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The Water Network AquaSPE AG Contact: Trudi Schifter Trittligasse 12 8001 Zürich Switzerland [email protected] July 23, 2014
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Water Network Summary

Aug 31, 2014

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TallyFox

AquaSPE's vision is to drive innovative solutions to the world's water crisis by
connecting the experience of professionals around the world.

http://www.water.tallyfox.com, The Water Network (TWN) is our primary strategic initiative to reach the goal of safe water and sanitation for everyone, everywhere.

TWN is the largest online knowledge sharing platform for global water professionals with members from 170 countries. The community developed knowledge bank is available to all, for free.
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Page 1: Water Network Summary

The Water Network

AquaSPE AG

Contact:Trudi SchifterTrittligasse 12

8001 Zürich Switzerland

[email protected]

July 23, 2014

Page 2: Water Network Summary

Contents AquaSPE AG © 2014, Confidential

Contents

1 Vision and Impact 3

2 Executive summary 42.1 The Problem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42.2 The Solution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72.3 Key Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

2.3.1 Team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92.3.2 Advisors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102.3.3 Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 122.3.4 Partners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 122.3.5 Strategic Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

3 Business model 14

4 Services 154.1 Free Memberships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 154.2 Premium Individual Memberships . . . . . . . . . . . . . . . . . . . . . . . . . . . 154.3 Company Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 164.4 Value Propositions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

5 Network Functionality Summary 215.1 Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 225.2 Groups . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 235.3 Questions & Answers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 235.4 Library . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 245.5 Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 255.6 Connecting know-how . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 255.7 Clusters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 265.8 Mobile Apps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

6 Governance and Rules of Engagement 31

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Chapter 1. Vision and Impact AquaSPE AG © 2014, Confidential

1 Vision and Impact

AquaSPE’s vision is to drive innovative solutions to the world’s water crisis by connecting theexperience of professionals around the world.

The Water Network (TWN) is our primary strategic initiative to reach the goal of safe water andsanitation for everyone, everywhere.

TWN is the largest online knowledge sharing platform for global water professionals with membersfrom 170 countries. The community developed knowledge bank is available to all, for free.

We directly impact the 9 million plus1 knowledge workers in the water sector, in particular those indeveloping countries by bridging the information gap between grassroots workers, researchers, tech-nology experts and industry professionals. We also provide direct value to small and medium sizedutilities and manufacturing businesses who lack the resources for large technical staff and budgets,for example in decentralized markets like the UK. Our collaboration solutions enable more efficientoperations for existing projects, interventions and initiatives by providing content and knowledgesharing in a secure private cloud.

From a commercial perspective, global water demand is forecast to exceed supply by 40% in thenext 15 years. Closing this gap requires innovation and an efficient market. Our asset matchingalgorithms and services provide companies, projects, and non profit organizations a way to bediscovered by purchasers, professionals, partners and funders by providing an efficient water sectorbusiness exchange. The direct impact of this is to support sustainable growth of the over 650,0001

for profit water companies and suppliers, tens of thousands of non profit water organizations 2 andthe communities they support.

1Based on Market research by AquaSPE2Data from Guidestar.org shows 25,000 not for profit water organizations in the US alone

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Chapter 2. Executive summary AquaSPE AG © 2014, Confidential

2 Executive summary

The true promise of the internet is to build a better future together using collective intelligence.Our goal is to achieve this in the water industry by creating the definitive online platform whereknowledge, content, and expertise can be discovered in context to particular issues be they large,small, global or local.

2.1 The Problem

Water represents a $ 620 Billion sector that is in the midst of a global humanitarian and economicdevelopment crisis that urgently requires innovative solutions.

Figure 2.1: No time for school when spending half a day to collect dirty water at an unsafe place

Over 1.1 billion people do not have access to clean drinking water, 3.5 million die each year fromwater born diseases, and 50 % of the world’s population is without access to proper sanitation.

Figure 2.2: Humanitarian crisis - every 20 seconds a child dies from a water born illness

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Chapter 2. Executive summary AquaSPE AG © 2014, Confidential

The sector faces global challenges that require locally tailored solutions. Professionals with theknow-how to do so, however, are dispersed globally making it difficult to share experiences.

