

Multiple techniques for easily creating productsMultiple techniques for easily creating products

Monetize Your Web Site!Monetize Your Web Site!

The Marketing Monsoon System4th in Series

LIVE EVENTS! – DVD NOT INCLUDED May 23rd, 2009: “Info Products for

Passive Profits!”

6 hours live seminars - $125 Value 1 Instruction Manual (downloadable) –

$97 Value 3 Video Tutorials (downloadable) on

tools used - $97 Value

Total Value $319

Tonight Only $87 (for webinar attendees only)

YES, Please!

Small Biz to Web Biz Home Small Biz to Web Biz Home StudyStudy

TutorialsTutorials ArticlesArticles ResourcesResources

““Marketing Monsoon Forum” Marketing Monsoon Forum” Membership (Beta) FREE Until Membership (Beta) FREE Until

June 1June 1stst, 2009, 2009 An Interactive Forum - Get answers and An Interactive Forum - Get answers and

support for building your web presence support for building your web presence o How to Customize ThemesHow to Customize Themeso How to use pluginsHow to use plugins

Fine tune you web site – get feedbackFine tune you web site – get feedback Weekly Webinar and Group Coaching:Weekly Webinar and Group Coaching:

o Jayne will give in depth answers to your Jayne will give in depth answers to your questions about Keyword Research, WordPress, questions about Keyword Research, WordPress, Autoresponders, creating products and moreAutoresponders, creating products and more

An interactive lab – Watch and learn as one An interactive lab – Watch and learn as one student each week gets a web site student each week gets a web site consultation from Jayne during the webinar consultation from Jayne during the webinar

New Tips and Tools shared each weekNew Tips and Tools shared each week

The ForumThe Forum

www.MarketingMonsoon.com/Forumwww.MarketingMonsoon.com/Forum

““Marketing Monsoon Members” Marketing Monsoon Members” Membership Packages – Will Membership Packages – Will

Be Offered May 23rdBe Offered May 23rdRetail:Retail: Optimum a $79 / month value:Optimum a $79 / month value:

• Forum access and email coachingForum access and email coaching• Attend Weekly Webinar and Wordpress labAttend Weekly Webinar and Wordpress lab• Live Group Coaching Live Group Coaching • NewsletterNewsletter• Web Marketing Guest Experts MonthlyWeb Marketing Guest Experts Monthly• Pre-launch prices on Newest Marketing Monsoon Products and Pre-launch prices on Newest Marketing Monsoon Products and

CoursesCourses

* Mega a $99 / month value:* Mega a $99 / month value: • OptimumOptimum level included level included• Plus Access to Weekly Webinar Recordings/ VideosPlus Access to Weekly Webinar Recordings/ Videos

Ultimate a $297 / month value : Ultimate a $297 / month value : **Available Starting in May, 2009**Available Starting in May, 2009

• MegaMega Level included plus: Level included plus:• 60 minutes a month individual coaching or web site consultation60 minutes a month individual coaching or web site consultation

Marketing Monsoon MembersLive Weekly WEBinar Events!

Starting: June 3, 2009: “Grow Your WEB Presence,

Grow Your Business”

• 1.5 hours per week live Webinar • Access to “Marketing Monsoon Forum” • Ind. Coaching, New Products, and Income Opportunities• Guest Expert Presenters, Mastermind Opportunities• First access to newest Marketing Monsoon products and

courses at pre-launch prices!

Memberships from $79 - $279 per month retail

Pre-Order Mega Level Today Only $49 a month (starting July 3rd 2009) – $99 / month value

Q and AQ and A

What’s Your Biggest Question?What’s Your Biggest Question? What topics would you like to What topics would you like to

see covered in the Forum?see covered in the Forum?

The Marketing Monsoon The Marketing Monsoon SystemSystem

Jayne BurchJayne Burch