"Wear It!" 2011 IBWSS Presentation

The “Wear It!” Campaign: Shaping the Future of Safer Boating

Rachel Burkholder, Communications DirectorNational Safe Boating Council

IBWSS – March 7, 2011

USCG Accident Statistics - 2009USCG Accident Statistics - 2009

In 2009, the number of boating accidents decreased (-59) from 2008.

The number of deaths (+27), drownings (+33), injuries (+27), and property damage increased from 2008.

USCG Accident Statistics - 2009USCG Accident Statistics - 2009

Over 75% of all fatal boating accident victims drowned in 2009.

Of those who drowned, 84% were not wearing a life jacket.

70% of those who drowned were on boats less than 21 feet in length.

USCG Strategic Plan USCG Strategic Plan (2012 – 2016)(2012 – 2016)

Objective 2: Deliver Effective Boating Safety Outreach

Objective 4: Life Jacket Wear

National Campaign: OverviewNational Campaign: Overview

Print Advertising: Sea Kayaker Magazine, Blue Water

Sailing, Soundings Trade Only, Maine Coastal News and a banner advertisement in Marina Dock Age

Print Resources: 2011 Press Kit Magnetic Postcard Talking Points

E-Newsletter: Developed and finalized the 2011

electronic newsletter template Updated the mailing list of more than

750 contacts

National Campaign: PSAsNational Campaign: PSAs

National Campaign: PSAsNational Campaign: PSAs

Concept for 2011 PSA The Myth: “I’m a Good

Swimmer” The Fact: This Public

Service Announcement

Secured National Spokesperson

Olympic Swimmer Mark Spitz

Be A Survivor: Wear It!Be A Survivor: Wear It! “Be a Survivor: Wear It!” Contest

Developing a re-launch campaign for the contest

Incorporating interactive features aimed at gathering personal stories of boaters who have been impacted by wearing a life jacket

Contest will run from May 21 – September 5, 2011

““Wear It!” Targeted CampaignsWear It!” Targeted Campaigns

“Wear It Michigan!” 3rd year as targeted state

“Wear It New York!” 2nd year as targeted state

“Wear It Washington!” 1st year as targeted state Ranked 8th in the US

for fatalities (22) Ranked 6th in the US

for drownings (20)

NSBW and “Ready, Set, Inflate!”NSBW and “Ready, Set, Inflate!”

National Safe Boating Week (NSBW) 2011 May 21 – 27, 2011 Events being held nationwide

“Ready, Set, Inflate!” Saturday, May 21, 2011 (Kick-Off of

NSBW) Changes from 2010:

Encouraging day-long event Including ALL life jacket types (in two separate tallies) Oral Inflation of life jackets

““Fish with a Pro” ContestFish with a Pro” Contest

Contest started in Tennessee, California in 2009, available nationally in 2011

Done in partnership with the Professional Anglers Association (PAA) and state fishing clubs

Low cost way for states to reach out to dedicated anglers

States have access to resident BASS and FLW touring pros who will help promote the state boating program

Campaign Resources

SafeBoatingCampaign.com Digital Resources PSAs (free customization) Free Custom Logos

BoatingOrders.com Free Resources

Over 20 items available Brochures, stickers,

DVDs, posters Paid Resources

Banners, Signs Stencil Kits Inflatable Life Jacket

Education Kit

Rachel Burkholder, [email protected](703) 361-4294 / (703) 789-2731