This is not a crisis that is limited to the Third World. Economic development globally is tieddirectly to the increasing demand for water. The 2013 CDP study written with our Advisor WilSarni and Deloitte reports: three quarters of respondents identified water as a substantive businessrisk. The majority (64 %) reported that risks are expected to impact now or within the next fiveyears. In one year, the number of near-term substantive risks reported has increased by 16 %.

By 2030, if no efficiency gains are assumed, global water requirements will grow from 4,500 billionm3 today to 6,900 billion m3, 40 % above current supply. According to China Water Risk thiscould threaten social stability as well as economic growth in China.

Figure 2.3: Problem - huge supply gap

70 % of the worlds water is used for agriculture. The International Food Policy Research Institute(IFPRI) reports that more than half the world’s population and half of global grain production willbe at risk due to water stress by 2050.

The IFPRI study also found that 45 % of total GDP ( $63 trillion) will be at risk due to waterstress by 2050 (increasing demands that go beyond the capacities) .

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Chapter 2. Executive summary AquaSPE AG © 2014, Confidential

Figure 2.4: Water Stressed areas

The technologies involved often require the consultation of specialists across a range of disciplines.Global climate changes are creating new challenges for many regions including coastal areas, ex-treme flooding and droughts and regulatory compliance puts ever-increasing demands on providersfor security, monitoring and reporting.

The financing of sanitation and drinking water infrastructure is often a mix of public and privateentities who must innovate in order to service growing populations. Access to sanitation and cleandrinking water is considered a basic human right, but the entities that are tasked with providingthis service most often do not have the ability to charge sustainable rates so that they can investin development and find it difficult to consolidate knowledge to respond to their communities needs.

Despite all this - there was no online platform to connect the powerful and innovative peopleworking in this space. No common space for professionals, municipalities, researchers, and productand service providers to grow sector intelligence and work together on providing innovative solutions.This is the motivation behind the creation of The Water Network.

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Chapter 2. Executive summary AquaSPE AG © 2014, Confidential

2.2 The Solution

An online intelligent collaboration space that provides each stakeholder what they need to workmore effectively and drive innovative solutions.

Figure 2.5: The Solution

We developed http://thewaternetwork.com to connect people with specific know-how andrelated content in a beautiful, engaging way.

The Water Network bridges the information gap between grassroots workers, researchers, tech-nology experts and industry professionals. Compelling value propositions are provided for a broadrange of people, from the individual in the field to the largest water companies and service providers.

TWN is by far the largest online knowledge sharing platform for global water professionalsand those who have a strong professional link to water.

Our goals by 2018 are:

• 22% of the world’s 9 million water knowledge workers as members

• Become the definitive online destination for water know how

• A total of 50,000 questions with validated answers in our knowledge bank, each one onaverage impacting 100 people for a total short term impact of 4.4 million people.

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Figure 2.6: TheWaterNetwork.org HomepageJuly 23, 2014 8/33

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2.3 Key Assets

2.3.1 Team

Our biggest asset is our team including staff, consultants, volunteers, members and advisors.The core team have been working together for over three years. Our Advisory Board consists ofrespected industry leaders, and we are fortunate to be supported by an army of technical Editors andVolunteers from around the world including representatives from leading universities and researchcenters.

Figure 2.7: Team

Following are our key staff members:

Trudi Schifter Founder and CEO. Founder of The Water Network and TallyFox Social Technolo-gies, the developer of the cloud platform that powers The Water Network. Thirty years experiencein the US, Asia and Europe. A broad spectrum of experience across business, government, VentureCapital and non profit sectors. 13 years at GE. BS Engineering Sciences and molecular biophysics,MBA IMD Lausanne Switzerland.

Vishakha Rajput Water Network Manager. The Water Network Manager for the last three years.Extensive experience in rural development with focus on holistic watershed management in Asia.Worked with SDC, World Bank, Indian Govt, DFID and local NGOs in India in different domainsrelated to natural resource management. Masters degree in soil and water conservation engineeringwith specialization in watershed management with Remote Sensing and GIS from MPKV Rahuri.B.Tech., Agricultural Engineering from PKV Akola, India.

