Webuysocial.com

The Team

Steven Fairey

Sandra Subacius

Rosie Sandhu

Rik Turner

Stephanie Sheehan

Media strategy, implementation and evaluation

FMCG Digital Marketing and CRM programs

Content creation & distribution and SEO

Jennifer Anderson

SEO, PPC, online PR, Content and Conversion

Consumer behaviour analysis, media and marketing strategy

Audience insight and research, traditional and digital media landscape, media strategy

Executive Summary

“Webuysocial.com is an online business that disrupts the way we buy high end consumer electronics. Customers can harness their social relationships and collaborate together to form buying consortiums and effectively bulk buy the products they want direct from the manufacturer, driving the unit price down and making massive savings against retail prices”

Market opportunity

2014 2013 2012 2011 2010 2009£6,000.00

£6,100.00

£6,200.00

£6,300.00

£6,400.00

£6,500.00

£6,600.00

£6,700.00

£ m

illio

ns

The consumer electronic UK market valueIs forecast to be £6.6 billion by 2014

Source: Datamonitor

Market shareIn 2012, the top 5 retailers account for over 50% of the market

With Comet’s demise, 7% of the market is instantly up for grabs

Source: Retail-week.com

The UK online consumer market grew by 10.3% in 2012 while offline decreased by 3.2%.

Online v’s Offline sales

Revenue model

Revenue model

RRP: £1,200Bulk buy price: £700

Bulk Buy discount £500

80% of saving passed tothe consumer £400

20% commission retained by webuysocial.com £100

Additional Revenue Stream

Financials

Figures based on an average transaction value of £500 and commission of 20% = £100

Our consumers

Young, connected, & technically astute. They have the ability to harness their social connections to get what they want. They are active social media users, influencers and the early adopters

Our consumers are in the market to buy, they have already browsed what they want, through going into store. They go online as they want to buy a specific product and are looking for the best price, realising their social influence and connections can benefit them they use webuysocial.com to do exactly that!

Decision making path

Disruption

Example of transactional search volumes

buy windows tablet

buy hi-fi system

buy camera online

xbox 360 deals

buy iPad

buy camcorders

buy Plasma TV

Laptop deals

0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000

2,400

2,850

8,860

9,900

25,550

39,880

61,010

67,020

Source: Google Keyword Tool

SEARCH MY ACCOUNT

Home Appliances

SmallAppliances

TV &Entertainment Cameras

Audio & Phones Computing PC Accessories Ending Soon

V

V

SAMSUNG UE55F8000 Smart 3D 55” LED TV

Bidders 890 / Target 1000

Retail Price £1,800Webuysocial.com Price £1,000Saving £800

Buy social!

About us

How it works

Happy customers

Recent savings

VV

Go social and spread the word through your social networks

Marketing & PR Strategy“harness your social connections to get what you want! “

• Promoted posts, tweets and paid search activity to run 2-3 months ahead of launch

• BUZZ AND ANTICIPATION (6 weeks before launch)o PR activity to begin

Distribute press release Connect with influencers and key sites about launch, offer exclusive

content or prizes for exposure i.e T3, gizmodo, wired, pocketlint, averagejoe, moneysavingexpert, shortlist et al

Create and seed teaser brand film via key bloggers/sites, also share via Webuysocial platforms and brand ambassadors

o PR activity to start to land 2 weeks pre-launch with majority week of launch

£100k media launch plan - to drive awareness and conversion

1) Pre-launch search, banners and pre-rolls

2) Key press titles, high impact takeovers and banners online launch week

3) Weekend -digital 6’s and location based activity at retail

2,547 1,457 157,566

Why is this a good investment

Why is this a good investment