We Proudly Serve Starbucks FY12 Holiday Promotion: Coffee, Merchandise, Espresso Beverages.

We Proudly Serve Starbucks

FY12 Holiday Promotion: Coffee, Merchandise, Espresso

Beverages

Starbucks Holiday 2011

• Why Starbucks Holiday?• Christmas Blend – A customer favorite

• Holiday Gifting – a great opportunity to spread the holiday cheer

• Seasonal Beverages – Offer the flavors of the season

• Marketing Support• Holiday Timeline• A Look Ahead

Why Starbucks Holiday?

• Take the guesswork out of what to promote during the season

• Make the most of the popularity and anticipation that surround the launch of holiday offerings

• Provide customers with a similar premium holiday experience they enjoy our retail stores

• Help increase incremental sale by with seasonal coffee, merchandise and beverages

• Provide customers seasonal coffee break options for coffee events featuring premium Starbucks Christmas Blend.

A Customer Favorite

• Starbucks Christmas Blend – back for the 27th year

– A sweet, spicy combination of Latin American coffees, full-bodied Asia-Pacific coffees and aged Sumatra beans that add a soft, cedary spice.

• Sizes:– 5 & 9oz PP for brewing

• Marketing– Counter Card– Decal – available to with coffee

order– Limited Holiday Blend marketing

available upon request. Decal and counter card

Counter Card and Decal

Holiday Gifting Options

• The return of seasonal merchandise provides you a great opportunity to help increase average customer transactions

16oz Red Seasonal Tumbler

Item UOM Cost

16oz Red Seasonal Tumbler

2/inner pack $11.50 inner packSuggested SRP - $10.95-12.95

Larger size from last year (16oz vs. 120z) and smaller ordering unit of measure.

Seasonal Coffee Sampler

Item UOM Cost

Seasonal Coffee Sampler – Six- 1.76oz universal ground bags: Christmas Blend, Espresso Christmas, Breakfast, Guatemala, Sumatra and Verona.

4/case $35.20 – suggested SRP - $14.95

Decorative seasonal red box clearly displays gift pack with coffees available. Comes with a lid and ribbon for a all-inclusive gifting option.

Fontana Holiday Syrups

Item UOM Cost

Fontana Peppermint and Gingerbread syrup

4/case $25.75/case

Recipe and marketing support for Peppermint and Gingerbread syrups

•Peppermint Mocha•Peppermint Hot Chocolate•Gingerbread Latte

Other recipe and marketing support for seasonal beverages

•Eggnog Latte•Chocolate Eggnog Coffee•Spiced Caramel Coffee•Tazo® Eggnog Chai Latte

Seasonal Coffee & Espresso Beverages

Complimentary counter cards, table tents, recipe cards and posters available to support seasonal

beverages.

Images Not Final

Coffee Events for the Holidays

• This year we’ve put together a holiday program targeting lodging coffee events for lodging accounts.

• Supporting materials include:– Holiday break themed ideas– Separate sell sheet (lodging) with

recommended break ideas.

Holiday Coffee Event IdeasTake a look at some of our creative coffee break theme ideas, or come up with your own, to

help satisfy and bring cheer to all of your guests/customers:

Winter WonderlandA break designed around joys of winter. Wrap urns in holiday colors, spruce up serving area with itemslike jingle bells or tinsel, or simply hang some holiday ornaments to create a more festive atmosphere.

Playingsome of customers’ favorite holiday music is another great way to extend this theme.

FlavorsOrganize your catering offering by flavor. Put out flavor notes to accentuate holiday beverages (e.g.

gingerbreadmen for gingerbread flavors, peppermints for peppermint flavors, etc.). Or decorate your serving area

withcupcakes or cookies featuring holiday-flavored frostings.

OriginsUse the origins of coffees and flavors to make a unique holiday set up. Determine celebrations and

traditions thatorigin countries enjoy around the holiday season and bring them into your own break. Giving a brief

explanation ofeach will encourage interest and discussion.

CustomizedCreate your own break centered around guests’ favorite holiday celebrations and customs. Anything

guests haveasked for in the past is a great place to start.

Holiday Timeline

• National Account Sell-In– August-September

• Field Account Sell-In– September

• Pre-Orders Begin– Email Blast going out to all accounts by October 10th

• We Proudly Serve Product and Marketing Orders begin shipping– Week of November 7th

• Starbucks Holiday Launch– November 15th

Appendix