Vidhya CHITTOOR VISWANATHAN Network Development Officer. Water management andhydroinformatics professional with specialization in watershed management. 6 years experience inwastewater management and modeling. PhD Candidate Watershed management Eawag (ETHZürich). MSc, Enviromental and Infrastructure engineering, Budapesti Mûszaki és Gazdaságtu-dományi Egyetem. MSc, Water management and Hydroinformatics, University of Newcastle-upon-Tyne. MSc, Water management and Hydroinformatics, Brandenburgische Technische UniversitätCottbus. B.E, civil engineering, Anna University.

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Name to be Announced Chief Content Officer. More than 10 years global web research andcopywriting experience. Summa cum laude . Masters Political Affairs.

Name to be Announced Networking Guru. Digital native natural networker. Multi-lingual withfour years international experience in sustainable industries. Masters in Engineering.

Isabelle Steiner Senior Researcher. Three years experience as lead researcher for the global watersector. CRM database and media marketing specialist.

Sanja Arsenović Marketing Specialist and Team leader. Social Media marketing and researchprofessional. SEO and online advertising specialist.

2.3.2 Advisors

Peleg Chevion Advisor to The Water Network. Head of Crop Enhancement and Water Solutionsat Syngenta, Basel Switzerland. A business executive and corporate/licensing attorney, with ex-tensive experience in managing R &D and commercial transactions in the military, (bio)technology,water, and agrochemical industries worldwide. He is an experienced R &D and technology execu-tive. L.L.B., Law Tel Aviv University, MBA from INSEAD.

Dr. Helge Daebel Advisor to The Water Network. Investment Director, Emerald Ventures, ZurichSwitzerland responsible for the water sector within Emerald – defining strategy, driving investmentprocesses and supporting portfolio companies. Advisor and board observer to inge watertech-nologies, AquaSpy, the Pressure Pipe Inspection Company and Takadu. Masters Degree in CivilEngineering from the Technical University of Karlsruhe, PhD in Environmental Engineering fromthe Swiss Federal Institute of Technology (ETH) in Zürich.

Carlo Galli Advisor to The Water Network. Technical and Strategic Advisor for Water Resourcesat Nestlé. Responsible for the adoption and improvement of sustainable water resources man-agement practices within Nestlé Direct Operations including >500 factories, and the agriculturalraw material supply Chain. Carlo’s main competences are in water resources exploration, manage-ment and protection. Chair of the “Working Group Water and Agriculture” within the “SustainableAgriculture Initiative” (SAI) and Member of the “International Standard Development Committee”(ISDC) within the “Alliance for Water Stewardship” (AWS).

Dr. Arjen Hoekstra Advisor to The Water Network. Professor, Multidisciplinary Water Manage-ment, University of Twente Scientific Director, Water Footprint Network. Creator of the waterfootprint concept (2002) and established the interdisciplinary field of water footprint and virtualwater trade analysis, a research field addressing the relations between water management, con-sumption and trade [www.waterfootprint.org]. Scientific publications covering a wide range oftopics related to water management. MSc degree, cum laude, in Civil Engineering and a PhD inPolicy Analysis, Delft University of Technology.

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Mark Lane Advisor to The Water Network. Chairman of British Water. One of the world’s leadingexperts in water and wastewater regulations and infrastructure law. Mr. Lane is a specialist in thefield of infrastructure law, with over 25 years’ experience in the water, roads and energy sectors.Previous Partner Pinsent Masons, Editor of ’Pinsent Masons Water Yearbook’ and is the onlyprivate practice lawyer on the UK Government’s Water Sector Advisory Group. MA (Hons) fromTrinity College, Cambridge Solicitors Professional Examinations - College of Law.

Dr. David Lloyd Owen Advisor to The Water Network. MD Envisager, United Kingdom a strate-gic consultancy advising governments, multilateral institutions, financiers and companies on waterand wastewater market, policy, regulatory, environmental and management, following the watersector for 23 years, previously at BNP Paribas and Ecofin Limited. Previously member of theAdvisory Board for the Pictet Funds Water Fund and XPV Capital’s Water Fund. Advisor to theBoard of Bluewater Bio, and Ambassador for Pump Aid. Environmental Biology at Liverpool andhas a DPhil in Applied Ecology from Oxford, Chartered Environmentalist (MIEEM, CEnv) andGeographer (FRGS, CGeog).

