Wa e tapestry session

04/09/2023 Footer 1

EMBRACING TECHNOLOGY AS A NONPROFIT : Dial in Number: 866.410.7442

Conference code: 497 865 6669

04/09/2023 Footer 2

• Internet marketing and online fundraising trends • An integrated SaaS fundraising solution • Website Solutions by eTapestry • Website Trends• Take Action!

AGENDA:

04/09/2023 Footer 3

• Online is Thriving

• First Impressions Count

• Email Is Alive and Well

• Social - Everybody’s Doing It

• Multichannel Giving Is Hot

• Mobile - Get on the Move

WHAT MATTERS IN THE ONLINE SPACE?

http://www.flickr.com/photos/bfsminid/

04/09/2023 Footer 4

79% of American adults use the Internet.

THE WORLD IS MOVING ONLINE

http://www.flickr.com/photos/jakojellema/

04/09/2023 Footer 5

The Blackbaud Index of Online Giving reports-

online revenue increased by 16.2 percent for the 3 months ending 2010

as compared to the same period in 2009.

http://www.flickr.com/photos/jakojellema/

04/09/2023 Footer 6

http://www.flickr.com/photos/7817522@N05/

60% of donors visit a non-profits website

before giving.

04/09/2023 Footer 7

SOCIAL MEDIA ISN’T A FAD, IT ’S A REVOLUTION

Facebook has over 600 Million users and half of them log in each day. Over 30 Billion pieces of content are shared

monthly.

04/09/2023 Footer 8

Boomers Gen “I”

Those 45-65 showed the strongest growth

in 2010

These little guy’s are growing up with it.

IT ’S ALL ABOUT CONNECTING …

04/09/2023 Footer 9

DONOR DATABASE

ECOMMERCE ADVANCED EMAIL

WEBSITE

04/09/2023 Footer 10

L E T ’S TAKE A L OOK - T HE DONORS V IE W

04/09/2023 Footer 11

YOUR WEBSITE – THE FIRST PLACE A POTENTIAL DONOR WILL GO

04/09/2023 Footer 12

04/09/2023 Footer 13

04/09/2023 Footer 14

T HE V IE W F ROM T HE NON P ROF IT( DE M O)

04/09/2023 Footer 15

ECOMMERCE FOR ONLINE DONATIONS

04/09/2023 Footer 16

CART FOR ONLINE REGISTRATION, ITEM SALES, VOLUNTEER SIGN-UP ETC

04/09/2023 Footer 17

PERSONAL FUNDRAISING

04/09/2023 Footer 18

EMAIL AND HARD COPY COMMUNICATION – ALL IN ONE

04/09/2023 Footer 19

WHAT’S HOT?

04/09/2023 Footer 20

Compared to $88 for offline

Compared to $170 for online

Median revenue/donor: $339

First year retention: 51%

30% for offline donors

22% for online donors

Multi-year donors retained: 75%

59% for offline donors

52% for online donors

MULTICHANNEL IS HOT … !

http://www.flickr.com/photos/insouciance/

04/09/2023 Footer 21

First Year Retention is 29.3% for single channel donors

SINGLE CHANNEL IS NOT …

http://www.flickr.com/photos/jakojellema/

04/09/2023 Footer 22

280,000,000+ websites on the internet

1,500,000+ non-profit organizations in the US

200,000+ non-profit websites in the US

04/09/2023 Footer 23

• eTapestry has built over 300 websites and currently is hosting more than 400

• Our website portfolio provides a flexible, easy to use and maintain platform that does not require a backend data base purchase, and we offer immediate implementation times

CMS WEBSITE TEMPLATES:

04/09/2023 Footer 24

CMS TEMPLATE WEBSITES

04/09/2023 Footer 25

CUSTOM DESIGNED CONTENT MANAGEMENT SYSTEM (CMS)

04/09/2023 Footer 26

FIRST IMPRESSIONS MATTER

It takes less than 3 seconds to evaluate another person based on their appearance, body language, demeanor,

mannerisms and dress.

http://www.flickr.com/photos/batcave13/

04/09/2023 Footer 27

Visitors will decide to stay or leave your website in 4 seconds

or less.

It continues to shrink.http://www.flickr.com/photos/jlz/

04/09/2023 Footer 28

FIRST IMPRESSIONS MATTER

Websites MUST Be Appealing & Engaging

• Capture a visitor’s interest immediately

• When a visitor scans the page they know what the Non-profit is about.

• Easy-to-understand navigation and overall design.

• Pages load quickly

• Most eye-catching elements to load first and near the top of the page.

04/09/2023 Footer 29

W HO W E HAV E HE L P E D

04/09/2023 Footer 30

1.You need an integrated online and offline solution

2.You need to move beyond business as usual

3.You need to drive results

4.You need greater efficiencies

5.You need increased productivity

6.You need greater reporting

6 REASONS YOU NEED AN INTEGRATED SOFTWARE SOLUTION

EVERYONE’S DOING IT …

04/09/2023 Footer 31

WHAT’S NEXT?

• eTapestry can partner with your nonprofit organization to provide you with an integrated solution including: - Database- eCommerce - Website - Personal Fundraising - Shopping Cart - And much more!

Contact us for a free personal needs analysis

http://etapestry.com/mobile_access/