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Voter Contact The Leadership Institute Voter Contact
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Voter Contact

Feb 24, 2016

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Voter Contact. The Leadership Institute. Voter Contact. What is Voter Contact??. The Leadership Institute. Voter Contact. The Leadership Institute. Voter Contact. Classic Definition of Voter Contacts. - PowerPoint PPT Presentation
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Page 4: Voter  Contact

Classic Definition of Voter Contacts

The Leadership Institute Voter Contact

“The whole state must be so well organized that every Whig can be brought to the polls.

So divide the county into small districts and appoint in each a committee.

Make a perfect list of the voters and ascertain with certainty for whom they will vote.

Keep a constant watch on the doubtful voters and have them talked to by those in whom they have the most confidence.

On Election Day see that every Whig is brought to the polls.”

Page 8: Voter  Contact

Voter Contact - Political Targeting

The Leadership Institute Voter Contact

PartisanshipTurnout

Opposition Swing Voters Supporters

AlwaysVote X Persuasion Recruit

Volunteers

Sometimes Vote X Persuasion GOTV

SeldomVote X X X

Page 9: Voter  Contact

Voter Contact - Political Targeting

The Leadership Institute Voter Contact

Scarce Resources Voter Contact has to

be targeted Slice & Dice your voter

file so you know voter segments

Design voter contact around segments.

Political TargetingHal Malchow

Page 11: Voter  Contact

Voter Contact – Core Programs

Where to get started. Complete understanding of the electorate

from your political targeting. Infrastructure: office, equipment, personnel. List of segmented voters for targeted

operations. Your budget/resources should guide voter

contact program development.

The Leadership Institute Voter Contact

Page 12: Voter  Contact

The Leadership Institute Voter Contact

Voter Contact Program Design

Let the Numbers Drive VC Program Design

How many votes do I need to win? How can I Segment voters (Yes/No/Undecided)? Can I Cluster Undecided Segments? What resources do I have? (time, money, people)

5,000Opposition = 22,500 Base = 22,500

Vote goal = 26,000

3,500

Page 13: Voter  Contact

Voter Contact Timeline

Pre-VoteVoter identification

Early VoteAbsentee ballots

Early & satellite voting

Election DayVotes cast at the polls

Consider state specific dynamics.Each state has unique election laws.

The Leadership Institute Voter Contact

Page 14: Voter  Contact

The Leadership Institute Voter Contact

Voter Contact Calculators

Example: 5,000 persuasion calls in 10 days. 5,000 contacts X 2.5 (factor to call through 4x) =

12,500 dials 12,500 contacts / 25 dials per hour = 500 hours 500 hours / 10 days = 50 calling hours per day 50 hours / 3-hour shifts = 17 phone lines/volunteers

per day Result = 2,000 to 2,500 completed contacts

Page 16: Voter  Contact

Effectiveness of Voter Contact Tactics

The Leadership Institute Voter Contact

GOTV effort Effectiveness per contact

Is effect statistically reliable?

Door-to-door 1 vote per 14 contacts Yes

Phone (volunteer) 1 vote per 38 contacts Yes

Direct mail (partisan) No detectable effect Average effect not large

Robocalls 1 vote per 900 contacts Not significant

Leafleting (Lit drops) 1 vote per 189 contacts Not significant

Television Raises zip code turnout .5% Not significant

Radio Raises city wide turnout .8% Not significant

Get Out The Vote – by Donald Green and Alan Gerber (p. 139)

Page 17: Voter  Contact

The Leadership Institute Voter Contact

Voter Contact Tools

Online Campaign PlatformsNationbuilder, Voter Gravity, SalesForce (customized)

Benefits of Campaign Platforms1. Mobile Technology2. Tactical Integration3. Real-time Reporting