William Sarni Advisor to The Water Network. Director Deloitte Consulting LLP and enterprisewater strategy leader. Author of “Corporate Water Strategies,” he is an internationally recognizedthought leader on sustainability and corporate water strategies. Deloitte project leader for the 2011CDP Water Disclosure sponsorship and the technical leader for Deloitte’s IBLF and CEO WaterMandate “Water Action Hub” project. Member of the CDP Water Disclosure Water AdvisoryCouncil and an advisor to the University of Cambridge Natural Capital Leaders Platform project,“The right value for externalities” focused on the real value of water.

Nikolay Voutchkov Advisor to The Water Network. President, Water Globe Consulting an in-ternationally recognized expert in the field of membrane water and wastewater treatment withextensive experience in the development of seawater desalination projects, new membrane tech-nologies and in due diligence review of membrane companies and projects for private investment.For over 11 years, prior to founding Water Globe Consulting, Mr. Voutchkov was a CorporateTechnical Director and a Chief Technology Officer for Poseidon Resources, one of the largest pri-vate investors and developers of membrane desalination projects in the US. An active member ofthe WateReuse Association – Desalination Committee; the American Water Works Association –Desalination and Membrane Process Committees; the American Membrane Technology Associa-tion, and the International Desalination Association.

Dr. Peter Williams Advisor to The Water Network. CTO, Big Green Innovations, IBM ChiefTechnology Officer for IBM’s Big Green Innovations incubator, whose role is to create environmen-tally focused businesses for IBM. Dr Williams holds the title of IBM Distinguished Engineer. Over20 years experience of bringing technology and business issues together to develop novel solutionsand business models.

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2.3.3 Members

Members - Our members represent all the major stakeholder groups in the water sector value chain.They are passionate about donating their time to help build a knowledge bank available to all.Members include for example: influencers, thought leaders, suppliers, water supply and treatmentprofessionals, association staff, researchers, policy specialists, lawyers, investors, students, andretirees from 170 countries. Asia represents 38% of the membership. They our biggest fans andare critical to the viral growth of the network.

Figure 2.8: The Water Network Members Map

2.3.4 Partners

We are fortunate to have partnerships with some of the leading water organizations in the worldincluding: The Government of India Water Ministry, UNESCO-IHE, Florida Earth Foundation (andthrough them their network of over 30 universities), ReThink Events, and RAI Aquatech.

Figure 2.9: Partners - including Advisor companies

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2.3.5 Strategic Assets

• The Water Network members, community goodwill, advisors, editors, volunteers, contentand strong brand recognition.

• Mobile Apps event app and water knowledge discovery app available to all members. iphoneand Android native apps.

• Client base and sales pipeline of over 100 companies.

• CRM approximately 100,000 water professionals and 13,000 companies are in our CRM, thatis, as far as we know, the largest professionally curated database of global water professionals.

• Social media marketing assets FB, Twitter and LinkedIn followers, over 10,000 daily reach.

• Strategic Partners Government of India, UNESCO-IHE

• URLs www.AquaSPE.com, and www.thewaternetwork.org

• Brand The Water Network has an excellent market awareness and image. Our growth rateis estimated to provide over 200,000 page views per month by the end of 2014.

• Platform TWN has the exclusive rights to use the TallyFox platform for water. No otheroff-the-shelf platform exists that can run such a knowledge network. The time to develop asimilar platform after specifications and team are in place is estimated to be 18 months, fora total lead of 36 months. An equivalent project from scratch would require an estimated $7 million investment. We have tens of thousands of users giving us feedback and have beenmaking continuous improvements for over three years. Anyone starting from scratch wouldhave to duplicate an equivalent learning curve to achieve the same level of maturity.

• Client Communities Clients with communities inside the water network include:- UNESCO-IHE with Florida Earth Foundation- Scottish Water- WRC- Nanostruck- AQUATECH- ReThink Events- WOTR- Wetlands Forum- WIN- Government of India Ministry of Water Resources.

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Chapter 3. Business model AquaSPE AG © 2014, Confidential

3 Business model

We have a Freemium model, offering free basic membership and access to the knowledge bank forindividuals. We also offer non profit organizations, educational institutions and interventions freecollaboration spaces for up to 2,000 members.

