Wake ‘n Bake Food Truck

Wake ‘n Bake Food Truck

Project Management x470 April 23 - May 25, 2011EDP 325936

Cindy Chen

Goldie Liu

Hershow Al-Barazi

Michael Molano

Pency Mak

TingTing Huang

Tugce Bora

Project ObjectiveBy Feb. 1, 2012 open a food truck that

provides online pre-order services serving bite sized pastries, coffees and teas in

high commute areas.

To provide San Francisco commuters a mobile source of breakfast

carryout that is fresh, gourmet, and convenient.

BackgroundOver 350,000 people commute everyday to San Francisco from

around the Bay Area leaving no time for breakfast. Our team will bridge the gap and strive to make this the

easiest meal of the day.Mission

Scope

Assumptions

In Scope: Launch of a Wake n’ Bake food truck

• Out of Scope: • Maintaining business post launch

Already have modified Truck Business License Health Permits Parking Permits Bakery for use and storage of goods Insurance for Employees is not included in budget Working Part-time 10hrs/week

Go – Live date: Feb 1, 2012 Team Member will be cashier/barrister/driver Pastry Chef & Assistant Unlimited Budget Website Provider Contract will guarantee

Work Breakdown Structure

ID Task Name Start Finish Duration1 Plan a list of pastries to offer and rotate weekly 8/1/2011 8/15/2011 2 weeks2 Finalize a launch menu 9/25/2011 10/1/2011 1 week3 Purchase inventory for baking ingredients 1/15/2012 1/15/2012 2 weeks4 Purchase inventory for necessities 1/15/2012 1/16/2011 1 day5 Create a tracking plan 9/1/2011 9/15/2011 2 weeks6 Finalize order plan with Philz Coffee 1/16/2012 1/22/2012 1 week7 Finalize contract with SFBI 1/16/2012 1/26/2012 10 days8 Hire pastry chef and pastry assistant 11/15/2011 1/1/2012 1.5 months9 Finalize working schedule for baking 1/10/2012 1/10/2012 1 day

10 Purchase baking tools 1/15/2012 1/22/2011 1 week

Pastries - Project Cost Budget

Budget (SWAG estimates) Wage # of Total Hours Initiation

Planning (Internal)

Execution (External Vendors) Closing

Total Budget Estimate

Pastries (yearly)

Baking Ingredients (monthly) $1,000.00 $12,000

Pastry Chef salary (wage= hourly) $15.00 20 $15,600

Pastry Assistant salary (wage=

hourly) $12.00 20 $12,480 Vendor – SFBI

(monthly) $2,000.00 $24,000 Vendor – Philz

(monthly) $400.00 $4,800

Coffee Machine (one-time fee) $400.00 $400

Coffee Grinders (one-time fee) $100.00 $100

Baking tools (one-time fee) $2,000.00 $2,000

Salary for two employees $40 10 $41,600 Necessities(monthly) $200 $2,400

Risk Probability Impact Mitigation Plan1. Pastry chef/assistant are not able to perform the tasks due to sickness, personal reasons

M HOrder pastries from SFBI

2. Vendors not able to delivery orders on time due to traffic, car accidents, etc 

M HPrepare a backend delivery service to fulfill orders

3. Storage malfunction (ie: power outage)  L H Order pastries from SFBI

4. Limited supply of ingredients  L M Have substitute ingredients

ready on hands5. Food sanitation  L H Employees need to be safety &

sanitation Certified

Pastries – Risk Response Plan

Communication Activity Audience Key Messages Delivery Method When Who

Menu preparationPastry Chef/Pastry assistant

Discussion on what to bake

In person meeting By Jan 1st, 2012

Tingting

Pency

Inventory controlPastry Chef/Pastry assistant

Communicate status of inventory

In person meeting Weekly

Tingting

Pency

Menu Rotation Wake n’ Bake Team

New menu for the month Email Weekly

Tingting

Pency

Pastry Order SFBIOrders and delivery schedule

Email/Phone WeeklyTingting

Pency

Pastries – Communication Plan Matrix

Marketing Deliverables:a. Communication Plan &

Priorities b. Social Media accounts

created – Facebook, Twitterc. Restaurant sites account

createdd. Logo createde. Flyers f. Flyers distributed in identified

locationsg. Sales promotions identified

and rolled out to various sources – Local and small businesses, corporations, colleges

Communication

ActivityAudience

Key Message

s

Delivery

Method

When Who

Promoting new food truck Public

New mobile source for breakfast

Word-of-mouth, Facebook, flyers

January 1, 2012

HershowGoldie

Promoting new food truck

Local & Small Businesses

New mobile source for breakfast

Face-to-face, flyers

January 20, 2012

HershowGoldie

Promoting new food truck

Nearby Corporations

New mobile source for breakfast

Face-to-face, flyers

January 20, 2012

HershowGoldie

Promoting new food truck

Nearby Schools

New mobile source for breakfast

Face-to-face, flyers

January 20, 2012

HershowGoldie

Marketing Communication Plan

Risk Probability Impact Mitigation Plan

Commuters are not interested in mobile food truck Medium High

Survey commuters at possible locations to assess interest

Price point is too high to be competitive in market Medium Medium

Research other bakeries and food truck prices and determine a comparable price

Miss target audience (ads are in wrong location) Medium Medium

Promo codes for different areas that it was distributed and evaluate which areas are working

Do not sell enough to make profit Medium HighDecrease price points at launch and increase as time goes on

Marketing strategy too costly Low High

Prioritize marketing methods and increase as revenue increases

Marketing Issues & Risks

[Michael]: This WBS needs to be expanded to one more level down.

Communication Activity Audience Key Messages Delivery

Method When Who

Hand off of requirements Developers

Hand off requirements so developers can start coding and testing

Word docs in email attachment

July 6, 2011 CindyMichael

Website development & testing status update

Project manager, marketing team

Communicate status of development & testing of website

Project status dashboard in Excel

Every Wednesday from July 6, 2011 to August 24, 2011

CindyMichael

Release training documentation Employee

Provide training documents, to instruct the employee how to use the internal system to access the pre-orders

Training doc in Word docs

January 1, 2012

CindyMichael

Deployment of employee system

Project Team

Employee system is ready to launch Email January 2,

2012CindyMichael

Deployment of customer website

Project Team

Website is ready to launch Email January 6,

2012CindyMichael

Website Communication Plan

Risk Item #

Risk Description Probability

Impact Mitigation Plan

1

Resource Constraints: Team members work on various projects at work, might not get sufficient time working on this Wake n’ Bake project and thus pushing out the drop dead date for the initial design and requirement

Medium High

Trying to have the team members work extra hours, to meet the deadline for each milestone delivery for Wake n’ Bake project.

2If Consulting firm does not understand the requirement, the implementation might not meet the requirement (functionality)

Low High

Offer several requirement walkthroughs aside from just delivering the requirements to them, therefore ensuring they are in sync with our requirements and reduce the risk of misunderstanding the requirement

3 The website may not deploy on time (implementation) Medium High

We need to specify clearly, in our contract, when will be the production deployment date; and will try to eliminate the factors that might cause the delay of the website deployment  

4

Lacking of experience of various consulting firms or contractors, which might result in we not selecting the best fit consulting firms or contractors

Medium Medium

Perform in-depth research on the firms to make sure that they have worked on a similar project.

5If the logo won’t be finalized by marketing team, it might prolong software development life cycle.

Low Medium

We will work with Marketing team, to ensure the logo will be finalized on time

Website Risks