There are two primary revenue streams from The Water Network:

• Premium Individual Memberships

• Company Solutions

Figure 3.1: Business Model

Our business plan assumes that we have from 0.5% to 4% of our members as premium membersby 2018.

Of the over 1600 annual water events in our database we are targeting 25 of them for the mobileapp solution. To meet our plan we need to close two of these events in 2014/15.

There are approximately 6000 companies represented on The Water Network year to date, andover 700 organizations with profiles on the organizations map. We target 500 Premium Profilesand 50 Feature Profile clients by the end of 2015, approximately 10% conversion.

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Chapter 4. Services AquaSPE AG © 2014, Confidential

4 Services

4.1 Free Memberships

Basic membership to individual professionals in The Water Network is free, forever. This is im-portant for overall development of the network, to narrow the knowledge gap, and to reach ourimpact objectives.

TWN also provides free workspaces to non profit and educational institutions for up to 2,000members, for example to UNESCO-IHE for their 25,000 alumni. This means they can scale toa certain size at no charge with the objective of becoming paying clients once the community issuccessful and grows to several thousand members. Pricing beyond 2,000 members for non profitsand educational institutions is highly discounted in order to provide a sustainable solution withinthe typically low IT budgets of such organizations.

4.2 Premium Individual Memberships

There are two levels of Premium Individual Memberships, "Pro", and "Executive".3

Pro Members are provided an enhanced profile that includes professional credentials, content, andservices. Pro members also receive increased search results, the ability to send up to 25 messages"with a click" to members with whom they do not share a group, the rights to join up to 50groups, and the rights to create their own online courses. Pro members may create events on TheWater Network home page that include registration, attendees listing, and content such as eventphotos and presentations.

Executive Member benefits include all those of Pro Members plus:

• Content - personalized content digest and discounts on paid content

• Custom view of the platform

• Increased Member messaging (up to 50 quick messages per month)

• Permission to create a premium Company profile

• Permission to post a Job

3Coming soon

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4.3 Company Solutions

We offer four solutions for companies that provide value added marketing using our unique assetmatching algorithms, and operational efficiency through cloud collaboration.

• Company Profiles - Two types of profiles are offered:- Premium Profile with company logo, description, priority search results, 5 products, oneproduct photo, job postings (extra cost per posting), multiple administrators.- Feature Profile expanded premium profile pages, featured content "push" to memberswith specific profiles, featured on company listings, 10 job postings per year, real time up-dates (news releases, and product announcements), 20 employee pro memberships, unlimitednumber of products, expanded product descriptions with photos for each, lead generation,company profile assets are made discoverable by our asset matching smart match algorithm.3

• Event Space Mobile App provides event managers with the opportunity for significantincremental revenue from exhibitors and sponsors to feature their products and services toattendees with specific profiles. The lead generation package provides exhibitors and sponsorswith a qualified list of leads. For large events with 1000 exhibitors this can represent CHF500,000 extra revenues with AquaSPE receiving a split. Each event app is customizablewith event branding, program listings, content feeds, Q&A, content and people discovery,meetings and sub event support.

• Cloud Collaboration Space - Water Clusters can be purposed for private internal workspaces,event communities or public spaces that can be used to garner feedback from the entireNetwork. For a full description of Water Cluster features see section 10.7 on page 34.

• Ads and Marketing Services - Ads are available on the home page ad block, on a monthlyfee basis and events can be featured for an annual fee on the Events tab. A very effectivecustomized event marketing service is available for selected large events. Bespoke proposalsare offered based on the needs of the individual event, number of mailings and geographicaltargets.

4.4 Value Propositions

• Taxonomy Key to providing context in a Knowledge Network is a common lexicon to identifypeople with relevant expertise and the content associated with them. This is particularly truein Water as such a broad spectrum of professions are involved.

Matching people and institutions based on experience and assets sought is supported byautomated utilities such as SmartMatchPro™and a unique water sector specific taxonomy.Our water taxonomy has been built up by the community to over 4300 specific know-howterms, in 19 functional areas over the last four years by the community itself.

3Coming soon

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Figure 4.1: Water Taxonomy top level

The taxonomy is used in our semantic search and asset matching algorithms for members todiscover other professionals and content in their area of expertise and interests.

• For Individual MembersTWN provides professionals with a global trusted network of their peers with ranked contentand a knowledge bank where they can contribute, learn, and promote their services.

As the largest online professional community that is growing virally, TWN is quickly becominga one stop shop to find professionals, content and know-how in the water sector. We arewell positioned to become the main online water knowledge and business exchange.

Personalized content subscriptions keep Executive Members informed about important de-velopments in their particular area of work.

• For CompaniesThe primary value proposition for organizations is to have their products, services and assetsdiscovered by members having profiles of particular interest to them, and to be featured tothe community as a whole.

Company profile pages are a high value added way to do this. When coupled with themobile app, each company can effectively target specific attendees to large events. Ourdiscovery blocks provide an efficient way to communicate news, case studies and productannouncement in an informative way to those with specific expertise.

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Thought leadership The engagement of individuals in the public community provides anexcellent way to highlight companies as thought leaders in their particular space and to buildsocial capital by assisting to build a knowledge bank as an asset for all.

Event AppThe mobile event app provides an excellent delivery of this functionality plus valueadd to attendees and addition revenue streams for Event managers.

Water Clusters Cloud collaboration solutions as provided by Water Clusters are perfect forInterventions and cross boundary teams in large organizations. They can be can be set upwithin a few minutes to start increasing efficiency and share knowledge quickly.

Figure 4.2: Run more efficient meetings

The online meeting functionality in Clusters help teams to run more efficient meetings. Theagenda, documents, actions items and chat record for each meeting are online for all atten-dees. Instead of sending massive emails, all the information is in one place.

Clusters provide the perfect place to run innovation programs on specific themes such asurban water management, or specific technologies. We offer a service to build thematiccommunities sponsored by our clients to address specific challenges, or solicit and prioritizeideas based on community feedback.

For example, we are working with WRc on their Portfolio program that prioritizes innovativesolutions for UK water utilities. http://www.wrcplc.co.uk/wrc-portfolio.aspx

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Figure 4.3: WRc ideation innovation platform example

Libraries with advanced filters, sorts and searches make finding the right stuff fast and easy.

Figure 4.4: Content and knowledge management

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Clusters also provide the following benefits:

- Wikis make it easy for teams to collaborate on documents and build fully exportable PDFdocuments.

- Project management is made easy with task management and tracking at a workspace orworkgroup level.

- Online courses provide corporate training at everyone’s fingertips supporting both inter-nal and external trainers.3

- Significant cost saving versus other stand-alone collaboration solutions like web conferenc-ing, project management and document sharing.

- Business class security and multiple levels of privacy and permissions are standard.

- Set up and running within a few hours allowing the client to focus on results specific totheir needs as opposed to building a custom software tool.

3Coming soon

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Chapter 5. Network Functionality Summary AquaSPE AG © 2014, Confidential

5 Network Functionality Summary

The Network consists of two main areas, the community level, and Clusters.

Figure 5.1: Network Architecture

Individual membership in the Network is open to anyone, while membership in each community isdetermined by the community manager.

The Network public area includes the media Mosaic, access to the knowledge bank, groups, dis-cussions, content sharing and best of class social tools.

The Media Mosaic is a 13 frame display panel to showcase important developments in water. Allcontent is searchable and listed in the Library. Each frame is interactive and allows members to‘ask a question’, comment, share across the Web, or bookmark. The color and symbol on eachframe represents the content category to which the content is related.

Hot Topics are news features, upcoming Events are highlighted in the top right and bottom leftframes.

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Figure 5.2: Water Network Media Mosaic

The Who’s Who People and Organizations maps are an easy way to find people and organi-zations geographically. The Crisis Map shows global water crises also filtered by category. Anymember can add themselves, their company or a crisis to the maps.The main navigation tabs are; Quick posts (like a Facebook wall, all posts that do not fit into agroup or discussion), Members; Groups; Q&A; Library (multimedia, links, and documents); and alisting of Cluster communities.The Network and all content is hosted in a private secure cloud, located in a high security data cen-ter in Germany, backed-up in an ultra high security center in Switzerland. TallyFox and AquaSPEcomply with Swiss law and the Swiss Data Protection Act. Multiple levels of privacy and accesspermissions are provided.

5.1 Members

Members are listed in the Members tab and in the Who’s Who map. They can be discovered ina variety of ways by: dynamic smart searches, know-how, name, company, location, search or jobtitle.

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5.2 Groups

Groups can be either public or private, with membership either open, moderated or closed. It easyto find groups on specific topics and categories. They include blogs, and their own multimediacontent library.

5.3 Questions & Answers

Questions & Answers may be posted by any member either directly from the home page, Q&Atab or when viewing content. Whenever a question is asked a notification is sent to all networkmembers who’s know-how matches the question.

Members may also suggest someone from within the members or by email to answer questions.

Most popular answers and validated answers are featured at the top. It is our objective to pro-vide validated answers to as many questions as possible by the Water Network Research team orpartner associations who already have professional standings in place for Scholars, Fellows, Expertsetc. Questions are reviewed for approval by an editor before posting to ensure the quality level ismaintained and that duplicates are not generated.

We follow up on all questions to attain feedback re the action taken and estimated impact.

Figure 5.3: Q&A tab snapshot

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5.4 Library

The library has both a public community area, and Group area. Content can be filtered , searched,and sorted based on date created showing all content (links, media, documents) or documents only.

Public group documents, and private group content where members have access will automaticallybe displayed in their personal Library. Members may create content for any group in which theyare a member. Editors create content at the community level and in any location on the Network.

Figure 5.4: Water Network Library Snapshot

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5.5 Events

Global events are listied in the Events tab and are searchable and filterable by category and taxon-omy.

5.6 Connecting know-how

Knowledge discovery is a fundamental benefit of membership in The Water Network:

Figure 5.5: Knowledge Sharing Utilities

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5.7 Clusters

Cluster workspaces are owned and managed by the individual or company who set them up. Theyprovide a subdomain that is hosted by TWN. They can be made public or private. Membership isdetermined by the owner.

Workspaces can be easily customized for specific use cases for example: campaigns for engage-ment and feedback from the network as a whole, projects, ideation, event communities, or thematicworkspaces (e.g. Urban Water Management , or Technology).

Clusters include business class collaboration apps.

Figure 5.6: Cluster Apps

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Figure 5.7: Cluster Home Page

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Groups inside Clusters have additional business utilities including: meetings; wikis; and task man-agement. They can be purposed for event groups, projects, teams, or thematic work groups.

Figure 5.8: Cluster group home page

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5.8 Mobile Apps

Native iPhone and Android Water Network mobile apps are available for TWN, Events and Clustershosted by TWN.

TWN App provides access to content posted on TWN, the knowledge bank, discovery of globalwater experts, quick engagement, and meetings functionality.

Specific functionality included provides the user the ability to:

• Discover professionals with expertise of interest to you

• Meet attendees at SIWW and other water events

• Knowledge access access a global Question and Answer knowledge bank

• Breaking news breaking water news filterable by category

Figure 5.9: Mobile app home page

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Figure 5.10: Mobile app discover people

Customizable Event Apps provide the standard functionality plus event program information, fea-tured real time exhibitor feeds, and sub event support.

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Chapter 6. Governance and Rules of Engagement AquaSPE AG © 2014, Confidential

6 Governance and Rules of Engagement

The Network supports a social concept of cooperation that encourages knowledge sharing, diversityof content and views from reputable parties, while avoiding philosophical debate. Network Editorshave the right to delete any public content not adhering to these guidelines.

Neutral We are devoted to a policy of neutrality, security and reliability mirroring the culture ofSwitzerland, where we are headquartered and where our security backup is located. The role ofThe Water Network Editors is to encourage dialog, maintain quality of content, and encouragebehavior in line with these rules of engagement.

Professional Engagement in The Water Network is intended to uphold a high standard of profes-sionalism. This means that all individuals identify themselves with their real names, not synonyms,and are transparent and accurate as to who they are, their experience and their expertise. Thesource of all content uploaded to the Network is indicated and the member who uploads or modifiesthe content is always identified. Paid advertisements and promotions will be indicated as such. Noads will be posted on client owned spaces without their prior approval. Members agree not to sub-mit any inappropriate content (including violations of intellectual property rights, racist, obsceneor other illegal content, defaming or violating privacy of any person etc.).

Diverse Stakeholders There is a place for all water sector stakeholders in The Water Network.Public and private spaces accommodate the specific collaboration needs of businesses, industryassociations, NGOs, academic institutions, and individuals. Privacy and content access rights areavailable at personal, workspace, workgroup, and individual content levels.

Self Regulated Publishing content in public spaces of the Network is one of the primary tasksassigned to Network Editors. Any member may post content and discussions to groups in whichthey are members, and in the Quick Posts. Suggestions from all members are welcome in the quickposts or feedback areas of the site.

Content and engagement are monitored by Network members. Utilities exist so that any membercan report abuse if they feel the post is not appropriate. Network Editors may delete inappropriatecontent. Adminstrators may block abusive members, spammers, and those not following theseguidelines including deletion of their profile from the Network.

Self Organized Any member may request to become an Editor and join the Editors Group, Clientcommunities are self governing.

Network Editors and The Network Manager have the objective to maintain the professional stan-dards of The Water Network as described in these guidelines, and to retain a high level of integrityand professionalism.

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Our commitment is to be responsive to community input and transparent with strategic decisions.

The Advisory Board is appointed by the AquaSPE executive management team.

• Executive Committee The Executive Committee consists of up to 5 individuals who overseeNetwork operations and develop strategic direction with input from the Advisory Board.

Key duties of the Executive Committee include: annual planning; quarterly review & report-ing; Network development; issue resolution; approval of policies and procedures; compliance;and prioritization of new site functionality requests.

The Advisory Board is an informal volunteer organization of up to 15 leaders in the waterindustry representing a diversity of regions and commercial, research, political, and not forprofit interests in the global water sector. See the following for a link to the present AdvisoryBoard: \https://water.tallyfox.com/thewaternetwork-advisors.

• Advisors Advisors act as ambassadors of The Water Network and provide input to strategicdirection. The term for Advisors is indefinite.

• Editors are technical volunteers who have demonstrated significant experience in their areaof expertise and have an interest in fostering shared knowledge in this area. They have allbeen contributing members of The Water Network for many months before being given editorpermissions.

The objective is to evolve the content review process to mirror, as appropriately, the WikipediaEditorial process: http://en.wikipedia.org/wiki/Wikipedia:Editorial_oversight_and_control

Each Editor chooses a technology area of focus to develop on the Network together with aneditorial team. This means broadly recruiting team members, and the fostering of valuableengagement on this theme that shares knowledge from experience and uncovers insights. Forexample timely and relevant content posts, and making sure that questions are formulatingwell and answers are on topic and from a reputable source and validated. Editors are responsi-ble to make sure that all questions in their area of expertise have complete, validated answers.

Publishing content in public spaces of the Network is one of the primary permissions entrustedto Editors. Editors are also granted membership in the Water Network Editors Group, a pri-vate space for self organizing the editorial process.

Editors are active on The Network on a regular basis. The term for Editors is indefinite.

Any Network member may request to become an Editor. Editors must be approved by atleast one other Editor or the Network Manager.

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Sources

• http://www2.deloitte.com/content/dam/Deloitte/global/Documents/Risk/dttl-risk-CDP-GlobalWaterReport2013.pdf

• http://chinawaterrisk.org/big-picture/China Water Risk

• https://woods.stanford.edu/sites/default/files/files/Wastewater-As-A-Resource-State-Of-Water-2010521.pdf

• http://www.unep.org/dewa/vitalwater/article43.html

• http://growingblue.com/water-in-2050/

• http://www.guidestar.org

• http://www.2030waterresourcesgroup.com/water_full/Charting_Our_Water_Future_Final.pdf

• http://www.worldwaterweek.org/documents/Press_Releases/2013-WWW/Monday/2030-WRG.pdf

• http://www.waterscarcitysolutions.org/about/visualize-the-data

• http://www.hkc22.com/watermarketsworldwide.html

• http://www.watertapontario.com/asset-map/global-water-challenge/global-water-market-size

• http://www.luxresearchinc.com/news-and-events/press-releases/read/new-and-profitable-opportunities-remain-600-billion-water

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